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W O R K E X P E R I E N C E C A R L I E D O B K I N SENIOR BRANDED CONTENT STRATEGIST C O N T E N T & M A R K E T I N G INFLUENSTER | FEBRUARY 2018 - PRESENT Concept and execute creative content strategies for beauty, lifestyle, and Unilever brands like Marc Jacobs Beauty, ELEMIS, Kraft, L'Oréal Paris, Kohl's, and Dove E D U C A T I O N Compose and edit daily email messaging to Influenster's 5 million members Work with design team to produce photo shoots for sponsored social media NORTHWESTERN imagery and branded content UNIVERSITY SCHOOL OF Assist video team in concepting and producing branded videos, Instagram COMMUNICATION stories, and Facebook Lives BS RADIO TELEVISION Write fun and engaging sponsored articles and quizzes that live on FILM, CLASS OF 2014 GPA: 3.85 Influenster.com DEAN'S LIST, CUM LAUDE, Oversee, create, and schedule sponsored content for Influenster's social KAPPA DELTA media channels Ensure optimal and efficient post-sale process with inter-departmental NEW YORK UNIVERSITY teams SCHOOL OF CONTENT AND SOCIAL MEDIA MANAGER PROFESSIONAL STUDIES WRITING FILM COMEDY EIGHT SLEEP, INC | MARCH 2017 - FEBRUARY 2018 2015 Responsible for creating and implementing the overall content marketing strategy to ensure the growth and expansion of the VC-backed tech startup S K I L L S Developed innovative and engaging media content to drive brand awareness while increasing sales and customer retention BRAND STRATEGY Designed and edited email, website, and brand messaging copy COPYWRITING + EDITING Managed and executed the strategy for all social media channels including SOCIAL MEDIA STRATEGY CONTENT CREATION Facebook, Instagram, and Twitter EMAIL MARKETING Conceptualized and launched marketing campaigns and events for publicity GOOGLE ANALYTICS around new products ADOBE PHOTOSHOP CMS (WORDPRESS) SENIOR CONTENT MANAGER ASANA PLAYBUZZ | MARCH 2015 - MARCH 2017 HOOTSUITE, SPROUT SOCIAL Designed editorial strategies and sponsored campaigns for 30+ U.S. brands KLAVIYO, MAILCHIMP and digital publishers including Netflix, Time Inc, American Express, CNBC, and Bravo Managed a team of writers to create custom content that delivered on key KPIs such as share rate, CTR, and time on page I N T E R E S T S Created over 30 million page views of engaging and shareable viral content AVID RUNNER that has been embedded on top sites such as Daily Mail, Distractify, IFL FOOD BLOGGER Science, Mashable, and The Sun (among others) WORLD TRAVELER Collaborated with our video team to create viral video posts for Facebook SCREEN WRITER EDITOR PRIME PUBLISHING | AUGUST 2014 - FEBRUARY 2015 Managing editor of FaveHealthyRecipes.com and contributing writer for C O N T A C T recipechatter.com 8 4 7 . 3 7 3 . 9 7 6 2 Responsible for adding new recipes in CMS, writing creative blog posts, and C D O B K I N 9 3 @ G M A I L . C O M reviewing new cooking tools and food products @carlieeeeats Analyzed food and market trends using click-through rate engagement metrics Wrote daily eNewsletters that were sent out to over 8.2 million subscribers .

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Influencer Marketing with Fake Followers
IIMB-WP N0. 580/2020 WORKING PAPER NO: 580 Influencer Marketing with Fake Followers Abhinav Anand Assistant Professor Finance and Accounting Indian Institute of Management Bangalore Bannerghatta Road, Bangalore – 5600 76 [email protected] Souvik Dutta Assistant Professor Social Sciences Indraprastha Institute of Information Technology Delhi - 110020 [email protected] Prithwiraj Mukherjee Assistant Professor Marketing Indian Institute of Management Bangalore Bannerghatta Road, Bangalore – 5600 76 [email protected] Year of Publication – January 2020 Influencer Marketing with Fake Followers Abhinav Anand∗ Souvik Duttay Prithwiraj Mukherjeez January 23, 2020 Abstract Influencer marketing is a practice where an advertiser pays a popular social me- dia user (influencer) in exchange for brand endorsement. We develop an analytical model in a contract-theoretic setting between an advertiser and an influencer who can inflate her publicly displayed follower count by buying fake followers. There is a non-strategic third party audit which successfully detects fraud with some prob- ability, leading to additional reputational costs for the influencer. We show that the optimal contract exhibits widespread faking which increases with the influencer’s true follower count (type). The advertiser exploits the influ- encer's fraud as a screening mechanism to identify her type. The audit accuracy and penalty from being exposed do not affect optimal faking levels but the in- creased cost imposed by the audit to the influencer gets passed on to the advertiser in terms of higher payments. Our paper illustrates why fake followers are rife in influencer marketing, and how digital marketers can exploit this phenomenon to their advantage. Keywords: Digital marketing, social media, influencer marketing, fake follow- ers, optimal control, contract theory.
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How the Future of Commerce Is Driven by Consumer
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OSINT Handbook September 2020
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Best Global Brands 2015 Brands at the Speed of Life
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