September 12 & 13, 2018, Cologne

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September 12 & 13, 2018, Cologne DMEXCO Platinum Sponsor & Guide 2018 Silver Sponsor VIP Lounge September 12 & 13, 2018, Cologne Organizer Ideational and professional partner, With the special participation of owner of the DMEXCO brand the Circle of Online Marketers (OVK) Vorwort Liebe Besucher, herzlich willkommen in Köln! 2018 feiern wir ein Jubiläum: Die DMEXCO öffnet zum zehnten Mal ihre Tore auf dem Ge- lände der Koelnmesse. Wir freuen uns, dass ihr wieder dabei seid: Entscheidungsträger aus der digitalen Wirtschaft, Branchenführer, Marketing- und Medienprofis, Technologie- und Innovationstreiber, Gründer. Ihr alle – Besucher und Aussteller – bildet mit uns zusammen das Ökosystem DMEXCO. Eine Community, die wir künftig das ganze Jahr über pflegen wollen. Die zwei Tage DMEXCO, dieser geballte persönliche Austausch mit euch, das ist auch für für unsere Region Köln und das Land Nordrhein-Westfalen eine große Bereicherung. Zum einen sind da die zahlreichen internationalen Gäste, die uns mit ihren Ideen und Innovationen inspirieren. Gleichzeitig ist Köln selbst zu einem Zentrum für Innovation ge- worden – ob durch große, bekannte Unternehmen oder die vielen Start-ups, die sich hier niederlassen. Die DMEXCO als Drehscheibe der Digitalwirtschaft spielt dabei eine zentrale Rolle. Über 1.000 Aussteller aus dem digitalen Busi- ness, global wie national, zeigen in den inzwischen sechs Hallen ihre Produkte und Dienstleistungen und bieten jede Menge Business-Chancen und -Kontakte. Die sechs wertvollsten Unternehmen der Welt – gemessen am Börsen- wert – sind aktuell Digital-Unternehmen. Und alle sind dieses Jahr auf der DMEXCO in Köln. Transformation ist eine zentrale Aufgabe für Unternehmen, um wettbewerbsfähig zu bleiben. Das gilt auch für die DMEXCO. Deshalb haben wir uns eine neue Corporate Identity gegeben. Diese bietet Besuchern und Ausstellern bessere Orientierung auf dem Gelände. Mit einem neuen Content-Konzept werden wir künftig 365 Tage im Jahr für den Austausch mit unserer Community sorgen. Bei aller digitalen Kommunikation, das Highlight bleibt immer die persönliche Begegnung. Deshalb wünsche ich euch für die nächsten zwei Tage gute, inspirierende Gespräche, erfolgreiche Geschäfte und wertvolle Kontakte! Euer Gerald Böse Vorsitzender der Geschäftsführung der Koelnmesse GmbH Liebe Besucher, bleibt neugierig! Handelt bewusst! Übernehmt Verantwortung! Schafft besondere Erlebnisse! Oder um es anders zu sagen: Take C.A.R.E. (Curiosity, Action, Responsibility, Experience). Das ist dieses Jahr nicht nur das Motto der DMEXCO, sondern auch unsere Haltung und unser Anspruch gegenüber euch, unseren Besuchern und Ausstellern. Willkommen in Köln zur zehnten Auflage der DMEXCO. Bestimmt habt Ihr es bemerkt: Die DMEXCO sieht dieses Jahr etwas anders aus. Wir haben unsere Corporate Identity und damit auch das Farbleitsystem verändert, um euch intuitiver durch das Angebot der DMEXCO und die insgesamt sechs Messehallen zu lotsen. Rot und rund sind dabei alle Veranstaltungen der Conference, blau und eckig alle Bereiche und Aktivitäten rund um die Messe. Was ge- blieben ist: Das eindrucksvolle Speaker-Line-Up mit über 550 interessanten und inspirierenden Referenten aus der ganzen Welt. Und natürlich unsere Exposition mit über 1.000 Ausstellern, die das gesamte Ökosystem der globalen Digitalwirtschaft repräsentieren. Auf dem Weg nach Köln hat euch der Weg zur DMEXCO auch über unsere neue Webseite geführt. Vielleicht habt Ihr es bemerkt, dort bekommt Ihr nicht nur – wie gewohnt – Tickets und Infos zur Conference und zur Expo. In unserem neuen “Stories”-Bereich versorgen wir euch seit Juni auch mit allen relevanten und aktuellen Themen rund um das Digitalgeschäft – unser DMEXCO Podcast ergänzt das Konzept seit Neuestem. Mit unserer neuen Content-Strategie wollen wir 365 Tage im Jahr mit Euch im Austausch bleiben. Genießt die zwei Tage DMEXCO, was auch immer ihr euch vorgenommen habt. Angebot und Auswahl sind reichlich vorhanden: Insgesamt 18 Stages mit über 550 Speakern und über 250 Stunden Programm. Jede Menge Networking auf den vielen Standparties oder auf unserer offiziellen DMEXCO-Party und anderen Side-Events. Außerdem finden 2018 gleich zwei Start-up-Wettbewerbe auf der DMEXCO statt: “The DMEXCO & Unilever Start-up Hatch” und der “SevenVentures Pitch Day”. Wir freuen uns auf euch und auf zwei Tage voller Innovation, Inspiration und persönliches Networking! Euer DMEXCO Board Philipp Hilbig, Dominik Matyka und Christoph Werner Liebe Besucher, seit Jahren schon befindet sich die Wirtschaft in einem dauernden Transformationsprozess, der zunehmend Geschwindigkeit aufnimmt. Der Bundesverband Digitale Wirtschaft (BVDW) e.V. und die Digitalbranche, die wir vertreten, stehen vor der großen Herausforderung, mit dieser Entwicklung nicht nur Schritt zu halten, sondern in Deutschland die Vorreiterrolle anzunehmen und auszufüllen. Gemeinsam mit der Koelnmesse hat der BVDW mit der DMEXCO eine Plattform geschaffen, die eben dafür eine wichtige Bühne und wie kein anderes Format prädestiniert ist. Die DMEXCO gibt Themen eine Heimat, die in einer sich digitalisierenden Gesellschaft heute nicht mehr alleine in der Digitalbranche zu verorten sind – die auf der Kongressmesse gesetzten Impulse haben längst eine große Rele- vanz für die gesamte Wirtschaft. Sehr anschaulich zeigen das die Beispiele (Industrial) Internet of Things (IoT) und Künstliche Intelligenz (KI). Das Internet of Things hat die Datengrundlage massiv erweitert. Diese wiederrum eröffnet speziell im digitalen Marketing eine revolutionäre Art der kontextuellen Zielgruppenansprache. Auf Basis der Erfahrungen, die hierzu im digitalen Marketing deutlich ausgeprägter als in anderen Branchen sind, werden sich ganze Industriezweige neu er- finden. Und das müssen sie auch, um in der zunehmend digitalen Welt zu überleben! Die Kompetenz im Umgang mit Daten wird zunehmend zum Wettbewerbsfaktor. Vor allem in Kombination mit KI, die gerade aktuell einen gewaltigen Entwicklungssprung macht, werden wir in naher Zukunft viele spannende Veränderungen erleben. Die DMEXCO ist genau der richtige Ort, um hiervon einen Eindruck und eine Idee zu erhalten. Als ideeller und fachlicher Träger sind wir stolz, diese Entwicklung zu begleiten und zu treiben. Herzlich Euer Matthias Wahl Präsident – Bundesverband Digitale Wirtschaft (BVDW) e.V. 3 DMEXCO Guide Vorwort Preface Index Dear visitors, welcome to Cologne! In 2018 we are celebrating an anniversary: DMEXCO is opening its doors for the tenth time DMEXCO Theme Framework 6 at the Koelnmesse exhibition center. We are delighted that you take part again: decision-makers from the digital economy, industry leaders, marketing and media professionals, technology and innovation drivers, founders. All of Partners and Sponsors 10 you – visitors and exhibitors – together with us form the DMEXCO ecosystem. A community that we want to maintain throughout the year in the future. BVDW Statement 13 The two days of DMEXCO, this concentrated personal exchange with you, is also a great enrichment for our region and state of North Rhine-Westphalia. Firstly, there are the numerous international guests who inspire us with their ideas and innovations. At the same time, Cologne has become a real center for innovation itself – whether through DMEXCO Party 16 large, well-known companies or the many start-ups that have established themselves here. DMEXCO as the digital economy hub plays a central role. More than 1,000 exhibitors from the digital business, both globally and nationally, Hall Plans 17 will showcase their products and services and offer a wide range of business opportunities and contacts in the six halls. The six most valuable companies in the world at present – measured by stock market value – are digital com- CreARTive Challenge 26 panies. And all of them are at DMEXCO in Cologne this year. Transformation is a central task for companies that want to remain competitive. This also applies to DMEXCO. Expo: Exhibitor List by Alphabet 29 This is why we have given ourselves a new corporate identity. This will give better orientation to our visitors and exhibitors on site. And with a new content concept we will ensure an exchange with our community 365 days a year. Despite all the digital communication, personal encounters are always the highlight. Therefore I wish you good, inspiring discussions, successful business and valuable contacts for the next two days! Conference Guide 55 Best regards, Congress Stage 56 Gerald Böse President and Chief Executive Officer, Koelnmesse Debate Stage 62 Experience Stage 70 Dear visitors, stay curious! Act consciously! Take responsibility! Create special experiences! Or to put it another way: Take C.A.R.E. Motion Stage 74 (Curiosity, Action, Responsibility, Experience). This is not only the motto of this year’s DMEXCO, but also our attitude and our commitment towards you, our visitors and exhibitors. Seminars 78 Welcome to the tenth DMEXCO in Cologne. I’m sure you’ve noticed: DMEXCO looks a little different this year. We have changed our corporate identity and with it the color system to guide you more intuitively through what DMEXCO has to offer and the six exhibition halls. All Conference events are red and round, all Expo activities are blue and square. Work Labs 87 What’s stayed the same: the impressive speaker line-up with over 550 interesting and inspiring speakers from all over the world. And of course our Expo with over 1,000 exhibitors representing the entire ecosystem of the global Speakers’ Forum 89 digital economy. The path to DMEXCO in Cologne has also led you through
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