DOCSLIB.ORG

Agency of the Year Hearts & Science

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Agency of the Year Hearts & Science MEDIA AGENCY OF THE YEAR BREAKTHROUGH HEARTS & SCIENCE PHDGLOBAL U.S. HAVAS CEO COLIN KINSELLA AND TEAM « TOREOFFASTRINGOFMIDSIZE CLIENT WINS USING THE PARENT COMPANY’S ‘VILLAGE’ APPROACH. BY PATRICK COFFEE HERE’S TO A WORLD OF BEAUTIFUL IMPRESSIONS. And what an impression you continue to make on us with your boundless vision, innovation and creativity. Congratulations Havas Media, Adweek’s U.S. Media Agency of the Year. Thank you for 20 years of excellence and counting. That’s the right way to win in this big, bold, beautiful world. Your friends at OppenheimerFunds. ©2017 OppenheimerFunds Distributor, Inc. CONTENTS THE WEEK IN MEDIA AND MARKETING FEBRUARY 13, 2017 | VOL. LVIII NO. 4 FEATURES AGENCIES OF THE YEAR 15 Honoring PHD, Havas and Hearts & Science. UPFRONT TRENDING 4 72andSunny N.Y. office tour; measuring Twitter Loops; TV chiefs on the state of the season. VOICE 11 Model of a modern media executive. TOP STORY DATA POINTS 12 Influenster’s YouTube visual storytelling report. COURTING CONTROVERSY UNDER ARMOUR ENDORSERS COME OUT AGAINST CEO’S PRO-TRUMP COMMENTS. BY KATIE RICHARDS Some of Under Armour’s biggest celebrity endorsers are speaking out against the apparel brand’s CEO Kevin Plank for referring to President Donald Trump as “a real asset” to American businesses in an interview with CNBC. In an Instagram post, ballet dancer Misty Copeland praised the brand for supporting her over the years, but said that she “strongly disagreed” with Plank. Actor Dwayne “The Rock” Johnson also took to PERSPECTIVE Instagram to respond to Plank’s comments, saying, “These are neither my words, nor my beliefs.” NBA star Stephen Curry had perhaps the most memorable take on the situation: BRAND NAME 34 When asked by the San Jose Mercury News about Plank’s description of Trump as an Jägermeister “asset,” he responded, “I agree with that description, if you remove the ‘et’ from asset.” says bye to bros. Later in the week, Under Armour tried to mitigate the backlash by issuing a statement against President Trump’s proposed travel ban—but not disavowing its CEO’s remarks. MOOD BOARD The Week in Emojis MOVER 36 Sports Illustrated’s Chris Stone on scoops and swimsuits. PORTRAIT 37 New York-based Oberland. LOOK BACK 38 New York Times offers Christie Brinkley returns GE aims to have Domino’s launches And the Oscar free Spotify Premium to Sports Illustrated 20,000 women in wedding registry as COVER: KEVIN SCANLON; THIS PAGE: BRINKLEY: PATRICK MCMULLAN/GETTY IMAGES; GE: BLOOMBERG/GETTY IMAGES goes to … . with digital subscriptions. Swimsuit Issue at age 63. tech roles by 2020. Valentine’s Day promotion. TRENDING | THIS WEEK’S INSIGHTS OFFICE TOUR RAY OF Room with a view 72andSunny wanted a space with plenty of windows and natural light. The beautiful LIGHT views don’t hurt either. Peer to peer The team cut a giant 72ANDSUNNY BUILDS A hole between fl oors BRIGHT NEW HOME IN to let more light in and keep the entire offi ce THE HEART OF DUMBO. feeling connected. BY KATIE RICHARDS At its core, 72andSunny envisions itself as “an antidote to the cynicism that can be pervasive” in the ad industry—and Madison Avenue in Furry friends particular—according to the agency’s The agency partner and CEO Matt Jarvis. So it’s keeps only fi tting that, at the beginning of the employees year, the shop moved its offi ce out of upbeat and crowded Lower Manhattan and across happy by allowing the Brooklyn Bridge to Dumbo. The pets in the purpose for the move was threefold: sprawling The team had quickly outgrown its offi ce. previous space, most of the agency’s The team employees reside in Brooklyn, and (L. to r.) Glenn Cole, founder, there’s a great startup culture creative co-chair; Evin Shutt, blossoming in Dumbo for the shop partner, COO; Matt Jarvis, to tap into. partner, CEO; John Boiler, Designing a new offi ce in the founder, creative co-chair. thriving Brooklyn neighborhood meant the 72andSunny team could build an open workspace that truly refl ects the way it works. At 72andSunny New York, there are no departments. Instead, the agency builds integrated teams to work on projects. An open fl oor plan with plenty of natural light was key to pulling that off, so upon moving to the new facility, the team cut a giant hole between fl oors to allow light to fl ow better throughout the space and to help teams on different fl oors feel more connected. The 50,000-square-foot offi ce, located in an old coffee warehouse, also comes complete with a spectacular view of Manhattan, a deck where the agency plans to plant its own organic vegetable garden, and a meeting space large enough to gather all employees for internal meetings and videoconferences with the Los Angeles and Amsterdam locations. “Inspiration is so hard to come by in our business, and in the time that we’ve been here it’s just a marvel how inspired and enlightened the people are,” said founder and creative co-chair John Boiler. “I think the quality of the experience is showing up in the quality of the reviews we are having.” PHOTOS: JOHN MUGGENBORG; MAP: CARLOS MONTEIRO 4 FEBRUARY 13, 2017 | ADWEEK The next show that changes the conversation. The next product that changes the world. When you have the right data and the right science, you won’t have to wonder ZKDWȇVQH[Wȃ\RXȇOONQRZ$QGZKHQ\RXNQRZZKDWȇVQH[W\RXFDQJHWWKHUHȴUVW Learn more about The Science Behind What’s Next™ at nielsen.com. Copyright © 2017 The Nielsen Company (US), LLC. All Rights Reserved. DASHBOARD > RECALIBRATING YOUR KPI 2014, loops have been somewhat controversial. me execs acknowledge the nefi t of a publicly viewable Vine tric, while others have ed concern that leaving a STATS p open on a screen could Camera d to infl ated numbers. Video data analytics fi rm witter declined comment Tubular Labs compiled a list of the top branded Vines this story.) of all time. (According to Stays in “Whatever a view means, Twitter, Vines are viewed ew is a view and a loop is a across the web more than p, and there are diff erent 200 million times a month.) The Loop es of content that will do l on that platform,” noted ison Stern, co-founder of bular Labs. 73.9 “I don’t know if having a standardized ad metric for SOCIAL PROS SHARE THEIR TOP ADVICE FOR six-and-a-half-second loops TWITTER’S NEW FEATURE. BY MARTY SWANT isgoingtomakeorbreak anybody’sadcampaign,”said eMarketer analyst Paul Verna, LOUIS VUITTON adding that he tends to “take In a Vine from a 2015 Long before Snapchat and is seen by some as a way aprettyskepticalview”ofad exhibit in Paris, the fashion Instagramwenttowarover for Twitter to more directly metrics on digital platforms. brand highlighted how its whichwouldownshort-form compete with Snapchat and These days, he said, most handcrafted products are video, there was another king of Instagram, which both have marketers view campaigns stitched, amassing 73.9 million views, with 21 thecontentjungle:Vine. theirowntypesofshort-form on a case-by-case basis. million in the fi rst month. Foryears,theTwitter- video. Kyle Bunch, managing owned app has been a platform “I felt like Vine was one directorforsocialatR/GA, for creating 6.5-second videos. ofthefirstplatformstohelp said it matters less how loops However, last month, Twitter marketers and advertisers to immediately drive purchase 22.7 retired Vine, replacing it with reallyhonetheirstorytelling andmorehowtheformat Vine Camera as a way to let to tell an effective story on that works over time. He said userscontinuetakingand platform,” said Jen Choi, senior Twitter should add more uploading the same kind of social marketing manager at granular advertising with loops videos that made Vine and its Huge. Brands such as Buick, for better targeting and data community of creators famous. Downy, Samsung and GoPro collection, but also predicts GENERAL ELECTRIC General Electric conducted Twitterisalsografting have used Vine to boost that Twitter could someday a science experiment that in another signature Vine engagement and awareness. sellvideosonaper-loopbasis. became art, showing what characteristic: loops, the metric So what’s the value of a loop? “Loops are a part of this larger happens when combining usedforcountinghowmany Agenciesagreeit’stooearlyto storyaroundafairlydramatic milk, food coloring and dish timesapieceofVinecontentis tellhowtheywillperformin shift in how we measure and soap. The video was viewed watched. The move to loop any their new home. However, understand the impact of video 22.7 million times since 2013. video shorter than 6.5 seconds since their introduction in content,” Bunch added. 11.8 ADVICE FOR USING LOOPS Get in Short Choose Take a GIF can be content broad 12mode. sweet. 34wisely. approach. Thinkofloops like slightly Brands that want to According to Stern, Vine loops shouldn’t be GOPRO longer GIFs, Moment work on their storytelling certain types of content used as a centerpiece In its typical extreme style, Studio CEO Ken Kraemer should experiment with do better as loops for a campaign, but GoPro showed model Roberta Mancino jumping said. “People use them six-second nonlinear than others. Comedy, as part of a broader off a cliff while wearing almost like miniature storytelling. “Creativity sports and stop- strategy, Verna said. heels, leaving a cliff-hanger poems that get a little often fl ourishes around motion animations “There’s a place in the as she descends. It’s been feeling across better than you when there are all have resulted in ecosystem for that type v i e w e d 1 1 . 8 m i l l i o n t i m e s .
Load more

Recommended publications
  • The Schooltime Performance Series Nutcracker
    teacher resource guide schooltime performance series the nutcracker National Ballet Theatre of Odessa about the meet the cultural A short history on ballet and promoting performance composer connections diversity in the dance form Prepare to be dazzled and enchanted by The Nutcracker, a Pyotr Ilyich Tchaikovsky (1840–1893) was an important Russian timeless and beloved ballet performance that is perfect for children composer who is famous for his romantic, melodic and emotional Ballet’s roots In the 20th century, ballet continued to evolve with the emergence of of all ages and adults who have grown up watching it during the musical works that are still popular and performed to this day. He Ballet has its roots in Italian Renaissance court pageantry. During notable figures, such as Vaslav Nijinsky, a male ballet dancer virtuoso winter holiday season. is known for his masterful, enchanting compositions for classical weddings, female dancers would dress in lavish gowns that reached their who could dance en pointe, a rare skill among male dancers, and George Balanchine, a giant in ballet choreography in America. The Nutcracker, held all over the world, varies from one production ballet, such as The Nutcracker, Swan Lake and The Sleeping Beauty. ankles and dance before a crowd of aristocrats, wealthy merchants, and company to another with different names for the protagonists, Growing up, he was clearly musically gifted; Tchaikovsky politically-connected financiers, such as the Medici family of Florence. Today, ballet has morphed to include many different elements, besides traditional and classical. Contemporary ballet is based on choreography, and even new musical additions in some versions.
    [Show full text]
  • The Women's Foundation of Colorado Announces Special Guest Misty Copeland, New Live-Interview Format for Annual Denver
    Media Contact Lisa Christie Phone: 303-285-2961 Cell: 917-609-0839 [email protected] For Immediate Release The Women’s Foundation of Colorado Announces Special Guest Misty Copeland, New Live-Interview Format for Annual Denver Luncheon Copeland Broke Through Racial, Economic, and Body Image Barriers to Become American Ballet Theatre’s First African American Principal Dancer in Company’s 75-Year History DENVER (June 2, 2016) – The Women’s Foundation of Colorado (WFCO) announced today that Principal Ballerina Misty Copeland will be the special guest at its Annual Denver Luncheon on September 21, 2016. In 2015, Copeland made headlines and broke barriers when she became the first African American woman promoted to principal dancer for the renowned American Ballet Theatre (ABT) in the company’s 75-year history. “Misty danced right through the racial, economic, and body image barriers that keep many women from pursuing their dreams and reaching their full potential,” said Lauren Y. Casteel, president and CEO of WFCO. “Despite messages that she did not fit the mold of a traditional ballerina, she persevered and has become a symbol of hope, possibility, and perseverance for women everywhere. We believe all girls and women have the right to feel hopeful about their futures and there’s no one better than Misty to look to for inspiration.” Recent highlights from Misty Copeland’s career include: Soaring to new heights as the first African American female principal dancer at American Ballet Theatre Debuting on Broadway as Ivy Smith/Miss Turnstiles in
    [Show full text]
  • Influencer Marketing with Fake Followers
    IIMB-WP N0. 580/2020 WORKING PAPER NO: 580 Influencer Marketing with Fake Followers Abhinav Anand Assistant Professor Finance and Accounting Indian Institute of Management Bangalore Bannerghatta Road, Bangalore – 5600 76 [email protected] Souvik Dutta Assistant Professor Social Sciences Indraprastha Institute of Information Technology Delhi - 110020 [email protected] Prithwiraj Mukherjee Assistant Professor Marketing Indian Institute of Management Bangalore Bannerghatta Road, Bangalore – 5600 76 [email protected] Year of Publication – January 2020 Influencer Marketing with Fake Followers Abhinav Anand∗ Souvik Duttay Prithwiraj Mukherjeez January 23, 2020 Abstract Influencer marketing is a practice where an advertiser pays a popular social me- dia user (influencer) in exchange for brand endorsement. We develop an analytical model in a contract-theoretic setting between an advertiser and an influencer who can inflate her publicly displayed follower count by buying fake followers. There is a non-strategic third party audit which successfully detects fraud with some prob- ability, leading to additional reputational costs for the influencer. We show that the optimal contract exhibits widespread faking which increases with the influencer’s true follower count (type). The advertiser exploits the influ- encer's fraud as a screening mechanism to identify her type. The audit accuracy and penalty from being exposed do not affect optimal faking levels but the in- creased cost imposed by the audit to the influencer gets passed on to the advertiser in terms of higher payments. Our paper illustrates why fake followers are rife in influencer marketing, and how digital marketers can exploit this phenomenon to their advantage. Keywords: Digital marketing, social media, influencer marketing, fake follow- ers, optimal control, contract theory.
    [Show full text]
  • Misty Copeland
    Prima ballerina MISTY COPELAND spoke to Brunswick’s david sutphen and mallory merge about staying true to her values and the discipline that keeps her career at center stage LESSONS DAIn June 2015, misty copeland NCEthe pop culture scene as the star of a broke one of the dance world’s last Prince video, capturing the attention remaining color barriers by becoming of millions of new fans. the first African American woman to Copeland’s artistic accomplishments be promoted to Principal Dancer in allowed her to break new ground the American Ballet Theatre’s 75-year in the business world as well. She history – just one remarkable step in is the first ballet dancer to secure an extraordinary career journey. endorsement deals from brands like At age 13, comparatively old to American Express, Dannon Oikos, begin ballet training, Copeland was Seiko and Under Armour. Her “I Will discovered at the Boys & Girls Club What I Want” campaign for Under in San Pedro, California. At the time, Armour has garnered over 10 million she and five siblings were living in a views on YouTube to date. motel room with their single mother. White House honors, a one-on-one By 2000, only five years later, she had special with President Obama, and a joined the American Ballet Theatre’s bestselling memoir, Life in Motion: An Studio Company. In 2001, she joined Unlikely Ballerina, have only bolstered the main company’s corps de ballet. her impact and influence. In 2015, She was promoted to Soloist in 2007 Time Magazine named her one of the and became the first black woman to world’s 100 most influential people.
    [Show full text]
  • Misty Copeland Pdf, Epub, Ebook
    MISTY COPELAND PDF, EPUB, EBOOK Gregg Delmann | 144 pages | 27 Sep 2016 | Rizzoli International Publications | 9780847849710 | English | New York, United States Misty Copeland PDF Book Retrieved December 13, May 10, Bazaar Bride. The Huffington Post. Ballet was just the one thing that brought me to life. And, Vanity Fair included Copeland in the International Best Dressed List, because she looks good in ball gowns, leotards, and teal flowy skirt things alike. But she was hooked. But, now those young dancers can look up to Misty Copeland and that's pretty huge. Misty overcomes her fears with the help of her new-found dancing friends and together they have a beautiful performance. American Ballet Theatre. However, the most important part of Romanek's job was Copeland's walk-in closet, which was formerly a bedroom. Copeland became a strong advocate for diversifying the field of ballet and creating access for dancers of varying racial and economic backgrounds. Retrieved August 23, Continues Copeland, "I felt this is a great opportunity for us to come together, but also for the world to see the beauty and the strength in coming together and supporting one another in times like this. So when her middle-school drill-team coach suggested dance classes, she took the tip and eventually studied at San Francisco Ballet School. In this photo, Misty Copeland looks natural and beautiful. When her training became more intensive, Copeland moved in with Bradley and her family in order to be closer to the studio. Girlfriend is just muscle. Ballet Theatre Foundation, Inc. All this to say, there's something for everyone this month.
    [Show full text]
  • AM ABT Featured Film Interviewees and Dances FINAL
    Press Contact: Natasha Padilla, WNET, 212.560.8824, [email protected] Press Materials: http://pbs.org/pressroom or http://thirteen.org/pressroom Websites: http://pbs.org/americanmasters , http://facebook.com/americanmasters , @PBSAmerMasters , http://pbsamericanmasters.tumblr.com , http://youtube.com/AmericanMastersPBS , http://instagram.com/pbsamericanmasters , #ABTonPBS #AmericanMasters American Masters American Ballet Theatre: A History Premieres nationwide Friday, May 15, 2015 at 9 p.m. on PBS (check local listings) Film Interviewees and Featured Dances Film Interviewees (in alphabetical order) Alicia Alonso , dancer, ABT (1940-1960) Clive Barnes , dance critic, The New York Times (1965-1977); now deceased Mikhail Baryshnikov , principal dancer (1974-1978) & artistic director (1980-1989), ABT (archival) Lucia Chase , founding member & co-director (1945-1980), ABT; now deceased (archival) Misty Copeland , dancer, ABT (2001-present); third African-American female soloist and first in two decades at ABT Herman Cornejo , dancer, ABT (1999-present) Agnes de Mille , choreographer, charter member, ABT; now deceased (archival) Frederic Franklin , stager & guest artist, ABT (1997-2012); dancer; co-founder, Slavenska- Franklin Ballet; founding director, National Ballet of Washington, D.C.; now deceased Marcelo Gomes , dancer, ABT (1997-present) Jennifer Homans , author, Apollo’s Angels: A History of Ballet; founder and director, The Center for Ballet and the Arts at New York University Susan Jaffe , dancer (1980-2002) & ballet master (2010-2012),
    [Show full text]
  • Programs and Events at HCNY
    Programs and Events at HCNY Here is just a sampling of our speakers Business Leaders/CEOs Legal Roger Ferguson, CEO, TIAA-CREF Preet Bharara, U.S. Attorney for the Southern Hank Greenberg, former CEO, AIG District of New York Jim Cramer, CNBC Professor Cass Sunstein, legal policy expert, Robin Hayes, CEO, JetBlue social engineer Dave MacLennan, CEO, Cargill NYC Prominent Figures Education Raymond Kelly, NYC Police Commissioner Dr. Pasi Sahlberg, Finland’s Minister Robert Tierney, NYC Landmarks of Education Preservation Chair Dennis Walcott, NYC Schools Chancellor Chief Robert Boyce, Chief of Detectives, NYPD Edward Cardinal Egan, American Cardinal of the Environment Roman Catholic Church Mark Tercek, CEO, The Nature Conservancy Musical Events Economics St. John the Divine Choir Jeffrey Sachs, economics professor Simone Dinnerstein, pianist Aletheia Piano Trio Fashion Designers The Leipzig String Quartet Donna Karan Yoonie Han, pianist Tommy Hilfiger The Alexander String Quartet International Affairs/Foreign Policy Nobel Laureates Prince Turki Al Faisal, former Ambassador to the Martti Ahtisaar, Nobel Laureate for Peace US and member of the Saudi royal family Martin Chalfie, Nobel Laureate in Chemistry Mohammad Javad Zarif, Foreign Minister of Iran Joseph Stiglitz, Nobel Laureate in Economics Fareed Zakaria, host of CNN’s flagship foreign affairs show Performing Arts/Arts Ambassador Zahir Tanin, representative from Misty Copeland, principal dancer with the Afghanistan to the UN American Ballet Theatre Oh Joon, South Korean Ambassador to the UN Leah Dickerman, MOMA Curator Annie Leibovitz, American portrait photographer Journalists Nicholas Kristof and Sheryl Wu Dunn, United States Government Officials The New York Times David Gergen, Presidential Advisor Jeffrey Toobin, CNN Donald Rumsfeld, former Secretary of Defense We also feature wine tastings, museum tours, family events and young alumni events such as the monthly Stein Club.
    [Show full text]
  • Friday, October 12, 2012
    Friday, October 12, 2012 FRIDAY,OCTOBER 12, 2012 DAY-AT-A-GLANCE Time/Event/Location All locations in the Minneapolis Convention Center unless otherwise noted 7:00 am - 7:00 pm . .. .. .. .. .. ................................................................... 4 ASBMR Registration Open Hall C 8:00 am - 8:15 am . .. .. .. .. .. ................................................................... 4 Welcome and Announcements Auditorium-Main 8:15 am - 9:15 am . .. .. .. .. .. ................................................................... 4 Gerald D. Aurbach Lecture - Prospects for Therapies with Adult Stem/Progenitor Cells (MSCs) or the Friday Proteins They Produce Auditorium-Main 9:15 am - 9:25 am . .. .. .. .. .. ................................................................... 4 Presentation of the ASBMR Gideon A. Rodan Excellence in Mentorship Award Auditorium-Main 9:15 am - 9:25 am . .. .. .. .. .. ................................................................... 4 Presentation of the ASBMR Lawrence G. Raisz Award Auditorium-Main 9:30 am - 10:00 am . .. .. .. .. .. ................................................................... 4 Networking Break Lobby B 10:00 am - 11:00 am.. .. .. .. .. ................................................................... 4 Meet-the-Professor Sessions Mezzanine Level-Rooms M100 – M101 10:00 am - 11:00 am.. .. .. .. .. ................................................................... 5 Meeting Overview for Health Professionals Auditorium Room 1 10:00 am - 11:00 am.. .. .. .. .. ..................................................................
    [Show full text]
  • Misty Copeland
    Misty Copeland Beginning ballet at 13 is considered late. However, there are some dancers who will defy the odds. Such is the case with Misty Copeland. Misty Danielle Copeland was born on September 10, 1982 in Kansas City, Missouri and raised in San Pedro, California. She lived with her single mother, along with her five siblings. Her childhood was unstable. At times, her mom fell on hard financial times and lived in a motel. Misty’s talents were first realized when she participated on the drill team in Middle school. Her coach recognized Misty’s raw talents. She was encouraged to take ballet classes at the local Boys & Girls club. Misty’s gift of dance captured the attention of dance instructor, Cynthia Bradley. She was then enrolled in an intensive dance program at the San Pedro Ballet School. Due to an intense schedule, Misty would be given permission by her mom to live with the Bradley family. This move would allow Misty to be trained at a higher level. At 15, Misty won the Los Angeles Music Center’s Spotlight Award. During that summer, she accepted a full scholarship into the intensive summer program at the San Francisco Ballet. A custody dispute between the Bradley’s and her mom had Misty returning home. In 2000, Misty won a full scholarship to American Ballet Theater’s (ABT) intensive summer program. In the same year, she was named ABT’s National Coca-Cola Scholar. She was invited to join the ABT studio in New York City. During this time, she would find herself immersed in a new world of cattiness, highly competitive, emaciated white dancers.
    [Show full text]
  • This Year from Kregel Academic
    KREGEL THIS YEAR FROM ACADEMIC KREGEL ACADEMIC 288 pgs • $21.99 $12.09 Conf 400 pgs • $27.99 $15.39 Conf 288 pgs • $21.99 $12.09 Conf 432 pgs • $34.99 $19.24 Conf 352 pgs • $26.99 $14.84 Conf 464 pgs • $24.99 $13.74 Conf 704 pgs • $51.99 $28.59 Conf 544 pgs • $47.99 $26.39 Conf second edition releasing Feb 2021 CONFERENCE SPECIAL: The Text of the Earliest NT Greek Manuscripts, vols 1 & 2 $79.99 separately • $36.99 Conference Set 400 pgs • $27.99 $15.39 Conf 416 pgs • $36.99 $20.34 Conf 45% Conference discount and free shipping in the US on all Kregel books. Contact (800) 733-2607 or [email protected] to order with discount code EAS20. Offer good through Dec 31, 2020. Request free exam copies and subscribe to our monthly newsletter at KregelAcademicBlog.com. 2020 VIRTUAL ANNUAL MEETINGS November 29–December 10 FUTURE ANNUAL MEETINGS 2021 2022 2023 2024 2025 San Antonio, TX Denver, CO San Antonio, TX San Diego, CA Boston, MA November 20–23 November 19–22 November 18–21 November 23–26 November 22–25 Thanks to Our Sponsors Baker Academic and Brazos Press Baylor University Press Westminster John Knox Wipf & Stock Zondervan Zondervan NRSV Publishers Weekly 2 See the full Annual Meetings program online at www.sbl-site.org/meetings/Congresses_ProgramBook.aspx?MeetingId=37 and papers.aarweb.org/online-program-book TABLE OF CONTENTS Annual Meetings Information AAR Academy Information ........................... 81 2020 Virtual Annual Meetings .................... 4 AAR Program Sessions How to Use the Program Book ....................
    [Show full text]
  • How the Future of Commerce Is Driven by Consumer
    Shopper Experience How the future of commerce is Index driven by consumer connection Preface 3 Key takeaways 5 Age isn’t just a number when it comes to shopper behavior 6 Consumer trust is nuanced and not binary 13 Consumers control the future of the product page 18 Customer feedback is everywhere 23 Convenience and cost are top of mind for shoppers — as is brand trust 27 Conclusion 31 Explaining the report 32 References 33 About Bazaarvoice and Influenster 34 Shopper Experience Index 2 PREFACE innovative brands are empowering their customers to advocate and sell on Today, it’s not their behalf, putting traditional brand-produced content in the backseat. Success in retail today looks very different than it did even five years ago. enough to have Most established, legacy brands and retailers would tell you their road to success included emptying a bank account for funding, a massive advertising a brick-and- budget, and lots of physical space to build and/or sell their products. And most new, successful brands and retailers will tell you a completely different story – Kickstarter campaigns, well-placed influencer partnerships, mortar store. pop-up shops, and online-only stores. Commerce has been democratized. With a lower barrier to entry, Or a website. decentralized production, and more ways to connect with potential Or a social media presence. shoppers, anyone can sell a product. Or all of the above. But, not everyone can sell well. Without a focus on an authentic connection with the consumer, none of the To do so requires anticipating consumer preferences, which change as above will be enough.
    [Show full text]
  • OSINT Handbook September 2020
    OPEN SOURCE INTELLIGENCE TOOLS AND RESOURCES HANDBOOK 2020 OPEN SOURCE INTELLIGENCE TOOLS AND RESOURCES HANDBOOK 2020 Aleksandra Bielska Noa Rebecca Kurz, Yves Baumgartner, Vytenis Benetis 2 Foreword I am delighted to share with you the 2020 edition of the OSINT Tools and Resources Handbook. Once again, the Handbook has been revised and updated to reflect the evolution of this discipline, and the many strategic, operational and technical challenges OSINT practitioners have to grapple with. Given the speed of change on the web, some might question the wisdom of pulling together such a resource. What’s wrong with the Top 10 tools, or the Top 100? There are only so many resources one can bookmark after all. Such arguments are not without merit. My fear, however, is that they are also shortsighted. I offer four reasons why. To begin, a shortlist betrays the widening spectrum of OSINT practice. Whereas OSINT was once the preserve of analysts working in national security, it now embraces a growing class of professionals in fields as diverse as journalism, cybersecurity, investment research, crisis management and human rights. A limited toolkit can never satisfy all of these constituencies. Second, a good OSINT practitioner is someone who is comfortable working with different tools, sources and collection strategies. The temptation toward narrow specialisation in OSINT is one that has to be resisted. Why? Because no research task is ever as tidy as the customer’s requirements are likely to suggest. Third, is the inevitable realisation that good tool awareness is equivalent to good source awareness. Indeed, the right tool can determine whether you harvest the right information.
    [Show full text]