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Amamo Stand Within the International Festival of Istrian Ham at Tinjan - (Isap 2007)“

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Amamo Stand Within the International Festival of Istrian Ham at Tinjan - (Isap 2007)“ Adriatic New Neighbourhood Programme INTERREG/CARDS-PHARE Project AMAMO "Attraverso il mare e i monti " Report from the Innovative Event organized by the Agency for the Rural Development of Istria Ltd. Pazin in accordance with Action 4.1. (WP 4) of the International Action AMAMO funded within the framework of the Adriatic New Neighbourhood Programme. „AMAMO STAND WITHIN THE INTERNATIONAL FESTIVAL OF ISTRIAN HAM AT TINJAN - (ISAP 2007)“ Tinjan, 27 and 28 October 2007 Project Work Action Responsible Partner Budget Item Date Package AMAMO WP 4 4.1. AZRRI 5.7. 27 and 28 October 2007 1 Adriatic New Neighbourhood Programme INTERREG/CARDS-PHARE Action AMAMO Within the New Neighbourhood Programme, Informest – Service and Documentation Centre for International Economic Cooperation, registered in Gorizia, under the sponsorship of the Autonomous Region of Friuli Venezia Giulia, put forward the Action Amamo -"Attraverso il mare e i monti" ("Through the sea and the mountains") in 2006. The Region of Istria, in cooperation with its Croatian partners: AZRRI Ltd., PINS Ltd., Split and Dalmatia County, Dubrovnik and Neretva County, and its Italian partners: Informest, Gorizia Province Administration, Mountain Community of Carnia, ASDI, Sweet North East Consortium, AIPO, SVIM s.p.a., Puglia Region and the Municipality of Lecce has been implementing the Action „Attraverso il mare e i monti - Through the sea and the mountains", known under the acronym „AMAMO“, on the territory of the Region of Istria, Primorsko-Goranska County, Split and Dalmatia County, Dubrovnik and Neretva County, and of the Italian regions of Friuli-Venezia-Giulia, Veneto, Marche and Puglia. The Action is funded by the European Union and Action Partner Organisations. The total value of the Action has been estimated as EUR 1,260,000.00, and the value of the Croatian side has been estimated to EUR 290,000.00 where the stake of the five Croatian partners reaches about 15% of the total amount approved for Croatian partners. The general objective of the project is the valorisation of endogenous resources of mountain and maritime rural areas of the territories of the partners. The specific objectives of the project can be summarized as follows: to strengthen and diversify, transform and commercialise entrepreneurial activities in the primary sector, to safeguard natural and cultural heritage by means of promotion, rehabilitation and social management, to establish a transnational network for partners and final beneficiaries in order to improve the governance techniques, to promote transadriatic cooperation within the production sector. The above-mentioned project objectives will be realised through a whole range of activities: establishment of a management body, linking of project partners, organisation of pilot-actions, preparation of promotional catalogues and other promotional material, specialised study-visits to Italian partners by Croatian producers, specialized workshops, preparation of web-site pages to promote rural areas included in the Project, courses on successful design of EU projects. The Region of Istria is the lead partner for the Croatian partners involved in the AMAMO Project „Attraverso il mare e i monti“ funded from the CARDS/PHARE funds. The Region of Istria receives funds from the Project and manages them and a successful implementation requires expert technical assistance. The following table shows the 5 Work Packages stating the Responsible Partners for each Work Package in charge of the realisation of the objectives of the Action AMAMO. AZRRI - Agency for the Rural Development of Istria is responsible for one Work Package, namely for the coordination of pilot-actions in the frame of the new rural tourism strategy. WP No. Work Package Title Responsible Partner Establishment of the Transnational Secretariat, 1 project management and networking of the Informest - FVG implementation units 2 Analysis of past and ongoing actions SVIM - Marche 3 Strategies and methods for the design of Lecce Municipality - Puglia 2 Adriatic New Neighbourhood Programme INTERREG/CARDS-PHARE Operational Programmes Coordination of pilot-actions in the frame of the 4 AZRRI-Istria new rural tourism strategy 5 Communication strategy Informest - FVG AZRRI Ltd. and AMAMO project Agency for the Rural Development of Istria is one of the five Croatian partners involved in the AMAMO project funded within the framework of the Adriatic New Neighbourhood Programme. In accordance with Work Package No. 4, Action 4.1. of the Amamo project, each of the partners is in charge, amongst other duties, to organize innovative events to promote the AMAMO project, area and products. As one of its innovative events, AZRRI Ltd. has chosen to organise a stand within the International Festival of Ham at Tinjan (ISAP 2007). The main reasons determining such a choice were: 1) Large attendance and interest by visitors and media for this fair, rather innovative in Croatia. 2) International character of the fair. 3) Promotion of an autochthonous product (Istrian ham) coinciding perfectly with the frame of the AMAMO Project. 4) Location of the fair in the rural place of Tinjan and possibility to promote the place through the project. 5) Possibility for Italian producers to transfer knowledge to the Croatian producers, especially given the fact that the procedure of certification and protection of designation of origin of the Istrian ham has been initiated. Central objectives and expectations set up by AZRRI Ltd. to be achieved from the organisation of its first pilot-action within the Project can be divided into 5 levels: 1) Promotion and presentation of the AMAMO project to general public via a press conference. brochures giving details on producers and the AMAMO stand. 2) Promotion of the AMAMO club products. 3) Transfer of knowledge by means of organised expert lectures on quality and product certification. 4) Creation of new possibilities of development in the area of production and certification of autochthonous Istrian products. 5) A step forward towards strengthening the cross-border cooperation in the production and public sectors. The following text gives a detailed description of the event, press conference and innovation actions organised by AZRRI Ltd. 3 Adriatic New Neighbourhood Programme INTERREG/CARDS-PHARE International Festival of Istrian Ham (ISAP 2007) The inhabitants of Tinjan first came to the idea to call themselves "the municipality of the Istrian ham" and to organise the last-year festival of the Istrian ham which grew into the the First International Fair where the hams from Istria, Dalmatia Spain and Italy, Slovenia and Bosnia and Herzegovina were exhibited in front of the public palates. There could have been more exhibitors, but even the 18 producers who were present in the fair at Tinjan proved that the palette of flavours given by the dry- cured hog thigh, with or without skin, dried in bora wind or smoked, with more or less spices, is much more diverse than one could imagine. And in this world of ham, the Istrian ham has a special place: it is particular, original, for many of us better and some will say even healthier. The opening ceremony of the First Tinjan International Fair of Ham (ISAP) 2007 started at 10 a.m. and the opening was made by Mr. Vlado Iveti ć, Mayor of Tinjan. The Ambassador of Slovenia, Mr. Milan Orožen Adami č, addressed the public with the following words, at the same time touching and witty: »Great things are happening hare, the people from the countries of the European Union are meeting with the people from countries will be in the European Union tomorrow. We are competing to win the prize for the best ham, but at the same time this occasion is the example of cooperation where we don't consider what I can do but what we can do together. In this spirit we achieve many things, in cooperation and mutual respect«. Picture no. 1 Opening Ceremony of ISAP 2007 The President of the Association of the Producers of Istrian Ham, Mr. Milan Burši ć said that this encounter with other ham producers from the Mediterranean and southern Europe is a great honour for the Istrian producers as, after years of improvement of their production, they are now ready to compete with others. The representative of the Ministry of Agriculture, Ms. Karmen Sinkovi ć, said that ham "is part of our culture and must be preserved with great care". The President of the Istrian region, Mr. Ivan Jakov čić, vested with the function of the special representative of the President of Croatia, Mr. Stjepan Mesi ć, pointed out that support is being given to the ham producers in order to foster a fast transformation of the Istrian villages, economy and tourism as "what is produced or gathered in Istria can be best sold in the glass or plate". The public could hardly wait for Mr. Romano Božac, the President of the Judging Committee of Experts, to proclaim the winners of the First International fair of Ham. The first Best Ham Award went to the Dalmatian ham produced by the company MEL, owned by Mr. Jakov Lovri ć from Hrvace near Sinj. The runner-up was the ham »Stari Lijan« produced by the company Lijanovi ći from Široki Brijeg in Bosnia and Herzegovina, and the second runner-up was the Istrian ham produced by the 4 Adriatic New Neighbourhood Programme INTERREG/CARDS-PHARE ham-maker Dujmovi ć from Kringa. The Spanish, with their ham produced by the company Batalla, came fourth. After the opening ceremony and the winner proclamation protocol, the large tent erected in front of the Town House was opened to numerous visitors and eighteen ham carvers went into action. The hams were arranged on a long stand, and the organisers came up with a clever idea to sell tasting coupons for a certain quantity of ham, which reduced the crowd. Apart from this tasting activity, which left nobody indifferent, various other products were on offer inside the tent: wines from Italian wine- makers and home-made warm dishes with ham – 'pljukanci' (dish of hot pasta in the form of small rolls), 'maneštra' (minestrone) and 'kapuz' (boiled sauerkraut with ham).
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