Graduate Theses, Dissertations, and Problem Reports 2003 Relationship marketing elements in radio station websites Mark L. Atkinson West Virginia University Follow this and additional works at: https://researchrepository.wvu.edu/etd Recommended Citation Atkinson, Mark L., "Relationship marketing elements in radio station websites" (2003). Graduate Theses, Dissertations, and Problem Reports. 1366. https://researchrepository.wvu.edu/etd/1366 This Thesis is protected by copyright and/or related rights. It has been brought to you by the The Research Repository @ WVU with permission from the rights-holder(s). You are free to use this Thesis in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you must obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/ or on the work itself. This Thesis has been accepted for inclusion in WVU Graduate Theses, Dissertations, and Problem Reports collection by an authorized administrator of The Research Repository @ WVU. For more information, please contact
[email protected]. Relationship Marketing Elements in Radio Station Websites Mark L. Atkinson Thesis submitted to the Perley Isaac Reed School of Journalism at West Virginia University in partial fulfillment of the requirements for the degree of Master of Science in Journalism Archie Sader, M.B.A., Chair Denny Godfrey Terry Wimmer, Ph.D. Pamela Yagle, M.S.J. Perley Isaac Reed School of Journalism Morgantown, WV 2003 Keywords: Relationship Marketing, Radio Stations, Websites, Webpages ABSTRACT Relationship Marketing Elements in Radio Station Websites Mark Atkinson The purpose of this study is to determine whether or not radio station website designers effectively use relationship marketing to achieve the goals of the stations and their websites.