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Redefining Beauty for a WELCOME PROGRAM SUNDAY, FEBRUARY 26 – WEDNESDAY, MARCH 1 THE BREAKERS, PALM BEACH, FLORIDA Redefining Beauty FOR A WELCOME TO THE PERSONAL CARE PRODUCTS COUNCIL ableof Contents 2017 ANNUAL MEETING! Schedule of Events .............................................................................................2 Personal Care Products Council Board of Directors ...................... 10 Strategic Meeting Space Locations ........................................................ 11 Press & Guests .................................................................................................... 12 Staff in Attendance ........................................................................................... 13 Personal Care Products Council Personal Care Products President & CEO Council Chair Lezlee Westine Thia Breen Sponsors ............................................................................................ Back Cover The Estée Lauder Companies Inc. Group President of North America We are pleased to be back at the historic Breakers Hotel in Palm Beach for the 2017 Annual Meeting. With a top-notch line up of speakers and sessions, the educational and informational value of this meeting is sure to impress. We are thrilled that you and your industry colleagues are here for this important event. This year’s meeting will feature a keynote address by best-selling author, strategist and investor Scott Belsky on Making Ideas Happen. The Washington Report at the Monday morning general session will be preceded by a panel featuring the Council’s lobbying consultants. These experts will discuss the election impact on the Council’s legislative and regulatory goals at the federal, state, and local level, and the opportunities and challenges presented. There will be a session with Facebook’s Karin Tracy who oversees Facebook’s beauty and luxury practice which is designed to help brands drive business results through their work on Facebook and Instagram. Other discussions will focus on social media, branding and the online community and working with your supply chain to create compliant, sustainable products. The world of personal care products is an exciting and vibrant industry. By bringing inspired people together at meetings like this, we can ensure that the Council and our members remain at the cutting edge. Thank you again for bringing your expertise to the 2017 Annual Meeting. You, as organization leaders, have the vision, knowledge and experience to help us pave our way into the future. We could not accomplish what we do without your support and leadership. Throughout the meeting, we ask that you stay engaged, keep us proactive and help us shape the future of our industry. A special thanks to our members for sponsoring some of this year’s special events. Once again, thank you for supporting the Personal Care Products Council and joining us here in Palm Beach. Schedule of Events Nominating Committee Report Mark Pollak Sunday, February 26 Senior EVP & Assistant Secretary 2:00 PM to 7:00 PM Registration/Information Desk Open West Ballroom Foyer 12:30 PM to 3:00 PM Science & Regulatory Steering Committee Meeting South Mezzanine 8 3:00 PM to 5:00 PM Policy & Advocacy Steering Committee Meeting Committee members only South Mezzanine 9 & 10 Election of Officers 6:00 PM to 7:00 PM First Timers Reception Chair’s Speech Gold Room Thia Breen 7:00 PM to 8:30 PM All Attendee Welcome Reception The Estée Lauder Companies Inc. Ocean Lawn (In case of inclement weather—Venetian Ballroom) Group President of North America Monday, February 27 8:00 AM to 3:30 PM Registration/Information Desk Open West Ballroom Foyer 8:30 AM to 9:00 AM Networking Breakfast What Do the Nov. 8 Elections Mean For the Personal Ponce de Leon Ballrooms 1– 4 Care Industry? Join the Council’s lobbying consultants for a discussion of the election impact 9:00 AM to 11:30 AM Plenary Session on the Council’s legislative and regulatory goals at the federal, state, and local Ponce de Leon Ballrooms 1– 4 level, and the opportunities and challenges presented. Speakers include Bruce Welcoming Remarks Mehlman, founding partner of the bipartisan lobbying firm Mehlman Castagnetti Rosen & Thomas; Darius Anderson, founder and CEO of Platinum Advisors, LLC, a Welcoming Remarks California government relations and public affairs firm; and Emily Giske, a partner Lezlee Westine with Bolton- St. Johns, a New York government relations and public affairs firm. Council President & CEO 2 3 Monday, February 27 (Continued) Keynote Speaker Washington Report Jennifer Cohan President, Edelman New York Hear from Council senior staff on the continuing and emerging issues affecting the cosmetic and personal care products industry. This panel Earning Trust in an Age of Populism: A Roadmap discussion, moderated by Council President & CEO Lezlee Westine, will to Brand Engagement update you on what’s happening in the Legislative, Regulatory, Legal, Public Jennifer Cohan is president of Edelman New York, the global communications Affairs and Global areas of our industry. Panelists include Mark Pollak, Senior and marketing firm’s largest office with 850 employees. In her role, Jennifer EVP; Tom Myers, EVP, Legal & General Counsel; Beth Jonas, EVP, Science; advises clients, develops new products and leads a group which promotes John Hurson, EVP, Government Affairs; Francine Lamoriello, EVP, Global and protects many of the world’s most progressive companies and brands, Strategies; and Lisa Powers, EVP, Public Affairs & Communications. including many in the personal care, food, and retail sectors. She is the chief author of brandshare, Edelman’s study of consumers’ evolving relationship with expectation of brands. Her firm produces the annual Edelman Trust Barometer based on a global survey of 28 countries and 33,000+ respondents measuring how much consumers trust the four institutions of government, business, nongovernmental organizations and media to do what is right. Jennifer joined Edelman in 2013 after serving as managing director of GolinHarris New York and deputy managing director of Cohn & Wolfe London, where she led client engagements in Europe and Asia. Keynote Speaker 12:00 PM to 2:00 PM Scott Belsky Communications Executive Committee Meeting Committee members only General Partner at Benchmark & Founder of Behance South Mezzanine 9 & 10 Making Ideas Happen Great ideas only see the light of day when creative people and teams are able 12:00 PM to 2:00 PM Legal Executive Committee Meeting to get organized, harness the forces of community, and become better leaders Committee members only of themselves and others. Scott is a partner at Benchmark, the Silicon Valley South Mezzanine 8 private equity firm. He is the author of the national bestselling bookMaking Ideas Happen (2010). He co-founded Behance, the world’s largest online platform of 3:00 PM to 5:00 PM Board of Directors Meeting creative professionals. In 2012, Scott became Adobe’s Vice President of Product/ Board members only Community after Adobe’s acquisition of Behance. Prior to joining Benchmark, Scott was an early-stage investor and active advisor to dynamic new companies Ponce de Leon Ballroom 6 including Uber, Warby Parker, Pinterest, and sweetgreen. In this session, Scott will 7:00 PM to 9:30 PM share insights and practical tips that you can use to push bold creative projects to Board of Directors Dinner completion by overcoming the obstacles between vision and reality. By invitation Mediterranean Ballroom Sponsored by Condé Nast 4 5 Tuesday, February 28 Keynote Speakers 8:00 AM to 1:00 PM Registration/Information Desk Open Stephanie Horbaczewski and Loey Lane West Ballroom Foyer CEO of StyleHaul Listen to the Beauty Influencer 8:30 AM to 9:00 AM Networking Breakfast As the CEO of StyleHaul, the leading global style network for YouTube Ponce de Leon Ballrooms 1– 4 and social content creators, Stephanie will provide a snapshot of what StyleHaul does, and discuss how influencer marketing works and 9:00 AM to 11:30 AM Plenary Session why fashion and beauty creators and their messaging are so relevant Ponce de Leon Ballrooms 1– 4 and integral to the global redefinition of beauty standards. Joining Stephanie will be StyleHaul’s Beauty and Fashion Vlogger Loey Lane, Millennial Beauty Brands: Creating Cultural Impact who will share some of her experiences and what she hears from and Making a Connection fans/viewers on the challenges and opportunities of being unique and What are the beauty brands Millennials can’t live without right now trailblazing in the space. and why? Daniella Wells, who heads up the corporate insights group at Condé Nast, will preview findings from their new Millennial research report. This ground-breaking, national brand affinity study conducted with a major Wall Street firm ranks the most loved brands in fashion, retail and beauty. She will be joined by Michelle Lee, Editor-in-Chief of Allure, who will talk to Ukonwa Ojo, Global Senior Vice President at CoverGirl, about future beauty trends and what it takes to capture the hearts and minds of today’s powerful Millennial consumer. Keynote Speaker Edwin Wong Vice President, Research & Insights at Buzzfeed Digital Humanism: The Coming Age of Content Edwin leads research efforts to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences. He’s been studying digital consumer behavior for ~20 years. Prior to Buzzfeed, he created the Keynote Speaker Partner Insights function at Pinterest. Wong also held
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