Media Kit | 2019 2 2

MEDIA KIT | 2019 2 2

TELLING YOUR BRAND’S STORY WITH A NEW, ENGAGING VOICE

We use our 24 years of Kyiv Post experience to combine our expertise with new, creative techniques and tell an engaging story about your brand 3 WHO WE ARE 3

Launched in 2019, KP BrandStudio as part of Kyiv Post, combines a creative approach with business, design, data analysis and journalistic backgrounds to create compelling branded content 4 WE BRING A BETTER LEVEL OF STORYTELLING TO BRANDS 4

Stories brands BrandStudio Stories audiences want to tell focus want to read

KP BrandStudio brings to life the issues that matter to your company, products and mission to capture readers’ imagination through interesting, real and important stories 5 FULL SET OF SERVICES 5

PRINT DIGITAL VIDEO

• Weekly Newspaper • Tailored content created together • Experienced video team that will with brands show your brand’s story from new, • 9,500 copies/ week inspiring perspective • New creative storytelling • Audience: Business techniques • Full cycle video production Executives, Owners, Professionals at international firms in Ukraine, • Social media promotion with over • Novel, fresh formats. We are ready Diplomats, Experts, Academia 220 000 followers across different to experiment! platforms 6 DIGITAL ARTICLES THAT EMPOWER YOUR BRAND 6

• Digital articles with special tailored web- pages set up • Interactive and engaging visuals • No limits for creatitvity — we are free to experiment and test new approaches together with your brand 7 PRINT STORIES THAT MAKE YOU DREAM BIG 7

• Featured business articles • In-depth coverage on topic that matters to the audience and your brand • Circulation among the top- executives in Kyiv and other big cities in Ukraine 8 VIDEOS THAT WILL SHAKE UP YOUR AUDIENCE 8

• Experienced video team that will show your brand’s story from a new, inspiring perspective • Full cycle video production • Novel, fresh formats. We are ready to experiment! 9 KYIV POST AUDIENCE IN NUMBERS 9

ROLE SECTOR

Executives 32% IT/ Telecom 22% Middle manager 12% Banking/ Financial 11% Diplomat/ Public sector 12% Education/ Academia 11% Specialist 25% Government/ NGO 11% Student 8% Media 9% Retired 8% Retail 6% Other* 3% Heavy production 5% Professional services 5% Other 20%

*Other (Music, Culture, Sports, FMCG, Oil, Gas, Emergy, HoReCa)

Data is taken from EY Kyiv Post Readership Survey 10 10 WE REACH THE DECISION-MAKERS

Executives 32%

Other 68%

*Other (Music, Culture, Sports, FMCG, Oil, Gas, Emergy, HoReCa)

Data is taken from EY Kyiv Post Readership Survey 11 BRINGING UKRAINIAN STORIES TO THE WORLD 11

Key figures

8 million page views in 2018 USA ...... 26% UK ...... 7% 180,000+ Ukraine ...... 14% France ...... 2% followers on Twitter Canada ...... 12% Other Markets...39% 40,000 followers on Facebook KYIV POST IN A NUTSHELL 12

1. Ukraine’s leading English-language publication 2. 24 years in business 3. Opinion leader — quoted by top publications globally (e.g., 4. The New York Times, Washington Post,The Guardian)

5. Winner of the 2014 Missouri Honor Medal for Distinguished Service in Journalism. First and only recipient in Ukraine

6. Talent development hub — Kyiv Post alumni work at top publications like Bloomberg, Financial Times, The Wall Street Journal 7. Community Paper — 9,500 print weekly circulation

8. Ukraine’s Global Voice — the world’s window on Ukraine (64 million page views in 2014; most quoted outlet in US and EU media during Euromaidan Revolution)

9. Diverse coverage, including business, politics, security, lifestyle, technology, international cooperation and reforms

10. Business innovator — first media in Ukraine to introduce a paywall

11. Exclusive events organized for members of local and international business and political community 13 CONTACTS 13

Kyiv Post BrandStudio is a part of Kyiv Post commercial department

If you have any questions, reach out to Jakub Parusinski, KP BrandStudio head at [email protected] or call +38 095 530 78 23