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The Digital Marketer's Pocketbook
The Digital Marketer’s Pocketbook How to effectively use data for digital advertising Table of Contents I Introduction 3 1 The Challenge and Opportunity with Data 4 2 The 3 Data Pillars for Effective Digital Advertising 6 3 Deploying the 3 Pillars: A Checklist 11 4 The 2019/20 Trends and Themes in Data 18 5 Data Decoded: The Acronym and Jargon Buster 21 Digital Marketer’s Pocketbook 2 Introduction Using data to reveal your advertising potential The world of digital advertising is equal parts exciting and complicated. With a deluge of data, technology constantly evolving, and a whole slew of acronyms to master, it can be a full-time job staying up to speed and, more importantly, deciding how to effectively apply the best strategy. This guide is designed to provide you with the intel you need to build a solid data-driven digital strategy. No matter where you sit in the landscape, whether you’re ... A CMO who is on the hook for reimagining the customer journey A Digital Strategist who wants to know how to use data more effectively and look smarter in their day-to-day An Advertising Manager who needs more ideas for execution Or just someone who needs to know more about data-driven digital advertising ... we aim to cover the bases so you can focus on what’s important: better business outcomes. Because we all have hidden potential ready to be unlocked. Digital Marketer’s Pocketbook 3 1 CHAPTER ONE The Challenge and Opportunity with Data I N S I G HT Did you know that only 2% of brands1 are making the most of data-driven marketing? But companies who implement data-driven strategies are 6X more likely2 to be profitable year-over-year (YOY). -
Identity / Vlog
Identity Our deeply interconnected social media environment world challenges our understanding of how we fit into the world and demands that we craft and project a personal brand online. We create media, or watch and share it, in order to express and perform our identities and affiliate ourselves with our communities. Affiliative Loop Theater Affiliative videos target micro-audiences by reflecting Working within the constraints of the now-defunct social viewers back to themselves, operating on a level of intimacy video platform Vine, users iterated on a unique kind of and recognition similar to in-jokes. These videos rely on performance that relied on the 6.5-second loop as a defining recognizable phrases and situations, incentivizing viewers to formal element. Fast edits, absurd switches in logic, over-the- share them to their networks to express their own identities. top acting, and nonsensical phrases and situations coined a That affiliative videos cost little to produce allows them to number of memes and found the videos shared far outside target narrowly carved audiences that have not received such their originating platform as Vine compilations. The strange, specialized attention in traditional media. wacky humor was performed for friends and followers on the social network, an expression of self-identity. Shit Girls Say | 1:18 | 2011 | Shit THINGS ONLY TRANS GUYS Girls Say UNDERSTAND | 9:01 | 2016 | Sam Swipe up to scroll through a selection of Vine videos. Shit White Girls Say...to Black Girls | Barnes 2:01 | 2012 | chescaleigh -
Over 3 Million Youtube Creators Globally Receive Some Level Of
MEDIA FOLLOW THIS Social media entertainment – the kind that has seen huge growth on YouTube and other platforms – needs understanding if there is to be any measured policy response, writes STUART CUNNINGHAM from an Australian perspective ver the past 10 years or so, in the midst of all 1+ million; 2,000+ Australian YouTube channels the cacophony of change we are well familiar earned between $1,000 and $100,000 and more than with, a new creative industry was born. With 100 channels earned more than $100,000. More O my collaborator David Craig, a veteran than 550,000 hours of video were uploaded by Hollywood executive now teaching at the University Australian creators and over 90% of the followers of of Southern California Annenberg School for Australian channels were international. Communication and Journalism, I have been That’s only YouTube, and only the programmatic examining the birth and early childhood of what advertising revenue that can be tracked by Google. we call social media entertainment. It is peopled by A Google-funded study by AlphaBeta2 estimates that cultural leaders, entertainers and activists most of the number of content creators in Australia has whom you may be very unfamiliar with... Here more than doubled over the past 15 years, almost are some of them – Hank Green, Casey Neistat, wholly driven by the entry of 230,000 new creators PewDiePie, Tyler Oakley. of online video content. The same study estimates We understand social media entertainment to be that online video has created a A$6 billion an emerging industry based on previously amateur consumer surplus (the benefit that consumers get creators professionalising and monetising their in excess of what they have paid for that service). -
DMEXCO Conference 2021 Booklet
Conference 1/17 Conference September 07 & 08, 2021 Organizer Ideational and professional partner, With the special participation owner of the DMEXCO brand of the Circle of Online Marketers (OVK) 21 Conference 2/17 DMEXCO Europe’s leading Digital Marketing & Tech Event Since 2009 we bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both on-site and online, DMEXCO sets the benchmark as a community and business platform for the digital industry by creating opportunities for exchange, engagement, education, and inspiration. DMEXCO focuses on enabling businesses at all levels to think globally, act locally and drive real market value on 365 days a year. It‘s the place where the digital business of tomorrow can be experienced today. Join us 2021 and let us turn together your ideas into actions! Conference 3/17 DMEXCO on-site 2019 Due to COVID-19, the last on-site event took place in 2019. DMEXCO brought together 38,000 visitors from around the globe, 1,000 leading digital companies and 700+ world class speakers for a one-of-a-kind event in Cologne. Highlights DMEXCO 2019 Conference 700+ 300 11 International Top Speakers Hours of Program Stages and Masterclass Formats Expo 1K 80K 38K Exhibitors sqm Exhibition Space Visitors Conference 4/17 DMEXCO @home 2020 In 2020 DMEXCO set new standards for the global event industry and celebrated the successful premiere of its first fully digital edition, the DMEXCO @home. Over 20,000 participants, more than 800 speakers from all over the world, and 260 exhibitors gathered online to get inspired, network, exchange and make business despite the coronavirus pandemic. -
'I' of the Front Camera
The ‘I’ of the Front Camera 1 Navajyoti, International Journal of Multi-Disciplinary Research Volume 3, Issue 2, February 2019 THE ‘I’ OF THE FRONT CAMERA: WHERE EVERYBODY IS AN AUTEUR Chandana Surapaneni Mount Carmel College Abstract: Identity construction in the post digital revolution era has taken a futuristic narrative, where the role of technology in capturing the nuances of daily life has been downplayed by factors such as legitimacy and accountability. One such gradation is the emergence of the idea of Instant sharing through vlog channels. To avoid ambiguities of terms, a vlog is typically an audio visual clip that brings the viewer closer to a certain experience of lifestyle, traveling, clothing, eating, or even daily life that is highly specific to the vlogger’s point of view. This paper aims to highlight the problems in theorising the concept of vlogging as a media object. The author of this paper attempts to highlight the dynamism involved in the field of vlogging and offers a critique of its demystifying nature. The idea of a vlog as a self theorising media object and its role in the conception of the “I” is traced through the understanding of vlogging as a mundanely extraordinary experience with a wide network of sinthomatic expressions that define what is personal and private. This paper questions the applicability of the postmodern notion of “we are all auteurs” and the possibility of experiencing vlogging as a scope providing medium and not as a self-theorising entity. Keywords: Identity, Legitimacy, Digital, Vlogs, Media object, Demystifying, Self Theorising, Mundanely Extraordinary, Personal and Private, Auteurs, Scope Medium. -
An Analysis on Youtube Rewinds
KADİR HAS UNIVERSITY GRADUATE SCHOOL OF SOCIAL SCIENCES NEW MEDIA DISCIPLINE AREA POPULAR CULTURE REPRESENTATION ON YOUTUBE: AN ANALYSIS ON YOUTUBE REWINDS SİDA DİLARA DENCİ SUPERVISOR: Assoc. Prof. Dr. Çiğdem BOZDAĞ MASTER’S THESIS ISTANBUL, AUGUST, 2017 i POPULAR CULTURE REPRESENTATION ON YOUTUBE: AN ANALYSIS ON YOUTUBE REWINDS SİDA DİLARA DENCİ SUPERVISOR: Assoc. Prof. Dr. Çiğdem BOZDAĞ MASTER’S THESIS Submitted to the Graduate School of Social Sciences of Kadir Has University in partial fulfillment of the requirements for the degree of Master’s in the Discipline Area of New Media under the Program of New Media. ISTANBUL, AUGUST, 2017 i ii iii TABLE OF CONTENTS Abstract Acknowledgements List of Figures List of Chapters 1. Introduction 2. Literature Review 2.1 Commercializing Culprit or Social Cement? What is Popular Culture? 2.2 Sharing is caring: user-generated content 2.3 Video sharing hype: YouTube 3. Research Design 3.1 Research Question 3.2 Research Methodology 4. Research Findings and Analysis 4.1 Technical Details 4.1.1 General Information about the Data 4.1.2 Content Analysis on Youtube Rewind Videos 5. Conclusion References iv ACKNOWLEDGEMENTS I would first and foremost like to thank my thesis advisor Assoc. Prof. Dr. Çiğdem BOZDAĞ of the Faculty of Communication at Kadir Has University. Prof. Bozdağ always believed in me even I wasn’t sure of my capabilities. She kindly guided me through the tunnel of the complexity of writing a thesis. Her guidance gave me strength to keep myself in right the direction. I would like to thank Assoc. Prof. Dr. Eylem YANARDAĞOĞLU whose guidance was also priceless to my studies. -
DMEXCO 2017 FLOOR PLAN September 13 & 14, 2017, Cologne
DMEXCO 2017 FLOOR PLAN September 13 & 14, 2017, Cologne HALL 8 Accountable Nextperformance The performance Advellence Wingify AGNITAS Kelkoo.com seo2b Omikron Data Quality Acxiom Brandwatch IP Deutschland Haufe-Lexware madvertise network Sharedien Intelligence VWO APPSfactory Rakuten Marketing E2Ma Exactag Ubermetrics MEEDIA Fact-Finder LiveRamp G+J eMS WhatsBroadcast absatz- A-068 A-064 A-060 A-058 A-054 A-050 A-048 A-044 A-040 A-038 A-030 A-028 A-024 A-020 A-018 A-016 A-012 A-010 wirtschaft A-008 A A A A A A-039 A-061 A-059 A-051 A-049 A-041 e-Spirit A-031 A-021 A-019 A-011 Central ARITHNEA UDG DataXu r Index Exchange ADITION Integral Ad Sience Be Excellent Canto GfK dmexco BVDW Digital Lounge Active Agent Park 1 adRom Kernpunkt Digital SUPERCRUNCH by GfK Café Criteo ad agents | AddApptr batch Media neusta webservices Outdoor Area Admergency | argutus myLoc managed IT Pinuts media + science Visito B-060 COUPONS4U The ADEX Conversant Pixelpark Bielefeld KIM Krick Interactive Media Yieldlab CJ Affiliate by Conversant TWT Interactive Immowelt Entrance Mobile Bridge Netherlands B-048 B-040 B-038 USU B-030 Immowelt Hamburg Entrance B Newbase | SpotCom OnVista TDSOFTWARE B-069 B-065 B-061 roq.ad TNS Infratest IP Deutschland G+J eMS B-018B-010 B-058 tools4ads B-050 B B Q division Ligatus B-049 B-041 B-039 B-031 Hall 6 Mediengruppe RTL Deutschland trnd DACH B B B-009 INFOnline adSalsa B RTL2 Fernsehen Doctor Sender B-011 B-059 B-051 Hermes Germany Sizmek RTL Group B-19 1 affilinet smartclip SmartX Platform CRIF Bürgel 1 INFOnline eBay (UK) SpotXchange ThreatMetrix mobile.de United Internet Media VideoAmp IBM Deutschland Informationsgemeinsch. -
The 2017 Dmexco Conference Program Is Now Online
PRESS RELEASE No. 17.12 / Cologne, August 7, 2017 SEPTEMBER 13 & 14, 2017 #dmexco #conference #2017 #program COLOGNE All the sessions, all the topics and all the www.dmexco.com speakers — the 2017 dmexco conference Contact: André Hoffmann program is now online Tel. +49 40 679 446 53 New alliances, connected worlds, changing perspectives, known Fax +49 40 679 446 11 challenges and surprising solutions, as well as additional possibilities e-mail for digital business... The 2017 dmexco conference will outline the [email protected] key trends and issues that will be moving the global digital economy Koelnmesse GmbH in the next few years. Spread across over 250 hours of program, more Messeplatz 1 50679 Cologne than 570 speakers will present valuable insights, provide food for Germany www.koelnmesse.de thought, and encourage creativity and innovation for pure business at Management: dmexco. The full 2017 dmexco conference program is now available Gerald Böse (President and Chief Executive Officer) at http://dmexco.com/conference_program Katharina C. Hamma Herbert Marner Concentrated expertise and big names from the fields of marketing, media Chairman of the Supervisory Board: and technology await visitors at this year's dmexco conference. True to the Mayor of the City of Cologne Henriette Reker conference slogan "Lightening the Age of Transformation", today's most important personalities and brands along with the most exciting newcomer Headquarters and place of jurisdiction: Cologne and start-ups of the global digital economy will be presenting key trends and District Court Cologne, HRB 952 issues, and visualizing the full diversity of current and future digital business. -
SOCIAL MEDIA TRENDS 2018 One of the Trends We Highlighted for 2017 Was How Big Social Media Networks in Were Trying to Transform Their Image, Amid Some Bad Publicity
SOCIAL MEDIA TRENDS 2018 One of the trends we highlighted for 2017 was how big social media networks IN were trying to transform their image, amid some bad publicity. Examples at that time included Snapchat’s rebranding at the end of 2016, Pinterest’s new positioning as a ‘catalogue of ideas’, expanding beyond the realm of a social network and even Twitter switching its designation from a ‘Social Network’ to a ‘News’ app in the App Store. Behind this shift in strategy lies a desire for networks to evolve and become an ever-growing part of our lives. Social networks have advanced so much since their early beginnings that it TR is now difficult to confine them to being described by words like ‘social’ or ‘media’. Digital is also a reductive definition when pure players redouble in ingenuity to anchor themselves in both physical and digital environments; ‘phygital’ might, therefore, be a better descriptor. What’s also interesting is how the landscape is currently evolving. In the past, we had seen newcomers trying to compete with established ‘social networks’. Now the competition comes from many other players. Amazon’s launch of OD Spark, a social network for its shoppers or its powerful advertising platform, which directly competes with players like Facebook, is an example of this. FAMGA (Facebook, Apple, Microsoft, Google, Amazon) as they are now referred to are becoming so ubiquitous in the digital world that you would have to be living under a rock to avoid them. The rise of home assistant devices like Amazon Echo, Google Home or the coming Facebook Aloha are yet another example that proves these giant’s goal to become seamlessly UC integrated into daily life. -
Registration
September 11 & 12, 2019, Cologne Exposition Registration September 11 & 12, 2019, Cologne Organizer Ideational and professional partner, With the special participation of owner of the DMEXCO brand the Circle of Online Marketers (OVK) 02 Exposition Registration September 11 & 12, 2019 Table of Content Presenting the Future 03 DMEXCO 2019 04 Floor Plan 05 Contact 06 Essential Information in Brief 08 Modifications of Special Conditions of 11 Participation at a Glance Form 1.10 Registration for Main Exhibitors 13 Form 1.20 Registration for Co-Exhibitors 17 Special Conditions of Participation 19 General Conditions of Participation 27 Data Protection Notice 35 Koelnmesse GmbH Messeplatz 1 | 50679 Cologne I www.koelnmesse.de 03 Exposition Registration September 11 & 12, 2019 DMEXCO is the meeting place for key players in digital business, marketing and innovation. We bring together in- dustry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value. Bringing together 41,000 visitors, about 1,000 exhibitors, and more than 550 speakers from around the world for a one-of-a-kind event in Cologne each year, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions. DMEXCO — where tomorrow’s digital business happens today. Koelnmesse GmbH Messeplatz 1 | 50679 Cologne -
DMEXCO @Home Application for Partners
Customer number: 0 6 2 0 Koelnmesse GmbH Postfach 21 07 60 50532 Köln Deutschland DMEXCO @home Fax +49 221 821 99 13 33 Application for Partners Email: [email protected] Obligatory transmittal. www.dmexco.com List of Products (Form 1.30) must be filled in for 1.10 Sept 23&24, 2020 registration to be valid! 1 Partner We are exhibiting for the first time 2. We order according to the Conditions of Participation: following DMEXCO @home package(s)*: 1.1 Address: Start-ups Company/Name: & agencies Rookie EUR 1,500.00 EUR 1,000.00 Challenger EUR 8,000.00 EUR 5,000.00 Master EUR 30,000.00 EUR 30,000.00 *for included services see official DMEXCO @home booklet. Street: Additional services can be ordered using another form Postal Code/City: Data Protection Notice: P.O. Box: You can read our Data Protection Notice in the complete participation documents and at any time under Postal Code/City: www.koelnmesse.com/data-protection-notice. We would like to stay in touch with you in the future, in order to keep you appropriately informed of events and similar services. That's why we would like to ask Country/State: for your consent to contact via electronic media. □ I hereby permit Koelnmesse GmbH, as well as its responsible subsidiary abroad and Main Telephone: its commercial agents, to send me information by e-mail about future similar trade fairs/events/platforms that are organized in Germany and abroad. A list of the Main e-mail: subsidiaries and commercial agents of Koelnmesse GmbH, as well as further details about data protection, can be found in the complete document containing the Internet: participation documents. -
Casey Neistat: Quits Vlogging, Sells His Company for 25 Million, in 1 Week
Casey Neistat: Quits vlogging, Sells his company for 25 Million, in 1 week Viewers were shocked a year ago after Casey Neistat (Youtuber) announced quitting daily vlogging – not YouTube – after more than 500 daily vlogs in a row. Casey Neistat’s channel had an increase of 5 million subscribers after starting daily vlogs in March 2014, 18 months later, more than a billion views in total and an average of 1.5 – 2.0 million views per vlog. Neistat, a young filmmaker, had explained in his video (linked below) the reason he quits daily vlogging, “I cannot feel challenged anymore” as Casey said in his video. He started vlogging to challenge himself to create daily content, edit and upload every single day. However, everything did came to an end as Casey has found a “systematic way” to create content, edit, then get more than 1.5 million views per video. Shockingly, youtubers like Philip DeFranco and more were surprised due to the end of such a great YouTube career, views and subscribers for the 33 year old filmmaker. Some saw what he did was crazy while the majority respected his decision. Neistat had people asking: What’s next for Youtubers? Since the release of YouTube in the start of the 21st century and the rise of social media, people started working as Youtubers for a full time job. The pay scale for such a job – if you were accepted as a partner – is around 1-3 $ per 1000 views, which is not bad considering you can earn around 60k monthly if your channel is successful and you vlog daily.