Annual Report 2009
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Annual Report 2009 Formerly The Council on the Environment of NYC BRONX GrowNYC’s New York City Sites Greenmarkets Youthmarkets Open Space Greening Environmental Education MANHATTAN Participating Schools Offi ce of Recycling Outreach and Education New Farmer Development Training Farm QUEENS BROOKLYN STATEN ISLAND STATEN ISLAND 3 Annual Report July 1, 2008 – June 30, 2009 Greenmarket • Open Space Greening • Environmental Education • Youthmarkets Offi ce of Recycling Outreach & Education • New Farmer Development Project • Learn It, Grow It, Eat It GrowNYC improves New York City’s quality Formerly of life through environmental programs that The Council on the Environment of NYC transform communities block by block and empower all New Yorkers to secure a clean and healthy environment for future generations. Contents 2 Letter from the Chairman 3 40 Years of Growing and Greening NYC 4 Greenmarket 5 New Farmer Development Project 7 Youthmarket 9 2009 Greenmarket Locations 10 Garden 13 Plant-A-Lot Gardens 14 Teach 18 Learn It, Grow It, Eat It 20 Recycle 24 GrowNYC, Inc. Finances 25 Contributors, Members and Staff 28 GrowNYC Funding Appeal GrowNYC | 51 Chambers St, Suite #228, New York, NY 10007 | 212.788.7900 | grownyc.org Letter from the Chairman To Mayor Michael R. Bloomberg, Members, Contributors, Volunteers, Staff and Friends: Since 1970, we have been the fl agship nonprofi t organization dedicated to improving the environment in all fi ve Boroughs and raising public awareness about environmental issues both locally and globally. Marking our 40th Birthday, Council on the Environment of New York City is changing its name to GrowNYC—a name that better refl ects all the work we do to improve New York City. Even during a time of economic stress, GrowNYC activities are adding value to the City, its residents and visitors. With greater interest in the importance of eating healthily and locally, Greenmarkets continue to expand and prosper, and we are now expanding the concept to a Wholesale Greenmarket which can signifi cantly impact food distribution via grocers, distributors and the like, while also giving medium-size farmers in the region new outlets in the city. Open Space Greening continues to dig in to create and improve green spaces, and I had the pleasure on a chilly day last Spring of hosting the groundbreaking ceremony for the Phoenix Garden in Brownsville, Brooklyn. This half-acre urban farm serves over 45 community gardeners who grow crops such as beans, collards, cabbage, tomatoes and zucchini. Our Offi ce of Recycling Outreach & Education (which we call “OROE”) continues to innovate. We have an expanding textile recycling collection campaign and are assisting in electronics recycling eff orts in addition to continuing our vigorous recycling education for all residents. These are just examples of the many programs led by GrowNYC’s energetic and dedicated staff which, under the leadership of our Executive Director Marcel Van Ooyen, keeps pushing the envelope and coming up with new ideas while preserving the best of our long-standing programs. On a sad note, I must remember my predecessor and mentor, Forrest Church, who led the organization for 10 years and passed away this year. I miss his wise counsel and will strive to honor his legacy. I hope reading this report will incentivize you to think about how you can make choices and take actions that respect and improve the environment. And, as our work would not be possible without donations from our contributors, we hope you will continue to support GrowNYC. Thank you all for your help, which is essential to our eff orts to create a cleaner, healthier and pleasant environment. Robert J. Kafi n Chairman 2 2 40 Years of Growing and Greening NYC A Legacy of Action 1970 Marian Heiskell brought her vision of a sustainable New We are so pleased and proud to celebrate four decades York City to Mayor John Lindsay and the of experience and programmatic expansion. GrowNYC’s Council on the Environment of NYC (CENYC) achievements in the areas of farming, education, was founded as a privately funded citizens community gardens, and resource conservation during organization with a mission to increase this time refl ect signifi cant improvements in our city. On environmental awareness among New any given day in the fi ve boroughs, residents now have Yorkers and develop practical solutions to access to 49 Greenmarkets where they can purchase fresh, healthy, local produce and environmental problems. more from small farmers who keep 30,000 acres in production. Hundreds of thousands of New Yorkers have improved their recycling know-how, and taken advantage of 2010 CENYC has renamed alternative disposal options for textiles, cfl lightbulbs and electronics as a result of the itself as GrowNYC to better Offi ce of Recycling Outreach and Education. Residents can garden, play, and relax in communicate the scope of more than 50 green spaces and play lots created, and hundreds more assisted by Open our work, and to advance our mission of Space Greening staff and volunteers. The eyes of more than 34,000 young people improving New York City’s quality of life have been opened to environmental issues facing our cities and given the tools and through environmental programs that opportunities to help fi nd solutions, including planting 17,000 trees to protect our water transform communities block by block supply and remove carbon dioxide from the air. and empower all New Yorkers to secure a These are but some of the examples of progress we’ve made with the invaluable support clean and healthy environment for future of our founder Marian Heiskell, the Mayor’s Offi ce and the City of New York, our Board of generations. Directors and members, funders and individuals like you. We hope you will join us this year as we celebrate CENYC’s history and look to GrowNYC’s future. Marcel Van Ooyen Executive Director GrowNYC mourns the passing of our dear friend and Board Member, Reverend Forrest Church. A gifted orator and prolifi c author, Forrest served as Chairman from 1996–2006. He guided and transformed the organization with a deft and skillful hand, providing leadership that was characterized by encouraging an exchange of ideas meant to foster our growth. His gentle prodding and wise counsel ushered us into the new millennium fully equipped to meet challenges and opportunities head-on and with open hearts. We will deeply miss his warmth, humor and kindness. 3 grow Grazin’ Angus Acres Market activities Union Square Greenmarket Greenmarket, the country’s largest outdoor farmers market program, ensures that New Yorkers have access to locally grown, foraged, baked and caught produce and products on any given day in every season. This year GrowNYC operated farmers markets in 49 locations across the fi ve boroughs—with more markets, more shoppers, and more farmers, we are growing every year. Why is Greenmarket so important to New York City and the region? Greenmarket is good for farms: it helps keep regional small family farms in business and preserves farmland. Greenmarket is good for city neighborhoods: it contributes to neighborhood food security, neighborhood economies and community renewal. And, Greenmarket is good for the environment: our farmers are personally invested in the health of regional water and soil; small biodiverse farms help preserve food heritage. GREENMARKET IS GROWING We opened two new markets this year in Corona, Queens and the NY/NJ Port Authority Bus Terminal. And as a result of aggressive recruitment eff orts, twenty-one new farmers joined the program in 2009. Existing markets were strengthened by increasing our at-market programming with “Meet Your Farmer” series, health and wellness information, community events and activities, increased press coverage and continued growth of our volunteer program. Greenmarket staff attended and presented at conferences and trade shows to recruit new producers to the markets. We continue to focus on recruiting meat, poultry, fi sh, dairy, and wine producers. These products are in great demand and bring a more complete range of products to the markets year-round. Greenmarket staff also shared best practices throughout the year, helping to educate other farmers’ market operators about market promotions, inspections, and how to incorporate Food Stamp/EBT access at markets. GREENMARKET YOUTH EDUCATION Greenmarket’s Youth Education Project connects New York City school children with farmers to help them gain an understanding of local agriculture and the importance of eating fresh, seasonal foods—for their health, their environment and their communities. Gramercy Tavern Chef Michael Anthony Fun, interactive experiences such as Greenmarket School Tours, 4 teaching at Union Square in-classroom farmer visits, “Seed-to-Plate” cooking classes, and fi eld 4 Peppers at Union Square Muddy River Farm trips to farms allow school children in grades K-12 to experience food as a joyful journey that starts with a seed and ends on their plate. All our activities include educational resources and standards-based curriculum developed with Columbia Teachers College and nutritionists. In the past year, Greenmarket gave 145 tours to over 3,000 school children from public and private schools in all 5 boroughs. In May 2009, we launched an Education Station at our Union Square Market that operates Mondays, Wednesdays and Fridays with peer to peer programming, cooking demonstrations and interactive displays. Farmers and Youth Education staff visited 875 elementary school students in their classrooms. NEW FARMER DEVELOPMENT PROJECT The NFDP identifi es, educates and supports immigrants with agricultural experience helping them become local producers and to establish small farms in the region. Over the past year, the NFDP has undertaken activities to facilitate the development of new immigrant-owned farm businesses, strengthen farmers markets throughout the New Farmer Development Profi le Nolasco Farm Sergio Nolasco learned to farm as a child on his grandfather’s farm in Puebla, Mexico, but for the past fi ve years, he and his wife Paz have been operating a very diff erent kind of farm in Andover, NJ.