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2019 Nail Health & Beauty Magazine

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2019 Nail Health & Beauty Magazine SUMMER 2019 • VOLUME THREE Dazzling Speed NEW! DAZL™ by SNS Halves Service Time Being Sensitive NEW! SNS SenShine™ Marble Marvel for Sensitive Skin & Eyes NEW! SNS Dolo™ for a Perfect The Poetry of PROSE Marble—Fast! Redefining the Modern Nail Salon Giving Back Food for Hungry Kids with Every SNS Basics 1+1™ A MISSION TO SERVE SNS was founded with a shining purpose: to give women both health and beauty. For too long, the nail industry promoted good looks at the cost of damaged nails. SNS saw a better way. Women should have the best of beauty and the best of health. For years, SNS stood alone, promoting healthy dipping powders to an industry that wasn’t yet ready. Then the tide turned. Today, SNS has imitators all over the world. But women know best. They still walk into salons asking for “SNS.” They realize that only SNS cares for their health and beauty in equal measure. Today, SNS is forging ahead with new and exciting products that continue to serve our original mission: the ultimate experience of nail health and beauty! CONTENTS A MESSAGE FROM THE PUBLISHER Blazing the Trail .............................. 2 The Poetry of PROSE ..................... 4 MAKE IT NEW! SNS Exclusive Salon ....................... 6 SNS Dolo™ ..................................... 7 Welcome to our world of nail health and beauty. It’s a world of SNS DAZL™ .................................... 8 constant change, and at SNS we aren’t waiting for change to happen. DAZL™ Colors ............................... 10 We are making it happen. SNS SenShine™ ............................ 12 Today, fashion-forward women are looking for fresh colors, better Matt Top Breakthrough ................ 14 looks, original ideas... At the same time, there’s a huge growth of SNS Air Ombre™ .......................... 15 interest in personal health and care. ™ SNS Basics 1+1 .......................... 16 Yoga, diets, nutrition, mindfulness... Wherever you look, you see SNS Says: “No Kid Hungry” ........ 17 women paying more attention to their own wellbeing. SNS Academy Live ....................... 18 SNS was the first to recognize this trend, when we brought healthy New Accessories .......................... 19 dipping powders to the nail industry back in 1990. SNS Academy Online .................. 20 For the Love of Nails .................... 21 Today, we’re leading again with some of the industry’s most exciting innovations. Why SNS? ..................................... 22 A Cleaner Way ............................. 22 In these pages, you’ll discover DAZL,™ which halves the time of ™ SNS Gelous Colors....................... 24 the dipping powder service, SenShine for women with sensitive ™ SNS MasterMatch™ ..................... 25 skin and eyes, and Dolo our fun new instant marble product. And that’s just to start with. SNS Collections ........................... 26 Three Simple Steps to Our SNS laboratories are working harder than ever on your behalf. the Perfect Manicure .................... 27 In the coming months, watch out for more breakthroughs in nail SNS Pink & White ......................... 28 health and beauty from your favorite nail product company! SNS Pink & White Kits .................. 29 SNS Bases and Sealers ................ 30 Safety First .................................... 31 To your success! SNS GelStar™ ............................... 32 The Safer, Smarter UV/LED Light................................ 32 SNS Nail Lacquers ........................ 34 Joe Nguyen Team SNS ..................................... 35 Publisher of Let’s Get Social ............................. 35 Nail Health & Beauty SNS Means Business: Yours! ........ 36 Founder of SNS SNS VIP Distributor Benefits ........ 37 Nail Health & Beauty is published by SNS Nails, LLC. 4500 Seaboard Rd., Suite C, Orlando, FL 32808 Phone: (888) 445-2786 Email:[email protected] Copyright ©2019 SNS Nails, LLC. All rights reserved. Printed in U.S.A. This material is provided solely as a service to our customers. It is provided as is, without warranty to its content. Consequently, SNS expressly reserves the right to withdraw, alter and/or limit offers, or product descriptions contained herein without prior notice. All available colors may not be shown in this magazine. SNS expressly reserves the right to modify colors at any time. Copyright 2019. SNS Nails, LLC. 1 For Clients with Sensitive Skin & Eyes See page 12 Patent Pending Blazing the Trail Patent Pending New Spray-On Dipping Powder Technology See page 15 Fabulous Marble in Just a Few Seconds See page 7 2 | NAIL HEALTH & BEAUTY Patent Pending Dipping Powder Service in HALF the Time See page 8 MATT TOP The First Dipping Powder Matt Top to Last 3 Weeks or More! See page 14 Patent Pending Patent Pending Blazing the Trail Six exciting new products from SNS The Affordable Starter System from SNS See page 16 NAIL HEALTH & BEAUTY | 3 The Poetry of PROSE HOW DAVE CRISALLI’S FRANCHISE SYSTEM IS REDEFINING THE MODERN NAIL SALON To founder visiting salons and talking to owners, nail techs and Dave Crisalli, customers.” This painstaking process revealed a disjointed PROSE is more industry where tens of thousands of nail techs labor than an upstart in difficult conditions to deliver the best service they nail boutique can to clients. franchise. It’s a A Deeper Purpose total reinvention of “At the most fundamental level, the consumer just the nail industry for deserves a healthier and more consistent experience,” the 21st century. Dave reports. “A much cleaner and safer experience— The former CEO of Massage Envy grew up in a but also a much more enjoyable sensorial experience.” hardworking Italian family in upstate New York. “I have There was something equally important that struck him. tremendous respect for immigrants that come over to “I looked closely at the nail technician experience— our great country and contribute to humanity in amazing these wonderful, talented people working eight or nine ways,” Dave explains. “I have a special feeling for what hours a day intently focused on the most detailed the Vietnamese community has brought to the nail craftsmanship. I didn’t feel they were sufficiently honored industry. With PROSE, I want to honor that contribution for the important work they do. And I saw them wearing and them—and build a trusted and thoughtful brand.” masks, because of the toxic air. These are women, moms... some may be pregnant. That’s not appropriate. I decided Massage Envy was all about redefining the massage to do something about that and take action and build a industry, by elevating the customer experience and— smart brand.” just as important—by raising the value of massage therapists and bodywork. Now, with the launch of PROSE, Creating lasting change is a slow and difficult process, Dave Crisalli has embraced another noble mission for and Dave has no illusions about how long it may take. the nail industry. “I have been a health and fitness “The consumer has been getting nail services a certain believer from my earliest days,” he recalls. “I appreciate way for decades. And we’re creating a sea change: how the consumer is constantly seeking to make better, innovation, not iteration. Ours is a brick-by-brick approach. healthier choices.” We begin with what kind of incredible benefits can we give the customer, where can we take the customer, and Nails were a natural progression, once Dave decided to work backward from that to create the experience we retire from Massage Envy after 12 years and make space know they will highly value.” for new thinking and leadership. “I’ve always enjoyed pedicures and how they made me feel,” he says. Even the terminology has to change. “We think our “I quickly saw an opportunity for great change. So I spent people are more ‘artists’ than ‘technicians.’ It’s a small the best part of a year simply listening and learning, step towards building a culture of respect. The nail 4 | NAIL HEALTH & BEAUTY artist’s relationship with the consumer is critical.” To A Healthy Partnership cultivate that relationship, PROSE has installed a monthly Needless to say, the choice of nail products is central membership model. Customers purchase a membership to the PROSE ethos. “There are hundreds of product at their chosen frequency level, allowing them to return companies out there,” Dave observes. “So we have a again and again for nail services. “At PROSE we’re lot of choices. But for us, we’re looking for partners who building a personal connection between our team and will help us innovate and create exceptional product franchise owner and the customer, because hands and experiences. And of course, we’re seeking an alignment feet need continual care!” of values—especially our focus on health and innovation.” Designing the Difference Those criteria made SNS a natural fit. “Here’s a nail The boutique environment is also critical. “One of the product company with a three-decade record of hardest things in creating important change is saying innovation,” Dave shares. “And it’s a brand our customers ‘No’. To be true to our purpose, we had to reject are asking for by name. ‘SNS’ today is synonymous acrylics—to protect our nail artists, and to create an with dipping powders, and rightly so—it’s the category inviting environment for our customers.” There was leader. Most of all, SNS founder Joe Nguyen has been another reason for Dave to banish the smell of acrylics on the frontlines of bringing health to an industry that from PROSE boutiques. As a long-standing consumer for too long has only looked at beauty. PROSE+SNS— of pedicure services, he saw a huge untapped market that’s one exciting partnership!” in men. “PROSE is a family brand,” he observes. “Today, The bigger purpose at PROSE goes beyond nails, Dave we have fathers and daughters enjoying our services reveals. “We see ourselves as the champions of hands together and that’s the embodiment of the experience and feet—those marvelous, hardworking parts of the we have designed.” body that do so much for us, yet get so little care and In that spirit, the look of the PROSE boutique interior attention.
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