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Optimizing Quantum Leap Program in Garuda Indonesia’S Strategy to Implement the Asean Open Sky Policy

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Optimizing Quantum Leap Program in Garuda Indonesia’S Strategy to Implement the Asean Open Sky Policy OPTIMIZING QUANTUM LEAP PROGRAM IN GARUDA INDONESIA’S STRATEGY TO IMPLEMENT THE ASEAN OPEN SKY POLICY By Andhita Zerlina ID No. 016201100045 A Thesis Presented to the School of Humanities In partial fulfillment of the requirements of Bachelor Degree in International Relations Major January 2015 THESIS ADVISER RECOMMENDATION LETTER This thesis entitled “OPTIMIZING QUANTUM LEAP PROGRAM IN GARUDA INDONESIA’S STRATEGY TO IMPLEMENT THE ASEAN OPEN SKY POLICY” prepared and submitted by Andhita Zerlina in partial fulfillment of the requirements for the degree of Bachelor in the Faculty of International Relations, Communication and Law has been reviewed and found to have satisfied the requirements for a thesis fit to be examined. I therefore recommend this thesis for Oral Defense. Cikarang, Indonesia, January 21st, 2015 (Dr. Endi Haryono, M.Si.) i DECLARATION OF ORIGINALITY I declare that this thesis, entitled “OPTIMIZING QUANTUM LEAP PROGRAM IN GARUDA INDONESIA’S STRATEGY TO IMPLEMENT THE ASEAN OPEN SKY POLICY” is, to the best of my knowledge and belief, an original piece of work that has not been submitted, either in whole or in part, to another university to obtain a degree. Cikarang, Indonesia, January 21st, 2015 (Andhita Zerlina) ii PANEL OF EXAMINER APPROVAL SHEET The Panel of Examiners declare that the thesis entitled “OPTIMIZING QUANTUM LEAP PROGRAM IN GARUDA INDONESIA’S STRATEGY TO IMPLEMENT THE ASEAN OPEN SKY POLICY” that was submitted by Nerizza Arviana Darmayo majoring in International Relations from the Faculty of International Relations, Communication and Law was assessed and approved to have passed the Oral Examinations on February 2nd, 2015 Teuku Rezasyah, Ph.D. Chair – Panel of Examiner Witri Elvianti Examiner Dr. Endi Haryono Thesis Adviser iii ABSTRAK Judul: Mengoptimalkan Strategi Quantum Leap Program Garuda Indonesia untuk Pelaksanaan ASEAN Open Sky Policy Dengan diberlakukannya Masyarakat Ekonomi ASEAN tahun 2015 mendatang, seluruh negara anggota ASEAN turut mempersiapkan diri untuk menghadapi dan bertahan dalam persaingan ekonomi termasuk sector penerbangan dengan diberlakukannya ASEAN Open Sky Policy 2015 begitu juga penerbangan Indonesia. Sebagai maskapai nasional Indonesia, Garuda Indonesia memiliki signifikan upaya di berbagai sektor untuk mendukung Indonesia dalam kebijakan ASEAN Open Sky Policy 2015. penelitian ini memfokuskan pada optimalisasi Garuda Indonesia Quantum Leap Program dalam mendukung Indonesia dalam pelaksanaan kebijakan Open Sky ASEAN pada tahun 2015. Menggunakan konsep regionalisme dalam menganalisis integrasi regional di masyarakat Ekonomi ASEAN termasuk ASEAN Open Skies Policy pada tahun 2015 dan konsep diplomasi budaya sebagai dasar untuk menganalisis peran Garuda Indonesia dalam mempromosikan Indonesia terhadap masyarakat asing. Kata Kunci: ASEAN Open Sky, Diplomasi Kebudayaan, Garuda Indonesia, Indonesia, Penerbangan, Quantum Leap, Regionalisme. iv ABSTRACT Title: Optimizing Quantum Leap Program in Garuda Indonesia’s Strategy to Implement the ASEAN Open Sky Policy By the implementation of ASEAN Economic Community in 2015, all ASEAN member countries, as well as Indonesia, are preparing themselves to survive in the economic competition including the aviation sector through ASEAN Open Skies Policy 2015. As the Indonesian national carrier, Garuda Indonesia has significant efforts in various sectors to support Indonesian in ASEAN Open Skies Policy 2015. This research is focusing on optimizing Garuda Indonesia‟s Quantum Leap Program in supporting Indonesia in the implementation of ASEAN Open Sky Policy in 2015. Using the concept of regionalism in analyzing the regional integration in ASEAN Economic Community including ASEAN Open Skies Policy in 2015 and the concept of culture diplomacy as the foundation to analyze the role of Garuda Indonesia in promoting Indonesia towards the foreign public. Keywords: ASEAN Open Sky Policy, Aviation, Culture Diplomacy, Garuda Indonesia, Indonesia, Quantum Leap, Regionalism. v ACKNOWLEDGEMENT Good things might come to those who wait, finally the final piece of mine has been accomplished, my bachelor thesis has fully completed. Can‟t thank Allah enough for the abundant support, faith, and blessings. Without Allah and his grace I cannot finalize this thesis perfectly. In addition, I would like to give my biggest thanks to: 1. My parents, my best friends, and my shelter Iwan Setyawan Diyatputra and Itta Duhita Widhiyati, my brother Irfan Rafie and sister Safira Aprillia, thank you for the non-stop encouragement while I was being lazy, I love you all so much. 2. To my one and only grandmother, Retno Setyowati, for her non-stop prayers to me, all of those wise advices and support. I love you. 3. My best two cousins Kitas Dewi Anjani and Indra Kitas Ramadhani for their loving care and patience who give me abundant support in lifting my consciousness in finishing this thesis. 4. All of my aunts and uncles, Rudi Adhitya, Septiawati Azmarina, Lukitasari, Agus Suprayogi, Wieke, Tata Tiara Madha, Eri Kadarusman, and Yogi Sapta Prakoso, thank you for the encouragement and all of those constructive advices. 5. Mr. Endi Haryono and Ms. Witri Elvianti as my advisors, thank you for the patience in guiding me with this thesis and thank you for the valuable advice to develop my thesis. 6. The corporate communication unit of PT Garuda Indonesia (Persero) Tbk. Bu Diah, Mas Dicky, Mas Deden, Mba Yuni, Mba Risna, Mba Ambar, Mba Mawar for their kind support during my internship period, helped me to understand Garuda Indonesia more than I have understand, helped me in choosing the topic related IR using Garuda Indonesia as its case study 7. Special thanks to Mas Adi Pribadi, thank you for your valuable advice and your kindness in giving me all of the primary data needed for this thesis with all of the fast response and his patience in answering all of my questions related to this thesis. I really appreciate that. vi 8. Isa Andria for his abundant support, encouragement, care and patience for me to finish this thesis. I can‟t thank you enough; no words can express how grateful I am to have you. 9. My loving friends, Yune, Icha, Opi, Astri, Sarah, Debbie, Junko, Lady, Laras, Rajiv, Pandu, Yudha, Tari, Dwi, Mirah, Karin, Lira, Dendi, Dio, Rendy, Agish and Dony thank you for the laugh, kindness, shelter, critics, advices, and support. THANK YOU SO MUCH, GOD BLESS YOU ALL vii TABLE OF CONTENTS RECOMMENDATION LETTER .................................................................................... I DECLARATION OF ORIGINALITY .......................................................................... II APPROVAL SHEET ...................................................................................................... III ABSTRAK ....................................................................................................................... IV ABSTRACT ...................................................................................................................... V ACKNOWLEDGEMENT .............................................................................................. VI TABLE OF CONTENTS ............................................................................................ VIII LIST OF TABLE ............................................................................................................. X LIST OF FIGURES ......................................................................................................... X LIST OF ABBREVIATIONS ........................................................................................ XI CHAPTER I ...................................................................................................................... 1 INTRODUCTION ............................................................................................................. 1 1.1 Background of Study ...................................................................................... 1 1.2 Problem Identification .................................................................................... 4 1.3 Statement of the Problem ............................................................................... 5 1.4 Research Objectives ....................................................................................... 5 1.5 Significance of the Study ............................................................................... 6 1.6 Theoretical Framework .................................................................................. 6 1.7 Research Methodology ................................................................................... 8 1.8 Scope and Limitations of Study ..................................................................... 9 1.9 Definition of Terms ........................................................................................ 9 1.10 Thesis Outline ............................................................................................. 10 CHAPTER II:ASEAN ECONOMIC COMMUNITY (AEC) 2015 ............................ 12 2.1 ASEAN Economic Community (AEC) ........................................................ 13 2.2 AEC Challenges on ASEAN Countries ....................................................... 23 CHAPTER III:ASEAN OPEN SKY POLICY 2015: CHALLENGES AND IMPACT TO INDONESIA ............................................................................................................. 26 3.1 Defining ASEAN Open Sky .................................................................... 26 3.2 Indonesia‟s
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