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TIARAResearch Insight Based Research Across Celebrities Indian Institute of Human Brands 2020 About IIHBThe Indian Institute of Human Brands (IIHB) has been set up by Dr. Sandeep Goyal, India’s best known expert in the domain of celebrity studies. Dr. Goyal is a PhD from FMS-Delhi and has been researching celebrities as human brands since 2003. IIHB has many well known academicians and researchers on its advisory board ADVISORY Board D. Nandkishore Prof. ML Singla Former Global Executive Board Former Dean Member - Nestlé S.A., Switzerland FMS Delhi Dr. Sandeep Goyal Chief Mentor Dr. Goyal is former President of Rediffusion, ex-Group CEO B. Narayanaswamy Prof. Siddhartha Singh of Zee Telefilms and was Founder Former Managing Director Associate Professor of Marketing Chairman of Dentsu India IPSOS and Former Senior Associate Dean, ISB 0 1 WHY THIS STUDY? Till 20 years ago, use of a celebrity in advertising was pretty rare, and quite much the exception Until Kaun Banega Crorepati (KBC) happened almost 20 years ago, top Bollywood stars would keep their distance from television and advertising In the first decade of this century though use of famous faces both in advertising as well as in content creation increased considerably In the last 10 years, the use of celebrities in communication has increased exponentially Today almost 500 brands, , big and small, national and regional, use celebrities to endorse their offerings 0 2 WHAT THIS STUDY PROVIDES? Despite the exponential proliferation of celebrity usage in advertising and content, WHY there is no organised body of knowledge on these superstars that can help: BEST FIT APPROPRIATE OR BEST FIT SELECTION COMPETITIVE CHOOSE BETTER BETWEEN BEST FITS PERCEPTION CHOOSE BASIS BRAND ATTRIBUTES TRENDY LOOK AT EMERGING CHOICES FOR THE FUTURE 0 3 COVERAGE WHAT 23 CITIES METRO MINI METRO LARGE CITIES Delhi Ahmedabad Nagpur (incl. NCR) Mumbai Surat Visakhapatnam (including Thane) Pune Indore Chennai (incl. Pimpri & Chinchwad) Bhopal Kolkata Jaipur Patna Bangalore Lucknow Vadodara Hyderabad Kanpur Ghaziabad Ludhiana Agra 0 4 TIARAResearch Approach With each celebrity checked out on 64 active attributes covering image, personality and human factors; and a battery of confirmatory statements to quantify key celebrity dimensions TIARAScore Weighted derived scores from Key Dimensions TRUST I DENTIFY ATTRACTIVE RESPECT APPEAL 0 5 STUDYCoverage Over 60,000 Respondents 180 Celebrities 23 Cities FW end 2019/Q1 2020 Analysis : March/April 2020 Male Male Male 37 46 30 Female Female Female 32 21 7 7 - Celebrities 37 - Celebrities 37 67 - Celebrities 67 69 - Celebrities SPORTS TELEVISION BOLLYWOOD POWER COUPLES POWER 0 6 0 7 India's Most Amitabh Bachchan 88.0 Bollywood Television Male Female Male Female Akshay Kumar Deepika Padukone Kapil Sharma Kajol 86.8 82.8 63.2 59.8 Sports Couple Male Female MS Dhoni Mithali Raj Virat Kohli & Anushka Sharma 86.0 83.9 70.1 0 8 TRUSTED India's Most IDENTIFIED with Ayushmann Khurrana 88.5 Male Male Male Vicky Kaushal Riteish Deshmukh Rohit Sharma 88.0 68.5 85.3 Female Female Female Sports Couple Television Ranveer Singh & Bollywood Deepika Padukone 86.1 Kareena Kapoor Bharti Singh Smriti Mandhana 86.3 60.5 80.4 0 9 Alia Bhatt IDENTIFIED 90.7 Bollywood Male Female Hrithik Roshan Katrina Kaif 87.7 86.0 Television Sports Couple Male Female Male Female Swwapnil Joshi Divyanka Virat Kohli Sania Mirza Virat Kohli & Tripathi Dahiya Anushka Sharma 61.1 60.0 90.0 63.6 73.6 India's Most ATTRACTIVE 10 Amitabh Bachchan 90.0 India's Most RESPECTED Male Male Male Shah Rukh Khan A. R. Rahman M. S. Dhoni 86.6 63.2 87.0 Female Female Female Sports Couple Television Ranveer Singh & Bollywood Deepika Padukone 84.8 Deepika Padukone Geeta Kapoor Mary Kom ATTRACTIVE 87.9 58.9 67.8 11 Akshay Kumar 93.5 India's Most Bollywood Television RESPECTED Male Female Male Female Ranveer Singh Priyanka Chopra Sonu Nigam Sai Tamhankar 92.2 89.7 60.0 53.3 Sports Couple Male Female Virat Kohli Smriti Mandhana Ranbir Kapoor & Alia Bhatt 91.8 77.1 87.7 12 APPEALING Hardik Pandya 54.8 India's Most CONTROVERSIAL Male Male Male Salman Khan Karan Johar Virat Kohli 49.3 32.7 40.2 Female Female Female Sports Couple Television Ranbir Kapoor & Bollywood Alia Bhatt 44.5 Kangana Ranaut Malaika Arora Sania Mirza 46.0 32.7 33.3 13 APPEALING India's Most Virat Kohli 57.8 India's Most Bollywood Television CONTROVERSIAL Male Female Male Female Ranveer Singh Alia Bhatt Punit J. Pathak Mouni Roy 56.9 47.3 49.0 53.7 Sports Couple Male Female Hardik Pandya Harmanpreet kaur Virat Kohli & Anushka Sharma 49.0 47.8 38.6 14 TRENDY Virat Kohli 63.9 India's Most Bollywood Television Sports Ranbir Kapoor Sonu Nigam Rohit Sharma 54.7 40.3 51.2 15 India's Most Deepika Padukone 59.9 Bollywood Television Sports Aishwarya Rai Divyanka Tripathi Dahiya Mithali Raj 45.0 39.1 48.8 16 PRESTIGIOUS Tushar Kalia 54.3 India's Most Male Male Male Vicky Kaushal Karan Tacker K.L. Rahul 42.9 53.7 46.7 Female Female Female Sports Couple Television Ranveer Singh & Bollywood Deepika Padukone 39.0 Priyanka Chopra Mouni Roy Jemimah Rodrigues 35.0 44.3 44.7 17 India's Most Virat Kohli 88.0 Bollywood Television Male Female Male Female Varun Dhawan Deepika Padukone Rannvijay Singh Sai Tamhankar 58.4 55.8 37.3 36.3 Sports Couple Male Female Hardik Pandya Mithali Raj Ranveer Singh & Deepika Padukone 57.5 37.7 61.0 18 STYLISH India's Most VERSATILE Nawazuddin Siddiqui Bollywood 55.3 Male Female Vicky Kaushal Radhika Apte 43.2 42.8 Television Male Female Sonu Nigam Sai Tamhankar 30.0 36.7 Couple Sports Male Female Virat Kohli & Anushka Sharma MS Dhoni Shafali Verma 51.3 60.4 54.8 19 INNOVATIVE Deepika Padukone VERSATILE 60.3 India's Most Bollywood Television Male Female Male Female Ranbir Kapoor Priyanka Chopra Rannvijay Singh Shilpa Shetty 52.4 57.7 51.1 49.5 Sports Couple Male Female Virat Kohli Sania Mirza Virat Kohli & Anushka Sharma 65.9 54.7 58.4 20GLAMOUROUS 44.9 Ranbir Kapoor India's No.1 HEART-THROB Male Male Male Ranveer Singh Siddharth Chandekar Rahul Chaudhari 40.3 25.3 44.7 Female Female Female Sports Couple Television Ranveer Singh & Bollywood Deepika Padukone 42.3 Alia Bhatt Priya Bapat Smriti Mandhana 35.0 30.0 29.3 21 Bollywood Ranveer Singh 49.8 Television India's No.1 HEART-THROB 50.9 Manish Paul 22.7 Akshay Kumar Akshay Sports MACH Hardik Pandya Most 43.5 India's 22 India's Most RELIABLE India's Most SEDUCTIVE Radhika Apte 35.9 Bollywood Television Sports Katrina Kaif Sai Tamhankar Smriti Mandhana 34.1 27.7 30.3 23 RELIABLE SEDUCTIVE India's Most Priyanka Chopra 56.6 Male Male Male Ranbir Kapoor Siddharth Chandekar K.L. Rahul 48.0 47.0 43.0 Female Female Female Sports Couple Television Ranveer Singh & Bollywood Deepika Padukone 55.0 Katrina Kaif Sai Tamhankar Jemimah Rodrigues 54.6 46.0 47.1 24 DISTINCTIVE India's Most Ajay Devgn 60.3 Bollywood Television Male Female Male Female Akshay Kumar Kangana Ranaut Rannvijay Singha Sai Tamhankar 57.7 29.3 34.6 26.7 Sports Couple Male Female Virat Kohli Deepti Sharma Virat Kohli & Anushka Sharma 53.0 49.8 29.9 25 TOUGH Pankaj Tripathi 52.6 India's Most HUMOROUS Male Male Male Akshay Kumar Kapil Sharma Yuzvendra Chahal 50.9 42.8 46.0 Female Female Female Sports Couple Television Ranveer Singh & Bollywood Deepika Padukone 51.7 Deepika Padukone Bharti Singh Poonam Yadav 41.8 28.1 45.1 26 India's Most Ranveer Singh 53.6 Male Male Male Ranbir Kapoor Sunil Grover M. S. Dhoni 48.0 47.0 43.0 Female Female Female Sports Couple Television Virat Kohli & Bollywood Anushka Sharma 55.0 Alia Bhatt Sai Tamhankar Sania Mirza 54.6 46.0 47.1 27 Amitabh Bachchan 64.5 India's Most Bollywood Television Male Female Male Female Salman Khan Priyanka Chopra A. R. Rahman Kajol 48.3 50.0 42.3 32.2 Sports Couple Male Female M. S. Dhoni Mithali Raj Virat Kohli & Anushka Sharma 59.7 52.6 37.9 28 PRESTIGIOUS India's Most FUNNYVarun Dhawan Bollywood 56.7 Male Female Ranveer Singh Alia Bhatt 56.6 51.7 Television Male Female Sunil Grover Bharti Singh 41.3 42.6 Couple Sports Male Female Ranveer Singh & Deepika Padukone Hardik Pandya Poonam Yadav 60.3 54.1 34.9 29 Amitabh Bachchan FUNNY 63.5 India's Most INTELLIGENT Male Male Male Aamir Khan Kapil Sharma Virat Kohli 53.7 33.1 55.4 Female Female Female Sports Couple Television Virat Kohli & Bollywood Anushka Sharma 42.6 Deepika Padukone Harshdeep Kaur P. V. Sinhu 53.1 32.7 33.3 30 PROGRESSIVE M.S. Dhoni 59.7 Bollywood Television Male Female Male Female Ayushmann Deepika A. R. Rahman Bharti Singh Khurrana Padukone 42.9 45.2 40.3 35.3 Sports Couple Male Female INNOVATIVE Virat Kohli Smriti Mandhana Ranveer Singh & Deepika Padukone Most 52.7 31.0 37.9 31 India's PROGRESSIVE M.S. Dhoni 57.0 India's Most DOWN-TO EARTH Male Male Male Pankaj Tripathi A. R. Rahman Sunil Chhetri 51.6 42.3 47.5 Female Female Female Sports Couple Television Ranveer Singh & Bollywood Deepika Padukone 44.3 Deepika Padukone Bharti Singh Mithali Raj 43.8 35.3 49.8 32 Akshay Kumar 64.5 India's Most STR NG DOWN-TO EARTH Male Male Male Ajay Devgn Zakir Khan Baichung Bhutia 53.1 56.3 56.2 Female Female Female Sports Couple Television Virat Kohli & Bollywood Anushka Sharma 49.7 Deepika Padukone Bharti Singh Saina Nehwal 50.0 37.7 49.7 33 Saina Nehwal 69.0 NG India's Most Bollywood Television Male Female Male Female Anil Kapoor Nushrat Bharucha Zakir Khan Surbhi Chandna 57.6 58.0 59.3 61.7 Sports Couple Male Female Sachin Tendulkar Harmanpreet kaur Virat Kohli & Anushka Sharma 66.3 66.4 55.0 34 RELIABLE Shubman Gill 50.0 India's Most Male Male Male Ranveer Singh Kapil Sharma Hardik Pandya 41.7 29.2 46.9 Female Female Female
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    HINDI SONG Ace Karaoke Corp. NO TITLE SINGER NO TITLE SINGER 45058 Aa bhi ja Lucky Ali 45217 Chand Sa Mukhra Ali Haider(P) 45203 Aadat (P) Jal 45109 Chand sitare Kumar Sanu 45174 Aaj Main Oopar Kavita Krishnamoorthy & Kumar Sanu 45176 Chandu Ke Chacha 45144 Aajmain Oopar Kumar Sanu 45218 Channo ki aankh mein(P) Ali Zafar 45116 Aanewala pal jaanewala hai Kishore Kumar 45096 Chhadh Gayi Sonu Nigam & Anuradha Sriram 45141 Aankhe Khuli ho ya ho band Lata Mangeskar 45130 Chhoti chhoti raatein Sonu Nigam 45001 Aankhon se tune ye kya keh diya Kumar Sanu 45047 Chingari koi Bhadke Kishore Kumar 45201 Aao Na Sadhana Sargam & Udit Narayan 45072 Chinna chinna aasai Minmini 45077 Aap jai sa koi meri Nazia Hassan 45069 Choti si Asha Minmini 45045 Aapke pyar mein Alka Yagnik 45063 Chukar mere hum ko Kishore Kumar 45257 Aashiq Banaya Aapne HIMESH RESHAMMIYA, SHREYA GHOSHAL 45284 Chupke Chupke(P) Ghulam Ali 45061 Aashiq hoon mein Sonu Nigam 45121 Chura liya hai tum ne Asha Bosle 45142 Aate aate Alka Yagnik 45148 Churao na dil Udit Narayan 45002 Aati kya Khandala Aamir Khan & Alka Yagnik 45219 Cinderella Sajjad Ali(P) 45003 Ab tere bin Kumar Sanu & Alka Yagnik 45183 Dam Maaro Dam Asha Bhosle 45004 Ae mere humsafar Udit Narayan & Alka Yagnik 45285 Deedar De SUNIDHI CHAUHAN 45173 Agar Main Kahoon Udit Narayan & Alka Yagnik 45097 Deewana Deewana Udit Narayan 45211 Agar Tum Mil Jao SHREYA GHOSHAL 45177 Dekh Le Sunidhi Chauhan & Anu Malik 45098 Ai ajnabee Babul Supriyo 45059 Dekha na Kishore Kumar 45143 Aisa Jadoo Sunidhi Chauhan 45149 Der Se Hua Nadeem shravan
  • Page12 Sports.Qxd (Page 1)

    Page12 Sports.Qxd (Page 1)

    FRIDAY, SEPTEMBER 21, 2018 (PAGE 12) DAILY EXCELSIOR, JAMMU Buoyant India take on gritty Bangladesh Rashid's superb half century JKP creates history, becomes All India Champion DUBAI, Sept 20: It is Mahendra Singh Dhoni's to play back-to-back matches in DGP Dilbag honours team for winning batting form that could keep the Abu Dhabi (vs Afghanistan takes Afghanistan to 255/7 Pakistan pummelled, India team management worried. Thursday) and in Dubai (Friday). will look to up the ante against ABU DHABI, Sept 20: Bangladesh and he got his first Dhoni hasn't been firing and it This wasn't the original sched- ODI wicket in his fourth deliv- All India Police Golf Tournament Bangladesh, who have a penchant Birthday boy Rashid Khan will be interesting if Rohit pro- ule, but the BCCI had managed to ery. Afghanistan opener Excelsior Sports Correspondent for playing the party poopers, in motes him in the batting order to arm twist the Asian Cricket smashed a superb unbeaten half their opening Super Four Ihsanullah (8) hit two consecu- give the veteran time to get settle Council in tweaking it, causing a century and shared 95 runs with tive fours before a big one from SRINAGAR, Sept 20: encounter of the Asia Cup here down. lot of heartburn. Gulbadin Naib for the uncon- Director General of Police, tomorrow. him landed into the hands of While India's rivalry with ''Even if we win against quered eighth wicket as Mohammad Mithun at cover Dilbag Singh honoured J&K For India, the worry will be Pakistan is historic, the one Afghanistan (on Thursday), we Afghanistan made a stunning Police Golf team which emerged the team combination as Hardik region.