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Marketing and Outreach Services Consulting Services - Superstorm Sandy Recovery State of New Jersey Department of the Treasury Division of Purchase and Property 33 West State Street – 9th Floor Trenton, NJ 08625 MARKETING AND OUTREACH SERVICES CONSULTING SERVICES - SUPERSTORM SANDY RECOVERY All Bidders shall submit a compendium of labor titles / positions to be used in performing the requirements of this RFQ. The Bidderss must indicate an All-Inclusive Hourly Rate for each labor title / position it lists herein. "BAFO PRICING" DUE 3/18/13 POSITIONS / TITLES to be ASSIGNED to PERFORM "The All Inclusive WORK" HOURLY RATE (must be the same or better than its current SECTION 1 (If addional titles are required; indicate such by utilizing a 2nd copy of this Fee GSA pricing) Scehuele document) Original BAFO 1 President PR $595.00 $0.00 2 Executive Vice President PR $340.00 $255.00 3 Senior Vice President PR $297.50 $223.13 4 Vice President PR $255.00 $191.25 5 Account Directori PR $212.50 $155.00 6 Associate Creative Director PR $212.50 $155.00 7 Director, Client Services PR $212.50 $155.00 8 Senior Copywriter PR $212.50 $155.00 9 Technical Project Manager PR $212.50 $155.00 10 Web Developer PR $212.50 $155.00 11 Account Supervisor PR $191.25 $143.44 12 Senior Art Director PR $191.25 $143.44 13 Digital Strategist PR $170.00 $127.50 14 Senior Account Executive PR $170.00 $127.50 15 Senior Designer PR $170.00 $127.50 16 Account Executive PR $127.50 $95.63 17 Designer PR $127.50 $95.63 18 Digital Specialist PR $127.50 $95.63 19 Project Manager PR $127.50 $95.63 20 Associate Account Executive PR $93.50 $70.13 21 Account Coordinator PR $63.75 $47.81 22 Intern PR $55.25 $41.44 23 CEO – Management – Advertising Advertising $340.00 $0.00 24 President – Management Advertising $250.00 $225.00 25 Lead Account Manager Advertising $175.00 $160.00 26 Back up Account Manager Advertising $150.00 $135.00 27 Account Executive Advertising --- $90.00 28 Strategic Planning Advertising $150.00 $135.00 29 Creative Director Advertising $175.00 $160.00 30 Senior Art Director Advertising $150.00 $135.00 31 Interactive Art Director Advertising $150.00 $135.00 32 Senior Copywriter Advertising $150.00 $135.00 33 Production Director Advertising $125.00 $110.00 34 Production Coordinator Advertising $110.00 $100.00 35 Production Artist Advertising $130.00 $115.00 36 Proofreader Advertising $100.00 $85.00 37 Media Director Advertising $175.00 $150.00 38 Media Supervisor Advertising $150.00 $135.00 39 Media Buyer/Planner Advertising $125.00 $110.00 40 Media Assistant Advertising $100.00 $90.00 41 Controller – Accounting Advertising $125.00 $110.00 42 Accounting Clerk – Accounting Advertising $110.00 $100.00 43 Clerical – Administration Advertising $60.00 $60.00 MEDIA PLACEMENT MARK-UP PERCENTAGE 5.00% 4.50% Section 2 Total Labor Costs as a Percentage of $25,000,000 16.80% 14.90% Advertising Budget Section 3 PROPOSER INFORMATION: MWW Group One Meadowlands Plaza Proposing Entity's Name: Street Address East Rutherford NJ 07073 City State Zip Code Seth Rosenstein CFO Authorized Representative's Name Authorized Representative's Title 3/15/2013 Authorized Representative's Signature Date [email protected] (201) 964-2414 Authorized Representative's E-Mail Authorized Representative's Telephone # An Authorized Representative of the Bidding Entity MUST SIGN this "Price Schedule", in INK! Failure to do so will render the proposal materially non-responsive and subject to rejection. REQUEST FOR QUOTATION | NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY REQUEST FOR QUOTATION FOR: NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY MARKETING & OUTREACH SERVICES – SUPERSTORM SANDY RECOVERY CONSULTING SERVICES RFQ765081S MARCH 7, 2013 1 © 2013 MWW GROUP, ALL RIGHTS RESERVED | NJEDA REQUEST FOR PROPOSAL | MARCH 7, 2013 REQUEST FOR QUOTATION | NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY 2 © 2013 MWW GROUP, ALL RIGHTS RESERVED | NJEDA REQUEST FOR PROPOSAL | MARCH 7, 2013 Table of Contents VOLUME 1 FORMS (SECTIONS 4.2.1) TECHNICAL QUOTATION (SECTION 4.2.3) ORGANIZATIONAL SUPPORT AND EXPERIENCE (SECTION 4.2.4) VOLUME 2 PRICE SCHEDULE (SECTION 4.2.5) 3 REQUEST FOR QUOTATION | NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY 4.2.3 Technical Quotation 6 © 2013 MWW GROUP, ALL RIGHTS RESERVED | NJEDA REQUEST FOR PROPOSAL | MARCH 7, 2013 4.2.3.1 MANAGEMENT OVERVIEW INTRODUCTION In theory, it’s rarely a good idea to mix one’s personal life with business. Unless your personal life makes you better-equipped for the job. At MWW/Brushfire, restoring the shore isn’t just an academic assignment – it’s an emotional and practical imperative. When Superstorm Sandy hit the coast hit to jobs, economic output, and of New Jersey, MWW and Brushfire tax revenues. Harder to assess, felt its impact directly. Though we but longer-lasting, is the storm’s are national firms, half of our staff intangible effect on public perception. members live in the Garden State. Many of us were born and raised here. Boardwalks and storefronts can be rebuilt in a matter of months. We worked summers growing up in Reputation is trickier to reconstruct. and Brushfire offer the scope, Sea Girt and Asbury. We take our kids capabilities, and expertise of a to the same places where our parents A proprietary survey designed and national communications and once brought us in Wildwood and executed by MWW reveals that 44% advertising agency, but we are also Ocean City. We own houses in Ocean of respondents in the NJ-PA-NY the only national PR and ad agency and Monmouth and consider summer metropolitan areas believe that at least headquartered in the Garden State. Fridays to be a rite of good living. one-third of the shore will be closed for We don’t need two weeks to learn the When no one is looking (or when we business this summer. It’s a pervasive Parkway exits. We don’t need to hire think no one is looking), we rock out to assumption that we must reverse. local advisors to explain the difference Bruce while cutting east across 195. Unfortunately, time is a luxury that we between Cape May and Sandy Hook. Almost all of us have friends who cannot afford. We don’t have years Between us, we’ve eaten in hundreds lost homes or businesses. In the to effect a perception turnaround. of shore restaurants (in a moment of storm’s aftermath, we volunteered for Starting yesterday, we need to deliver candor, we’ll even admit to drinking boardwalk cleanups and helped a simple but resonant message: in a few of its bars). We know the co-workers pump out their storm- shop owners on every Main Street and The Jersey Shore is back. It’s stronger flooded basements. went to school with the firefighters, than the storm. It’s open for business. policemen and EMTs. We understand the problem because And it’s still the best place to build we lived it. your summer memories. You won’t find another national PR and advertising team that works for the Sandy imposed a heavy toll on New Anyone can say it. But authenticity multi-nationals, but is in – and of – the Jersey. We can quantify that toll counts – a lot. We’re the team Garden State. in the number of properties lost that can deliver the message and damaged, or in the cumulative most effectively, because we are Simply put, we have skin in the game. quintessentially Jersey. MWW Jersey is our home. 7 REQUEST FOR QUOTATION | NEW JERSEY ECONOMIC DEVELOPMENT AUTHORITY ABOUT THE TEAM For ten years, MWW and Brushfire have partnered up to create integrative communications solutions for public and private-sector clients. Here is what you need to know about our respective firms: MWW MWW was founded 26 years ago, in a single room in Jersey City. Our While our agency has grown, founder and CEO, Michael Kempner, believed in the state and made our values and our culture a conscious decision to sink his business roots here. remain the same. In 2010, Over the years, the firm made a name for MWW once again became itself as a public relations partner that emphasizes strategy as much as delivery, an independent agency. and that measures results not just by media placements and engagement, but Trenton; New York; Los Angeles; San stake in success – yours as well as also by business metrics. Francisco; Chicago; Washington, ours. We don’t answer to a holding D.C.; Seattle; and Dallas). We company or a corporate office From the beginning, MWW approached represent a wide range of Fortune headquartered in a different time things differently, building on a solid 100s and start-ups and claim deep zone. We don’t silo our professionals foundation of consumer, lifestyle, experience in managing issues and by office or practice group. We work tourism and travel PR; government communications campaigns for public together across practice areas and relations; issues management; and entities, states and cities, for example, disciplines to craft the best solutions corporate reputation management. on behalf of the New Jersey Lottery, and the best team for our clients. Long before the 24-7 news cycle and NJ Department of Human Services, the impact of social media on audience NJ Board of Public Utilities Office of MWW has been honored for its convergence, MWW approached every Clean Energy, NJ Family Care, NJ leadership and continued commitment communications challenge with a total Catastrophic Illness in Children Relief to excellence with just about every stakeholder mindset. Fund, Port Authority of New York/New industry award, having been named Jersey, Developmental Disabilities 2011 Agency of the Year by the Today, MWW is a leading full-service Council and the New Jersey Sports & International Business Awards and public relations firm with more than Exposition Authority.
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