Customer number: 0 6 2 0

Koelnmesse GmbH Postfach 21 07 60 50532 Köln Deutschland DMEXCO @home Fax +49 221 821 99 13 33 Application for Partners Email: [email protected] Obligatory transmittal. www.dmexco.com List of Products (Form 1.30) must be filled in for 1.10 Sept 23&24, 2020 registration to be valid!

1 Partner We are exhibiting for the first time 2. We order according to the Conditions of Participation: following DMEXCO @home package(s)*: 1.1 Address: Start-ups Company/Name: & agencies Rookie EUR 1,500.00 EUR 1,000.00 Challenger EUR 8,000.00 EUR 5,000.00 Master EUR 30,000.00 EUR 30,000.00 *for included services see official DMEXCO @home booklet. Street: Additional services can be ordered using another form Postal Code/City: Data Protection Notice: P.O. Box: You can read our Data Protection Notice in the complete participation documents and at any time under Postal Code/City: www.koelnmesse.com/data-protection-notice. We would like to stay in touch with you in the future, in order to keep you appropriately informed of events and similar services. That's why we would like to ask Country/State: for your consent to contact via electronic media. □ I hereby permit Koelnmesse GmbH, as well as its responsible subsidiary abroad and Main Telephone: its commercial agents, to send me information by e-mail about future similar trade fairs/events/platforms that are organized in and abroad. A list of the Main e-mail: subsidiaries and commercial agents of Koelnmesse GmbH, as well as further details about data protection, can be found in the complete document containing the Internet: participation documents. It can also be accessed at any time at www.koelnmesse.com/ data-protection-notice. I can withdraw my consent at any time in the future (by sending an e-mail to Proprietor/Managing Director: [email protected]) Mr Ms □ I hereby give my permission for my E-Mail address to be transmitted to the (please give first and last name) ideational and professional partner and owner of the DMEXCO brand, BVDW e.V., and to BVDW Services GmbH, Schumannstraße 2, 10117 Berlin, and for these entities to use my E-Mail address to directly send me information about the association’s offers Correspondence language: Sort and other events in the future as well. I can cancel the use of my E-Mail address at any German English alphabetically time by clicking the unsubscribe link in any newsletter or by sending an E-Mail to under the letter: [email protected] PO-Nummer / By signing and returning the registration form, we acknowledge that the order number: General Terms of Use for DMEXCO @home and the supplements contained in the order forms are binding for our company. Contact person for the event is: Mr Ms

Position:

Telephone:

E-mail:

1.2 We are: Start-Up Agency Other Media Partner Tech Vendor

1.3 We are registered with the: Commercial register At the Magistrate Court in: Commercial Register no.:

1.4 Turnover tax ID number (VAT): (Required information for companies from EU countries)

1.5 We are members of the following associations:

Place, date, legally binding signature and company stamp of the partner Customer number (Main Partner): 0 6 2 0

Koelnmesse GmbH Postfach 21 07 60 50532 Köln Deutschland List of Products Fax +49 221 821 99 13 33 Must be returned by Email: [email protected] www.dmexco.com 1.30 Sept 23&24, 2020 Please fill in and return with your registration

Your company name:

Our target/sales markets are: Africa The Americas Asia Europe Oceania South Africa USA China Western Europe Australia West Africa Canada Japan Northern Europe New Zealand East Africa Mexico South East Asia Southern Europe Others Oceania North Africa Colombia India Russia Brazil Middle East Turkey Others Central America Others Eastern Europe Others South America

Exhibitor Categories The registration of the exhibitor is only valid if you state the respective exhibitor category/categories! Please tick the exhibitor categories, in which your company is active. The package 030040 Consumers includes two listings. Each further selection will be charged 50.00 030050 Content Euro/category. 030060 Corporate 030070 Direct Marketing 010 Business 030080 Influencer 010010 Alliances 030090 Performance Marketing 010020 Compliance & Privacy 030100 Personalization 010030 Costumer Centricity 010040 Digital Creativity 040 Media 010050 Entrepreneurship 040010 Ad Networks 010060 Leadership 040020 Audio & Voice 010070 New Work 040030 Online 010080 Philosophy & Ethics 040040 OOH 010090 Politics 040050 Publishing 010100 Start-up 040060 E-Sports Advertising 040070 Search 020 Future 040080 Social 020010 3D-Technologies 040090 Video 020020 Blockchain 040100 VR / AR / XR 020030 Education 020040 Food & Health 050 Technology 020050 IoT 050010 Adserving & Tracking 020060 Mobility 050020 AI 020070 Robotics 050030 Big Data & Analytics 020080 Smart Products, Cities & Homes 050040 Chatbots 020090 Sustainability 050050 CRM & Database 020100 Transformation 050060 CGI & Location Based Technologies 050070 E-Commerce 030 Marketing 050080 Media Trading & Buying 030010 Agencies 050090 Mobile 030020 B2B 050100 Targeting 030030 Brand September 23 & 24, 2020 Order Additional Services DMEXCO @home

Team DMEXCO 0 6 2 0 [email protected] Customer number T +49 221 821 31 53

Company name incl. legal form

Responsible contact person PO-/Order number (If required for payment release)

Telephone E-Mail Please enter the quantity of your order in the check boxes Brand Card Category Top-of-List 5.000,00 € Overall Top-of-List 10.000,00 € • 3 partners per category (agencies, • 3 partners have the opportunity to buy top-of-list placement for the startups, media partners, tech) have category “Overall” in ”exhibitor-showfloor” the opportunity to buy top-of-list placement in “exhibitor-showfloor”

Ticket package 15pc 1.000,00 € 50pc 2.500,00 €

200pc 6.000,00 €

Notifications 2.000,00 € • Sending a notification (visit, watch, engage now) to all visitors of DMEXCO @home • ”The Master“ already includes 1 notification

Virtual Café Space 3.000,00 € • Space includes group-chat + 4 x Always-On A/V meeting room for up to 100 PAX each • Space access only after confirmation by exhibitor

Conference Services Lecture 4.000,00 € Fireside Chat 4.000,00 € • 18 min., if applicable from studio on site • 18 min., if applicable from studio on site • Incl. i.a. lead report, Q&A, live chat • Interview between a moderator and a guest • ”The Master“ already includes 1x lecture or • Incl. i.a. lead report, Q&A, live chat fireside chat • ”The Master“ already includes 1x lecture or fireside chat • Not available for “The Rookie“ • Not available for “The Rookie“ • Slot information must be submitted • Slot information must be submitted afterwards via Call for Papers afterwards via Call for Papers

Statement 3.000,00 € Masterclass – The Rookie 1.000,00 € • 12 min., if applicable from studio on site • 10 min. Masterclass Integration DMEXCO @home • Incl. i.a. lead report, Q&A, live chat • Only available for “The Rookie“ • ”The Master“ already includes 1x Statement • Slot information must be submitted afterwards via Call for Papers • Not available for “The Rookie“ • Slot information must be submitted afterwards via Call for Papers Masterclass 4.000,00 € Deep Dive 5.000,00 € • 30 min., live or pre-recorded • 45 min., live or pre-recorded • + Q&A, incl. i.a. live chat & lead report • + Q&A, incl. i.a. live chat & lead report • ”The Master“ already includes 1x Masterclass • Not available for “The Rookie“ • Not available for “The Rookie“ • Slot information must be submitted afterwards via Call for Papers • Slot information must be submitted afterwards via Call for Papers

Main sponsorships Big shot 600 . 00,00 € Hot shot 40.000,00 € • Header sponsorship (1 of 10) • Header sponsorship (1 of 10) • Incl. 24 min Keynote (Required: C- • Incl. 12 min Statement (Required: C-level Speaker) level Speaker) • Integration in press release, social • Lobby teaser banner media post, newsletter • Link in primary navigation • Only available for “The Master”, limited to 5 pieces • Integration in press release, social media post, newsletter • Only available for “The Master“, limited to 2 pieces

More sponsorships Space Sponsoring 1.500,00 € Section-Header 10.000,00 € • Sponsorship of DMEXCO curated spaces (group chat for up to • Changing header banners on different navigation points, away-clickable 100 PAX each) • Max. for 10 partners • e.g. lobby, conference program, spaces

All prices plus statutory VAT

The order is placed in the name and for the invoice of the above-mentioned exhibitor; the signee affirms that he is duly authorized to place orders. In accordance with the General Conditions of Koelnmesse GmbH, the recipient of the service is always the exhibitor. In deviation from the address given in the exhibitor data or correspondence address, the invoice should be sent to the following address:

Company name incl. legal form

Responsible contact person Address

Note: If the invoice recipient does not fulfill his payment obligations, the registered company remains obliged to pay! The billing address you provide is binding; subsequent changes are subject to a charge of 300,00 € per invoice change. Data protection notice.

Place, Date Company name in block letters, stamp, legally binding signature

Koelnmesse GmbH Messeplatz 1 | 50679 Köln I www.koelnmesse.de 1

Conditions of use DMEXCO @home 2020

1 Area of validity and contract partner 1.7 Special General Terms and Conditions of Business of Koelnmesse may apply for other services in the 1.1 Koelnmesse GmbH, Messeplatz 1, 50679 Köln, context of dmexco (in particular advertising services). Germany, (“Koelnmesse”) operates the digital Koelnmesse will draw attention to the applicability of product “DMEXCO@home”. these special General Terms and Conditions of Business in a suitable manner. 1.2 Companies can purchase the services of Koelnmesse as described below under Item 1.2.1 2 Requirements for acceptance as a and in these General Terms and Conditions of Use Partner for Partners (“Terms and Conditions of Use”) and in the form for the purchase of the Partner Packets 2.1 The company receives the status as a Partner of (“Registration Form”) in connection with the digital Koelnmesse in the sense of these Terms and product. Each of the companies purchasing these Conditions of Use and of the Registration Form services is subsequently referred to as a “Partner”, through the purchase of the Partner Packet. regardless of which specific service has been Koelnmesse decides on the acceptance as a purchased. Partner in accordance with the following more detailed rules of this Item 2 and the rules in Item 1.2.1 Koelnmesse provides companies with the 3.5. possibility, for the duration of this contract as

specified in more detail in these Terms and 2.2 The following applies to the acceptance as a Conditions of Use and in accordance with the Partner: rules in the registration form and in return for

payment, to set up own profile pages and have 2.2.1 Only companies that are entered in the their own content integrated within the scope Commercial Register or in the Skilled Trades of function available in the digital product. The Register or in comparable company directories purchase of a Partner Packet is required for can be accepted as Partners and such this. companies are only accepted with those

products that correspond to the focus of the 1.3 The services of Koelnmesse are provided event. The corresponding Products List is exclusively on the basis of the rules in the attached as Annex 1 to these Terms and registration form and these Terms and Conditions Conditions of Use. of Use including their Annex(es). These Terms and

Conditions of Use and their Annex(es) also apply to 2.2.2 Commercial agents, sales companies, all future business insofar as it is of the same cooperation partners and importers can also nature and the parties refer to these Terms and be accepted as Partners on behalf of non- Conditions of Use. producing companies they represent insofar

as the products are not shown by any other 1.4 The Partner’s general terms and conditions of Partner in the digital product and that they business shall not apply, even if Koelnmesse does possess the necessary rights to present them. not specifically exclude their application. Differing The issue of a licence by the producer is or contrary terms thus only apply when they have necessary for the presentation of products been recognized by Koelnmesse in writing. that were not produced by the actual Partner.

The licence must be proven in an appropriate 1.5 The Partner can call up, save and print out the form on request by Koelnmesse. The Terms and Conditions of Use on the Website at any presentation and offering of unlicensed time. products is not permitted and represents a severe infringement of these Terms and 1.6 Koelnmesse saves this contract text after Conditions of Use. Koelnmesse is entitled to conclusion of the contract. The contract text is not carry out reviews during the time in which the accessible to the Partner. Partner’s Profile page can be called up and, insofar as applicable, to close the Profile page of the Partner when, despite a corresponding warning, it is being used for the presentation of

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items for which the necessary licences cannot Partner the opportunity to make a statement and be proven. to refute the factual indications unless a public authority or a court has already determined that a right has been violated. Koelnmesse’s further rights and claims remain unaffected. 3 Conclusion of the contract; purchase of the Partner Packet; acceptance as a 4 Scope of services to be provided by Partner Koelnmesse to the Partner

3.1 The Partner can call up and download the 4.1 The digital product offers corresponding Registration Form for the purchase of the Partner presentation possibilities for the Partners’ content Packet on the Website. (e.g. profile pages, multimedia files of the Partners etc.), the streaming of conference content and 3.2 The Partner can submit the completed corresponding functionalities for networking and Registration Form via e-mail to the address audio/video communication. [email protected]. The arrival of the e-mail at Koelnmesse represents the legally binding offer 4.2 In connection with this digital product Koelnmesse of the Partner for the purchase of the Partner provides the Partner with the following services Packet and for the acceptance as a Partner, after his purchase of the Partner Packet: according to the Packet specified on the Registration Form (“Offer”). The Partner can alter the details to be entered or delete/destroy the 4.2.1 With the conclusion of this contract, the form at any time up to the sending of the form. Partner is entitled to refer to himself as a Partner of DMEXCO@home 2020 for the duration of this contract. The Partner will be 3.3 Koelnmesse shall confirm the receipt of the Offer named as such in the activities in connection to the Partner electronically via e-mail to the with DMEXCO@home 2020, e.g. on the address that the Partner has entered in the Website, at the sole discretion of Koelnmesse. Registration Form without delay (“Confirmation of Receipt”). This Confirmation of Receipt does not 4.2.2 Koelnmesse shall also provide the Partner with yet represent the acceptance of the Partner’s the services as described in the Registration Offer by Koelnmesse. Form. These comprise, for example, the following services: 3.4 The Contract concerning the purchase of the Partner Packet and the acceptance as a Partner first comes into being when Koelnmesse has • Setting up an own profile page for the Partner expressly accepted the Offer by sending a in the digital product for presenting the confirmation of registration via e-mail (“Conclusion company of Contract”). • Representing the Partner’s own media content within the Partner’s own Profile page 3.5 Koelnmesse decides on the acceptance of a Partner conscientiously at its sole discretion. In the • Discoverability of the Partner via the search event of a rejection, the applicant company will facility (company name) integrated in the receive a separate notification. digital product In particular, Koelnmesse reserves the right not to admit a company as a Partner if there are factual • Possibility of saving specific contact data and indications that the Partner’s products or services multimedia content on the Partner’s own that are to be presented in the digital product Profile Page. Such data and content is only violate a third-party right, that the Partner has available to accredited users. participated in or been an accessory to such a violation, or that the Partner is responsible for the • Possibility of booking digital audio/video violation of third-party rights due to another legal conference rooms reason. In such cases, Koelnmesse will give the

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4.2.3 Furthermore the content of the Partner from 6 Duties of the Partner the Partner’s application can be placed in the digital product as conference formats. The 6.1 The Partner undertakes to provide complete and editorial selection for this placement is carried correct information on the company in the out by the editorial team of Koelnmesse, registration form. Changes to these details must nevertheless in coordination with the Partner be notified to Koelnmesse in writing and without and is the object of a special agreement delay; e-mail is adequate for this notification. between the Partner and Koelnmesse. The Partner has the option, subject to availability, 6.2 Further obligations of the Partner of purchasing the placement of an advertisement in the digital product for 6.2.1 The Partner undertakes to keep confidential payment. This paid placement of an and adequately protected against advertisement is the object of a special unauthorized access the access data received agreement between Koelnmesse and the from Koelnmesse and the associated Partner. passwords. The Partner shall inform Koelnmesse immediately of any indications of 4.3 Koelnmesse warrants, within the foreseeable unauthorized transfer of the access data requirements, to reproduce the advertisement in and/or passwords and/or any unauthorized conformity with the respective usual technical access. standard for the best possible reproduction of the digital product. Exemplary representations in sales 6.2.2 The Partner undertakes not to collect content documentation are solely for the purpose of illustration in the digital product, or to play advertising on and make no claims to exact implementation regarding the presentation formats of the Partner, that pixels or functions. does not correspond thematically to the Products List in Form 1.30 and/or violate these 5 Representation formats for Partners Terms and Conditions of Use, statutory provisions, any regulatory requirements, 5.1 Koelnmesse shall set up for the Partner a Profile official orders, data protection law or Page and optionally also additional other standards of common decency. Furthermore presentation formats on the digital product. the Partner undertakes not to collect content that infringes the rights, in particular 5.2 Koelnmesse may of its own account enhance the copyrights or brand rights, of third parties. presentation format using publicly available Koelnmesse reserves the right to not integrate information of the Partner for the purposes of a or to block content when said content is proper representation. criminal according to applicable laws, The presentation format “Profile Page” can be recognizably serves as preparation for criminal customized by the Partner to the extent permitted acts or violates these Terms and Conditions of by the template. To this end, the Partner can Use or the Products List. gather company content such as logo, descriptive texts, a media gallery with videos and photographs, an overview of the products, a 6.2.3 The Partner undertakes to refrain from all company-specific schedule, Websites (together measures that would endanger or interfere “Partner content”), via an online form. Koelnmesse with the functioning of the digital product and provides the Partner with access to this form. not to access data that he is not entitled to Koelnmesse reserves the right to stipulate access. Furthermore the Partner must ensure standard restrictions concerning file formats, sizes that his content that has been transferred and and other technical requirements. set up in the digital product is not infected with viruses, worms, or Trojan horses. The Partner 5.3 The content can only be edited until the editorial undertakes to make good all loss to deadline (2 weeks prior to the event) and will also Koelnmesse that arises from the failure to fulfil remain presented in the digital product after the these obligations within the control of the event. The Partner can request that this be Partner and furthermore to indemnify deleted. Koelnmesse against all claims against Koelnmesse by third parties, including legal

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and court costs, that are asserted by said 7.2.2.3 The right to edit the content for optimal parties due to the failure to comply with these presentation in the digital product. obligations on the part of the Partner. 7.2.2.4 The right to add advertising to the content or parts thereof, with the exception of the Profile 7 Further rules for Partners Pages.

7.1 The Partner undertakes not to set up content or to 7.2.2.5 The right to combine the content with other advertise content the dissemination of which via content or other creations. radio or telecommunications media is illegal. In particular he must not set up any content or 7.2.3 The grant of the usage rights and exploitation advertise any content the dissemination of which rights according to this Item 7.2 shall apply is criminal or which is likely to endanger the until 20 September 2021, 10:00 p.m. CET. development of children or young people or their upbringing as a responsible and socially 7.2.4 The Partner waives the rights according to competent personality (for example, content subsections 12, 13 Subdivision 2 of the Act on subject to censorship). The same applies to Copyright and Related Rights (UrhG), the Right content which the Partner integrates from external to recognition of authorship (Section 13 sources including third-party content. Insofar as Sentence 2 UrhG), however only to the extent content bears a label according to the that this is usual in this sector. Jugendschutzgesetz (Law for the protection of minors) the Partner must clearly draw attention to 7.2.5 Koelnmesse accepts the transfer and the this. grant of rights.

7.2 Granting of usage rights to Koelnmesse 8 Obligation to secrecy und Confidentiality 7.2.1 The Partner irrevocably transfers to Koelnmesse the non-exclusive usage rights 8.1 The parties undertake to treat the confidential and exploitation rights without limitation in information (“confidential information”) received time or space to the content made available by from the respective other party as strictly the Partner. This transfer of rights is intended confidential (i.e. in particular to refrain from the to enable Koelnmesse to exploit the content unauthorized use, disclosure, publication, or commercially or non-commercially itself or dissemination of this information), and at least with through its affiliated companies in the sense of the same degree of care with which they treat their Subsection 15 ff. of the Stock Corporation Act own confidential information. The receiving party (AktG) in the context of the services of may only use this confidential information for the Koelnmesse in connection with the digital performance and enforcement of this contract. product. The receiving party may not use this confidential information for its own purposes or for the 7.2.2 The grant of rights is not solely concerned with purposes of third parties or make the confidential the digital product and also comprises the information a part of any application for intellectual following rights: property rights. The receiving party may not observe, investigate, dismantle or test products 7.2.2.1 The right to use, reproduce, save on all storage and objects that contain confidential information media and to publish, in the context of the without the approval of the disclosing party. Website and in the digital product, the content in whole or in part, however solely for viewing. 8.2 Confidential information is in particular all information, documentation, written materials, 7.2.2.2 The right to further develop the content for recordings, notes, documents and electronic files these purposes, e.g. by translation into other that are objects of appropriate confidentiality languages measures and are labelled as confidential or are to be considered confidential by virtue of the type of information or the circumstances of their transfer. Confidential information is also such information

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that becomes known in the course of an oral and/or their authorized subcontractors (in the presentation or a discussion. following “Representatives”) as require the information for the fulfilment of their tasks in conformity with the contract, have been 8.3 The obligation of confidentiality and non- appropriately instructed in the confidentiality of exploitation of the confidential information lapses the information provided, and on their side are insofar as said information: subject to appropriate obligations of confidentiality. The parties are liable for breaches • is already known to the receiving party prior to of confidentiality on the part of their its notification representatives and agents as for their own faults.

• is known to the public or generally accessible 8.7 The receiving party will immediately inform the prior to its notification revealing party in writing when an unauthorized use or passing on of the confidential information of • becomes known to the public or generally the revealing party becomes known to it and shall accessible after its notification without action on request of the revealing party take all or fault on the part of the informed party appropriate measures in order to prevent a further unauthorized use or passing on of the confidential • substantially corresponds to information that information of the revealing party. has been revealed or made accessible to the recipient by a third party who is entitled to do so or 8.8 Each party is obligated to return on demand by the other party all received written or in other ways • was made accessible or developed by the recorded confidential information including any respective party itself, subject to this being copies that may have been made within ten (10) proven by written records of this party or in days to the demanding party or to confirm in some other way and none of the obligations writing the destruction of the confidential laid down in this agreement have been information the return of which has been breached demanded insofar as the other party is not entitled to said information according to the purpose of the 8.4 Furthermore the obligation of confidentiality shall contract or is not required to independently retain not apply in the case that a party is obliged to this information due to statutory duties to retain reveal confidential information due to legal records. Excluded from this is confidential provisions or the force of an incontestable information the destruction of which is only decision of a court or an administrative authority. technically possible at disproportionate cost, e.g. because it has been saved by an automated 8.5 The parties will keep all of the written materials electronic backup system for preserving and/or data carriers entrusted to them by the electronic data in a backup file that is, however, respective other party separate from their other overwritten at close regular intervals in any event. documentation. The confidential information is to be secured against unauthorized access and 8.9 The duties of the parties set out in this unauthorized use by appropriate measures to confidentiality agreement remain in force for five ensure confidentiality. This also includes technical years after the termination of the contractual security measures adapted to generally relationship between the parties. Trade secrets, recognized process descriptions and industry for which the obligations continue for as long as standards, imposing the obligation to maintain they are protected as trade secrets, are not confidentiality on the employees, and the subject to this. observation of data protection. 8.10 The aforementioned rules do not establish any intellectual property usage rights whatsoever. All 8.6 The information entrusted or parts thereof may usage rights authorized under this contract remain only be passed on to such employees, bodies, unaffected by the aforementioned rules of this representatives, external consultants (e.g. Item 8. lawyers), and/or authorized subcontractors (e.g. freelancers) of the respective receiving party

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9 Liability of the Partner; indemnity 10.2 Start-up companies and agencies pay a special fee of €1,000.00 for the Rookie Packet and a 9.1 The Partner is liable for ensuring that his content in special fee of €5,000.00 for the Challenger Packet. the respective presentation formats does not Start-up companies are defined in this context as violate any patent rights, utility model rights, companies that follow a digital business model and copyrights, trademark rights and/or design rights are not older than three years. Agencies are or comparable protection rights of third parties defined in this context as strategy, and other statutory provisions in particular those communication/PR, advertising, media, dialogue, of the criminal law and the law concerning the content, research, IT development, full service and protection of minors. event agencies. The determination as to whether a named exhibitor is a Start-up or an agency 9.2 The Partner indemnifies Koelnmesse against all according to the specified criteria is carried out by claims by third parties that may be asserted by Koelnmesse. Please refer to the official such parties against Koelnmesse or its licensees participation documents for information on the due to the infringement of property rights by the services making up the individual Packets. content provided by the Partner in the context of this contract insofar as the Partner is at fault for 10.3 All prices given are net prices. The statutory VAT said infringement. Koelnmesse will immediately will be charged additionally where applicable. notify the Partner of any claims asserted by third Invoice amounts are payable immediately upon parties and at its own discretion will either entrust receipt of the invoice. the defence of these claims to the Partner or coordinate the defence with the Partner. 10.4 As a rule, Koelnmesse provides the Partner with Koelnmesse will neither recognize nor accept as another service according to Section 3a (2) of the undisputed claims by third parties without German value-added tax law (UStG). The place of consulting the Partner. The indemnity also applies performance for these services is the recipient’s to all appropriate defence costs of Koelnmesse, registered office. Koelnmesse will therefore including lawyers’ fees, authorities’ and court invoice foreign Partners according to the reverse costs, and all other required expenses as are charge accounting mechanism without charging generally accepted in the sector and are not any German VAT. Partners from the European limited to the statutory fees. Union need to enter a valid VAT identification number in the form in order to be considered proprietors. 9.3 Insofar as third-party rights are opposed the Partner shall, at the Partner’s discretion and expense, either acquire corresponding rights for 10.5 Partners must immediately notify Koelnmesse in Koelnmesse or replace or change the affected writing of any changes to their VAT identification parts of the performance in such a manner that the numbers. property rights of third parties are not infringed yet the agreed performance features are retained. If 10.6 If, in exceptional cases, other services are this is not possible for the Partner under provided in which the place of performance is not appropriate conditions and within an appropriate the registered office of the service recipient and time, Koelnmesse shall be entitled to assert its statutory VAT is due, foreign Partners may receive statutory rights. a refund of the invoiced VAT provided they fulfil the legal requirements. Further information is available at www.bzst.bund.de 10 Fees

11 Duration of contract and termination 10.1 The fees for Partner Packets are:

11.1 The contract subject to these Terms and • Rookie Packet €1,500.00 Conditions of Use is, regardless of Item 7.2.3, • Challenger Packet €8,000.00 concluded for the following period of time: The end of this contract and the end of the digital product is • Master Packet €30,000.00 at 10:00 p.m. CET on 24 September 2020. The

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contract comes into effect with the receipt of the that would have been incurred in restoring a confirmation of registration by the Partner. An regular backup of the data by the dealer. ordinary termination of the contract is excluded. 12.5 The strict liability for initial defects according to 11.2 Either party has nevertheless the right to Section 536a (1) Alt. 1 of the German Civil Code terminate the contract without notice for good (BGB) is excluded. Also excluded is the Partner’s cause. Good cause for Koelnmesse is in particular: right to remedy the defect himself according to a) the serious or repeated infringement Section 536a (2) BGB. by the Partner of these Terms and Conditions of Use; 12.6 The limitations of liability apply correspondingly in b) any serious interference affecting the favour of the employees, authorised Website caused by actions on the part representatives, and vicarious agents of of the Partner; Koelnmesse. c) the action in tort of a Partner or the attempt to carry out such an action, 12.7 Any possible liability of Koelnmesse for guarantees e.g. fraud; explicitly designated as such and for claims due to d) the infringement of currently valid data the Act on Liability for Defective Products protection regulations by the Partner; (ProdHaftG) remains unaffected. e) continued interference with operation due to force majeure lying outside the control of Koelnmesse, such as e.g. 13 Final provisions natural catastrophes, fire, failure of supply networks due to non-culpable 13.1 The language of the contract is German. The reasons. German version of these Terms and Conditions of Use is binding for the interpretation of the terms 11.3 Any termination must be notified in writing. and conditions. The English version is solely for the Termination by fax or e-mail counts as in writing. purpose of information.

13.2 In the event that one or more provisions of this 12 Liability of Koelnmesse agreement should be deemed to be or become invalid, the remaining provisions will remain in full The liability of Koelnmesse is solely according to the force and effect. Invalid provisions are wherever following stipulations. possible to be replaced by such effective conditions as essentially achieve the same 12.1 Koelnmesse bears unlimited liability for wilful and economic objectives as pursued. gross negligence and for damages resulting from culpable loss of life, bodily injury or damage to 13.3 In the event of contradictions between the health. Registration Form and these Terms and Conditions of Use the rules of the Registration Form take 12.2 In cases of simple negligence Koelnmesse is liable precedence over the Terms and Conditions of Use. where a breach of an essential contractual obligation has occurred. An essential contractual 13.4 The substantive law of the Federal Republic of obligation in the sense of this Item 12.2 is a duty the Germany shall apply to this contract and all claims fulfilment of which first makes the performance of arising from and in connection with it. The UN Sales this contract possible and on the fulfilment of Convention shall have no application to this which the contract partner may thus regularly rely. contract.

12.3 The liability according to Item 12.2 is limited to 13.5 Should the Partner have no place of general those damages typical and foreseeable at the time jurisdiction in Germany or in another EU member of the conclusion of the contract. country or should the Partner be a merchant or should the Partner’s permanent residence be 12.4 The liability of Koelnmesse according to Item 12.2 is relocated abroad after the coming into effect of limited in the event of a loss of data to the costs this contract or should the Partner’s permanent residence or habitual residence at the time of the

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institution of proceedings be unknown the exclusive place of jurisdiction for all disputes arising from this contract shall be the registered office of Koelnmesse.