Europe's N°1 Livestock Show

PRESS PACK EUROPE’S N°1 LIVESTOCK SHOW 2 3 4 95,000 visitors 1,500 exhibitors OCTOBER 2019 2,000 animals CLERMONT-FERRAND www.sommet-elevage.fr FRANCE The SOMMET DE L’ÉLEVAGE is back the 2, 3 & 4 October 2019, at the Grande Halle d’Auvergne showground in Clermont-Ferrand (France) THE 28TH EDITION OF THE SOMMET DE L’ÉLEVAGE WILL BE HELD IN CLERMONT- FERRAND, FRANCE THE 2, 3 & 4 OCTOBER. ONCE AGAIN, OVER 1, 500 EXHIBITORS, 2,000 ANIMALS AND 95,000 VISITORS, ALL OF WHOM ARE ACTIVELY INVOLVED IN THE Contents FARM INDUSTRY WILL GATHER, AS THEY DO EVERY OCTOBER, TO PARTICIPATE AT THIS EVENT THAT HAS BECOME A REFERENCE AMONG THE WORLD’S BIGGEST LIVESTOCK- The SOMMET DE L’ÉLEVAGE is back the 2, 3 and 4 October 2019, at the Grande Halle d’Auvergne showground in Clermont-Ferrand (France) p. 3 DEDICATED TRADE SHOWS. The SOMMET, Europe’s premier farm livestock show Focus on the world cattle and meat market p. 4/5 Established in the heart of France, the SOMMET DE L’ÉLEVAGE is both a showcase of the exceptional know-how of French livestock farming and genetics and a not-to-be-missed event for suppliers of machinery, products and services to the farm industry. What future for the beef cattle industry from now until a 2040 horizon? p. 6/7 The world’s undisputed #1 show for all that is to do with the beef cattle sector, the show is also becoming known as the place to be for the milk cattle breeds, plus that too for the sheep and equine industry. The Blonde d’Aquitaine breed National Championships p. 8/9 The SOMMET presents a comprehensive offer of what is available in terms of farm machinery, supplies and services for the livestock industry, buildings, renewable energies and new technologies. Livestock presentations, innovative techniques, business meetings, trade events and conferences can be A national championship at the SOMMET for the Ile de France sheep breed p. 10 found every year at the show. A sheep pole just as dynamic and definitively turned towards the future p. 11 A substantial programme Starting with livestock judging, the BLONDE D’AQUITAINE beef cattle breed and the Programme of beef cattle presentations & judging p. 12 ILE DE FRANCE sheep breed, will be centre stage with respectively 400 and 180 of BRIEFLY, THE SOMMET IS: their foremost animals, each jockeying for the top spot within the breeds’ national Programme of milk cattle presentations & judging p. 13 championships. • 180,000 m² of total show space Among the novelties this year, the SOMMET will play host to 3 British breeds in hall • 82,000 m² of net stand space Programme of sheep presentations & judging p. 14 3 including the HEREFORD that will be holding its national breed championships with 24 of the breed’s best animals to be found in France. This year once more, the (25% interior / 75% exterior) Programme of equine presentations & judging p. 15 beef cattle judging and the International Business Club will establish their quarters • 1,550 exhibitors exhibitors of which 300 are in the heart of the Zénith d’Auvergne, a magnificent setting for hosting shows of such international exhibitors from 32 countries Focus on international development, the show’s strategic axis p. 16 importance. Turning to the exhibitors, it is the show organisers’ objective to welcome 1,550 • 2,000 animals in judging exhibiting companies this year, which would represent an increase of 40 exhibitors • 95,000 farm-industry visitors of whom 4,500 are Programme of farm and agri-industry visits p. 17 compared to 2018. And for the first time, visitors will have the opportunity to discover international visitors from 85 countries a zone entirely dedicated to agricultural start-ups, in hall 3. • 70 conferences and seminars Africa, the honoured guest of the SOMMET 2019 p. 18 Without forgetting the numerous trade events and displays, business meetings and farm visits over the 3 days of the show and a Conference centre that is already fully • 35 farm and agri-industrial site visits Focus on the livestock market in West Africa p. 19 booked with almost 70 seminars and conferences on the programme. The 2019 Conference programme: all the latest farm topics This year’s edition is already promising to be an excellent show. at the heart of the show p. 20 / 21 / 22 The Sommets d’Or, rewarding innovation p. 23 / 24 / 25 Livestock presentations: the heart of the SOMMET Events and farm industry meetings p. 26 2,000 70 breeds 23 cattle 26 sheep 21 horse animals of animal in judging breeds breeds breeds A warm welcome to the world’s press p. 27 of high genetic or presented, 1,300 animals 400 animals 300 animals value demonstrations of farm equipment with livestock, auction sales 2 SOMMET DE L’ÉLEVAGE 2019 | Press Pack SOMMET DE L’ÉLEVAGE 2019 | Press Pack 3 Brazil: The economic crisis pushed production China: #1 world importer of beef meat towards international markets With beef consumption per head that continues to grow (+30% in In a difficult economic context, following 2 years of recession 10 years), China has become the world’s n°1 importer accounting (2015 & 2016), consumption suffered due to Brazilians’ reduced for 20% of world imports. In 2018, Chinese imports reached 1.85 disposable income. Brazil used this reality to export its surplus million TEC (+36%/2017), 40% more than imports into the USA. production with an increase in shipments to China and an explo- TEC Tonnes Equivalent Carcass weight sion of sales of unfinished store cattle to Turkey. China, as such, absorbed during 2018: - 44% of all Brazilian exports - 55% of all Uruguayan exports Focus on the world - 57% of all Argentinian exports cattle and meat market * THE GLOBAL CONSUMPTION OF BEEF India: An ebb in exports of Indian buffalo MEAT WAS STABLE IN 2018 A marked ebb in exports to Vietnam and Egypt. Though production was officially stable, consumption should have increased The demand for imports has once again more leapt forward by globally, but remains very weak (#2.1 kgEC*/per head). *Source Conferences “World milk and beef markets in 2019” 3.5%, Asian imports increased by 11%. * Kg equivalent carcass weight by Philippe CHOTTEAU, Head of Economy at IDELE (French Livestock Institute) Asia now represents 32% of world demand (for 60% of the world’s population), and accounts for 57% of world beef imports. According to the FAO, the demand for beef will increase once more in 2019, with imports expected to increase by 4.3%. THE CATTLE INDUSTRY The global livestock market: THROUGHOUT THE WORLD United States: US beef is booming! some fundamental problems* Livestock exports are attractive for developing coun- - Long-standing technical support is vital for long-term trading tries even if the logistical impact is hard to absorb: (not in “bursts”). • The cold chain is less important Livestock exports are a logistical challenge Australia: Massive slaughtering • The means of slaughter is controlled (ritual slaughter) • Sales of the 5th quarter (organs, hide, intestines, feet, head, Exporting livestock signifies: Due to the persistence of El Nino, Australia suffered a major horns, etc.) fats are assured • Transporting live animals drought which lead to a significant downturn in national herd • Local slaughter reassures the consumer of the product’s fresh- • Transporting the necessary forage and drinking water for the numbers despite a rebound in exports in 2018. ness journey • It enables the marketing of “local” meat, “baladi” in the whole • Effluent management Mediterranean Rim • Sick animal management and the expectation of losses • Responsibility for the costs of hiring staff etc. Livestock imports often accompany a policy of development Transport costs are proportional to the distances covered. Livestock imports can significantly sustain long-term activities: Not including the logistics, the export of livestock is compli- • Imports of breeding heifers is frequently associated with a cated and very sensitive to health issues (Blue Tongue, Foot & development of the sector Mouth Disease, Lumpy Skin Disease etc.), armed conflict (Libya, • Imports of unfinished stores or of finished young bulls serves to Iraq, etc.), climatic incidents (drought). For a sustainable flow of revitalise the finishing sector and the abattoirs/slaughter chain exports, a long-term and well-developed strategy is crucial. • Voluntary policies often accompany the importation of lives- For as long as new threats emerge and that livestock exports tock: are constantly under fire from the critics (L214, CIWF, Eyes on - Assistance with the purchase of suckler cows (Turkey, China, animals etc.). Algeria etc.) - Reduced duties on unfinished store imports (Israel, Morocco, *Source Conferences “World milk and beef markets in 2019” by Germain MILET, Egypt etc.) executive director of ABCIS 4 SOMMET DE L’ÉLEVAGE 2019 | Press Pack SOMMET DE L’ÉLEVAGE 2019 | Press Pack 5 certification reassures in all aspects and presents itself within an innovative and well valued light. In the scenario “Competition and diffe- rentiation”, trade is restricted by the cost of energy and by the addressing of welfare issues during the transport of livestock. Despite the development of vegetal alter- natives, meat consumption is supported by demographic growth and develops in premium. Finally, for the scenario “Well-struc- tured and innovative sector”, the French beef sector builds upon the quality of its product in both health and taste aspects, supplying the consumer with What future for the beef the elements of product traceability that they expect. As such, French beef supply is both segmented and innovative, true to its consumers and compensates its produ- cattle industry from now traceability, and not forgetting the cers. influence of the anti-meat lobby, vegans, vegetarians and flexitarians.

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