Customer number: 0 6 2 0

Koelnmesse GmbH Postfach 21 07 60 50532 Köln Deutschland DMEXCO@home 2021 Fax +49 221 821 99 13 33 Application for Exhibitor Email: [email protected] Obligatory transmittal. www.dmexco.com List of exhibitor categories (Form 1.30) must be 1.10 Sept 7&8, 2021 filled in for registration to be valid!

1 Company name We are exhibiting for the first time 2. We order according to the Terms of Use

1.1 Address: 2.1 following online package*: Company/Name: Bronze €3,500.00 Silver €11,900.00 Gold €19,900.00

Street: *for included services see official DMEXCO@home 2021 booklet. Additional services can be ordered using another form Postal Code/City:

P.O. Box:

Postal Code/City:

Country/State:

Main Telephone: Data Protection Notice: You can read our Data Protection Notice in the complete participation Main e-mail: documents and at any time under www.koelnmesse.com/data-protection-notice. Internet: We would like to stay in touch with you in the future, in order to keep you appropriately informed of events and similar services. That's why we would Proprietor/Managing Director: like to ask for your consent to contact via electronic media. Mr Ms □ I hereby permit Koelnmesse GmbH, as well as its responsible subsidiary (please give first and last name) abroad and its commercial agents, to send me information by e-mail about future similar trade fairs/events/platforms that are organized in and abroad. A list of the subsidiaries and commercial agents of Koelnmesse Correspondence language: GmbH, as well as further details about data protection, can be found in the German English complete document containing the participation documents. It can also be accessed at any time at www.koelnmesse.com/data-protection-notice. PO-Nummer / I can withdraw my consent at any time in the future (by sending an e-mail order number: to [email protected]) □ I hereby give my permission for my E-Mail address to be transmitted to Contact person for the event is: the ideational and professional partner and owner of the DMEXCO brand, Mr Ms BVDW e.V., and to BVDW Services GmbH, Schumannstraße 2, 10117 Berlin, and for these entities to use my E-Mail address to directly send me Position: information about the association’s offers and other events in the future as well. I can cancel the use of my E-Mail address at any time by clicking the Telephone: unsubscribe link in any newsletter or by sending an E-Mail to [email protected] E-mail: Yes, we have read and acknowledge DMEXCO@home 2021 Terms of Use as 1.2 We are registered with the: well as the general terms and conditions of Koelnmesse GmbH as binding for our company. Commercial register At the Magistrate Court in: Commercial Register no.:

1.3 Turnover tax ID number (VAT): (Required information for companies from EU countries)

1.4 We are members of the following associations:

Place, date, legally binding signature and company stamp of the partner Customer number (Main exhibitor): 0 6 2 0

Koelnmesse GmbH Postfach 21 07 60 50532 Köln Deutschland List of exhibitor categories Fax +49 221 821 99 13 33 Please fill in and return with your registration Email: [email protected] www.dmexco.com 1.30 Sept 7&8, 2021

Name of Exhibitor:

Exhibitor Categories The registration is only valid with declaration of the exhibitor categories. Please select the exhibitor categories in which your company is active. You can also edit the categories later in your online exhibitor profile. Billing will take place shortly before the event. Two categories are included. For each additional selection you will be charged 50,00 €/category.

010 & Media 010010 Content Marketing 010020 Creativity & Design 010030 CRM & CEM 010040 Data & Analytics 010050 Digital Media & Trading 010060 Direct Marketing 010070 E-Commerce 010080 Mobile & App Economy 010090 Online 010100 Out of Home (OOH) 010110 Performance Marketing 010120 Personalization 010130 Programmatic 010140 Publishing 010150 Search & SEO 010160 Social Media & Influencer 010170 Tracking & Targeting 010180 Video

020 Tech & Future 020010 Artifical Intelligence 020020 Audio & Voice 020030 Automation & RPA 020040 Big Data & Analytics 020050 Blockchain 020060 Chatbots 020070 Cloud Computing 020080 Cyber Security 020090 IoT & Industry 4.0 020100 Payment 020110 SaaS & PaaS 020120 Smart Products, Cities & Homes 020130 VR / AR / XR

030 Business & Society 030010 Compliance & Privacy 030020 Creator Economy 030030 Customer Experience 030040 Digital Transformation 030050 Diversity & Inclusion 030060 Entrepreneurship 030070 Leadership 030080 Marketplaces 030090 New Work 030100 Public Policy 030110 Sustainability & ESG September 07 & 08, 2021 Order additional services DMEXCO @home 2021

Team DMEXCO [email protected] 0 6 0 Customer no.

Company

Responsible contact person Email

BITTEPLEASE BEACHTE: NOTE:  Die OrderingBestellung of der additional zusätzlichen services Leistungen is only ist possiblenur für angemeldete for registered Aussteller exhibitors der DMEXCO of DMEXCO 2021 2021 möglich Anmeldedeadline Please send the Conference application : 30.06.2021 to [email protected] (Start-ups 30.07.202 1 (  Bitte Registration das ausgefüllte deadline Formular for an conference [email protected] services: 30.06.2021 senden (start-ups 30.07.2021)  Einreichung der Slots muss nach der Buchung über das Conference Tool erfolgen. Die Zugangsdaten folgen.  Submission of slots must be done via the Conference Tool. The access data will follow

Please enter the quantity of your order in the check boxes

Ticket package 20er € 1,400.00 50er € 2,500.00

200er € 7,000.00

Sponsored push notification € 1,990.00 • Sending a notification (Visit, Watch, Engage Now) to all visitors of DMEXCO @home

Conference services Corporate Lecture € 4,000.00 Fireside Chat € 12,000.00 • 18 min., live or pre-recorded • 18 min., if necessary from studio on site, live or pre-recorded • Incl. e.g. lead report, Q&A, live chat • Interview between a DMEXCO moderator and a guest • "Gold Package" already includes 1x lecture • Incl. lead report, Q&A, live chat, etc. • Not available for "Bronze Package“ • Only bookable with "Gold Package“ • Submission of the slot has to be done via the Conference • Submission of the slot has to be done via the Conference Tool. The access Tool. The access data will follow data will follow • A binding booking is only made after the slot has been • A binding booking is only made after the slot has been confirmed by Team confirmed by Team Conference. Conference.

Masterclass € 6,500.00  30 min., live or pre-recorded  Incl. lead report, Q&A, live chat, etc. • Gold and Silver Package" already includes 1x Masterclass • Submission of the slot has to be done via the Conference Tool. The access data will follow • A binding booking is only made after the slot has been confirmed by Team Conference.

Teaser video between conference sessions

Main Stage € 4,000.00 • 20 seconds teaser video between sessions • Bookable for Gold & Silver exhibitors only • Max. 4 per exhibitor • limited - first come first serve! Promo package Conference Promo Package € 3,250.00 Company Promo Package € 3,250.00 • Promotion of the conference slot before the event Promotion des Ausstellers vor der Veranstaltung • Promotion of the exhibitor before the event • Social media promotion on all official DMEXCO channels • Social-Media-Promotion auf allen offiziellen DMEXCO-Kanälen (, • Social media promotion on all official DMEXCO channels (Facebook, (Facebook, Instagram Story, , LinkedIn, Xing) Instagram Story, Twitter, LinkedIn, Xing) Instagram Story, Twitter, LinkedIn, Xing) • Integration in a special newsletter with a native content • Integration in einen speziellen Newsletter mit einer Native-Content • Integration in a special newsletter with a native content Ad to a total of 46,000 subscribers • Anzeige an insgesamt 46.000 Abonnenten

• DMEXCO blog: Mention in an exclusive announcement AdDMEXCO-Blog: to a total of 46,000Erwähnung subscribers in einem exklusiven Ankündigungsartikel kurz vor article just before DMEXCO. • DMEXCOder DMEXCO blog: Mention in an exclusive announcement article just before • Bilingual distribution •DMEXCO. Zweisprachige Verteilung • Max. two promo packages bookable per exhibitor •• Bilingual Max. zwei distribution Promo Pakete pro Aussteller buchbar • limited to 15 pieces - first come first serve! •• Max. limitiert two auf promo 15 Stück packages - First bookable come first per serve! exhibitor • limited to 15 pieces - first come first serve!

All prices plus VAT The order is placed in the name and on the account of the above-mentioned exhibitor; the undersigned assures that he/she is authorized to place the order accordingly. In accordance with the General Terms and Conditions of Koelnmesse GmbH, the recipient of the services is always the exhibitor.

Place, date Stamp, legally binding signature

Koelnmesse GmbH Messeplatz 1 | 50679 Köln I www.koelnmesse.de

Terms of Use DMEXCO@home 2021 - Partner

1. Area of validity and contract partner 1.6 Koelnmesse saves this contract text after conclusion of the contract. The contract text is 1.1 Koelnmesse GmbH, Messeplatz 1, 50679 Köln, not accessible to the partner. Germany, (“Koelnmesse”) operates the digital product “DMEXCO@home”. 1.7 Special General Terms and Conditions of Business of Koelnmesse may apply for other 1.2 Companies can purchase the services of services in the context of the digital product (in Koelnmesse as described below and in these particular advertising services). Koelnmesse Terms and Conditions of Use for partners, will draw attention to the applicability of these particularly under Item 1.2.1 (“Terms and special General Terms and Conditions of Conditions of Use”) and in the form for the Business in a suitable manner. purchase of the partner packages (“registration form”) in connection with the digital product. Each of the companies 2. Requirements for acceptance as a partner purchasing these services is subsequently referred to in connection with the digital 2.1 The company receives the status as a partner product as a “partner”, regardless of which of Koelnmesse in the sense of these Terms and specific service has been purchased. Conditions of Use and of the registration form through the purchase of the partner package. 1.2.1 Koelnmesse provides partners with the Koelnmesse decides on the acceptance as a possibility, for the duration of this contract partner in accordance with the following more as specified in more detail in these Terms detailed rules of this Item 2 and the rules in Item and Conditions of Use and in accordance 3.5. with the rules in the Registration Form and in return for payment, to set up their own 2.2 The following applies to the acceptance as a profile pages and have their own content partner: integrated within the scope of function available in the digital product. The 2.2.1 Only companies that are entered in the purchase of a Partner Package is required Commercial Register or in the Skilled for this. Trades Register or in comparable company directories and that correspond to the topic 1.3 The services of Koelnmesse are provided of the event can be admitted as exclusively based on the rules in partners. The -specific list the registration form and these Terms and of exhibitor categories can be found on form Conditions of Use including their Appendix(es). 1.30. These Terms and Conditions of Use and their Appendix(es) also apply to all future business 2.2.2 Commercial agents, sales companies, insofar as it is of the same nature and the cooperation partners and importers can parties refer to these Terms and Conditions of also be accepted as partners on behalf of Use. non-producing companies they represent insofar as the products are not shown by 1.4 The partner’s general terms and conditions of any other partner in the digital product and business shall not apply, even if Koelnmesse that they possess the necessary rights to does not specifically exclude their application. present them. The issue of a licence by the Differing or contrary terms thus only apply producer is necessary for the presentation when they have been recognized by of products that were not produced by the Koelnmesse in writing. actual partner. The licence must be proven in an appropriate form on request by 1.5 The partner can call up, save and print out the Koelnmesse. The presentation and offering Terms and Conditions of Use on the website of of unlicensed products is illegal and the digital product (“website”) at any time. represents a severe infringement of these Terms and Conditions of Use. Koelnmesse is entitled to carry out reviews during the time in which the partner’s profile page can be called up and, insofar as applicable, to

close the profile page of the partner when, by sending a confirmation of registration via e- despite a corresponding warning, it is mail (“Conclusion of Contract”). being used for the presentation of items for which the necessary licences cannot be 3.4 Koelnmesse decides on the acceptance of a proven. company as a partner conscientiously at its sole discretion. In the event of a rejection, the applicant company will receive a separate 3. Conclusion of the contract; purchase of the notification. In particular, Koelnmesse Partner Package; acceptance as a partner reserves the right not to admit a company as a partner if there are factual indications that the Registration can be carried out electronically or b company’s products or services that are to be y post. presented in the digital product violate a third- party right, that the company has participated 3.1 Electronic registration process: by completely in or been an accessory to such a violation, or filling in the registration forms and clicking on that the company is responsible for the the button “Submit binding application” on the violation of third-party rights due to another website the partner declare the intention to legal reason. In such cases, Koelnmesse will participate in the event (Registration). By give the company the opportunity to make a dispatching the registration, the partner statement and to refute the factual indications acknowledge these Terms and Conditions of unless a public authority or a court has already Use as binding. Immediately after the dispatch determined that a right has been violated. of the binding registration the partner will Koelnmesse’s further rights and claims remain receive an automatic confirmation of receipt at unaffected. the e-mail address entered. This confirmation of receipt simply documents the fact that the 4. Scope of services to be provided by registration has been received by the Koelnmesse to the partner Koelnmesse and does not give rise to a contract between the partner and the 4.1 The digital product comprises presentation Koelnmesse. possibilities for the partners’ content (e.g. profile pages, multimedia files of the partners, 3.2 The partner can call up and download the etc.) the streaming of conference content and registration form for the purchase of the functionalities for networking and audio/video partner package on the DMEXCO website. To communication. indicate the intention to take part in the event, the partner must return a completely filled in 4.2 In connection with this digital product and signed registration form to Koelnmesse Koelnmesse provides the partner with the (registration). Alternatively the partner can following services after its purchase of the scan the completed and signed participation Partner Package: documents and send them to Koelnmesse via e-mail to the e-mail-address given in the registration form. A digital signature can also 4.2.1 With the conclusion of this contract, the be provided instead of the scanned signature. partner is entitled to refer to itself as a By signing and returning the registration form, partner of the digital product range for the the partner acknowledge these Terms and duration of this contract. The partner will Conditions of Use as binding. Koelnmesse shall be named as such in the activities in confirm the receipt of the offer to the partner connection with the digital product, e.g. on electronically via e-mail to the address that the the website, at the sole discretion of partner has entered in the registration form Koelnmesse. without delay. This confirmation of receipt 4.2.2 Koelnmesse shall also provide the partner does not yet represent the acceptance of the with the services as described in the partner’s offer by Koelnmesse. Registration Form. These comprise, for

example, the following services:

3.3 The contract concerning the purchase of the partner package and the acceptance as a • Setting up an own profile page for the partner first comes into being when partner in the digital product for presenting its Koelnmesse has expressly accepted the offer company

• Display dedicated Items (products, Team the right to stipulate standard specifications members, multimedia content) concerning file formats, sizes and other • Discoverability of the partner via the technical requirements. search function 5.3 The content can only be edited until the • Profile analytics editorial deadline (to be communicated in the self-service tool ) and will also remain 4.2.3 Furthermore the content of the partner from the partner’s application can be presented in the digital product after the event. The partner can request that this be deleted. placed in the digital product as conference formats. The editorial selection for this placement is carried out by the editorial 6. Duties of the partner team of Koelnmesse, nevertheless in coordination with the partner and is the 6.1 The partner undertakes to provide complete object of a special agreement between the and correct information on the company in the partner and Koelnmesse. The partner has Registration Form. Changes to these details the option, subject to availability, of must be notified to Koelnmesse in text form purchasing the placement of an and without delay; e-mail is adequate for this advertisement in the digital product for notification. payment. This paid placement of an advertisement is the object of a special 6.2 Further duties of the partner: agreement between Koelnmesse and the partner. 6.2.1 The partner undertakes to keep 4.3 Koelnmesse warrants, within the foreseeable confidential and adequately protected requirements, to provide best possible against unauthorized access the access reproduction of the digital product in data received from Koelnmesse and the conformity with the respective usual technical associated passwords. The partner shall standard. Exemplary representations in sales inform Koelnmesse immediately of any documentation are solely for the purpose of indications of unauthorized transfer of the illustration and make no claims to exact access data and/or passwords and/or any implementation regarding pixels or functions. unauthorized access.

6.2.2 The partner undertakes not to collect 5. Representation formats for partners content in the digital product, and not to play advertising on the presentation 5.1 Koelnmesse enables the partner to set up by formats of the partner, that does not its own efforts a profile page and additional correspond thematically to the Products representation formats as may be necessary List in Appendix 1 and/or violate these by sending the partner a self-service link. More Terms and Conditions of Use, statutory detail is given on the event-specific websites provisions, any regulatory requirements, and in the registration documents there. official orders, data protection law or standards of common decency. 5.2 Koelnmesse may of its own account enhance Furthermore the partner undertakes not to the presentation formats by adding publicly collect content that infringes the rights, in available information of the partner for the particular copyrights or brand rights, of purposes of a proper representation. third parties. Koelnmesse reserves the right to not integrate or to block content The presentation format “profile page” can be when said content is criminal according to customized by the partner to the extent applicable laws, recognizably serves as permitted by the template. To this end, the preparation for criminal acts or violates partner can collect company content such as these Terms and Conditions of Use or the logo, descriptive texts, a media gallery with Products List. videos and photographs, an overview of the products, a company-specific schedule, websites (together “partner content”), via an 6.2.3 The partner undertakes to refrain from all online form. Koelnmesse provides the partner measures that would endanger or interfere with access to this form. Koelnmesse reserves with the functioning of the digital product

and not to access data that it is not entitled limitation in time or space to the content to access. Furthermore the partner must made available by the partner. This transfer ensure that its content that has been of rights is intended to enable Koelnmesse transferred and set up in the digital product to exploit the content commercially or non- is not infected with viruses, worms, or commercially itself or through its affiliated trojans. The partner undertakes to make companies in the sense of Section 15 ff. of good all damage to Koelnmesse that arises the Stock Corporation Act (AktG) in the from the failure to fulfil these obligations context of the services of Koelnmesse in within the control of the partner and connection with the digital product. furthermore to indemnify Koelnmesse against all claims against Koelnmesse by 7.2.2 The grant of rights is not solely concerned third parties, including legal and court with the digital product and also comprises costs, that are asserted by said parties due the following rights: to the failure to comply with these obligations on the part of the partner. 7.2.2.1 The right to use, reproduce, save on all known storage media and to publically 6.2.4 The partner undertakes to pay in full all due present, in the context of the website and license and other fees and expenses in the digital product, the content in whole (German Authors' Rights Society (GEMA), or in part, however solely for viewing. the Artists' Social Insurance Fund (KSK), German income tax payable by non- 7.2.2.2 The right to further develop the content for residents, e.g. entertainers, sports persons these purposes, e.g. by translation into (Ausländersteuer) that may be due for other languages musical and other performances making 7.2.2.3 The right to edit the content for optimal use of any form of audio and image presentation in the digital product. recording media. In the event that the partner fails to register for and/or pay the 7.2.2.4 The right to add advertising to the content due licensing and other fees and expenses, or parts thereof, with the exception of the the partner indemnifies Koelnmesse profile pages. against any and all claims by third parties. 7.2.2.5 The right to combine the content with other content or other creations.

7. Further rules for partners 7.2.3 The partner waives the rights according to subsections 12, 13 Subdivision 2 of the Act 7.1 The partner undertakes not to set up content on Copyright and Related Rights (UrhG), the or to advertise content the dissemination of right to recognition of authorship (Section which via radio or telecommunications media 13 Sentence 2 UrhG), however only to the is illegal. In particular it must not set up any extent that this is usual in this sector. content or advertise any content the dissemination of which is criminal or which is 7.2.4 Koelnmesse accepts the transfer and the likely to endanger the development of children grant of rights. or young people or their upbringing as a responsible and socially competent personality (for example, content subject to 8. Visitor admission censorship). The same applies to content which the partner integrates from external 8.1 Commercial buyers and other trade visitors are sources including third-party content. Insofar admitted as visitors to the event. Koelnmesse as content bears a label according to the is entitled to carry out corresponding checks Jugendschutzgesetz (Law for the protection of of the visitor profiles and to refuse admission minors) the partner must clearly draw to visitors whose profiles do not correspond attention to this. with the purpose of the event.

7.2 Granting of usage rights to Koelnmesse 8.2 Koelnmesse can at its discretion declare the event entirely or partially open to the public. 7.2.1 The partner irrevocably transfers to Koelnmesse the non-exclusive usage rights and exploitation rights without

9. Obligation to secrecy and confidentiality 9.4 Furthermore the obligation of confidentiality shall not apply in the case that a party is 9.1 The parties undertake to treat the confidential obliged to reveal confidential information due information pursuant to Item 9.2(“confidential to legal provisions or the force of an information”) received from the respective incontestable decision of a court or an other party as strictly confidential (i.e. in administrative authority. particular to refrain from the unauthorized use, disclosure, publication, or dissemination of this 9.5 The parties will keep all of the written materials information), and at least with the same degree and/or data carriers entrusted to them by the of care with which they treat their own respective other party separate from their confidential information. The receiving party other documentation. The confidential may only use this confidential information for information is to be secured against the performance and enforcement of this unauthorized access and unauthorized use by contract. The receiving party may not use this appropriate measures to ensure confidential information for its own purposes confidentiality. This also includes technical or for the purposes of third parties or make the security measures adapted to generally confidential information a part of any recognized process descriptions and industry application for intellectual property rights. The standards, the obligation of the employees to receiving party may not observe, investigate, maintain confidentiality, and the observation of dismantle or test products and objects made data protection. available that contain confidential information without the approval of the disclosing party. 9.6 The information entrusted or parts thereof may only be passed on to such employees, 9.2 Confidential information is in particular all bodies, representatives, external consultants information, documentation, written materials, (e.g. lawyers), and/or authorized recordings, notes, documents and electronic subcontractors (e.g. freelancers) of the files that are objects of appropriate respective receiving party and/or their confidentiality measures and are labelled as authorized subcontractors (in the following confidential or are to be considered “representatives”) as require the information confidential by virtue of the type of information for the fulfilment of their tasks in conformity or the circumstances of their transfer. with the contract, have been appropriately Confidential information is also such instructed in the confidentiality of the information that becomes known in the course information provided, and on their side are of an oral presentation or a discussion. subject to appropriate obligations of confidentiality. The parties are liable for 9.3 The obligation of confidentiality and non- breaches of confidentiality on the part of their exploitation of the confidential information representatives and agents as for their own lapses insofar as said information: faults.

• was already known to the receiving party 9.7 The receiving party will immediately inform the prior to its notification revealing party in writing when an • was known to the public or generally unauthorized use or passing on of the accessible prior to its notification confidential information of the revealing party • becomes known to the public or generally becomes known to it and shall on request of accessible after its notification without action the revealing party take all appropriate or fault on the part of the informed party measures in order to prevent a further • substantially corresponds to information unauthorized use or passing on of the confidential information of the revealing party. that has been revealed or made accessible to the recipient by a third party who is entitled to 9.8 Each party is obligated to return on demand by do so or the other party all received written or in other • was made accessible or developed by the ways recorded confidential information respective party itself, subject to this being including any copies that may have been made proven by written records of this party or in within ten (10) days to the demanding party or some other way and none of the obligations to confirm in writing the destruction of said laid down in this agreement have been confidential information insofar as the other breached. party is not entitled to that information

according to the purpose of the contract or is required expenses as are generally accepted not required to independently retain that in the sector and are accounted for. information due to statutory duties to retain records. Excluded from this is confidential information the destruction of which is only 10.3 Insofar as third-party rights are opposed technically possible at disproportionate cost, the partner shall, at the partner’s discretion e.g. because it has been saved by an and expense, either acquire corresponding automated electronic backup system for rights for Koelnmesse or replace or change the preserving electronic data in a backup file that affected parts of the performance in such a is, however, overwritten at close regular manner that the property rights of third parties intervals in any event. are not infringed yet the agreed performance features are retained. If this is not possible for 9.9 The duties of the parties set out in this the partner under appropriate conditions and confidentiality agreement remain in force for within an appropriate time, Koelnmesse shall five years after the termination of the be entitled to assert its statutory rights. contractual relationship between the parties. Trade secrets, for which the obligations continue for as long as they are protected as 11. Compensation trade secrets, are not subject to this. 11.1 The compensation for Partner Packages is 9.10 The aforementioned rules do not establish determined according to the event-specific any intellectual property usage rights details in the registration documents on the whatsoever. All usage rights authorized under respective website. this contract remain unaffected by the aforementioned rules of this Item 9. 11.2 Depending on the event, special prizes can be offered for start-up companies and agencies. Insofar as this is the case, start-up companies 10. Liability of the partner; indemnity are considered to be those companies that follow a digital business model and are not 10.1 The partner is liable for ensuring that its older than three years. Agencies are defined in content in the respective presentation formats this context as strategy, communication/PR, does not violate any patent rights, utility model advertising, media, dialogue, content, rights, copyrights, trademark rights and/or research, IT development, full service and design rights or comparable property rights of event agencies. The determination as to third parties and other statutory provisions, in whether a named exhibitor is a start-up or an particular those of the criminal law and the law agency according to the specified criteria is concerning the protection of minors. carried out by Koelnmesse. Please refer to the official registration documents for information 10.2 The partner indemnifies Koelnmesse on the services making up the individual against all claims by third parties that may be packages. asserted by such parties against Koelnmesse or its licensees due to the infringement of 11.3 All prices are net prices. The statutory VAT will property rights by the content provided by the be charged additionally where applicable. partner in the context of this contract insofar Invoice amounts are payable immediately as the partner is at fault for said infringement. upon receipt of the invoice. Koelnmesse will immediately notify the partner of any claims asserted by third parties and at 11.4 As a rule, Koelnmesse provides the partners its own discretion will either entrust the with an “other service” according to Section 3a defence of these claims to the partner or (2) of the German value-added tax law (UStG). coordinate the defence with the partner. The place of performance for such services is Koelnmesse will neither recognize nor accept the recipient’s headquarters. Koelnmesse will as undisputed claims by third parties without therefore invoice foreign partners according to consulting the partner. The indemnity also the reverse charge accounting mechanism applies to all appropriate defence costs of without charging any German VAT. Partners Koelnmesse, including lawyers’ fees, from the European Union need to enter a valid authorities’ and court costs, and all other VAT identification number in the form in order to be considered proprietors.

11.5 Partners must immediately notify Koelnmesse 13.2 In cases of simple negligence Koelnmesse in text form of any changes to their VAT is liable where a breach of an essential identification numbers. contractual obligation has occurred. An essential contractual obligation in the sense of 11.6 If, in exceptional cases, other services are this Item 13.2 is a duty the fulfilment of which provided in which the place of performance is first makes the performance of this contract not the registered office of the service possible and on the fulfilment of which the recipient and statutory VAT is due, foreign contract partner may thus regularly rely. partners may receive a refund of the invoiced VAT provided they fulfil the legal requirements. More detailed information can be found 13.3 The liability according to Item 13.2 is limited here: www.bzst.bund.de to those damages typical and foreseeable at the time of the conclusion of the contract.

12. Termination of the contract 13.4 The liability of Koelnmesse according to Item 13.2 is limited in the event of a loss of data 12.1 This agreement applies for as long as the to the costs that would have been incurred in digital product is available. restoring a regular backup of the data by the dealer. 12.2 An ordinary termination of the contract is excluded. 13.5 Insofar as provisions of tenancy law are applicable to this contractual relationship the 12.3 Either party has nevertheless the right to following shall apply: The strict liability for initial terminate the contract without notice for good defects according to Section 536a (1) Alt. 1 of cause. Good cause for Koelnmesse is in the German Civil Code (BGB) is excluded. Also particular: excluded is the partner’s right to remedy the defect itself according to Section 536a (2) BGB. a) the serious or repeated infringement by the partner of the provisions of these Terms and 13.6 The limitations of liability apply Conditions of Use; correspondingly in favour of the employees, b) any serious interference affecting the authorized representatives, and vicarious website caused by actions on the part of the agents of Koelnmesse. partner; c) the action in tort of a partner or the attempt 13.7 Any possible liability of Koelnmesse for to carry out such an action, e.g. fraud; guarantees explicitly designated as such and d) the infringement of currently valid data for claims due to the Act on Liability for protection regulations by the partner; Defective Products (ProdHaftG) remains e) continued interference with operation due unaffected. to force majeure lying outside the control of

Koelnmesse, such as e.g. natural 14. Commercial property rights catastrophes, fire, failure of supply networks due to non-culpable reasons. 14.1 Koelnmesse does not want any partners who in the process of producing, disseminating, 12.4 Any termination must be notified in text selling, owning or advertising their products in form. Termination by fax or e-mail counts as in the broadest sense violate laws regarding the text form. protection of intellectual property or commercial property rights in the broadest 13. Liability of Koelnmesse sense.

The liability of Koelnmesse is solely according to 14.2 If a final court decision has determined res the following stipulations. judicata that a partner in connection with one of Koelnmesse’s digital products has violated 13.1 Koelnmesse bears unlimited liability for intent laws of the kind mentioned in Paragraph 1, and gross negligence and for damages Koelnmesse is entitled to bar that partner from resulting from culpable loss of life, bodily injury the next digital products of this kind after the or damage to health. res judicata court decision if there is sufficient suspicion that the partner will again and

repeatedly violate laws for the protection of 15.2 In the event that one or more provisions of intellectual property or commercial property this agreement should be deemed to be or rights. become invalid, the remaining provisions will remain in full force and effect. Invalid 14.3 It is the responsibility of the partner to provisions are wherever possible to be ensure that the content brought into the digital replaced by such effective conditions as product is not in violation of property rights. essentially achieve the same economic objectives as pursued. 14.4 The protection of inventions for patent registration is the partners’ business. The 15.3 In the event of contradictions between the partner must ensure that its inventions are if Registration Form and these Terms and necessary registered at the German Patent Conditions of Use the rules of the Registration and Trade Mark Office for the Federal Republic Form take precedence over the Terms and of Germany and/or according to the European Conditions of Use. Patent Convention at the European Patent Office in good time prior to the beginning of the 15.4 The substantive law of the Federal Republic digital product. of Germany shall apply to this contract and all claims arising from and in connection with it. 14.5 The partner declares bindingly and The UN Sales Convention shall have no irrevocably that it itself created the products application to this contract. exhibited by it in the digital product or that they are permissible copies or imitations of other 15.5 Should the partner have no place of general suppliers or other third parties. The partner jurisdiction in Germany or in another EU undertakes to respect the preferential member country or should the partner be a property rights of the third parties. merchant or should the partner’s permanent residence be relocated abroad after the coming into effect of this contract or should 15. Concluding provisions the partner’s permanent residence or habitual residence at the time of the institution of 15.1 The language of the contract is German. The proceedings be unknown the exclusive place German version of these Terms and Conditions of jurisdiction for all disputes arising from this of Use is binding for the interpretation of their contract shall be the registered office of provisions. The English version is solely for the Koelnmesse. purpose of information.