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DMEXCO Conference 2021 Booklet

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DMEXCO Conference 2021 Booklet Conference 1/17 Conference September 07 & 08, 2021 Organizer Ideational and professional partner, With the special participation owner of the DMEXCO brand of the Circle of Online Marketers (OVK) 21 Conference 2/17 DMEXCO Europe’s leading Digital Marketing & Tech Event Since 2009 we bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both on-site and online, DMEXCO sets the benchmark as a community and business platform for the digital industry by creating opportunities for exchange, engagement, education, and inspiration. DMEXCO focuses on enabling businesses at all levels to think globally, act locally and drive real market value on 365 days a year. It‘s the place where the digital business of tomorrow can be experienced today. Join us 2021 and let us turn together your ideas into actions! Conference 3/17 DMEXCO on-site 2019 Due to COVID-19, the last on-site event took place in 2019. DMEXCO brought together 38,000 visitors from around the globe, 1,000 leading digital companies and 700+ world class speakers for a one-of-a-kind event in Cologne. Highlights DMEXCO 2019 Conference 700+ 300 11 International Top Speakers Hours of Program Stages and Masterclass Formats Expo 1K 80K 38K Exhibitors sqm Exhibition Space Visitors Conference 4/17 DMEXCO @home 2020 In 2020 DMEXCO set new standards for the global event industry and celebrated the successful premiere of its first fully digital edition, the DMEXCO @home. Over 20,000 participants, more than 800 speakers from all over the world, and 260 exhibitors gathered online to get inspired, network, exchange and make business despite the coronavirus pandemic. Highlights DMEXCO @home 2020 More to find in our Facts & Figures 2020 Conference 800+ 160+ 11 International Top Speakers Hours of Program Stages and Masterclass Formats Expo 260 20K Exhibitors Attendees Conference 5/17 DMEXCO Audience Exhibiting at DMEXCO means you get the highest possible ROI DMEXCO attracts professionals from all and the most relevant leads you can get out of a digital event. industries & brands. Why? Because DMEXCO attracts interested visitors from the global digital industry and offers a unique environment to exchange, inspire and grow your business. 6% Brands: 29% 19% 29% Agencies: 24% 86% 44% 20% Tech Providers: 22% of DMEXCO visitors of DMEXCO visitors of DMEXCO visitors have purchasing power are Senior Executives are C-Levels 22% Other: 19% 24% Consulting: 6% Key Personas of the DMEXCO Community Top 10 Visitor Countries (out of 98 in total): 01 GB / Northern Ireland 06 Switzerland 02 Netherlands 07 Israel 03 USA 08 Italy Media Planner Business Development CMO / B2B & B2C E-Commerce Manager Marketing Manager Manager 04 France 09 Spain 05 Austria 10 Turkey Sales IT Manager / CDO / CIO Data from last on-site event in 2019 Manager Head of Product Detailed visitor data of DMEXCO @home to find in the Facts & Figures 2020 Conference 6/17 Outlook DMEXCO @home 2021 DMEXCO 2021 will take place on September 07 & 08, 2021, as a digital-only event comprising our in-depth experiences of 2020 and an innovative digital platform with global reach. We’ve been working on elaborate concepts to give our community the opportunity to get inspired and reconnect virtually. Conference 7/17 DMEXCO Conference 2021 In 2021, our Conference will follow a digital-only DMEXCO Conference 2021 approach again. Speakers can present either live on our stages in Cologne or from their office via webcast. Red Stage: Marketing & Media In Cologne there will be two curated main stages (Red (curated content) Stage & Blue Stage) covering all relevant DMEXCO topics. Blue Stage: Business & Technology Two additional topic channels (Square Stage & Circle (curated content) Stage) contribute with further expert‘s know-how. Furthermore, DMEXCO exhibitors will hold digital corporate masterclasses in six parallel channels. Square Stage (predominantly sponsored content) All content will be accessible via the DMEXCO digital platform. Circle Stage (predominantly sponsored content) 6 Masterclass Channels (sponsored content) Conference 8/17 Leading Minds and Ground- breaking Topics On our main & topic stages, international top speakers give insights into digital trends and future business potential. Conference 9/17 Practical Knowledge and Pure Inspiration The DMEXCO Masterclasses go beyond the mere transfer of knowledge - they offer learning sessions from and with successful experts and create dialogue. Inspiring presentations, case studies, interactive product tests, and discussions aimed at new approaches and optimization processes for daily digital business. Bookable for exhibitors and partners only. Conference 10/17 The Topic Cluster Marketing, Media, Tech, Future and much more MARKETING & MEDIA TECH & FUTURE BUSINESS & SOCIETY VERTICALS • Content Marketing • Artificial Intelligence • Compliance & Privacy • E-Sports & Gaming • Creativity & Design • Audio & Voice • Creator Economy • Education • CRM & CEM • Automation & RPA • Customer Experience • Finance • Data & Analytics • Big Data & Analytics • Digital Transformation • Health • Direct Marketing • Blockchain • Diversity & Inclusion • HR • E-Commerce • Chatbots • Entrepreneurship • Start-ups • Mobile & App Economy • Cyber Security • Leadership • VCs / Incubators / • Online Advertising • IoT & Industry 4.0 • Marketplaces Accelerators • Out of Home (OOH) • Payment • New Work • Search & SEO • SaaS & PaaS • Sustainability & ESG • Social Media & Influencer • Smart Products, Cities & • Tracking & Targeting Homes • Video • VR / AR / XR Conference 11/17 Conference Formats Format* Concept Speaking time Participation Fee Keynote 18 min. € 20,000** Introductory talk at DMEXCO Main Stage individual (1 Speaker) arrangement by invitation only Presentation Detailed expert presentation on a focused topic at DMEXCO Main Stage 18 min. by invitation only (1 Speaker) Fireside Chat € 12,000** Interview between a DMEXCO moderator and a guest at DMEXCO Main Stage 18 min. (1 Speaker) by application Panel Discussion with three experts at DMEXCO Main Stage 36 min. by invitation only (3 Speakers) Lecture Corporate lecture, curated by exhibitor at Topic Stage 18 min. € 4,000 (1 Speaker) Masterclass Corporate workshop, curated by exhibitor 30 min. € 6,500 Agency Lecture Company presentation, curated by exhibitor at Topic Stage 14 min. only bookable via the Agency package Start-up Pitch Company or project presentation, curated by exhibitor at Topic Stage 9 min. only bookable via the Start-up package Submission Deadline: July 31, 2021 * Participation is for exhibitors only. All ses- ** Limited number of sponsored sion times are assigned by DMEXCO slots available Conference 12/17 Speaker Expertise 2020 Claire Hughes Johnson Adam Blitzer Gary Kasparov Alicia Tillman Tim Alexander Janine Pelosi COO EVP Digital Security Ambassador CMO CMO CMO Stripe Salesforce Avast SAP Deutsche Bank Zoom Jochen Sengpiehl Eugene Kaspersky Dennis Crowley Aaron Levie Maxine Williams Alexander Birken CMO CEO Co-Founder & Chairman CEO CDO CEO Volkswagen AG Kaspersky Foursquare Box Facebook Otto Group Conference 13/17 Speaker Expertise 2020 Jacob Andreou Maria Ferraro Robyn Peterson Jason Spero Bettina Fetzer Julia Jäkel VP of Product CFO CTO VP Global Business VP Marketing CEO Snap Inc. Siemens AG CNN Google Mercedes-Benz AG Gruner + Jahr Maria Ressa Thomas Ingenlath Tina Sharkey Tifenn Dano Kwan Iván Markman David Fischer CEO & Executive Editor CEO Founder & former CEO CMO CBO CRO Rappler.com Polestar Brandless Dropbox Verizon Media Facebook Conference 14/17 Speaker Expertise Past Years Marc Pritchard Max Conze Alison Lewis Jacki Kelley Sir Martin Sorrell Prof. Dr. Sabina Jeschke Global Brand Building CEO Global CMO COO Executive Chairman Management Board for Officer ProsiebenSat.1 Johnson & Johnson Bloomberg Media S4 Capital Digitalization & Technology Procter & Gamble Deutsche Bahn Casey Neistat Margit Wennmachers Mark Thompson Ryan Leslie Claudia Willvonseder Shane Smith YouTube Creator Partner President & CEO CEO CMO CEO & Founder Andreessen Horowitz The New York Times Superphone IKEA Vice Media Company Conference 15/17 Speaker Expertise Past Years Philipp Schindler Imran Khan Nico Rosberg Jack Dorsey Jimmy Wales Sheryl Sandberg SVP & CBO CSO World Champion CEO Co-Founder COO Google Snapchat Formula 1 Twitter Wikipedia Facebook Timotheus Höttges Arkady Volozh Bob Greenberg Neal Mohan Stephanie Buscemi Paul Bulcke CEO Co-Founder CEO, Chairman & Founder CPO CMO CEO Deutsche Telekom AG Yandex R/GA YouTube Salesfore Nestlé Conference 16/17 Global Media Coverage DMEXCO generates huge reach throughout all communication channels and attracts the attention of all relevant trade media. 90K+ subscribers and followers across all media channels: Newsletter Media partners (excerpt): "DMEXCO @home is the benchmark for all major events. It “[…] DMEXCO – the most valuable has proved the digital business to "Those who didn't attend, definitely forum in the industry.” be one of the winners during the missed something." COVID crisis." The Drum Horizont onlinemarketing.de Conference 117/17 Contact DMEXCO Conference Team Thomas Mosch Larissa Schulz Tamina Schnetz Nathalie Gabor Director Conference Conference Manager Conference Manager Project Assistant Conference P +49 221 821 2582 P +49 221 821 26 34 P +49 221 821 29 19 P +49 221 821 2586 [email protected] [email protected] [email protected] [email protected] See you at DMEXCO 2021 September 07 & 08, 2021.
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