DATA TRACKER Catch a falling star
Who would have thought that Aamir Khan, once the heartthrob of millions, would become the target of so much ridicule and public anger? The star had a dream debut with Qayamat se Qayamat Tak, and subsequently won scores of fans and critical acclaim with movies like Rang de Basanti, Taare Zameen Par and 3 Idiots, among many others. His popularity soared with a television show that he produced and anchored, called Satyameva Jayate (SMJ) — a talk show around social problems such as inequality, abused women, child trafficking and such others. SMJ was Aamir’s first turn on a political stage and the three seasons, that it played for, resulted in donations pouring in from the public, for a number of causes TOP 10 CELEBRITIES IN PRINT BY NEWS BUZZ National Celebrity % PR Share in Bollywood Industry Rank Jan - Oct ‘14 Jan - Oct ‘15 Jan - Oct ‘14 Jan - Oct ‘15 1 Salman Khan Salman Khan 4.8 6 !" 2 Shah Rukh Khan Amitabh Bachchan 4.0 4 # 3 Amitabh Bachchan Shah Rukh Khan 3.3 3 $ 4 Deepika Padukone Deepika Padukone 3.0 3 !" 5 Priyanka Chopra Ranbir Kapoor 2.6 2 # 6 AAMIR KHAN Akshay Kumar 2.5 2 # 7 Ranbir Kapoor Priyanka Chopra 2.3 2 $ 8 Akshay Kumar AAMIR KHAN 2.2 2 $ 9 Hrithik Roshan Kangana Ranaut 2.1 2 New 10 Kareena Kapoor Anushka Sharma 2.1 2 New
Sometime towards the beginning of last year, things began to unravel for Aamir Khan. In March 2015, he was pilloried for his comments on a popular comedy group’s public performance in Mumbai. And then came his remark about intolerance in India towards the close of the year, which resulted in hate mail and widespread anger against the star. 2015 was truly annus horribilis for Aamir STATE-WISE RANKING States Statewise Ranks Jan - Oct ‘14 Jan - Oct ‘14 Maharashtra 58 Gujarat 68 Uttar Pradesh 68 New Delhi 68 Andhra Pradesh 68
| Fans call him Mr Perfectionist, conscientious star, megastar, according to the survey | Comments about him not feeling safe in India triggered a #HateKhan campaign and resulted in a backlash against Snapdeal, a brand he endorses | Among the brands he endorsed earlier are Godrej, Titan and Tata Sky
Source: Eikona, Note : Analysis base is Bollywood Celebrities, News Buzz is calculated on the basis of number of news articles that have appeared mentioning celebrities