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Home , NewPark Mall, Serramonte Center, Westfield Valley Fair

2 610,000 people in the trade area

Companies within the trade area include: Tesla Motors, Logitech, LAM, Pacific Research and Cisco along with streamline access to Silicon Valley.

1.1 Million 270,000 square feet of superb space cars pass the center daily 4 conceptual rendering

5 Lafayette Albany Berkley Broadway Plaza Sausalito 24 Bay Street Walnut Creek Emeryville 980 Danville emeryvillePiedmont 680 13 80 OAKLAND

SAN FRANCISCO San Ramon Alameda 880 880 580 61 Stoneridge 1 Hour Drive Time San Leonardo 280 shopping center 5.5 Million People Dublin 580 101 45 Min. Drive Time $112,782 HHI Castro Valey Daly City Brisbane 35 3.8 Million People Hayward Livermore 1 $115,553 HHI South San Pleasanton Francisco 92 Pacifica San Bruno HILLSDALE280 Millbrae 30 Min. Drive Time 82 2.5 Million People Union City SHOPPING CBurlingameENTER 101 $107,556 HHI 238 Foster City 84 San Mateo Freemont Newark 680 Belmont 880 San Carlos 92 Redwood City East Plo Alto Half Moon Bay Melno Park Palo Alto 101 Woodside Stanford GREATMilpitas MALL Stanford 280 82 237 ing CenterMountain View Shopp Los Altos Sunnyvale G6 Loyola Santa Clara Valley Fair Corners G4 shopping center 84 G5 G2 35 Cupertino Burbank SAN JOSE

82 85 Campbel 1 17 Saratoga

San Francisco is Cushman & Wakefield’s th ranked top retail cities in the United States.4 Bay Area Market

Homes in East Bay cities are seeing dramatic price gains far greater than homes in San Francisco, according to ZipRealty, an online real estate brokerage.

7 SILICON VALLEY TECH COMPANIES MAP

8 conceptual rendering

9 NEW Experience

NewRetail NewRestaurants

10 NewTheatre NewLook

11 NEW Experience

12 13 14 new experience

Sophisticated Modern Finishes

• Light Toned Porcelain Tile Flooring Featuring Polished Accent Pieces

• Curbless Glass Guardrails with Stainless Steel Accents

• Modern Upholstered Soft Seating

• Decorative Accent Lighting

15 MUSIC Experience

Customized Rouse Playlists App to enhance the common allows customizers to play area experience 16 their favorite songs DIGITALLY ENHANCED ENVIRONMENT

Newly integrated Sonic Notify technology allows retailers to reach customers via their smart devices with customized messages.

17 Local HOME VALUEs

“In San Francisco, 25% of the house sales in the past quarter went 20% or more above asking price, so we’re talking ferocious competition between buyers.” Patrick Carlisle, chief market analyst for Paragon Real Estate Group in San Francisco

1 2 3

4 5 6

1 Canyon Heights 2 Glenmoor 3 Mission Hills 4 Mission San Jose 5 Mission Valley 6 Parkmont

City of Union City

D R ON City of Hayward Y N CA S E IL N NILES LAKES AND NORTHGATE BIRDS CANYON HEIGHTS/ VALLEJO MILLS/ NILES CREST BROOKVALE

ARDENWOOD 880 Unincorporated PARKMONT CHERRY/ GUARDINO KIMBER/GOMES Alameda County CENTERVILLE CABRILLO FREEMON E

AV T BL ON T VD E FREMONT AV THOR L MISSION GLENMOOR CENTRAL/ VALLEY CENTRA DOWNTOWN 680 BLACOW ENUE

AV Y MISSION RD SUNDALE VD SAN JOSE NEWARK NIMI MOVR IRVINGTON TZ ON BL S FW Y SOUTH/ 28 PALMS STEVENSUNDALE CHER RY

ST CAMERON HILLS MISSION HILLS Don Edwards BLACOW National Wildlife Refuge 880 GRIMMER City of Newark WEIBEL

EAST BAYLANDS 680 INDUSTRIAL

880 VINEYARDS/AVALON

Don Edwards National Wildlife Refuge WARM SPRINGS

City of Milpitas

$100,000$200,000$300,000$400,000$500,000$700,000$900,000$1,000,000

$100K $200K $300K $400K $500K $700K $900K 1 Million+

City of Union City

D R ON City of Hayward Y N CA S E IL N NILES LAKES AND NORTHGATE BIRDS CANYON HEIGHTS/ VALLEJO MILLS/ NILES CREST BROOKVALE

ARDENWOOD 880 Unincorporated PARKMONT CHERRY/ GUARDINO KIMBER/GOMES Alameda County CENTERVILLE CABRILLO FREEMON E

AV T BL ON T VD E FREMONT AV THOR L MISSION GLENMOOR CENTRAL/ VALLEY CENTRA DOWNTOWN 680 BLACOW ENUE

AV Y MISSION RD SUNDALE VD SAN JOSE NEWARK NIMI MOVR IRVINGTON TZ ON BL S FW Y SOUTH/ 28 PALMS STEVENSUNDALE CHER RY

ST CAMERON HILLS MISSION HILLS Don Edwards BLACOW National Wildlife Refuge 880 GRIMMER City of Newark WEIBEL

EAST BAYLANDS 680 INDUSTRIAL

880 VINEYARDS/AVALON

Don Edwards National Wildlife Refuge WARM SPRINGS

City of Milpitas

BELOW $70,000 $80,000$90,000 $100,000$110,000$130,000$150,000$180,000 ABOVE $200,000

BELOW $70K $80K $90K $100K $110K $130K $150K $180K $200K+

City of Union City

D R ON City of Hayward Y N CA S E IL N NILES LAKES AND NORTHGATE BIRDS CANYON HEIGHTS/ local Household incomes VALLEJO MILLS/ NILES CREST BROOKVALE

ARDENWOOD 880 Unincorporated PARKMONT CHERRY/ GUARDINO KIMBER/GOMES Alameda County CENTERVILLE CABRILLO FREEMON E

AV T BL ON T VD E FREMONT AV THOR L MISSION GLENMOOR CENTRAL/ VALLEY CENTRA DOWNTOWN 680 BLACOW ENUE

AV Y MISSION RD SUNDALE VD SAN JOSE NEWARK NIMI MOVR IRVINGTON TZ ON BL S FW Y SOUTH/ 28 PALMS STEVENSUNDALE CHER RY

ST CAMERON HILLS MISSION HILLS Don Edwards BLACOW National Wildlife Refuge 880 GRIMMER City of Newark WEIBEL

EAST BAYLANDS 680 INDUSTRIAL

880 VINEYARDS/AVALON

Don Edwards National Wildlife Refuge WARM SPRINGS

City of Milpitas

BELOW $70,000 $80,000$90,000 $100,000$110,000$130,000$150,000$180,000 ABOVE $200,000

21 THE PEOPLE

Within a 20 minute drive time over 60% of households are classified into the following two categories:

1. Money & Brains 2. Young Digerati

• High incomes • Tech-savvy singles & couples

• Advanced degrees • Living in fashionable neighborhoods on the urban fringe • Affluent, highly educated • Sophisticated tastes • Ethnically mixed • Married couples with few children • Live in trendy apartments and condos

• Live in fashionable homes • Enjoy fitness clubs & clothing boutiques

• Casual restaurants & all types of bars— from juice to coffee to microbrew.

22 Trade Area Profile

Current Population 610,000 2018 Projected Population 640,000 Current Households 192,811 2018 Projected Households 203,156

Current Median Age 36.37 Almost One-Half The median age 114,754 workers the Population is in the trade within five miles of Current AVG. HH INCOME $102,939 of Asian Descent area denotes the center a younger 2018 PROJECTED AVG. HH INCOME $108,968 consumer*

*Two-thirds (66.6%) of those age 25 years are employed in white-collar occupations in the defined trade area and a substantial 39% of the trade area residents hold a college or higher degree.

23 THE RESEARCH

NewPark Mall Stoneridge Mall Bay Street Braodway Plaza Stanford TC Westfield Great Mall Newark, CA Pleasanton, CA Emeryville, CA Walnut Creek, Palo Alto, CA Valley Fair Milpitas, CA CA Santa Clara, CA

Populuation growth 6.12% 8.45% 4.84% 3.67% 5,47% 5.98% 6.82% 2014-2019

Median age 37.3 38.3 38 44.4 36.9 37 36.3

bachelors 86,855 60,484 16,236 80,463 100,946 176,441 84,725 degree + 45.2% 53.6% 55% 55.7% 55.8% 45.4% 41.2%

cy average household $109,956 $141,647 $89,160 $114,548 $141,133 $106,745 $112,005 income

white 98,592 66,716 155,463 74,835 92,212 198,519 97,825 collar 71.5% 78.8% 75.3% 5.9% 70.4% 70.1% 67%

daytime population 122,889 109,011 280,730 111,486 183,439 350,183 312,593

top 5 Prizm Money & Brains Upward Bound Bohemian Mix Upper Crust Money & Brains Money & Brains Money & Brains segments 29.9% 33% 20.1% 17.1% 31% 34.4% 19.6%

Movers & Young Digerati Brite Lites, Li’l Urban Achievers Money & Brains Young Digerati Bohemian Mix Shakers 20.3% City 30.6% 15.8% 13.6% 15.5% 19.5% 15.5%

Bohemian Mix Second City Money & Brains Bohemian Mix Bohemian Mix Young Digerati Young Digerati 13.1% Elites 11.8% 15.8% 10.9% 9.4% 17.4% 13.7%

Movers & American American American Movers & American Upper Crust Shakers Dreams Dreams Dremas 7.2% Shakers 6.4% Dreams 8.7% 7.5% 8.3% 7.1% 10%

American Blue Blood Winner’s Circle Urban Elders Movers & Urban Achievers Bohemian Mix 24 Dreams Estates 5.9% 4.5% 7.1% Shakers 5.4% 6% 8% 6.3% A Comparison of a 5 Mile Radius of NewPark Mall Compared to 12 Other Successful San Francisco Bay Area and comparative malls

NewPark Mall Hillsdale SC Serramonte Menlo Park Mall Westfield Santa Paseo Colorado University Vil- Newark, CA San Mateo, CA Center Edison, NJ Anita Pasadena, CA lage Daly City, CA Daly City, CA Seattle, WA

Populuation growth 6.12% 5.98% 5.05% 2.53% 3.22% 3.3% 6.14% 2014-2019

Median age 37.3 41.2 40.1 38.7 40 39.3 37

bachelors 86,855 92,396 107,275 78,668 114,790 150,966 223,125 degree + 45.2% 52.2% 35% 37.3% 36% 40.9% 62%

cy average household $109,956 $137,585 $100,839 $92,046 $83,169 $88,109 $93,068 income

white 98,592 97,914 134,862 101,416 146,949 178,360 219,125 collar 71.5% 75.7% 61.1% 68% 67.6% 69.4% 77.5%

daytime population 122,889 154,356 120,930 168,630 168,473 181,010 416,638

top 5 Prizm American Money & Brains Money & Brains Money & Brains Home Sweet Bohemian Mix Bohemian Mix segments Dreams 29.9% 35.8% 38.1% Home 9.9% 14% 19.2% 14.7%

American Movers & American Young Digerati Young Digerati Bohemian Mix Urban Achievers Dreams Shakers Dreams 20.3% 15.7% 11.5% 16.5% 11.1% 8.4% 12.6%

Bohemian Mix Bohemian Mix Bohemian Mix Blue Blood Cosmopolitans Money & Brains Money & Brains 13.1% 14.8% 9.9% Estates 6% 10.6% 10.5% 15.7%

Movers & American American Cosmopolitans Kids & Cul-de- Money & Brains Urban Achievers Shakers Dreams Dremas 7.2% 8.8% Sacs 5.9% 9% 9.4% 9.5% 13.8%

Blue Blood Upper Crust Young Digerati Upper Crust Urban Achievers Cosmopolitans Young Digerati Estates 5.9% 8.8% 5.2% 5.7% 7% 7.5% 11.5% A Comparison of a 10 Mile Radius of NewPark Mall Compared to 12 Other Successful San Francisco Bay Area and comparative malls

Populuation growth 6.18% 6.16% 4.84% 3.8% 5.76% 5.85% 6.16% 2014-2019

Median age 36.6 38.2 38.3 43.7 38.5 37.1 36.2

bachelors 213,284 178,922 484,574 175,559 250,453 447,578 355,458 degree + 44.3% 43.8% 48.9% 51.6% 57.3% 44.4% 41.9%

cy average household $113,416 $119,652 $95,201 $118,440 $141,184 $117,823 $108,598 income

white 239,176 213,356 483,716 179,808 240,133 533,995 409,208 collar 69% 71.7% 70.5% 75.1% 75.8% 69.3% 67.1%

daytime population 418,281 223,448 873,850 200,762 381,335 775,492 688,372

top 5 Prizm Money & Brains Upward Bound Bohemian Mix Upper Crust Money & Brains Money & Brains Money & Brains segments 25.8% 13.9% 16.7% 14.6% 31.1% 29.2% 28.8%

Brite Lites, Li’l Young Digerati Young Digerati Money & Brains Young Digerati Young Digerati Young Digerati City 16.4% 15.3% 10.5% 20.2% 16.8% 18.8% 12.8%

Movers & Movers & Second City Elite Money & Brains Bohemian Mix Bohemian Mix Bohemian Mix Shakers Shakers 9.1% 6.4% 13.8% 11.3% 12.7% 14.2% 9.6%

American American American Bohemian Mix Money & Brains Urban Achievers Upper Crust Dreams Dreams Dreams 9% 6.2% 9.1% 7.5% 5.9% 8.3% 9.3%

Movers & Movers & Movers & Movers & American Urban Elders Bohemian Mix Shakers Shakers Shakers Shakers Dreams 7.4% 7.5% 5.5% 6% 7% 6.2% 4.5% The research (continued)

Populuation growth 6.18% 5.92% 5.21% 2.37% 2.86% 3.28% 5.98% 2014-2019

Median age 36.6 40.1 40.1 38.1 36.9 37.6 38.3

bachelors 213,284 168,420 431,173 275,638 284,472 402,068 440,538 degree + 44.3% 48.5% 47.7% 34% 27.1% 29.9% 54.7%

cy average household $113,416 $133,281 $106,404 $93,656 $76,017 $70,119 $95,949 income

white 239,176 177,743 449,100 380,819 429,851 546,684 457,868 collar 69% 70.7% 70% 64.4% 59.6% 60.4% 74.6%

daytime population 418,281 289,119 113,776 490,357 565,331 906,499 817,000

top 5 Prizm American Money & Brains Money & Brains Money & Brains Money & Brains Urban Achievers Bohemian Mix segments Dreams 25.8% 28.1% 26.6% 8.3% 11.9% 9.5% 16.9%

Movers & Young Digerati Young Digerati Young Digerati Cosmopolitans Bohemian Mix Urban Achievers Shakers 16.4% 12.4% 20.5% 10.4% 9.8% 8.7% 6.6%

American Movers & Bohemian Mix Bohemian Mix Upward Bound Bohemian Mix Brite Lites, Li’l Dreams Shakers 9.1% 12.4% 17.6% 5.8% 8.8% City 8.6% 9.7%

American Bohemian Mix Upper Crust Brite Lites, Li’l Money & Brains Low-Rise Living Money & Brains Dreams 9% 9.3% City 5.7% 8.7% 9.4% 8.6% 6%

Movers & American American Urban Elders Home Sweet Urban Achievers Urban Elders Shakers 27 Dreams Dreams 7.4% 5.9% Home 5.4% 6.8% 9% 8.5% 8.1% THE RESEARCH (continued)

Populuation growth 6.01% 6.04% 4.69% 4.69% 5.83% 5.79% 5.82% 2014-2019

Median age 37.2 38.2 39.5 39.3 38.1 37.3 37.2

bachelors 600,644 327,609 776,323 492,149 552,389 590,754 653,146 degree + 45.8% 40.3% 45.9% 43.7% 52.1% 46.5% 46.1%

cy average household $116,644 $109.293 $98,269 $97.904 $128,719 $121,767 $119,731 income

white 657,332 394,032 808,465 545,680 561,855 641,630 713,567 collar 70% 68.3% 69% 69.3% 73.7% 70.4% 70.2%

daytime population 1,069,817 444,857 1,331,626 632,329 907,654 919,758 979,973

top 5 Prizm Money & Brains Money & Brains Money & Brains Money & Brains Money & Brains Money & Brains Money & Brains segments 24.7% 12.1% 18.3% 10.7% 30.4% 29.1% 29.6%

American Young Digerati Bohemian Mix Bohemian Mix Young Digerati Young Digerati Young Digerati Dreams 16.4% 14.3% 9.5% 18.6% 16.3% 17% 7.7%

American Bohemian Mix Upward Bound Young Digerati Bohemian Mix Bohemian Mix Bohemian Mix Dreams 10.9% 7.1% 12% 12% 11.6% 11.9% 7.2%

Brite Lites, Li’l American Movers & American American American Urban Achievers City Dreams Shakers Dreams Dreams Dreams 7.2% 7% 6.6% 7.5% 7.3% 7.3% 7.8%

Movers & Movers & Movers & Young Digerati Urban Achievers Upper Crust Upper Crust 28 Shakers Shakers Shakers 5.9% 6.1% 6.7% 6.7% 5.1% 6.3% 5.8% A Comparison of a 15 Mile Radius of NewPark Mall Compared to 12 Other Successful San Francisco Bay Area and comparative malls

Populuation growth 6.01% 5.58% 5.39% 2.01% 2.95% 3.18% 6.13% 2014-2019

Median age 37.2 38.9% 40.3% 38.2 36 35.5 38.6

bachelors 600,644 374,534 549,768 546,985 576,051 737,356 609,547 degree + 45.8% 40% 47.4% 33.9% 25.1% 25.8% 49.7%

cy average household $116,644 $114,075 $106,784 $94,261 $69,229 $66,080 $95,954 income

white 657,332 443,897 576,449 734,769 899,515 1,106,936 667,808 collar 70% 64.7% 70.3% 64.4% 56.8% 55.9% 72.1%

daytime population 1,069,817 619,735 743,115 921,575 1,449,199 1,730,287 1,079,616

top 5 Prizm American Money & Brains Money & Brains Money & Brains Money & Brains Low-Rise Living Brite Lites, Li’l segments Dreams 24.7% 28.1% 26.5% 9.5% 12.4% City 7.3% 12.3%

American Young Digerati Bohemian Mix Young Digerati Low-Rise Living Bohemian Mix Bohemian Mix Dreams 16.4% 10.2% 18.2% 10.7% 10.9% 6.5% 5.9%

Movers & Bohemian Mix Young DIgerati Bohemian Mix Urban Achievers Urban Achievers Urban Achievers Shakers 10.9% 10.2% 16.9% 9.1% 10.2% 5.9% 5.6%

American American American Urban Elders Brite Lites, Li’l Urban Elders Money & Brains Dreams Dreams Dreams 7.2% 5.8% City 4.4% 7.8% 5.8% 9.1% 10.1%

American Movers & Movers & Cosmopolitans Upper Crust Bohemian Mix Urban Elders Dreams 29 Shakers Shakers 5.9% 5.9% 4.3% 7.7% 8.4% 5.4% 5.5% The Research (continued)

5 mile radius est. unisex expenditure cy

NewPark Mall $74,813,000 Stoneridge Mall $51,856,000 Bay Street $111,131,200 Broadway Plaza $56,649,100 Stanford TC $80,875,800 Westfield Valley Fair $155,689,600 Great Mall $77,031,900 Hillsdale SC $78,320,700 Serramonte Center $106,138,100

30 31 2086 Newpark Mall | Newark, CA | 94560

1114 Avenue of the Americas

Suite32 2800 New York, NY 10036-7703