Market Study & Business Opportunities Assessment

Total Page:16

File Type:pdf, Size:1020Kb

Market Study & Business Opportunities Assessment Market Study & Business Opportunities Assessment Town of Los Gatos Submitted by BAE Urban Economics August 12, 2011 1 bae urban economics August 12, 2011 Ms. Jessica von Borck Economic Vitality Manager Town of Los Gatos P.O. Box 949 Los Gatos, CA 95031 Dear Ms. Von Borck: On behalf of BAE Urban Economics, Inc., we are pleased to submit the enclosed North 40 Market Study and Business Development Strategy for the Town of Los Gatos pursuant to Purchase Order Contract #20110317. We have enjoyed working with you and your staff colleagues as well as the North 40 Advisory Committee, Planning Commission, and Town Council on this exciting opportunity to enhance the Town’s economic vitality through the development of the North 40 Specific Plan area. Sincerely, David L.R. Shiver Raymond Kennedy Principal Vice President San Francisco Sacramento Los Angeles Washington DC New York City 1285 66th Street 803 2nd Street 5405 Wilshire Blvd. 1346 U Street NW 121 West 27th Street Second Floor Suite A Suite 291 Suite 403 Suite 705 Emeryville, CA 94608 Davis, CA 95616 Los Angeles, CA 90036 Washington, DC 20009 New York, NY 10001 510.547.9380 530.750.2195 213.471.2666 202.588.8945 212.683.4486 www.bae1.com Table of Contents Executive Summary ........................................................................................................ 1 Site Description and Location ................................................................................................... 1 Demographic and Economic Overview .................................................................................... 1 Retail Market Assessment ......................................................................................................... 2 Office Market Assessment ........................................................................................................ 6 Hotel Market Assessment ......................................................................................................... 7 Conference/Meeting Space Market Assessment ....................................................................... 8 Strategies for North 40 Development ........................................................................................ 8 Site Description ............................................................................................................. 13 Site Location .................................................................................................................. 15 Demographic Overview ................................................................................................ 19 Definition of Retail Trade Area vs. Market Area .................................................................... 19 Population and Household Trends .......................................................................................... 24 Household Characteristics ....................................................................................................... 26 Employment Trends ................................................................................................................ 28 Retail Market Assessment: Existing Retail Real Estate Conditions ......................... 33 Retail Real Estate Market Conditions ..................................................................................... 33 Overview of Los Gatos and Retail Trade Area Retail Nodes ................................................. 34 Retail Market Assessment: Sales and Leakage Analysis .......................................... 45 Estimated Retail Sales in Los Gatos and the RTA by Major Retail Category ........................ 45 Retail Sales by Major Retail Category in Los Gatos, Santa Clara County, and California .... 49 Los Gatos Taxable Retail Sales by District ............................................................................. 54 Leakage and Injection Analysis for Los Gatos and the Retail Trade Area (RTA) .................. 59 Retail Market Assessment: Summary ......................................................................... 71 Existing Conditions ................................................................................................................. 71 Leakage and Injection Analysis .............................................................................................. 74 Potential for New Retail Development in Los Gatos .............................................................. 75 Office Market Assessment ........................................................................................... 77 Office Inventory ...................................................................................................................... 77 Office Market Trends .............................................................................................................. 77 Office Employment Trends ..................................................................................................... 80 Office Demand Analysis ......................................................................................................... 82 Hotel Market Assessment ............................................................................................. 89 Existing Supply ....................................................................................................................... 89 Planned and Proposed Competition ........................................................................................ 91 Performance Trends ................................................................................................................ 93 Meeting Space Market Assessment ............................................................................ 97 Hotel Meeting Space ............................................................................................................... 97 Day-Use Meeting Facilities ................................................................................................... 102 Demand from Major Employers ........................................................................................... 107 Opportunities & Strategies for Development ........................................................... 109 Overview ............................................................................................................................... 109 Retail Development Opportunities ........................................................................................ 110 Retail Development Strategies .............................................................................................. 114 Office Development Opportunities ....................................................................................... 116 Hotel Development Opportunities ........................................................................................ 118 Conference and Meeting Space Development Opportunities ............................................... 119 Prioritizing Opportunities ...................................................................................................... 121 Appendices .................................................................................................................. 125 Executive Summary Site Description and Location The North 40 site is a highly strategic location in the West Valley for new commercial development: − The North 40 site is located at the intersection of Highways 85 and 17, making it a highly visible and desirable location for a variety of uses, particularly for retail, hotel, and meeting/conference facilities. − The North 40’s location at the crossroads of the West Valley’s freeway system makes it easily accessible to many of the region’s major hubs of activity, including major employers such as Apple Computer, Netflix, and cultural attractions in downtown San Jose. Demographic and Economic Overview While Los Gatos itself is a small community, the Town and the Retail Trade Area (RTA) that it is situated in have a significant concentration of high-income households and high rates of homeownership that retailers and hotel operators will likely find attractive –despite modest future population and household growth: − The Town of Los Gatos had a population of 29,413 in 2010 and experienced limited population or household growth in the last decade. − Los Gatos is characterized by relatively small households, a high rate of home ownership, and high incomes. The median household size for Los Gatos was 2.35 persons per household in 2010 compared to the Bay Area average household size of 2.69. The Town’s median annual household income is over $115,000, significantly higher than the $79,000 figure for the Bay Area. Approximately 63 percent of occupied housing units are owner-occupied, in contrast to just over 56 percent for the Bay Area. − While not at the levels of the Town, the Retail Trade Area (RTA) with a 2010 population of 606,000 also has high incomes and high rates of home ownership. The median household income was just over $94,000 in 2010. The RTA’s homeownership rate was 61 percent of occupied housing units. The RTA represents population and buying power within a 10 minute drive of the North 40 site. − Both Los Gatos and the Retail Trade Area will experience modest population growth from 2010 to 2020. Based on the Town’s recently adopted General Plan, the Town is North Forty Specific Plan Market Study and Business Development Strategy Page 1 of 150 slated to add approximately 3,200 residents over the decade, based in part on the potential
Recommended publications
  • Phase I Environmental Site Assessment Location Westfield Valley Fair Expansion Stevens Creek Boulevard Santa Clara and San Jose, California
    Type of Services Phase I Environmental Site Assessment Location Westfield Valley Fair Expansion Stevens Creek Boulevard Santa Clara and San Jose, California Client David J. Powers & Associates Client Address 1871 The Alameda, Suite 200 San Jose, California 95126 Project Number 118-39-1 Date January 21, 2013 Prepared by Stason I. Foster, P.E. Senior Project Engineer Ron L. Helm, C.E.G., C.Hg. Senior Principal Geologist Table of Contents SECTION 1: INTRODUCTION ........................................................................................ 1 1.1 PURPOSE ............................................................................................................. 1 1.2 SCOPE OF WORK ................................................................................................ 2 1.3 ASSUMPTIONS .................................................................................................... 2 1.4 ENVIRONMENTAL PROFESSIONAL .................................................................. 2 SECTION 2: SITE DESCRIPTION .................................................................................. 2 2.1 SITE LOCATION, CURRENT USES AND OWNERSHIP ...................................... 3 2.3 SITE SETTING AND ADJOINING SITE USE ........................................................ 4 SECTION 3: USER PROVIDED INFORMATION ............................................................ 4 3.1 CHAIN OF TITLE .................................................................................................. 4 3.2 ENVIRONMENTAL LIENS OR
    [Show full text]
  • Minor Site Plan Amendment Fashion Centre at Pentagon City
    SIMON PROPERTY GROUP Minor Site Plan Amendment Fashion Centre at Pentagon City October 2013 PORTFOLIO ENCOMPASSES ENTIRE RETAIL SPECTRUM VALUE LUXURY Premium Outlets® The Mills® Community Centers Lifestyle Centers Suburban Malls Luxury Malls • Simon is uniquely positioned as an owner, operator and developer across multiple retail formats • Nearly all retail distribution channels are represented, ranging from value-oriented centers to luxury malls • Irreplaceable/ iconic assets • 312 properties in 38 U.S. states* • 14 Premium Outlets in Asia, Canada and Mexico* Malls • 29% investment in Klépierre, a leading Premium Outlets The Mills European retail property owner Community/Lifestyle Centers *As of August 1, 2013 October 2013 2 IRREPLACEABLE ASSETS • Our portfolio includes assets of national and international renown – proven assets which are the preferred location for retailers – Approximately 100 properties located in the top 25 U.S. Core Based Statistical Areas Copley Place Fashion Centre at Pentagon Fashion Valley Gotemba Premium Outlets Forum Shops at Caesars Boston, MA Arlington (Wash., DC), VA San Diego, CA Tokyo, Japan Las Vegas, NV The Galleria King of Prussia Mall Lenox Square Orlando Premium Outlets–Vineland Roosevelt Field Houston, TX King of Prussia (Philadelphia), PA Atlanta, GA Orlando, FL Long Island, NY Sawgrass Mills Stanford Shopping Center Town Center at Boca Raton The Westchester Woodbury Common Sunrise (Miami), FL Palo Alto, CA Boca Raton, FL White Plains (New York), NY Premium Outlets Central Valley (New York), NY October
    [Show full text]
  • Pirates Theaters 010308
    The Pirates Who Don't Do Anything - A VeggieTales Movie - - - In Theaters January 11th Please note: This list is current as of January 3, 2008 and is subject to change. Additional theaters are being added over the next few days, so be sure to check back later for an updated list. To arrange for group ticket sales, please call 1-888-863-8564. Thanks for your support and we'll see you at the movies! Theater Address City ST Zip Code Sunridge Spectrum Cinemas 400-2555 32nd Street NE Calgary AB(CAN) T1Y 7X3 Scotiabank Theatre Chinook (formerly Paramoun 6455 Macleod Trail S.W. Calgary AB(CAN) T2H 0K4 Empire Studio 16 Country Hills 388 Country Hills Blvd., N.E. Calgary AB(CAN) T3K 5J6 North Edmonton Cinemas 14231 137th Avenue NW Edmonton AB(CAN) T5L 5E8 Clareview Clareview Town Centre Edmonton AB(CAN) T5Y 2W8 South Edmonton Common Cinemas 1525-99th Street NW Edmonton AB(CAN) T6N 1K5 Lyric 11801 100th St. Grande Prairie AB(CAN) T8V 3Y2 Galaxy Cinemas Lethbridge 501 1st. Ave. S.W. Lethbridge AB(CAN) T1J 4L9 Uptown 4922-49th Street Red Deer AB(CAN) T4N 1V3 Parkland 7 Cinemas 130 Century Crossing Spruce Grove AB(CAN) T7X 0C8 Dimond Center 9 Cinemas 800 Dimond Boulevard Anchorage AK 99515 Goldstream Stadium 16 1855 Airport Road Fairbanks AK 99701 Grand 14 820 Colonial Promenade Parkway Alabaster AL 35007 Cinemagic Indoor 1702 South Jefferson Street Athens AL 35611 Wynnsong 16-Auburn 2111 East University Drive Auburn AL 36831 Trussville Stadium 16 Colonial Promenade Shopping Center Birmingham AL 35235 Lee Branch 15 801 Doug Baker Blvd.
    [Show full text]
  • Council Changes Mind, Gives SCIP Only Partial Fund Ing
    Thursday, October 14, 1971 David Harris Anti -war activist David Harris, former stu- dent body president of Stanford University and co-founder of Draft Resistance, will speak at Spariati Datib noon today on the ROTC field. Serving the San Jose State College Community Since 1934 Council changes mind, gives SCIP only partial fund ing By PENNY SPAR Environmental Studies Department. He according to George Watts, assistant Daily Political Writer credited SCIP with the formation of business manager. the newly established ecology program But Council did gain the two -third's After extensive debate Wednesday on campus. majority needed to override Buck's evening, A.S. Council decided to al- However, after a dinner break and veto of a $500 request for an honors' locate $1,300 of the $2,300 requested an executive session, council voted to convocation to be held in the spring by the Student Community Involvement reconsider the decision. for outstanding students. Program, also known as SCIP. Believing that Mike Buck, A.S. They also overrode his veto of The program, which developed out of president, would veto the allocation $99 for a trip to Long Beach last the 1970 Cambodia strike and which because it is an instructionally re- weekend for SJS Cheerleaders who credits study of social issues relevant lated program, Councilman Rudy went in expectation of reimbursement. today, has been entirely staffed by vol- Leonardi feared council would not be One of the vetoes that stoodconcerned unteer help over the past year and a able to raise the needed two-thirds $90 for a group of students who visited half.
    [Show full text]
  • Shops Open for Pick Up
    Shops Open for Pick Up Arizona El Cerrito Long Beach Petaluma Phoenix 160 El Cerrito Plz Los Altos Center 333 S. McDowell Blvd. Paradise Valley Mall El Cerrito, CA 94539 2129 Bellflower Blvd. Petaluma, CA 94954 4576 E Cactus Rd. 510.524.6461 Long Beach, CA 90815 707.778.2213 Phoenix, AZ 85032 562.597.5189 602.996.5939 Encinitas Pleasant Hill Camino Village Plaza Los Angeles 1005 Contra Costa Blvd. Phoenix 276 N El Camino Real National Sepulveda Pleasant Hill, CA 94523 132 E Camelback Rd. Encinitas, CA 92024 Shopping Center 925.687.8343 Phoenix, AZ 85012 760.634.1430 3002 South Sepulveda 602.266.1727 Blvd. Rancho Cucamonga Fremont Los Angeles, CA 90034 Victoria Gardens California Whole Foods Center 310.391.3495 7819 Monticello Ave. 3151 Mowry Ave. Rancho Cucamonga, CA Anaheim Fremont, CA 94538 Los Angeles 91739 75 East Orangethorpe Ave. 510.494.9051 3431 S La Cienega Blvd. 909.646.8935 Anaheim, CA 92801 Los Angeles, CA 90016 714.441.0381 Foothill Ranch 310.559.4919 Redlands Foothill Ranch Town Center Tri-City Shopping Center Capitola 26746 Portola Pkwy. Manhattan Beach 848 Tri City Ctr 1601 41st Ave. Foothill Ranch, CA 92610 Manhattan Village Redlands, CA 92374 Capitola, CA 95010 949.588.6374 2614 N Sepulveda Blvd. 909.798.2377 831.475.4410 Manhattan Beach, CA Huntington Beach Redwood City Camarillo 90266 Bella Terra Shopping Center Sequoia Station 602 Las Posas Rd. 310.545.5343 7881 Edinger Ave. Shopping Center Las Posas Plaza Huntington Beach, CA Marina del Rey 1027 El Camino Real Camarillo, CA 93010 92647 Marina Waterside Redwood City, CA 94063 805.383.0725 714.892.2188 Shopping Center 650.365.5434 4734 Admiralty Way Carlsbad Jurupa Valley Marina del Rey, CA 90292 Reseda 1830 Marron Rd.
    [Show full text]
  • Santa Clara County Certified Farmers' Markets Tuesday Wednesday
    Santa Clara County Certified Farmers’ Markets Schedule during Covid-19 (changes in red) Tuesday Stanford CFM Temporarily closed due to Covid-19 Operator: West Coast FMA Tressider Memorial Union (White Plaza) 59 Lagunita Drive, Stanford, CA 95035 Wednesday Almaden Via Valiente Plaza Farmers’ Market Start date TBD 9 a.m. – 1 p.m Operator: Tomas Pascual Almaden Via Valiente Plaza Shopping Center 6946 Almaden Express Way., San Jose, CA 95120 . Cambrian Park Farmers' Market May 5 – September 27 4 p.m. - 8 p.m. Operator: Urban Village FMA Cambrian Park Plaza Camden Ave. & Union Ave., San Jose, CA 95124 Evergreen Farmers’ Market January 8 – December 30 9 a.m. – 1 p.m. Operator: Pacific Coast FMA 4055 Evergreen Village Square, San Jose, CA 95121 Revised 4/6/2021 Princeton Plaza CFM Year-round 9 a.m.—1 p.m Operator: Hector Mora, Certified Producer 1375 Blossom Hill Rd., San Jose, CA 95118 Santana Row CFM May 19 – September 29 4 p.m. – 8 p.m. Operator: California FMA Santana Row between Olin Ave. and Olsen Dr., San Jose, 95128 Saratoga, Prince of Peace, CFM Year-round 2 p.m. – 6 p.m. Operator: Jose Reynoso, Certified Producer 12770 Saratoga Ave., Saratoga, CA 95070 San Jose Government Center CFM Temporarily closed due to Covid-19 Operator: West Coast FMA 70 West Hedding Street San Jose California 95110 Santa Clara Valley Medical Center CFM Temporarily closed due to Covid-19 Operator: Pacific Coast FMA 751 South Bascom Avenue, San Jose, CA 95051 VA Palo Alto Health Care CFM Temporarily closed due to Covid-19 Operator: Pacific Coast FMA 3801 Miranda Ave., Palo Alto, CA 94304 Revised 4/6/2021 Thursday Los Altos CFM April 29th-Sept.
    [Show full text]
  • Guest Services Brochure
    SUMMER GUEST SERVICES Conference & Event Services A Guide to the SF State Residential Community Conference & Event Services 800 Font Boulevard San Francisco, CA 94132 Phone: (415) 338-3972 Fax: (415) 405-0393 Email: [email protected] Web: summerconf.sfsu.edu About the Residential Community Situated in the southwest corner of the SF Linens and Cleaning State campus, the SF State residential Linens are provided only to conference community offers conference organizers the groups who purchased them in advance. convenience of having two conference centers, a dining center, market store, and • A standard linen packet is left on each bed housing for 2500 guests in one central area. (beds are not made in advance) • Guests are provided a blanket, pillow, The residential community can accommodate guests in traditional residence halls, Jr. suites, mattress pad, comforter, bed linen (two apartment style living, and townhouses. All sheets and pillow case), two bath towels, housing accommodations reside in the heart and soap of the residential community right on campus. • Groups staying 7 days or longer can have The facilities within the community are wired their towels and linens exchanged once a for Ethernet access and WiFi which are week at a pre-arranged day/time complimentary for all guests and visitors. • Daily housekeeping service is not Stop by the front desk of each building for provided access codes and passwords. • Please speak with your Summer Coordinator or Community Assistant for designated location for linen exchanges. Front Desk The community desks are staffed by Summer Community Assistants knowledgable Residential Services Assistants Along with Summer Coordinators, we have a (RSAs).
    [Show full text]
  • Diocese of San Jose 2020 Directory
    Diocese of San Jose 2020 Directory 1150 North First Street, Suite 100 San Jose, California 95112 Phone (408) 983-0100 www.dsj.org updated 10/8/2020 1 2 Table of Contents Diocese Page 5 Chancery Office Page 15 Deaneries Page 29 Churches Page 43 Schools Page 163 Clergy & Religious Page 169 Organizations Page 205 Appendix 1 Page A-1 Appendix 2 Page A-15 3 4 Pope Francis Bishop of Rome Jorge Mario Bergoglio was born in Buenos Aires, Argentina's capital city, on December 17, 1936. He studied and received a master's degree in chemistry at the University of Buenos Aires, but later decided to become a Jesuit priest and studied at the Jesuit seminary of Villa Devoto. He studied liberal arts in Santiago, Chile, and in 1960 earned a degree in philosophy from the Catholic University of Buenos Aires. Between 1964 and 1965 he was a teacher of literature and psychology at Inmaculada High School in the province of Santa Fe, and in 1966 he taught the same courses at the prestigious Colegio del Salvador in Buenos Aires. In 1967, he returned to his theological studies and was ordained a priest on December 13, 1969. After his perpetual profession as a Jesuit in 1973, he became master of novices at the Seminary of Villa Barilari in San Miguel. Later that same year, he was elected superior of the Jesuit province of Argentina and Uruguay. In 1980, he returned to San Miguel as a teacher at the Jesuit school, a job rarely taken by a former provincial superior.
    [Show full text]
  • ENGLEWOOD CITYCENTER REDEVELOPMENT Master Developer Proposal
    ENGLEWOOD CITYCENTER REDEVELOPMENT Master Developer Proposal 15 MAY 2019 Contents 1. Authorizing Letter..................................7 2. Executive Summary...............................11 3. Proposal Response ...............................17 4. Case Studies .................................... 43 The Round, Beaverton, OR SECTION 1 Authorizing Letter | 5 May 15, 2019 City of Englewood 1000 Englewood Parkway Englewood, Colorado 80110 Re: Request for Proposals, Master Developer for a Portion of the Englewood CityCenter Redevelopment Dear Members of the Selection Committee: ScanlanKemperBard (SKB) is pleased to submit our response to the Request for Proposal (“RFP”) issued by the City of Englewood for the redevelopment of the Englewood CityCenter site (the “Redevelopment”). We are committed to collaborating with the City of Englewood and its real estate entity, the Englewood Environmental Foundation, to redevelop the City-controlled property (the “City Property”) and work in conjunction with the surrounding property owners, namely at the former Weingarten Realty property (“C-III Property”), the Artwalk CityCenter Apartments, and the WalMart Supercenter, to create a unified, master planned CityCenter. SKB, founded in Portland 25 years ago, has successfully completed over $4.2 billion of real estate transactions consisting of redevelopment and adaptive re-use of mixed-use, office, retail, industrial, multifamily and hospitality assets, across 91 different projects in Portland, Seattle, the Bay Area, Phoenix and Denver. Our team has the passion, experience, discipline, and creativity to successfully complete the planning, design and the full execution of this important project. SKB currently owns and manages property in Denver, and we have a number of locally based employees, including one of the firm’s Principals who lives in the immediate vicinity of the Redevelopment.
    [Show full text]
  • Palo Alto Activity Guide
    FALL/WINTER 2018 Visitors Guide to the Midpeninsula DISCOVER WHERE TO DINE, SHOP, PLAY OR RELAX Fa r m -to- table A local’s guide to seasonal dining Page 26 DestinationPaloAlto.com TOO MAJOR TOO MINOR JUST RIGHT FOR HOME FOR HOSPITAL FOR STANFORD EXPRESS CARE When an injury or illness needs quick Express Care is attention but not in the Emergency available at two convenient locations: Department, call Stanford Express Care. Stanford Express Care Staffed by doctors, nurses, and physician Palo Alto assistants, Express Care treats children Hoover Pavilion (6+ months) and adults for: 211 Quarry Road, Suite 102 Palo Alto, CA 94304 • Respiratory illnesses • UTIs (urinary tract tel: 650.736.5211 infections) • Cold and flu Stanford Express Care • Stomach pain • Pregnancy tests San Jose River View Apartment Homes • Fever and headache • Flu shots 52 Skytop Street, Suite 10 • Back pain • Throat cultures San Jose, CA 95134 • Cuts and sprains tel: 669.294.8888 Open Everyday Express Care accepts most insurance and is by Appointment Only billed as a primary care, not emergency care, 9:00am–9:00pm appointment. Providing same-day fixes every day, 9:00am to 9:00pm. Spend the evening at THE VOICE Best of MOUNTAIN VIEW 2018 THE THE VOICE Best of VOICE Best of MOUNTAIN MOUNTAIN VIEW VIEW 2016 2017 Castro Street’s Best French and Italian Food 650.968.2300 186 Castro Street, www.lafontainerestaurant.com Mountain View Welcome The Midpeninsula offers something for everyone hether you are visiting for business or pleasure, or W to attend a conference or other event at Stanford University, you will quickly discover the unusual blend of intellect, innovation, culture and natural beauty that makes up Palo Alto and the rest of the Midpeninsula.
    [Show full text]
  • National Register of Historic Places I ] §Gp Registration Form I
    (Oct. 1990) United States Department of the Interior National Park Service National Register of Historic Places I ] §gp Registration Form i • _ _„_....—•- This form is for use in nominating or requesting determinations for individual properties and districts. ?See instructions in Hovy to Complete the National Register of Historic Places Registration Form (National Register Bulletin 16A). Complete eaihJtem by marking"x" in the appropriate box or by entering the information requested. If an item does not apply to the property being documented, enter "N/A" for "not applicaole." For functions, architectural classification, materials, and areas of significance, enter only categories and subcategories from the instructions. Place additional entries and narrative items on continuation sheets (NFS Form 10-900a). Use a typewriter, word processor, or computer, to complete all items. 1. Name of Property________________________________________RELt^Fn/r''!^ historic name Alviso, Jose Maria, Adob°—————————————— other names/site number CA-SC1 -15? ___________________ 2. Location street & number Q? P-jprfmnnt- Pnari ___________________________ G not for publication city or town Mi Ip-it-ac;_____________________________________ D vicinity state ______rj=n -ifn-rnia code CA county fianivi ria-ra_____ code ngc; zip code 3. State/Federal Agency Certification As the designated authority under the National Historic Preservation Act, as amended, 1 hereby certify that this^Q nomination Q request for determination of eligibility meets the documentation standards for registering properties in the National Register of Historic Places and meets the procedural and professional requirements set forth in 36 CFR Part 60. In my opinion, the property S3 meetdlO does not meet the National Register criteria 1 recommend that this property be considered significant d nationally £H stat§wid^ Q/tocally.
    [Show full text]
  • From: Paulette Altmaier [ ] Sent: Sunday, February 25, 2018 10:39 AM To: City of Cupertino Planning Dept. <Planning@Cupertino
    From: Paulette Altmaier [ ] Sent: Sunday, February 25, 2018 10:39 AM To: City of Cupertino Planning Dept. <[email protected]<mailto:[email protected]>> Cc: ICE Richard Altmaier <[email protected]<mailto:[email protected]>> Subject: Vallco EIR vis a vis commuter patterns I attended the EIR scoping meeting this past week. Several speakers had a coordinated talking point about how "only 10% of people who live in Cupertino work in Cupertino." It's important that the EIR take into account several much more relevant issues when determining environmental impact, in particular the way Bay Area cities flow into each other. For instance, depending on which part of Sunnyvale you live in, you may live closer to Apple than people who live in Cupertino! So the 10% statistic that was cited by these speakers is not environmentally meaningful. The meaningful questions are - i) How close to their work do people live? And how close do they WANT to live? ii) How do the numbers change when one analyzes renters separately from homeowners? We know that moving is often cost-prohibitive once you buy - but we all know renters move when their job changes. From an environmental impact point of view, if renters move to be close to their jobs, that is a huge positive benefit to providing high-density rental housing at Vallco that must be considered in an EIR. iii) Another reason to make the distinction between renters and homeowner behaviors is that focusing on the total population (including the people fortunate enough to be homeowners) completely misses the population whose commute patterns we can actually affect with our decisions - all those renter employees at Apple and other companies who are commuting from distant locations.
    [Show full text]