Fifth Annual

fifth annual

RIVER fest 2014

celebrating the waterfront and supporting the greenway in the northwest bronx

A project of the Friends of the Hudson River Greenway in the Bronx

www.riverdaleriverfest.org Now, for the first time, Local businesses can become Riverfest sponsors!

This year’s event — celebrating the waterfront and supporting the Greenway in the northwest Bronx — will feature a keepsake program published as a supplement to The Riverdale Press, circulated to 10,000 households and given out at RiverFest. It’s a great advertising opportunity. And you’ll be featured in a local business corner at the event organized and coordinated by the Kingsbridge-Riverdale-Van Cortlandt Development Corp. (KRVC).

About RiverFest

Riverdale RiverFest — on Sunday, June 15th from 12 to 6 p.m. on the riverfront campus of the College of Mount Saint Vincent — is produced by a coalition of volunteer residents and community groups as a festival to celebrate the Hudson River, to support the Bronx Greenway Link and the prospect of public access to the river in the Bronx. Admission to RiverFest is free. The first festival in 2010 drew 3,000 participants from the northwest Bronx and beyond, and each year it has grown. Festival-goers enjoy fun activities, learn about the environment, as well as local community groups and businesses, and have a unique opportunity to experience the river firsthand by sailing aboard a tall ship or an antique fireboat off their own shoreline. About the Riverdale Press Program

The program, which will feature event details and greenway maps and information, will be printed and published by The Riverdale Press. 10,000 copies will be included as an insert in the June 12th edition of The Press. Hundreds of copies of the program will also be distributed at RiverFest. Local businesses interested in sponsorship and/or advertising should contact Tracy McCabe Shelton at [email protected] or 917-570-9027 or Catherine Dolan at [email protected] or 718 543-6065, ext. 325.

Inside front cover ad, available with “Schooner” sponsorship or call your Riverdale Press representative for ad-only rates. (Glossy paper, 6” x 9 3/8”) Choose from four special packages:

• Schooner: Exhibit space at the event with tent coverage featuring a special banner for your business. Your logo featured on the Local Business Corner banner. Listing as a RiverFest local business sponsor on the KRVC website and the RiverFest landing page in The Riverdale Press. Entry in the KRVC online business directory and recognition in e-mail blasts. Local business store sign for your business. A full page ad in The Riverdale Press special section program. $1,000.

• Fireboat: Exhibit space at the event. Your logo featured on the Local Business Corner banner. Listing as a RiverFest local business sponsor on the KRVC website and the RiverFest landing page in The Riverdale Press. Entry in the KRVC online business directory and recognition in e-mail blasts. Local business store sign for your business. A half page ad in The Riverdale Press special section program. $500.

• Sloop: Exhibit space at the event. Your logo featured on the Local Business Corner banner. Listing as a RiverFest local business sponsor on the KRVC website and the RiverFest landing page in The Riverdale Press. Entry in the KRVC online business directory and recognition in e-mail blasts. Local business store sign for your business. A quarter page ad in The Riverdale Press special section program. $300.

• Kayak: Exhibit space at the event. Your logo featured on the Local Business Corner banner. Listing as a RiverFest local business sponsor on the KRVC website and the RiverFest landing page in The Riverdale Press. Entry in the KRVC online business directory and recognition in e-mail blasts. Local business store sign for your business. An eighth page ad in The Riverdale Press special section program. $200.

Premium full page ad, available with “Schooner” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 9 3/8”) Inside full page ad available with “Schooner” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 9 3/8”) Inside full page ad available with “Schooner” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 9 3/8”) Inside full page ad available with “Schooner” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 9 3/8”) Welcome to Sunday, June 15, 2014 On the Great Lawn at College of Mount St. Vincent Riverdale Ave. at West 263rd St. fest Riverdale, NY 10471 Music, Exhibits, Entertainers, 2014 Crafts, Food and More! A project of the Friends of the Hudson Admission is Free River Greenway in the Bronx Celebrating the Hudson River www.riverdaleriverfest.org & supporting the Bronx Greenway

Boat Rides & Waterfront Programs

Make a reservation to take a ride on the Hudson River aboard sailing ships Mystic Whaler and A.J. Meerwald and the historic fireboat John J. Harvey on Sunday, June 15. Special pre-festival discounted sails will also be held on Saturday, June 14, on the A.J. Meerwald. No walk ups, visit www. riverdaleriverfest.org/boat-reservations-2/ to reserve your ride.

Mystic Whaler (2 hour sail) Date: Sunday, June 15 Times: 9:45 a.m. / 12:15 p.m. / 2:45 p.m.

Tall Ship A.J. Meerwald (2 hour sail) Date: Saturday, June 14 Times: 11:00 a.m. / 1:30 p.m.

(2 hour sail) Date: Sunday, June 15 Times: 11:00 a.m. / 1:30 p.m. / 4:00 p.m.

John J. Harvey Historic Fireboat (1 hour ride) Date: Sunday, June 15 Times: 3:00 p.m. / 4:30 p.m. Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”)

Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”) Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”)

Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”) Performances Main Stage 12:00pm | Stormin Norman Zamcheck Stormin’ Norman Zamcheck is a pianist, singer/songwriter and raconteur. During the course of his four-decade career, Norm has penned over five hundred musical compositions. www.zamcheck.net 12:50pm | Riverdale Children’s Theater Riverdale Children’s Theatre brings together children from various religious and cultural backgrounds to learn about themselves, each other and the joy of performing. riverdaletheatre.org 1:05pm | Mark the Harper Mark The Harper has performed iin far flung places and in the NYC area at clubs all over Manhattan, An Beal Bocht Café in Riverdale, Tarrytown Music Hall, and The Brooklyn Bowl. myspace.com/marktheharper 1:55pm | The Traveling Jewburys Riverdale’s legendary roots rock and folk band returns. www.travelingjewburys.blogspot.com

2:45pm | ABADA Capoeira-Bronx ABADA-Capoeira Bronx (ACBX) uses the Afro-Brazilian art form, Capoeira, to promote core values of Culture, Exercise and Community. www.acbx.org 3:00pm | The Sloe Guns Eric Alter on vocals & guitar, Mick Izzo on lead guitar & vocals, Robert Klein on bass, and Rick Sperber on drums. www.sloeguns.org

3:55pm | Riverdale Rising Stars Riverdale RIsing Stars was created to provide teens a professional repertory company experience, creating a nurturing environment where they feel free to express themselves artistically as they grow both onstage and off. riverdalerisingstars.com 4:10pm | Union Street Preservation Society USPS is fast emerging as an Americana favorite. The myriad talents of the group offer a jubilation of roots music, influenced by bluegrass pickers, country swingers, blues crooners and pre-war jazz. www.unionstreetpreservationsociety.com 5:05pm | Genetic Control myspace.com/geneticcontrol/ Performances

Riverside stage 12:00pm | Bay Byron Guitarist www.facebook.com /pages/Guitarist-Steve Oates/173275237292

1:00pm | Steve Oates Guitarist www.facebook.com /pages/Guitarist-Steve Oates/173275237292

2:00pm | David O’Neal Folk inspired musician David O’Neal describes his music as sad songs in happy keys, but it offers much m0ore — lively guitar riffs and compelling vocals. www.davidonealmusic.com

3:00pm | Rob Schiffman

4:00pm | Marianne Osiel Marianne Osiel is a walking-talking musical mosaic who navigates her landscape from symphony orchestra to delta blues, sometimes with a few worlds between. www.facebook.com/marianneosiel

5:00pm | Randy Niles Randy Niles describes himself as a “singer-songwriter and looper.” www.unionstreetpreservationsociety.com Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”)

Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”) The Society for Creative Anachronism

12:30pm | Archery Demonstration “How archery works”

1:30pm | Fencing

2:00pm | Calligraphy

2:30pm | Rattan Medieval Fighting

3:30pm | Weaving Demonstration

4:00pm | Archery Demonstration “How archery works”

4:30pm | Fencing

5:00pm | Rattan Medieval fighting

The society will also offer classes in origami, medieval cooking, sewing, illumination and demonstrations in fiber arts, medieval music, chainmail making, Poi/ juggling, medieval games, blowing glass beads, medieval mask making and children can whack the pell.

If you would like more information, you can visit our main web site at: www.sca.org or our local website: www.eastkingdom.org (for the northeastern United States) or www.ostgardr.org (for New York City’s five boroughs, Nassau, Westchester and Putnam counties). Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”)

Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”) Artists’ Row Food Vendors

American Indian Art, Angelina & Adrianna’s Minerals, Fossils Italian ices

Daniel Hauben, Artist Calvern Catering Soul food Craft Vendors Chartwell’s Little Gorda Studio Favorite food vendor for the College of Mount St. Vincent LUVUME, essential oils, handpainted gift bags Cliff Stanton RG Clay Creations, Inc. Ice cream and beverages on the waterfront

Greenmarket Vendors Liebman’s Deli Much-loved Bronx landmark since 1953, serving Adamah Farm Hebrew National hot dogs, home-made knishes and more. at Isabella Freedman

Wild Coyote Hot Sauce

Exhibitors & Vendors Special Attractions Sponsors Tours & Entertainment

Association of Riverdale Co-ops Becca Bernard, Becca the Clown Con Edison Bounce Castles Friends of the Hudson River Greenway Hebrew Home at Riverdale Bronx Historian, Lloyd Ultan Manhattan College Cheryl Schruefer, Stilt Walker, Juggler, New York Healthy Communities (a Bon Secours Plate Spinner and Unicycle Rider New York project) Open Space Institute Justin Wood, Tightrope Walker Riverdale YM-YWHA Native American artifacts, Barry Keegan Wave Hill Pony Rides New this Year! Shad Bake KRVC’s Local Business Corner Society for Creative Anachronism Chen Skin Care Riverdale Pediatric Dentistry Riverdale Press

River Exhibits

Bronx River Alliance Metropolitan Waterfront Alliance Riverkeeper Rockin’ the Boat SS Columbia ship recreation

Children’s Activities & Exhibits

Ali’s Art in the Park Bronx Urban Park Rangers Kids Rock U/ Music for Aardvarks PS 81 Riverdale Macaroni Kids Riverdale Nursey School & Family Center

Not-for-Profits

Bronx County Historical Society Friends of Van Cortlandt Park Pure Love Community Garden Riverdale/Yonkers Society for Ethical Culture Wild Dog Foundation Wildlife in Need of Rescue

Services

Blood pressure monitoring Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”)

Half page ad available with “Fireboat” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 4 3/4”) Quarter page ad Quarter page ad available available with “Sloop” with “Sloop” sponsorship sponsorship or call your or call your Riverdale Press Riverdale Press representative for representative for ad-only rates. ad-only rates. (premium (premium white paper, white paper, 2 7/8” x 4 3/4”) 2 7/8” x 4 3/4”)

Quarter page ad Quarter page ad available available with “Sloop” with “Sloop” sponsorship sponsorship or call your or call your Riverdale Press Riverdale Press representative for representative for ad-only rates. ad-only rates. (premium (premium white paper, white paper, 2 7/8” x 4 3/4”) 2 7/8” x 4 3/4”) The Friends of the Hudson River Greenway in the Bronx

Board of Directors We believe that our community

Paul J. Elston, Chair and President should have access to the waterfront Richard W. Baldwin, and that there is adequate room Vice Chair

Michael Heller, on the waterfront for both Treasurer the railroad and the Greenway. Eric A. Seiff, Counsel

Edward A. Ames Steve Byrns Linda Cox Sarah Gund Stephanie Hill Peter Joseph Peter Kohlmann Jack Lehnert Yael Levy Franz Paasche Sherida Paulsen Tracy Shelton Festival organizers Ethan Strell Back row, left to right: Ingrid Jaen, Bruce Tallerman, Bob Bender, Dart Westphal Lori Copland, Paul Elston, Rita Pochter Lowe, Jack Lehnert, Sandy Barry Willner Shalleck and Ross Diamond.

Board of Advisors Seated, left to right: Joey Bohm, Ethan Strell, Tracy Shelton, Yael Levy, Sheri Buchman and Linda Hirlehey.

Susan Morgenthau Behind the camera: Cynthia Galik, Anne Pouch, Stephanie Hill, Lucy Peter Mott Reading, Hillel Broder, Steve Mathews, Marti Michael, Jessica Haller, Cliff Stanton, Farrah Rubin, Sophia Pinney and Shari Hall. Quarter page ad Quarter page ad available available with “Sloop” with “Sloop” sponsorship sponsorship or call your or call your Riverdale Press Riverdale Press representative for representative for ad-only rates. ad-only rates. (premium (premium white paper, white paper, 2 7/8” x 4 3/4”) 2 7/8” x 4 3/4”)

2014 Sponsors PATRONS BENFACTORS $5,000 AND up $1,000–$4,999

College of Mount Saint Vincent Riverdale Nature Preservancy Con Edison FRIENDS Paul Elston and Frances Beinecke $250–$999 Friends of the Hudson River Gre- enway Association of Riverdale Cooperatives Alan and Miriam Goldberg Richard and Susan Baldwin Hebrew Home at Riverdale Lizzie Elston Peter Joseph and Elizabeth Scheuer Mary Elston Lehman College Jack Lehnert Manhattan College Yael Levy Open Space Institute NEIGHBORS The Riverdale Press $5–$249 Riverdale YM-YWHA Schervier Nursing Care Center Sheri Buchman Manon and Ian Slome Martin Greenberg Wave Hill Rita Pochter Lowe Karen Pesce Rosie Ramos Sandy Shalleck Quarter page ad Quarter page ad available available with “Sloop” with “Sloop” sponsorship sponsorship or call your or call your Riverdale Press Riverdale Press representative for representative for ad-only rates. ad-only rates. (premium (premium white paper, white paper, 2 7/8” x 4 3/4”) 2 7/8” x 4 3/4”)

2014 Endorsers

Elected Officials Organizations

Senator Charles Schumer Association of Riverdale Co-ops PS 24 Parent’s Association Senator Kirsten Gillibrand Beczak Environmental PS 81 Parent’s Association Education Center Riverdale Choral Society Congressman Eliot Engel Bronx Community Board 8 Riverdale Country School NY State Senator Jeffrey Klein Bronx Council Riverdale Ferry Coalition for Environmental Quality NY State Senator Riverdale Jewish Community Adriano Espaillat Bronx River Alliance Relations Council NY State Senator Christ Church Riverdale Riverdale/Kingsbridge Academy Gustavo Rivera Church of the Mediator Riverdale Mental Health Assemblyman Jeffrey Dinowitz College of Mt. Saint Vincent Association Congregation Tehillah Riverdale Nature Preservancy Councilman Andrew Cohen Conservancy North Riverdale Neighborhood House Bronx Borough President Conservative Synagogue Riverdale Presbyterian Church Ruben Diaz, Jr. Adath Israel of Riverdale Riverdale Temple Ethical Culture Fieldston School Riverdale YM-YWHA Fort Independence Park Riverdale/Yonkers Society Neighborhood Association for Ethical Culture Friends of the Hudson River Riverkeeper Greenway Rotary Club of Riverdale Friends of Van Cortlandt Park Saint Gabriel’s Roman Catholic Hazon Church The Hebrew Home at Riverdale Saint Margaret of Cortona Hebrew Institute of Riverdale Church Horace Mann School SAR Academy Hudson River Audubon Society Sisters of Charity NY Hudson River Foundation Transportation Alternatives Hudson River Sloop Clearwater Van Cortlandt Park Conser- Kingsbridge Riverdale vancy Van Cortlandt Visitation Church Development Corporation Wave Hill Kinneret Day School WildMetro Metropolitan Waterfront Young Israel Ohab Zedek Alliance New York Cycle Club Our Lady of Angels Church Achieving the goal Preferred route:

The Hudson River Greenway extending along the waterfront Link is part of an effort by New of the West Bronx. York State to create a continuous walking and biking trail The planning effort began in along the Hudson River which 2009 under the direction of the extends from Albany to the New York Metropolitan Trans- southern tip of Manhattan. portation Council (NYMTC) in a partnership with the local com- In 1991 the State Legislature munity and community groups created the Greenway to in the Bronx and Yonkers. preserve, enhance and develop the world renowned scenic, NYMTC has issued its draft final natural, historic, cultural and report including its definition recreational resources of the of the Preferred Alternative Hudson River Valley. route for the Greenway Link, a walking/biking trail on the edge The Greenway Act also calls for of the Hudson River connecting safe access to the River and a the Manhattan Hudson River system of trails that will link the Greenway with the Old Croton towns and cities, parks, natural Aqueduct trail (a State Park and areas, and historic sites along the designated Westchester the River. New York City has Hudson River Greenway Trail). made great progress in creating a Hudson River Greenway The Plan is currently being con- along the entire edge of the sidered by Community Board 8, Hudson in Manhattan, and The Bronx and NYMTC expects Yonkers/Westchester has done to issue the final report reflect- the same. ing the comments it receives from the Community Board be- The effort to create the Green- fore Riverdale RiverFest 2014. way in the Bronx started over 30 years ago. The Greenway Plan, at this stage is only conceptual. We are work- In 1998 the Bronx Advisory ing to gain the funding for the Committee of the Hudson River next step in the process, detailed Valley Greenway concluded a engineering study of the plan multi-year effort and called for with a cost analysis. We expect further study of a waterfront the engineering work will take trail. about two years to complete.

In response to a request from We are optimistic about the the FHRG in 2004, Senator funding for the final Plan Charles Schumer provided the because of the strong support funding to develop the plan for for the Plan from the local the Greenway Link. community and from its elected officials. Federal Transportation legislation provided $1 million to plan GREENWAY LEGISLATION the segment of the Hudson River Greenway that will link The New York Metropoli- Manhattan with Westchester, tan Transportation Council of a Greenway link in the Bronx three miles of riverfront access

(NYMTC) has released its final WAY LINK will provide 3 miles way Link plan. definition of the Preferred of waterfront access, a great Riverdale RiverFest is supported Alternative for the Greenway new asset. by a long list of community Link, a walking/biking trail con- organizations (See page XX for necting the Manhattan Hudson After four years of study and the list of endorsing organiza- River Greenway with the Old strong engagement with the tions and individuals.) Croton Aqueduct trail (a State local communities in Yonkers, Park and the designated West- The Bronx and Manhattan, the The fourth annual Riverdale Riv- chester Hudson River Greenway NYMTC has produced a defini- erFest was celebrated on June Trail). tion of the Preferred Alternative 30, 2013 and our waterfront for the GREENWAY LINK that celebration was attended by It is an institutionally and physi- is strongly supported by these thousands of people from the cally challenging segment of communities. The draft route local community. the New York State Hudson was endorsed by Community River Greenway. As you might Board 8 and its Parks Com- For the first time, Bronx resi- expect, it is expensive when mittee continues to track the dents believe they will have an compared to other Westches- NYMTC’s drafts of the Plan, opportunity to connect with ter/Upstate Greenway improve- and has it on the agenda of its the Hudson River – the Pre- ment, but inexpensive when September meeting. ferred Alternative opens up compared to the Manhattan three miles of new access to Greenway – but it is an essen- RIVERFEST the Hudson River. It will also tial investment if the State is to connect the wonderful Hudson achieve its goal of a continuous The local community created River Greenway in Manhattan trail from the southern tip of Riverdale RiverFest to demon- with the Old Croton Aqueduct Manhattan to Albany. From strate its interest in access to Trail (a State Park) through The the perspective of the local the Hudson River waterfront Bronx, Yonkers and further up- Bronx residents, the GREEN- and its support for the Green- state to Croton on the Hudson. Achieving the goal of a Greenway link in the Bronx Preferred route: three miles of riverfront access

Next steps miles of waterfront), and to put This legislation has proved in place a process and orga- to be a strong and necessary Now that the Plan for the GRE- nization to mature the plan, foundation for the effort to cre- ENWAY LINK has been released and to operate the resulting ate the park. It has resulted in we are planning to support a Greenway. the investment of $700 million process for the consideration of to create the park, and pro- legislation that is designed to The local elected State Sena- duced tremendous economic implement the plan. tors and Assembly Members and social value for the local proposed and the State Legisla- community and the wider New In 1998 the New York State ture and Governor enacted the York City community. Legislature and Governor Pataki State legislation to designate enacted The Hudson River Gre- the project area as “Park” and We believe it is appropriate to enway Act to implement the to establish the Hudson River consider similar State legislation plan for the Manhattan Hudson Park Trust to continue the plan- to create a legislative founda- River Greenway (59th Street to ning, construction and opera- tion for Hudson River Green- Battery Park City – about five tion of the park. way link. New Greenway copy here Eighth page ad Eighth page ad Available with “Kayak” Available with “Kayak” sponsorship or call sponsorship or call your Riverdale Press your Riverdale Press representative representative for ad-only rates for ad-only rates (premium white paper, (premium white paper, 2 7/8” x 2 3/8”) 2 7/8” x 2 3/8”)

Eighth page ad Eighth page ad Available with “Kayak” Available with “Kayak” sponsorship or call sponsorship or call your Riverdale Press your Riverdale Press representative representative for ad-only rates for ad-only rates (premium white paper, (premium white paper, 2 7/8” x 2 3/8”) 2 7/8” x 2 3/8”) Inside back cover available with “Schooner” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 9 3/8”) Back cover available with “Schooner” sponsorship or call your Riverdale Press representative for ad-only rates. (Premium white paper, 6” x 9 3/8”)