MEDIACONNECT Media Packet
IRELAND 2014 the ECONOMICS of ADVENTURE OCTOBER 6-9 / KILLARNEY 2014ATWS MEDIACONNECT 1 Introduction
Welcome to 2014 Adventure Travel Once a connection is made, consider World Summit MediaConnect! and ask your new media contact how to best keep in touch and communicate The Adventure Travel Trade with the them. We suggest you follow, Association works to develop quality connect and maintain relationships relationships with a diverse group on various platforms — Twitter, of consumer and trade international professional or personal blogs, media including journalists, bloggers, LinkedIn, Instagram — so you can see photographers and videographers. what they are investigating and writing about, where they are traveling to and This year we are providing you what inspires them. with information on over 40 media professionals from around the world. Throughout the Summit we’ll discuss We are proud to be bringing the ways to get your story told. We hope most internationally diverse group we can inspire you to think differently of media to the Summit in our ten about your communications by years of operation — media focused considering your objective, your story on luxury trends to the most rugged and your value. Your pitch — and of adventures, from cultural festivals the way that story needs to get told in your own backyard to the extreme whether through video, photos, blogs, ends of the earth. We are certain or print — will naturally follow. At 9:00 there is a media match for any and a.m. on Wednesday, learn about how all Summit delegates. Inside you will stories go from idea to reality during find tips on how to pitch to the media, our “Seed to Story” panel and then at an overview of our MediaConnect 11:00am attend the “Get Real” panel to format, a summary of adventure travel understand how sponsored content, research and then pages and pages blog posts, articles and advertising of specific trends that Summit media are all converging as opportunities for are watching now and specific stories businesses. currently in the works. We look forward to helping you along We hope you will use the enclosed in the way. See you in Ireland! preparing yourself to meet with media through any individual appointments Best, you schedule through Summit Connections but more importantly Casey Hanisko for your time at MediaConnect on Wednesday, October 8th.
Our advice to you is to find your top NOTE: This information will not be printed and five to six media attendees, whose available at the Summit. Please review beforehand niche and story ideas match the story you would like to tell about your and print anything you deem necessary. business or destination. The media you target may be unexpected - it may be a freelancer, a blogger, a photographer. Success can come from unlikely sources.
20142014ATWSATWS MEDIAMEDIACONNECTCONNECT 22 Overview
ATTA’s MediaConnect sessions deliver 9:30-10:30 a format that mixes media tips and SPEED NETWORKING trends from top travel journalists, During quick four-minute pitches bloggers and media experts. Tour you have the opportunity to seek out operator and destination specialist the media of most interest to you. delegates receive an opportunity This is where all that time you took to pitch to an impressive field of researching the media attending ATWS international, top-tier and emerging pays off! During quick four-minute media. During each 90-minute session, rounds, you get to pitch your story gain insight into the working world ideas to our media delegates and of the media through a dedicated every second counts! 30-minute panel discussion – and then seize nearly a full hour to try your pitch 11:00-11:30 to specific media contacts seeking story ideas related to your adventure PANEL: GET REAL travel business. A Q&A Corner, Moderator: Casey Hanisko, ATTA Storytelling Corner and a Blogger Deirdre Campbell, Tartan Group Corner will also be available where you Eric Hiss - wandermelon media can meet and ask questions to media Jennifer Murphy - AFAR Media and Storytelling experts. As the lines continue to blur in the WEDNESDAY, OCTOBER 8 world of media, different ways to get covered have emerged. A panel of 9:00-9:30 experts shed some light on what may PANEL: SEED TO STORY be deemed a controversial topic: the fusion of PR, advertising and Moderator: Casey Hanisko, ATTA journalism. Berne Broudy, Freelance Writer Peter Grubb, ROW Adventures 11:30-12:30 Norie Quintos, National Geographic SPEED NETWORKING Traveler This is your second chance to Looking for ideas on how to get your present your story ideas to our media story told? A freelance journalist, an delegates. Remember the elevator editor and a tour operator will take you pitch? You have the same amount of through their personal experiences in time it takes to get from one floor to going from an idea to a final published the next to sell your story and capture story. their interest!
2014ATWS MEDIACONNECT 3 Pitching Tips
You have a fantastic company, a great REMEMBER: lead times vary for product, new ideas and experiences… different outlets: magazines need a You need your story to be told. Here minimum of 3 - 6 months, features are some quick steps on how to sometimes need over 6 months; prepare for pitching success. newspapers just need a few weeks to a month. Online sites and bloggers have a quicker turnaround unless a FAM is 1 Brainstorm your ideas first involved and their schedules are busy. Also, pitch a new festival or event only if it is going to happen annually or What new product or experiences do regularly. It is difficult for travel media you have? What is newsworthy and to run a story on an experience that is timely? How are they unique? What not accessible to travelers. does your company or destination do differently than others? What are you an expert on? Who are your local experts? What is your company and SUMMIT TIP: Use this document to research your community passionate about? which media contacts are interested in trends and How is your business or destination a destinations that match your stories. Also look at leader in what it offers to visitors? What their suggested story ideas and trends they are popular trending activity, destination or following; do any match what you may have to offer? adventure solution do you offer? Who It is more important to find a media delegate who are your local storytellers? Do you have may be interested in what you have to offer than great images to go with your pitch? Are to try to meet with a media delegate with a popular you offering FAM trips? outlet who has no interest in your destination or experience. Find up to six TOP picks for YOUR Be selective about your media experiences or destination and then make it a goal 2 outlet to pitch them at MediaConnect or meet them during the Summit. Finally, keep in mind over 650 other What media outlet or journalist do you delegates may be doing the same thing. Make a good think matches your story (and brand) impression and then follow up after the summit when and your demographic? Research they have time to act on your amazing story tip. magazines, newspapers, online sites, blogs, bloggers, and influencers on social media. Look for the right person in the right department/section. Look Ask yourself, should I offer a FAM? for an editorial calendar online to Would a media need to experience it see what is going in what issue and first (media FAM) or can you explain when. Have they written about your it well on its own and do you have destination or experience within the fantastic, high quality images or video last two years? If they have, what is to back you up? Decide on this before new about your story pitch? Find out pitching. if they are able to take complimentary media FAMs or if they will run stories from journalists who have taken a FAM trip. All this preparation will pay off in a higher likelihood that you will land your story pitch.
2014ATWS MEDIACONNECT 4 Pitching Tips
3 Create a hit list SUMMIT TIP: Practice your pitch. It should only be 30 seconds. State who you are and get them interested Decide on editor versus a writer, in your hook. After 30 seconds, pause, breathe and photographer, or blogger. An editor will let them respond. Listen. Answer their questions, take want a more general concept, whereas their advice. Make notes so you can refer to them in writers and freelancers need specific your follow up. You have 4 valuable minutes. And, like story ideas. Don’t pitch the editor speed dating, don’t be afraid to ask them if your story and the writer at the same outlet. A fits for what they are looking for. If they say no, move freelancer will be flexible to approach on and don’t be hurt. You can refine your pitch based multiple outlets and may have other ideas for you on where the story may on what you learned and follow up after the summit. be placed. Also, freelance writers may offer an integrated approach with traditional media as well as social media. Check to see if the media you Now what? What are they thinking? are interested has a strong social 5 media presence and a strong online community. If they do – follow them Make sure your pitch answers the online before the summit so you following questions or be ready to can get a feel for their interests and answer them: personality. • “Why should I report on this now?” • “Why should I choose you if there SUMMIT TIP: Media delegates attending the are others doing the same thing?” Summit have let you know, via this document, • “Is this a trend?” if they are interested in FAMs (look at • “Is this really unique?” “Destinations”) and have provided an idea of • “Do I have time to run this in an their availability (look at “When Available”). upcoming issue?” • “Do you have high quality photos and videos?” • “Who do I contact?” • “Can I send someone there to see Prepare your pitch. Your goal: get 4 them interested. and experience it?” • “I am free in six months, can I go then?” It should be short and factual with a • “Is this an experience that any catchy subject line. Tell them who you visitor can access or is it too are, and then your hook. After that exclusive?” provide a few more details on your • “Is this an annual event or unique story and add links to more happening regularly?” information. Include your contact • “If I run the story this year, can information and any relevant dates or people book it for next year?” deadlines. Remember that they also • “Is there a destination milestone have editorial calendars and deadlines. coming up in the next few years that will make a story featuring it relevant in the next 6-12 months?”
2014ATWS MEDIACONNECT 5 Pitching Tips
REMEMBER: MEDIA DELEGATES ARE PEOPLE TOO. Don’t be afraid of engaging with them. Be friendly, warm and welcoming. Ask them questions about themselves and don’t be afraid to provide your stories. Information is their currency and they need it to practice their craft. They are naturally curious and intelligent people. Once you meet and connect with them, continue to build a relationship with them. Maybe your story wasn’t right — for right now — but something new may arise and you’ll have a media friend to connect with in the future.
6 Connect on social media
Follow your media contacts on Twitter, Instagram, Pinterest or Facebook. This will help you keep in touch with what stories they are working on and help you help them with the information they need.
SUMMIT TIP: Each media delegate inside this booklet has given you an insider’s guide on the DOs and DON’Ts on pitching to them. Make sure you read these tips before you pitch them.
2014ATWS MEDIACONNECT 6 Examples Pitches Courtesy of Tartan Group
PITCH #1 PITCH #2 Saying no to profit, Kids camp, while and yes to challenging parents sleep in luxury travelers’ habits next door
Travelers Against Plastic is an initiative Eco-wild camps is a new take on the that aims to educate global travelers traditional summer camps for kids. about the harmful impacts of plastic Each summer in Northern BC, Bear water bottles usage and encourage Claw Lodge hosts a series of camps for travelers to be prepared to clean kids ages 10 - 16. A luxury eco-lodge their own drinking water. Crooked located 1.5 hrs from Smithers BC, Bear Trails launched the campaign with Claw is run by a 5th generation family the support of Wildland Adventures who are descendants of pioneers from and the ATTA. Cayuga Collection, this area known as the Kispiox Valley. a group of sustainable, luxury eco- The lodge is surrounded by 1,000s resorts based in Central America is a of pristine forests and located on the vocal supporter. Hans Pfister owner of Kispiox River, one of the best steelhead Cayuga Collection estimates he has fishing rivers in the world. Joy, Gene given up $1 million in sales per year and Kaleigh Allen have created a by not selling plastic bottles in the 8 summer camp program that introduces resorts he manages and he is now kids to the wilderness, survival skills close to being 100% plastic water bottle and the importance of conservation. free. Removing the cost and burden of Parents, who wish to join their kids, plastic water bottles from local landfills stay in the luxury of the lodge while to him is worth it. The goal for getting kids camp out by the river. this story out is to get more influencers in the travel industry to support this We believe there is no other summer initiative as well as travellers signing camp of its kind available. I would be the online pledge. I would be happy to happy to set up an interview with the set up interviews with Chris MacKay, Allens and some past families whose Kurt Kutay and Hans Pfister about this kids have experienced the camp first initiative. More information can be hand. A writer would also be welcome found at www.travelersagainstplastic. to join a camp next year as a ‘camp org. councillor’ - More information may be found at www.kispioxriver.com
2014ATWS MEDIACONNECT 7 ATTA’s Values & Research
As a member of the Adventure Travel 2014 ATTA Tour Trade Association (ATTA) there are Operator Industry certain values that you agree to and Snapshot strive to uphold in our community. As you consider your media relations Each year the ATTA invites adventure projects these values can add strength businesses to share anonymous and power to your messages. information about their companies. For our most recent report, we surveyed We also provide resources and over 600 tour operators in 69 countries research to help you discover and to create this comprehensive industry understand travel trends, consumer outlook. Results included: behavior, industry growth and size, emerging destinations, adventure • Average Trip Length: 8.7 days travel destinations’ challenges and • Average Trip Cost: $477 per day opportunities, and more. (including lodging, excluding airfares) ATTA Member Values • Average customers per year: 5,485 • Average guide to guest ratio: 1: 8 TOURISM ETHICS - The ATTA aims and (Asia was 1:13) agrees with the UNWTO’s Global Code • 65.6% of trip cost remains in the of Ethics for Tourism destination
PROTECTION OF CHILDREN - The Top Ten Adventure ATTA believes in the protection of Travel Client Interests children from harmful effects of tourism in 2014 and is a signatory of TheCode.org. • Custom Itineraries RESPONSIBILITY: • Soft Adventures • Family or multi-generational • Demonstrating effective sustainable • Cultural-based adventures management • Long-haul/overseas travel • Maximizing social and economic • Self-guided benefits to the local community and • Shorter-duration minimizing negative impacts • Domestic/regional travel • Maximizing benefits to cultural • ‘Green’ Travel Options heritage and minimizing negative • Hard adventures impacts • Maximizing benefits to the Top Ten Adventure environment and minimizing Travel Destinations in negative impacts 2014
COMMUNITY PRINCIPLES: • South America • Southern Africa ATTA Members will treat each other • Eastern Europe and travelers with respect and • Western Europe professionalism and conduct business • North America with safety, honesty and integrity. • Scandinavia Download the full Values Statement • Australasia on this page. • Central America • South East Asia • India/South Asia
2014ATWS MEDIACONNECT 8 ATTA’s Values & Research
currently participating in adventure 2012 Adventure Travel activities. The increase in interest Market Study (ATMS) comes largely from soft adventure Statistics activities;
The ATMS report is based on the • 73 percent of adventure travelers results of a consumer survey of a plan to participate in an adventure representative sample of international activity on their next trip. Only 22 travelers from North America, Europe percent of adventure travelers and South America aged 18 years old plan on doing the same adventure or older, who have traveled outside the activity as their last trip; country in the recent past. • 45 percent of adventure travelers Size of industry in Annual Revenue: plan on using a tour operator on as of 2009 - $89B USD | as of 2012 - their next trip, compared to only 31 $263B USD percent of non-adventure travelers;
Adventure Travel Market Growth: as of • The percentage of adventure 2009 - 17% | as of 2012 - 65% travelers using Facebook (78 percent) has more than doubled Key Data Points of Interest: since 2009.
• Adventure travelers are younger • Adventure travelers were more than non-adventure travelers, with likely than other travelers to use an average age of 36; professional services (i.e. guides, tour operators, instructors, or • In 2012 nearly 42 percent of boutique service providers) on their travelers from these three regions last trip, however, 56 percent of reported an adventure activity as adventure travelers did everything the main activity of their last trip on their own. On their last trip, 22 (the activity would have been one percent of adventure travelers used of those identified in the survey as a guide, 18 percent used a tour hard or soft adventure options); operator and 13 percent used an instructor. • The average length of a soft adventure trip was ten days in 2012 • 68 percent of adventure travelers compared to eight days in 2009; planned their trip four or fewer months before departure, and 22 • Adventure travelers read percent planned their trip less than publications such as National a month before departure. Geographic, National Geographic Traveler and Men’s Health, which • Adventure travelers are planning cover traditional adventure and for their trips by researching online recreation topics, as well as and consulting friends and family, unrelated but popular publications and are recommending trips by such as Cosmopolitan and Vogue; posting on social media sites.
• Nearly 54 percent of travelers plan to participate in an adventure activity on their next trip, compared to the 42 percent of travelers
2014ATWS MEDIACONNECT 9 Marketing & Communication Resources Member Resources on Research: Free to The HUB Members, Available to Community for Press Release Submission Guidelines Purchase for AdventureTravelNews (for trade news) • AdventurePulse: US Traveler Personas (available in October) Press Release Guidelines and • 2012 Adventure Travel Market Instructions for Adventure.Travel (for Study consumer news) • 2011 Adventure Travel Development Index HUB Groups • 2014 Industry Snapshot - Tour Operator • PR & MARKETING ADVENTURERS • Macedonia QuickPoll GROUP - For those who want to • Ireland QuickPoll collaborate on PR and Marketing • Chile QuickPoll projects, ideas and share with • Peru QuickPoll each other industry partnership • Mexico QuickPoll opportunities. • Learning from Long Tail Success: • TRAVEL BLOGGING - Whether it’s Strategies for the Online Retail your business blog, personal blog Distribution of Travel Travel or favorite travel blogger, share Blogging your views, news and tips on all things blogging. Recent Webinars:
• Keys to Mobile Marketing Success • Winning With YouTube: Leveraging Video to Capture Adventure Travelers • Beyond the Buzz of Storytelling • Leveraging Traditional Media Successfully Webinar: Mysteries of the Media Revealed Converged Media - Brand Marketing In Real Time
2014ATWS MEDIACONNECT 10
MEDIACONNECT media profiles
IRELAND 2014 the ECONOMICS of ADVENTURE OCTOBER 6-9 / KILLARNEY
2014ATWS MEDIACONNECT 12 Ann Abel Freelance Travel Writer [email protected]
Ann has been a travel writer for twelve years and has reported on more than 300 destinations and experiences in 66 countries, with an emphasis on soft adventure and luxury. She has written for Forbes, Departures, Robb Report, Afar, National Geographic Traveler, Islands, Hemispheres, Brides, Modern Bride, Spa Finder, and Well + Good. In the name of journalism, she has gotten a tattoo in Bora Bora, been bitten by a massage therapist, and flown small aircraft above three continents.
DESTINATION Soft adventure with a luxury, exclusivity TRENDS I’M component, geared toward people who DESTINATIONS I am open to anywhere warm with TRACKING aren’t necessarily die-hard adventurers. OF INTEREST some element of luxury. I like my outdoor adventures mixed with comfortable lodging, excellent WHEN I’M Dec. 2014 or after guides, good food and wine, and AVAILABLE possibly good massages. Off- the-beaten-path destinations are TO DO WHEN Please be concise and targeted about appreciated. YOU PITCH ME why an idea is right for my outlets and timely. ACTIVITY Personally I am more a fan of warm- TRENDS I’M weather than cold-weather activities. I DON’T DO WHEN Please don’t call me or bombard me TRACKING love hiking and mountain trips, as well YOU PITCH ME with endless press releases that aren’t as diving, sailing and surfing (though I personalized. don’t do the last of these well yet).
CONCEPT #1 New destinations, off the beaten path, kinds of places and experiences that will give people bragging rights
CONCEPT #2 New ways of exploring more familiar destinations closer to home—e.g., America’s national parks
CONCEPT #3 Travel experiences that combine adventure with holistic wellness initiatives (e.g., Mountain Trek, Pure Kauai)
LANGUAGE English
WHERE I Forbes.com and some print Forbes PUBLISH and ForbesLife, Yahoo Travel, Well + Good. Have also been published in Afar, Departures, Islands, National Geographic Traveler, Robb Report, Brides and others
DEPARTMENT freelance—multiple outlets
2014ATWS MEDIACONNECT 13 Xavier Argeles Randozone [email protected]
Randozone is a website that talks about hiking, trekking and outdoor activities. The site has existed since 1999 and has had a domain name .com since 2004. Randozone publishes accounts of hikes and lets users talk about their rides and share photos. They also test hiking gear (jackets, backpack) and publish reviews on the site.
DESTINATION France (Pyrénées, Alpes, Vercors, TRENDS I’M Auvergne...) and countries with TRACKING mountains
ACTIVITY Hiking, trekking, mountain biking, via TRENDS I’M ferrata, climbing TRACKING
CONCEPT #1 Hiking in Patagonia
CONCEPT #2 Trekking in Iceland, 5 days on the Laugavegur trek
CONCEPT #3 Hiking in Norway
LANGUAGE French
WHERE I These stories are published on the PUBLISH randozone.com site
DEPARTMENT Trips on randozone.com
DESTINATIONS Mountains ranges for hiking and OF INTEREST trekking: Norway, Scotland, Corsica, Iceland, Finland, Argentina, Népal, New Zeland
WHEN I’M From November, 2014 AVAILABLE
TO DO WHEN Tempt me to travel. Discover beautiful YOU PITCH ME pictures. Present journeys with sports activities.
DON’T DO WHEN Pitching too long. Avoid approaching YOU PITCH ME me with journeys without sports activity.
2014ATWS MEDIACONNECT 14 Gary Arndt Everything - Everywhere [email protected]
2014 SATW Travel Photographer of the Year and 2013 NATJA Travel Photographer of the Year. In March 2007 Gary Arndt sold his home and he has been traveling around the world ever since. He has visited over 116 countries and territories around the world and all seven continents. He has also been blogging about his adventures online at Everyting-Everywhere.com, which was named by Time Magazine as one of the 25 Best Blogs of 2010.
DESTINATION North American National Parks and TRENDS I’M UNESCO World Heritage Sites globally. TRACKING
ACTIVITY No particular activities TRENDS I’M TRACKING
CONCEPT #1 North American National Parks
CONCEPT #2 European UNESCO World Heritage Sites
LANGUAGE English
WHERE I Everything-Everywhere.com PUBLISH
DESTINATIONS Norway, Kenya, Tanzania, Spain, Baltic OF INTEREST Countries, Southern US States
TO DO WHEN Know who I am and be familiar with my YOU PITCH ME website before we meet.
DON’T DO WHEN Don’t just give me a brochure or a YOU PITCH ME bunch of paper. I’ll throw it away as I can’t carry it with me.
2014ATWS MEDIACONNECT 15 Jaime Becktel Natural Bridge Productions [email protected]
Jaime Becktel is a freelance writer and illustrator specializing in sustainable agriculture, environmental issues, art, music, gastronomic interludes and eccentric travel. Her weekly column, “Art Beat” covers the music and art of the Four Corners Region of the US and she is the host of “The Melt,” a weekly radio program on KSJD.org. Her recent travels include hiking the Camino de Santiago in Spain and trekking in Turkey. Originally from California, Jaime currently lives in Mancos, Colorado.
DESTINATION I generally hone in on geological and TRENDS I’M wildlife wonderment. Endangered DEPARTMENT High Country News: Currents or Focus TRACKING orangutan in Borneo, diving the Red Sea, geothermal phenomenon in DESTINATIONS Sligo, Ireland; Plitvice Lakes National Iceland, Cueva de los Cristales in OF INTEREST Park, Croatia; The Lake District, Mexico and the Great Blue Hole off the England; The Outer Hebrides, Scotland; coast of Belize. The Azores, Portugal; Barcelona, Spain; Egypt; Belize; Moravia, Czech Rep.; ACTIVITY I take a “Cabinet of Wonders” approach Budapest, Hungary; Dolomite UNESCO TRENDS I’M to travel. Currently tracking the entire World Heritage Site, Italy; Danum TRACKING country of Ireland like a predator. Valley, Borneo; Tulum, Mexico; Iceland Possibilities: Natural History of the Car Bomb, sleepover in a haunted ruin, WHEN I’M Winter 2014 - 2016 cycling or thru-hiking and surfing the AVAILABLE frigid seas. TO DO WHEN 1. Investigate a writer prior to pitching CONCEPT #1 Hiking McElmo Creek: An ancient YOU PITCH ME them to ensure they have a voice you watershed for the Ancestral Puebloans can work with, then craft a pitch with Peoples, riparian corridor for Southwest that specific writing style in mind. 2. wildlife and the only irrigation source Pitch a compelling story rather than a for dry-land faming in Southwestern blatant company plug. Colorado. DON’T DO WHEN 1. Don’t hate a perfectly good writer CONCEPT #2 A day at the Nursery: Swimming with YOU PITCH ME for not responding immediately newborn spinner dolphins off the coast or bombard them with repetitive of Oahu, Hawaii. communications. We may be on location or unconscious in a hospital. CONCEPT #3 Toxic Tour of Hell: A day in the Aztec, We’re doing our best. Please be New Mexico Oil and Natural Gas Patch, patient. 2. Be real. Be nice. accompanied by 78 year old activist, Sugar McNall.
LANGUAGE English
WHERE I Four Corners Free Press, Wild Travel, PUBLISH High Country News
2014ATWS MEDIACONNECT 16 Laura Begley- Bloom Yahoo Travel
Laura Begley Bloom is the executive editor of Yahoo Travel, which she recently helped relaunch as an innovative digital magazine that allows readers to see it, dream it, book it, and share it. Before joining Yahoo, Laura was the deputy editor of Travel + Leisure. Journalism is part of Laura’s heritage: her great great grandfather was a Civil War correspondent for the Chicago Tribune.
2014ATWS MEDIACONNECT 17 Nathan Borchelt National Geographic Adventure
Nathan Borchelt has been working in the outdoor and adventure industry for more than ten years as a writer, photographer, editor, and product manager. His stories have appeared in such publications as The Washington Post, Outside, Away.com, and Backpacker. He currently serves as the senior digital product manager for National Geographic for Travel and Adventure.
2014ATWS MEDIACONNECT 18 Dave Bouskill The Planet D [email protected]
Dave is one half of the successful travel blog ThePlanetD. A passionate storyteller and award winning photographer he inspires adventure in everyone while showcasing his real-time journey through travel writing, photography, LANGUAGE English video and engaging social media. As a spokesperson and brand ambassador for the likes of American Express and WHERE I ThePlanetD.com is our own website Expedia.com Dave has had the opportunity to work with PUBLISH with 200,000 readers and 700,000 some of the world’s top companies and brands, while social media followers. We also discovering more than 80 countries on all 7 continents. write for Expedia.com as Expedia Viewfinders, HouseTrip.com as DESTINATION We cover worldwide destinations Diplomats and American Express TRENDS I’M and we are looking to feature South Canada as Ambassadors. TRACKING America, Middle East & Central and South Africa as well as Scandinavia and DEPARTMENT Travel the South Pacific. DESTINATIONS ThePlanetD is looking for mutually ACTIVITY We specialize in couple’s adventure OF INTEREST beneficial partnerships we are not TRENDS I’M travel inspiring people to step out of seeking group press trips or traditional TRACKING their comfort zone and try something fam trips. Seeking travel like Gorilla new. This year we are looking to Trekking in Rwanda, Congo, Uganda; highlight trekking, safaris, paddling Polar Bears in Canada, Scandinavia; (canoe, kayak, whitewater/sea), cycling, Patagonia paddle/trekking; and Middle ecotourism, festivals, snowboarding, East for unique cultural activities/ rock climbing festivals.
CONCEPT #1 Take the fear out of a destination. WHEN I’M Winter-Summer 2015 People have preconceived notions AVAILABLE regarding certain countries and destinations. We specialize in showing TO DO WHEN Have a clear and concise idea of how the beauty and human element of a YOU PITCH ME your business or destination fits with location that people may not have our audience and target market. Have considered before. pre-visualized ideas of how our story angles and niche can seamlessly fit into CONCEPT #2 Stepping out of your comfort zone. the trips or ideas you are pitching. Adventure Travel doesn’t have to be extreme. By starting small and working DON’T DO WHEN Don’t show brochures or photo albums, up to more challenging adventures YOU PITCH ME instead talk about unique/exciting you can add a whole new dimension to aspects of your destination & why your travels. we’d be a good fit. Don’t think of us as traditional media. The sky’s the limit CONCEPT #3 Luxury and Adventure. Balancing with online media, think outside the exciting adventures with a little bit box. of luxury can offer you the perfect vacation. There is nothing like enjoying a relaxing spa treatment after a day of hiking or biking.
2014ATWS MEDIACONNECT 19 Berne Broudy Freelance [email protected]
Berne Broudy is a freelance writer, photographer and adventurer. An avid cyclist, climber, hiker, she specializes in getting dirty. Berne regularly covers active outdoor adventures, gear, people, food, health and wellness and TO DO WHEN Know who I am and what I cover by technology for more than a dozen magazines in the US YOU PITCH ME researching what I write about. If you’re and abroad. She previously developed and guided hiking not sure if your pitch is a fit, ask. Do and cycling tours in Latin America, Europe and the US. have some possible story angles for Berne lives in Vermont in the Northeastern US. me when you reach out.
DESTINATION Emerging destinations, places with DON’T DO WHEN Don’t be offended if I can’t participate TRENDS I’M a characters who can drive a story, YOU PITCH ME in your trip. I may just be overbooked. TRACKING newsy stories/bigger picture stories Don’t send me a mystery pitch--share with a destination backdrop where the as many details as possible so I can destination plays an important role. assess if it’s a match, and we can move forward. ACTIVITY Anything active, including cycling of all TRENDS I’M sorts, skiing, trekking; destinations that TRACKING offer an unexpected experience.
CONCEPT #1 New cycling or ski destinations, backcountry huts, new mountain biking destinations/experiences, best places to road bike.
CONCEPT #2 The new face of Ecotourism, edgy eco lodges, new ways destinations/ properties are getting green done.
CONCEPT #3 Places that aren’t on my bucket list but should be.
LANGUAGE English
WHERE I Men’s Journal, Outside, Sierra, PUBLISH Outsider, Bicycling, BIKE, SKI and others.
DESTINATIONS I always welcome the opportunity to OF INTEREST visit new destinations or to return to familiar places with a fresh story. As a freelance journalist, I focus on editorial assignments, but also work with destinations, outfitters and properties to produce marketing copy.
2014ATWS MEDIACONNECT 20 Deb Corbeil The Planet D [email protected]
Deb Corbeil is the founder of the award winning travel blog ThePlanetD. She has visited all seven continents inspiring people to follow their dreams. Currently an American Express Ambassador & Expedia Viewfinder, Deb has had the opportunity to work with some of the world’s leading brands. She’s appeared regularly on TV and has been featured in the likes of The National Post, BBC Travel, Ireland’s Radio 1 & The Today Show. She has WHERE I ThePlanetD.com is our own website spoken around the world about what it takes to pursue PUBLISH with 200,000 monthly readers and your passion. 700,000 social media followers. Also write for Expedia.com as Expedia DESTINATION We cover worldwide destinations Viewfinders, HouseTrip.com as TRENDS I’M and we are looking to feature South HouseTrip Diplomats, American TRACKING America, Middle East & Central and Express Canada as Ambassadors. South Africa and Scandinavia. DEPARTMENT Travel ACTIVITY Specializing in couple’s adventure TRENDS I’M travel inspiring people to step out of DESTINATIONS ThePlanetD is looking for mutually TRACKING their comfort zone and try something OF INTEREST beneficial partnerships we are not new. This year we are looking to seeking group press trips or traditional highlight trekking, safaris, paddling fam trips. Seeking travel like Gorilla (canoe, kayak, whitewater/sea), cycling, Trekking in Rwanda/Congo/Uganda, ecotourism, festivals, snowboarding, Polar Bears Canada/Scandinavia, rock climbing, wildlife paddle/trekking Patagonia/Scandivavia/ Middle East - unique cultural activities/ CONCEPT #1 Strengthening relationships through festivals Middle East, Africa adventure travel - Couples can have an extraordinary adventure together. WHEN I’M Winter 2015 - Summer When you a achieve a goal or fulfill a AVAILABLE challenge together, you support, rely and depend on one another, coming TO DO WHEN Look for unique ways to showcase out at the end stronger than ever. YOU PITCH ME your company or destination utilizing our strong social media and online CONCEPT #2 Adventure is for everyone. You presence. Think of unique activities, may think you are too old, lacking off the beaten path adventures and in skills, or simply afraid to take on types of activities people may not an adventure; we’ll show you that have thought of. Media Page http:// adventures are attainable with the right theplanetd.com/media-advertise/ company, guides and training. DON’T DO WHEN Don’t show brochures or photo albums, CONCEPT #3 Highlighting unique and unexpected YOU PITCH ME instead talk about unique/exciting adventures that people may not aspects of your destination & why have thought of before. Showcasing we’d be a good fit. Don’t think of us as something that a destination is not well traditional media. The sky’s the limit known for, but would like to increase with online media, think outside the exposure for. box.
LANGUAGE English
2014ATWS MEDIACONNECT 21 Paula Froelich Yahoo Travel
Paula Froelich is also the New York Times best-selling author of the novel, “Mercury In Retrograde” and was the deputy editor of the New York Post’s gossip column, Page Six, for ten years. In January 2012 she won a Gold Medal award from the North American Travel Journalists Association for her piece in Playboy on Iraq, “Down And Out In Baghdad.” Paula is originally from Ohio and Kentucky and loves to travel to places where the USD still means something.
2014ATWS MEDIACONNECT 22 Kristen Gill Kristen Gill Media - Journalist/ Photographer [email protected]
Award-winning writer and photographer Kristen Gill produces content for various publications such as The Guardian, Seattle Times, Adventure Travel News, Travel Weekly, and more. Featured as a travel expert on MSN, CBS Travel, and BBC’s “The World” on NPR and PRI, she runs Kristen Gill Media (www.kristengill.com), is a Board WHEN I’M Any time Member of Travel Massive Seattle, and is Founder of AVAILABLE Preserving Cultures (www.preservingcultures.com), a web site devoted to conserving indigenous culture. TO DO WHEN What’s the story? I’m interested in YOU PITCH ME hearing about what’s new, unique, DESTINATION Eastern Europe, Bulgaria, Africa, or unexpected. Anniversaries, new TRENDS I’M Baltics, Balkans, China, South America, concepts, openings, and off-the- TRACKING Indigenous tourism, Remote travel, Off- beaten-path all have potential. Develop the-beaten path travel in any location a killer one-liner or headline to grab my attention. ACTIVITY Standup Paddleboarding (SUP), Surfing, TRENDS I’M Sailing, Women’s travel, Solo travel, DON’T DO WHEN Is your story really a story? Please do TRACKING Off-the-beaten path travel, Indigenous YOU PITCH ME not just list facts. tourism, Eco-tourism, Overland
CONCEPT #1 Anything related to Standup Paddleboard (SUP) adventures, especially in unusual or off-the-beaten- path places.
CONCEPT #2 Indigenous cultures around the world - collecting stories, interviews, videos, and articles for full-length project and individual stories.
CONCEPT #3 Inner Adventures - how adventure travel teaches you how to take risks and boost your confidence
LANGUAGE English
WHERE I Surfer magazine; SUP the Magazine; PUBLISH Seattle Times; Outside Magazine; Outdoor Photography; Preserving Cultures
DESTINATIONS Bulgaria, Ireland, Eastern Europe, OF INTEREST Europe, Scandinavia, Australia, New Zealand, South America, China, Malaysia. Open to any great story in any place!
2014ATWS MEDIACONNECT 23 Alexandre Guiltat Magazine Carnets d’Aventures [email protected]
Carnets d’Aventures is destined to all outdoor adventure travels lovers. Whether traveling in France or at the other side of the world, for a few days or a few months, by one’s own means or with the help of travel professionals, Carnets d’Aventures readers are travelers and lovers of outdoor sports and out-of-the-beaten-tracks activities
DESTINATION All around the world TRENDS I’M TRACKING
ACTIVITY All human powered outdoor activities TRENDS I’M (trek, cycle, mountain bike, kayak, ski, TRACKING etc.)
CONCEPT #1 Nomadic mountain bike trip with ultra light bivouac
CONCEPT #2 Human-powered adventure travel after 65
CONCEPT #3
LANGUAGE French
WHERE I Travelers themselves and media and PUBLISH operators who want to develop French Market.
DESTINATIONS OF INTEREST
WHEN I’M AVAILABLE
TO DO WHEN Be sure to talk to me about human- YOU PITCH ME powered adventure travel!
DON’T DO WHEN Don’t forget to say hello ! ;-) YOU PITCH ME
2014ATWS MEDIACONNECT 24 Yvonne Gordon Travel Writer [email protected]
Yvonne Gordon is an award-winning travel writer whose work has been published in The Irish Times, The Guardian, The Irish Mail on Sunday, The Boston Globe, The San Francisco Chronicle, AFAR.com and DON’T DO WHEN Don’t direct me to look up your tour/ Greentraveller.co.uk. She co-wrote DK Eyewitness YOU PITCH ME destination/activity on your website, Travel - Back Roads Ireland and she writes the website have some information on paper that I Holidaysonthewater.com. She is an experienced sailor and can read now and make notes on her adventures include exploring remote islands in Burma and in Norway, snorkeling in Iceland’s Silfra Fissure in winter, cooking with Arctic reindeer herders and trekking in the Thar Desert in India.
DESTINATION Any destinations worldwide TRENDS I’M TRACKING
ACTIVITY All activities, particularly watersports/ TRENDS I’M boating related TRACKING
CONCEPT #1 Watersports, particularly boating/sailing
CONCEPT #2 Exploring off-the-beaten-track areas
LANGUAGE English
WHERE I The Irish Times, The Guardian, The Irish PUBLISH Mail on Sunday, The Sunday Times, Metro Herald, The National, Afar, GreenTraveller.co.uk, Private Islands magazine, Boston Globe, San Francisco Chronicle
DESTINATIONS Less explored destinations or less OF INTEREST well known areas in popular places. Interested in boat trips, sailing trips, on the water experiences, eco-friendly destinations, culture, meeting locals.
TO DO WHEN Pitch a story as well as a destination YOU PITCH ME or activity - why it is good to do this activity now
2014ATWS MEDIACONNECT 25 Graeme Green Journalist, Travel Writer & Photographer [email protected]
Journalist, Travel Writer and Photographer for international publications, print and online, including DESTINATIONS Interesting trekking & biking Wanderlust, The Sunday Times, National Geographic OF INTEREST destinations, especially in Asia. and National Geographic Traveller, The Independent Canada, New Zealand, Alaska, South On Sunday, The Guardian, TRVL, Vacations & Travel, Africa, Tibet, Nepal and Mongolia all South China Morning Post, Destinations Of The World. possibly for 2015. Generally keen to Founder/editor of online magazine Curious Animal (www. hear about interesting countries in curiousanimal.com). Asia, Africa and Europe.
DESTINATION I don’t tend to track travel trends. WHEN I’M Dec 2014 onwards TRENDS I’M I’m more interested in good original AVAILABLE TRACKING stories, things that aren’t widely known about, something new and eye- TO DO WHEN Try to think in terms of possible stories catching, a new take on a place. YOU PITCH ME that could appear in newspapers or magazines - what’s new, unique, ACTIVITY Cycling, trekking, kayaking, scuba interesting, what’s the angle?... - rather TRENDS I’M diving and other adventure activities, than just what the product is. TRACKING especially new, original, eye-catching activities and experiences, and active DON’T DO WHEN Pitch completely non-relevant stuff. For ways to experience countries. Also very YOU PITCH ME example, I don’t cover corporate travel interested in original wildlife stories/ or family travel. destinations and ways to engage with local cultures.
CONCEPT #1 I expect to be covering exciting, original activities and ways to experience countries.
CONCEPT #2 I regularly cover interesting wildlife destinations.
CONCEPT #3 I’m also interested in ways to engage with local cultures.
LANGUAGE English
WHERE I The Sunday Times, Wanderlust, PUBLISH National Geographic Traveler, The Independent On Sunday, Destinations Of The World, South China Morning Post, Adventure Cyclist... I’m also editor of online magazine Curious Animal (www.curiousanimal.com).
2014ATWS MEDIACONNECT 26 Will Hide Travel Journalist [email protected]
Will Hide is a London-based travel writer who spent 12 years on the travel desk of the Times newspaper. He writes on a large range of travel-related subjects but if pressed he might say his speciality is “soft adventure with a good meal and a comfy bed at the end of the day.” This year he has cycled across the Outer Hebrides in Scotland, enjoyed a ski-and-sail combo in Greenland and heli-hiked in Canada, among other great trips.
DESTINATION Anywhere and everywhere - depends TRENDS I’M on the story. TRACKING
ACTIVITY Luxury doesn’t have to be expensive: TRENDS I’M having a lie in, no cell phone signal, TRACKING learning something new, spending time with the kids, meeting interesting people can all be luxuries in our time- poor lives.
CONCEPT #1 I have no idea. Who knows what’s round the corner? That’s what makes travel great.
LANGUAGE English
WHERE I Primarily the (London) Times, Financial PUBLISH Times and British Airways High Life, but I write for a number of others too
DEPARTMENT Weekend Travel Section
DESTINATIONS Depends on the story: could be OF INTEREST anywhere. But bear in mind realities of freelance life 2014 ie difficult to justify longer trips based on current freelance pay rates.
WHEN I’M February 2015 onward AVAILABLE
TO DO WHEN Do your research: know who I am, who YOU PITCH ME I write for and what I write about.
DON’T DO WHEN Don’t pitch me an idea on X, when with YOU PITCH ME a little research you could see I never write about that. Don’t use the words “exclusive” or “unique” - chances are, they’re not.
2014ATWS MEDIACONNECT 27 Annika Hipple Freelance Writer, Editor, and Photographer [email protected]
Annika Hipple is a freelance writer, editor, and photographer specializing in travel, sustainability, and CONCEPT #3 Scandinavia/Nordic region - cultural history. She has contributed to various media outlets experiences, off-the-beaten-path including Sierra, British Airways’ The Club, Earth destinations, active adventures, and Island Journal, The Seattle Times’ Trip Magazine, AAA other less-covered topics Journey,Berlitz Guidebooks, Afar.com, Away.com, Travel Channel Media, and more. Recently featured LANGUAGE English on Arizona radio as an expert on Sweden, she publishes the travel website RealScandinavia.com and is launching WHERE I Travel & environmental media in the The World Tree (worldtreetravels.com), a new site PUBLISH US & abroad. Intend to pitch Nat Geo focusing on ecotourism, conservation, and sustainable Traveler, Afar, Sierra, inflight magazines, adventure travel. Annika also creates storytelling content The Guardian, BBC Travel, Get Lost, directly for destination marketing organizations and travel Outpost, LA Times & others. companies. DESTINATIONS Currently scheduling for 2015 and open DESTINATION Always interested in emerging OF INTEREST to all ideas and destinations. Likely TRENDS I’M destinations, wildlife conservation/ Scandinavia trips in February and TRACKING ecotourism/sustainable travel possibly summer. Considering Ecuador/ destinations, and destinations that Colombia in spring. Always interested combine soft adventure with cultural in Latin America in general. Interested exploration. Upcoming anniversaries in polar travel - perhaps Arctic in of places and events that I can pitch. summer 2015? Also need stories about Scandinavia/ the Nordic region for my blog, WHEN I’M Beginning January 20 RealScandinavia.com. AVAILABLE
ACTIVITY Always interested in soft adventure TO DO WHEN Pitch me targeted stories with a TRENDS I’M (hiking, kayaking, rafting, ziplining, and YOU PITCH ME compelling angle I can pitch to editors. TRACKING the like), authentic cultural experiences, Something that fits into a travel trend, a history and heritage, wildlife and colorful local personality, an upcoming habitat conservation, ecotourism, anniversary of some sort, a reason your off-the-beaten-path travel, expedition/ destination is particularly interesting small-ship cruising, general adventure right now, etc. travel and sustainable travel trends. DON’T DO WHEN Don’t come to me with a general “we’re CONCEPT #1 Ecotourism and wildlife conservation YOU PITCH ME great, and here’s everything we offer” travel trends & destination stories pitch. A general overview of your company is not very useful. I need an CONCEPT #2 Emerging destinations and experiences actual story. Find yours and make me in Latin America (Colombia, etc.) want to tell it.
2014ATWS MEDIACONNECT 28 Eric Hiss wandermelon media LLC [email protected]
Regularly navigating the world in search of off-the-beaten path and enlightening stories, award-winning travel writer and photographer Eric Hiss has contributed to dozens of publications and blogs including Conde Nast Traveler, Delta Sky, Outside Magazine, TravelAge West and the Los Angeles Times. Even after logging hundreds of articles and passport stamps, travel remains his ultimate rush.
DESTINATION Namibia, Colombia, Ecuador, Chile, TRENDS I’M Ireland, Spain, California, Hawaii, Tahiti TRACKING
ACTIVITY SUP, Trekking, Sailing, Kayaking/ TRENDS I’M Outrigger, Backpacking TRACKING
CONCEPT #1 Off-the-beaten-path treks
CONCEPT #2 SUP and paddlesports Adventures
CONCEPT #3 Adventure DayTrips
LANGUAGE English
WHERE I Outside.com, New York Times Travel, PUBLISH Conde Nast Traveler, Delta Sky
DESTINATIONS Colombia (especially Pacific coast), OF INTEREST Ecuador beyond Galapagos, Irish Celtic sites, Spain’s Costa Brava, Hawaii/ Tahiti culture and paddlesports, British Columbia/Vancouver Island
WHEN I’M open most of 2015 AVAILABLE
TO DO WHEN Specifics on tour operators, best YOU PITCH ME lodges, new/different aspects that make for strong “why now” story elements
DON’T DO WHEN Make it all about your lodge, tour etc. YOU PITCH ME Works much better when there is a more complete story about destination, region etc. Even mentioning competitors which makes it not just a one-off, but a bonafide trend
2014ATWS MEDIACONNECT 29 Lyn Hughes Wanderlust Travel Media
Lyn Hughes is founder and editor-in-chief of Wanderlust magazine, wanderlust.co.uk, Unique Honeymoon Ideas, and sister travel titles.
DESTINATION The ‘Stans’, Burma, Nepal, Indonesia, TRENDS I’M Costa Rica, Iran TRACKING
ACTIVITY Winter (not skiing), walking and TRENDS I’M trekking, soft cycling/e-biking TRACKING
LANGUAGE English
WHERE I Wanderlust magazine, wanderlust.co.uk PUBLISH
TO DO WHEN Understand who our audience is (and YOU PITCH ME therefore understand WHY the product may be of interest). I also like to know whether any British tour operators are offering the product (or about to). I like to see a map.
DON’T DO WHEN Don’t waffle on with generic messages. YOU PITCH ME I want to quickly and easily understand what the product is and why my audience would be interested in it.
2014ATWS MEDIACONNECT 30 Justin Jamieson get lost Magazine [email protected]
Justin Jamieson is the founder, publisher and managing editor of the award winning get lost Magazine, a 120+ page internationally distributed glossy travel magazine focusing on unique, boutique experiential travel.
DESTINATION All TRENDS I’M TRACKING
ACTIVITY Kayaking, Hiking, coasteering, Biking, TRENDS I’M Paraglinding TRACKING
CONCEPT #1 Trekking through Ambrym Island to the rim of a live volcano
CONCEPT #2 Heli-Kayaking in the Australian NT
CONCEPT #3 Turtle sanctuary in the outer islands of the Solomons Western Provinces
LANGUAGE English
WHERE I get lost Magazine PUBLISH www.getlostmagazine.com
DESTINATIONS Anywhere in S. America, Mexico, USA, OF INTEREST Eastern Europe
WHEN I’M Any time AVAILABLE
TO DO WHEN Unique experiences including urban. YOU PITCH ME Flashpackers are our readers.
DON’T DO WHEN We are not a backpacker magazine! YOU PITCH ME
EMAIL ADDRESS [email protected]
2014ATWS MEDIACONNECT 31 Juno Kim RunawayJuno.com
DESTINATION Alaska (USA), Borneo (Malaysia), Korea, TRENDS I’M Mexico, Australia, Ireland, Scotland, TRACKING USA, Iceland, Norway, Greenland, Finland
ACTIVITY Hiking, scuba diving, kayaking, TO DO WHEN Open to discussion and collaboration: TRENDS I’M canoeing, trekking, camping, YOU PITCH ME when pitching, please keep in mind the TRACKING detail of the itinerary can be changed. Do follow up. Give room to develop CONCEPT #1 Ireland’s landscape and its culture - more stories: again, open minded to rugged and green landscape Ireland discuss itineraries, activities, and story always attracts me. Cultural report. angles.
CONCEPT #2 Storytelling in Ireland - Irish is known DON’T DO WHEN Sending out mass emails without for their storytelling abilities. Want to YOU PITCH ME addressing names. Packing too much know more and learn a story or two. into one itinerary. Short notice.
CONCEPT #3 Behind the Scene Ireland - photo essays from different themes that show beauty of Ireland’s landscape, culture, and people
LANGUAGE English/ Korean
WHERE I Runaway Juno Media (RunawayJuno. PUBLISH com), Gogobot (gogobot.com), Trivago blog, Venture Magazine, Morning Calm, Dreamcatcher Magazine, GoMad Nomad Travel Mag, Breeze Magazine, part of upcoming photography exhibition collection
DEPARTMENT Culture, Destination, Feature, Image
DESTINATIONS Alaska; Arctic Countries: Iceland, OF INTEREST Norway, Finland, Denmark, Canada; Australia especially Outback or mountains; New Zealand; USA - adventure/ culture; Chile; African Continent; Ireland - Wild Atlantic Way, long distance walk Scotland - West Highlands Way, long distance walk, highlands; Antarctica
WHEN I’M December 2014 onward AVAILABLE
2014ATWS MEDIACONNECT 32 Alex Krapp outdoor-Magazin
Alex Krapp is Managing Editor at outdoor-Magazin (Germany). If he is not busy with administration issues, his focus is on trekking, hiking, canoeing and wilderness topics in regions like Ireland, the Alps, Germany, Scandinavia, Canada and New Zealand.
2014ATWS MEDIACONNECT 33 Steph Lee Host Agency Reviews
Steph works in the B2B side of the travel industry, connecting travel agents with host agencies and other industry vendors through her site, Host Agency Reviews. She’s received ASTA’s Young Professional of the Year award as well as being named one of Travel Agent Magazine’s “30 Under 30.” (Other notable life awards include her dog Rigel’s 1st place finish in the neighborhood Halloween dog costume contest.)
2014ATWS MEDIACONNECT 34 Karen Loftus Freelance
Karen Loftus is a Travel, Luxury Lifestyle & Adventure Writer. She’s traveled on assignment to all seven continents and to 70+ countries. Her work has appeared in over 90 regional, national and international media outlets: Travel Weekly, The Globe & Mail, South China Morning Post, Men’s Fitness, Men’s Journal, Sherman’s Travel, About.com, Conde Nast’s HotelChatter, CNBC, Reuters, Yahoo and others. She’s launching a women’s- centric travel site this year. Follow her global adventures @LAKarenLoftus
2014ATWS MEDIACONNECT 35 Susi Maier Black Dots White Spots
Travel blogger/editor at www.blackdotswhitespots.com, an award-winning German travel blog about extraordinary travel experiences, travel adventures and flashpacking, from the great outdoors to bustling cities worldwide.
DESTINATION Canada, USA incl. Alaska, Scandinavia, TRENDS I’M Ireland, Iceland, Scotland, South TRACKING America, but also open & looking TO DO WHEN Think in terms of stories (I focus on for inspiration concerning other YOU PITCH ME storytelling and travel inspiration) destinations (worldwide)! and social media (e.g. joint campaign, storytelling on different platforms, live ACTIVITY adventure + culture, activities postings during trips, but also long- TRENDS I’M for flashpackers (extraordinary term cooperations, additional services TRACKING experiences and stories, but not provided by bloggers, e.g. content that extreme), skiing, sea kayaking, creation, consulting). trekking, roadtrips, glamping, sustainable adventure travel, wildlife & DON’T DO WHEN If you have any questions about travel environment conservation travel, travel YOU PITCH ME blogging, working with bloggers or lifestyle, microadventures social media - be open and do not hesitate to ask! CONCEPT #1 Skiing in Canada and the US (as compared to the Alps)
CONCEPT #2 Glamping and other accomodation trends for flashpackers, e.g. sustainable accomodation projects
CONCEPT #3 Activity-based stories on (sea) kayaking, trekking etc., and concepts such as conservation travel
LANGUAGE German
WHERE I My own travel blog Black Dots White PUBLISH Spots and other German travel websites/blogs
DEPARTMENT
DESTINATIONS Canada (BC/Alberta) and the US (esp. OF INTEREST skiing), Ireland (Wild Atlantic Way Roadtrip, exploring Northern Ireland), Britain (glamping, outdoor activities + culture), Chile, Bolivia, Peru, Greenland, Iceland, Norway, India...
WHEN I’M 2015 AVAILABLE
2014ATWS MEDIACONNECT 36 Don Mankin Adventure Transformations [email protected]
Don Mankin writes about adventure travel for 50 + travelers for the Huffington Post, Active Over 50, a magazine and website in the Silicon Valley, and on his blog, The Adventure Geezer. He has won first place three years running in the 50+ Travel category in the annual competition sponsored by the North American Travel Journalists Association. He is the co-author, with Shannon Stowell, of “Riding the Hulahula to the Arctic Ocean: Fifty Extraordinary Adventures for the Seasoned Traveler.”
DESTINATION I don’t track trends per se. I try to TRENDS I’M identify destinations that I think my TRACKING readers might be interested in and look for stories there. I hope to find compelling stories/destinations that are not yet on travelers’ radar screens.
ACTIVITY see above TRENDS I’M TRACKING
CONCEPT #1 transformative travel
CONCEPT #2 adventure travel for the boomer/ geezer/50+ audience
LANGUAGE English
WHERE I Huffington Post, Active Over 50, plus a PUBLISH big city newspaper that I prefer not to name until I have something specific and concrete to report.
DESTINATIONS Arctic region, Iceland, Greenland, New OF INTEREST Zealand, Nepal/Bhutan/Tibet, Myanmar, Zambia/Botswana/Southern Africa
WHEN I’M depends.... AVAILABLE
TO DO WHEN What’s the angle? Why is this trip/ YOU PITCH ME destination interesting and unique, especially to 50+ travelers
DON’T DO WHEN don’t pitch golf, big ship cruises and YOU PITCH ME luxury resorts (unless they are eco resorts). Not that I would expect anybody to pitch anything like that at an adventure travel summit....
2014ATWS MEDIACONNECT 37 Du Mingrui ZX-TOUR
Du Mingrui is an outdoor freelancer for more than 10 important Chinese media outlets and an independent consultant for the outdoor and adventure travel industry.
2014ATWS MEDIACONNECT 38 Jennifer Murphy AFAR Media [email protected]
Jen Murphy is the deputy editor of Afar magazine. As deputy editor, Jen assigns and edits feature stories, front of book columns, and also produces special packages. She spent eights years at Food & Wine magazine, the last DON’T DO WHEN Don’t say you want to go to Tahiti and three as travel editor. Jen has written a bi-weekly column YOU PITCH ME have no follow-through idea. We don’t called “What’s Your Workout?” for the Wall Street Journal send people on vacations. We are since 2004. storytellers and need a unique idea that will convince us to invest in the DESTINATION Africa beyond safari, Iceland, U.S. story you want to share. TRENDS I’M national parks, Eastern Europe summer TRACKING trips (Julian Alps, Slovenia; north coast of Croatia/Balkans, Albania), Portugal for surfing, Ecuador as a destination not just a jumping off point for the Galapagos, China, Oman, Sri Lanka
ACTIVITY SUP paddleboarding on rivers and in TRENDS I’M the ocean, multi-generational travel, TRACKING yoga retreats that combine sports such as SUP or x-c skiing, playing up local food and wine on adventure trips, detox-retox, DIY cycling trips, hut-to-hut ski and x-c ski trips
CONCEPT #1 Africa beyond the classic safari trip for our Stay column.
CONCEPT #2 Life stages of a traveler: how we travel through our decades/different life phases and trips and tips for each phase.
CONCEPT #3 Fly fishing feature in Patagonia.
LANGUAGE English/English
WHERE I AFAR Magazine and afar.com. PUBLISH
DEPARTMENT Features, special sections, Stay column.
TO DO WHEN Pitch to a specific section of the YOU PITCH ME magazine or a specific column and be familiar with what stories we have recently run. For features, put a personal spin on your idea.
2014ATWS MEDIACONNECT 39 Tim Neville Freelancer [email protected]
Tim Neville is a correspondent for Outside magazine, frequent contributor to the New York Times and a freelancer for numerous large media outlets like the Financial Times and Via. He focuses on adventure travel and has hiked, scuba dived, bicycled and climbed his way through assignments in more than 50 countries. Tim lives in Oregon. TO DO WHEN Keep in mind active angle and why a DESTINATION Interested in up-and-coming places YOU PITCH ME place is raw, surprising and beautiful. TRENDS I’M like Albania (which I’ve covered Think along the lines of Albania instead TRACKING extensively). The Balkans are big of Florida. for me. Central Asia could be next. Colombia. Greenland. Etc. DON’T DO WHEN I can’t do much with pitches on YOU PITCH ME subjects that get a lot of coverage ACTIVITY I’m a fan of electric bikes, pack rafting, already. “We were written up in TRENDS I’M sustainable local tourism (such as Outside” means I can’t pitch it to TRACKING farmers in Bosnia creating a hut-to-hut Outside (or many other places) again. farm stay hiking trail) with an active angle. Walking tours.
CONCEPT #1 Uzbekistan and Turkmenistan hiking and cultural tours.
CONCEPT #2 On the fondue trail in Switzerland and France--teasing out the character of a place through a classic dish.
CONCEPT #3 “Best trips” for Outside’s annual package. Looking to highlight new active adventure travel options; mix of do it yourself and outfitted trips.
LANGUAGE English
WHERE I Outside magazine, NYT, Afar, Men’s PUBLISH Journal, Financial Times, Ski, Skiing, etc.
DESTINATIONS Always interested in new angles, OF INTEREST emerging destinations and stories with a clear narrative. FAM trips can be tricky for me given certain restrictions but I’m usually able to find ways to cobble together assignments to make it work.
WHEN I’M Year round. AVAILABLE
2014ATWS MEDIACONNECT 40 David Noyes Noyes Travels [email protected]
As a freelance travel writer and photographer, David Noyes has visited some of the world’s most remote and exotic places. David’s work has received numerous awards including the NATJA Travel Photographer of the Year for three consecutive years (2012, 2011, 2010) and two prestigious Lowell Thomas Awards for excellence in travel journalism. His most recent article published in TRVL won a 2013 Silver Award in the Adventure Travel TO DO WHEN Tell me a story about how your category. YOU PITCH ME company and/or your tours benefit a local community and/or educate DESTINATION Bucket list trekking destinations – travelers about the challenges, TRENDS I’M Kilimanjaro, Everest base camp, Machu hopes, and dreams of an indigenous TRACKING Picchu; Safari and photography tour community. destinations - Southern and East Africa, India DON’T DO WHEN Anything goes... YOU PITCH ME ACTIVITY Indigenous and cultural travel, Cultural TRENDS I’M photography workshops, Impact travel, TRACKING Charity trekking, High-altitude trekking tours, Volunteer tourism, awakening adventures
CONCEPT #1 The myth of an authentic cultural experience
CONCEPT #2 Making a difference through travel and adventure
CONCEPT #3 Opening eyes: an awakening photography tour
LANGUAGE English
WHERE I TRVL, Smithsonian, Geographical, PUBLISH TravelWorld, Positive Impact, Travel + Leisure, Town & Country, Thailand, Maptia.com, Travel Culture Magazine
DESTINATIONS I am interested in working with OF INTEREST tour operators and DMO’s in the developing world who have partnered with a indigenous community, who have a program to empower a local community, and/or who educate the children of an underserved community.
2014ATWS MEDIACONNECT 41 Jonah Ogles Outside Magazine
Associate editor at Outside Magazine, overseeing the travel section and other travel coverage.
DESTINATION Customized tours. The ‘Stans and rest TRENDS I’M of Asia. TRACKING
ACTIVITY Biking tours TRENDS I’M TRACKING
CONCEPT #1 Base Camp stories (about new lodges with great adventure access).
CONCEPT #2 Go List items (short articles about tech, business, and other non-destination, non-activity ideas).
CONCEPT #3 Travel trend stories and travel news analysis. Always tough for us to find these.
LANGUAGE English
WHERE I Outside and Outside Online PUBLISH
DEPARTMENT Destinations
TO DO WHEN Pitch a specific month, a specific rubric, YOU PITCH ME and have a time hook.
DON’T DO WHEN Don’t pitch personal essays or YOU PITCH ME narratives.
2014ATWS MEDIACONNECT 42 Sherry Ott Ottsworld [email protected]
Sherry Ott is a long term traveler, freelance writer, and photographer with one goal in mind -- to make you wish you were somewhere else. She seeks out unique travel experiences and writes about her around the world adventures on Ottsworld.com, Huffington Post, AFAR. com, Viator.com, Glamping.com SavvyAuntie.com, and various other outlets. She’s also a founder of Meet, Plan, Go!, a website and travel event teaching you how you can WHERE I I self publish on Ottsworld.com (unique take your very own traveling career break or sabbatical. PUBLISH adventure travel for women) and MeetPlanGo.com (long term travel/ DESTINATION For 2015 I’m looking at Africa Migration career break and infusing purposeful/ TRENDS I’M (Namibia, Botswana, Uganda), Middle adventurous travel into your long term TRACKING East, Arctic (Iceland, Greenland, itinerary), Adventure.com, Huffington Canada, Alaska), Scandinavia (Finland, Post Norway). I tend to cover areas that are more hardcore and their off seasons. DESTINATIONS Japan Spring 2015, Africa for i.e. Scandinavia in the winter OF INTEREST photography of the migrations, Arctic (Alaska, Canada, Greenland, Iceland) ACTIVITY Long distance hiking/walks/circuits during summer 2015, Scandinavia TRENDS I’M that are alternatives to the Camino de winter 2015 TRACKING Santiago. Active adventure glamping around the world Unplugging for WHEN I’M Any time currently adventure - remote active retreats AVAILABLE Adventure travel photography - hiking and kayaking to get to the ultimate TO DO WHEN Think beyond just the article and photo destinations, transportation YOU PITCH ME think more about full social marketing races campaign and engagement. This is what I do best - cover a destination/ CONCEPT #1 Long distance walking/hiking routes as activity via social media interaction alternatives to the Camino de Santiago. AND articles. How can I help achieve After the Camino - what can you do your social media goals? next? DON’T DO WHEN Don’t pitch anything generic. I’ve CONCEPT #2 Unplugging for Adventure. More and YOU PITCH ME been traveling nomadically around the more people are looking to take a world for 8 years now and I’m looking break, and in order to really reap the for unique stories and destinations/ benefits of a break, you need to get off activities. The intense and crazier the the grid. better.
CONCEPT #3 Adventure travel photography. Specifically going on adventures in order to get more unique photography opportunities. Active photo tours to be adventurous and explore, but also with the goal of improving your photography skills.
LANGUAGE English
2014ATWS MEDIACONNECT 43 Stephanie Pearson Outside magazine [email protected]
Stephanie Pearson is a contributing editor to Outside magazine. Her stories have also appeared in National Geographic Traveler, O, The Oprah Magazine, Wired, Men’s Journal, Popular Photography, Lonely Planet’s WHERE I In the past I’ve worked with Outside, Great Escapes book series, CNN.com, Discovery.com, and PUBLISH Wired, National Geographic Traveler, Foreignpolicy.com. She lives, on occasion, in Santa Fe, O, The Oprah Magazine, Men’s Journal, New Mexico. Sunset, and others. I’m also always developing new outlets. DESTINATION I’m always trying to stay abreast of the TRENDS I’M news--exciting new hotels, destinations, DESTINATIONS I’m interested in storytelling TRACKING sports, restaurants etc—and ways OF INTEREST assignments on a case-by-case basis adventure travel destinations are trying and would prefer touching base with to remain authentic and instill their individual operators to form an itinerary unique sense of place while addressing and figure out the best time to go. environmental concerns and safety issues. WHEN I’M TBD AVAILABLE ACTIVITY I’m interested in all new trends as long TRENDS I’M as they are sustainable, good for the TO DO WHEN Do your research. Be sure you know TRACKING region, and are in the wheelhouse of YOU PITCH ME the publication and/or freelance writing what I write about. I’m also interested in you are pitching before you approach the people who are creating the trends. them with an idea. Also, tell me why your particular company or destination CONCEPT #1 The Outside Travel Awards: Outside’s needs to be featured in a magazine annual compendium of the year’s most right now. exciting adventure travel destinations, news, etc. DON’T DO WHEN Don’t pitch me the same story you’ve YOU PITCH ME pitched to many other freelancers who CONCEPT #2 Country Profiles: I tend to profile work for the same publications. emerging destinations, so I’m interested in learning more about countries and/or regions where adventure tourism is still in the nascent stages or hasn’t yet reached its full potential.
CONCEPT #3 People: I’m always interested in profiling people who are behind adventure tourism trends.
LANGUAGE English
2014ATWS MEDIACONNECT 44 Jo Piazza Yahoo Travel
Jo Piazza is the Managing Editor of Yahoo Travel. An award-winning journalist and author, Piazza has traveled to more than 30 countries on six continents. Piazza began her career as staff writer at the New York Daily News after receiving a degree in economics from the University of Pennsylvania and a master’s degree in journalism from Columbia University. Her work has appeared in the New York Times, the Wall Street Journal, the Daily Beast, and Slate.
2014ATWS MEDIACONNECT 45 Everett Potter USA Today & Everett Potter’s Travel Report [email protected]
Everett Potter is the editor and publisher of Everett Potter’s Travel Report. He is a frequent contributor to Travel + Leisure, National Geographic Traveler, ForbesLife and Four Seasons Magazine.
DESTINATION South America, East Africa, Hawaii, TRENDS I’M North America TRACKING
ACTIVITY soft adventure, trekking, kayaking, ski TRENDS I’M touring TRACKING
CONCEPT #1 Backcountry ski touring
CONCEPT #2 active safaris
CONCEPT #3 remote treks, Australia
LANGUAGE English
WHERE I ForbesLife, Travel + Leisure, USA Today PUBLISH
TO DO WHEN Relax, tell your story and ask questions YOU PITCH ME
DON’T DO WHEN Don’t hand me printed materials :) YOU PITCH ME
2014ATWS MEDIACONNECT 46 Norie Quintos National Geographic Traveler
Norie Quintos is the executive editor at the award-winning National Geographic Traveler. She manages the day-to- day operations of the magazine and tablet editions and shepherds features and departments for the magazine, including such franchises as “Tours of a Lifetime,” now in its tenth year, “Travelers of the Year,” “Traveler 50,” and “Best of the World.”
DESTINATION We’re always interested to know what TRENDS I’M is new and on the horizon, and why. TRACKING Our best stories come from you, as you are the ones on the ground.
ACTIVITY We’re always interested to know what TRENDS I’M is new and on the horizon, and why. TRACKING Our best stories come from you, as you are the ones on the ground.
LANGUAGE English
WHERE I National Geographic Traveler is more PUBLISH than just a magazine. We have one of the strongest digital presences in the world. We also have 17 local partners, from Italy to Indonesia.
DESTINATIONS Open to interesting story lines. OF INTEREST
TO DO WHEN Know your story angles and know how YOU PITCH ME they might intersect with the type of coverage we do.
DON’T DO WHEN Don’t be too general and unfocused. YOU PITCH ME
2014ATWS MEDIACONNECT 47 Gigi Ragland Freelance Travel & Food Writer [email protected]
Gigi Ragland specializes in active travel, sustainable issues as well as food journalism. She has reported on a variety of topics from cycling the Camino, Cajun cuisine to conservation voluntourism. Her work has appeared in Away.com, Denver Life, National Geographic Traveler, Outdoor Elevation, and Women’s Adventure where she served as the magazine’s first travel editor. She is the Denver Sustainable Travel Expert for Examiner.com and DESTINATIONS BC Gulf Islands; South America: author of Best Easy Day Hikes Oklahoma City, A Falcon OF INTEREST Ecuador, Peru, Argentina; Europe: Guide. France, Italy, Norway, Sweden, Spain, Morocco, Turkey; Asia: Bhutan, DESTINATION Sustainable food, adventures with Nepal; Mexico: Oaxaca;Nova Scotia; TRENDS I’M emphasis on cultural exchanges, USA National Parks; Guest Ranches; TRACKING conservation wildlife travel adventures Adventure and Eco hotels and resorts; enhancing local communities, eco- Expedition small ships to conservation adventure hotel resorts and smaller areas specialty lodging located in exotic destinations. WHEN I’M 2015 check with me. AVAILABLE ACTIVITY Educational, cultural, food, tours TRENDS I’M designed for women, adventure hotels. TO DO WHEN Filter your content/or talk to a few TRACKING YOU PITCH ME areas of the most unique offerings and new activities, give me your business CONCEPT #1 Local food stories combined with active card and follow up with me in a few adventure tours. weeks.
CONCEPT #2 More indepth local historical heritage DON’T DO WHEN Don’t give me a pile of brochures, I or conservation stories from active YOU PITCH ME would prefer CDs or flash drives with point of view (Ex: expedition small ship info. cruise into remote area to see ancient ruins or conservation of wildlife).
CONCEPT #3 Adventure resort hotels/boutique hotels/lodges and inns that emphasize eco-sustainable theme throughout property including access to unique adventures with cultural and active educational emphasis. How does a property exist in a fragile environment?
LANGUAGE English
WHERE I American Cowboy, Food and Wine PUBLISH magazine, National Geographic Traveler magazine, BonAppetit.com, Sierra, Outside, Backpacker, LuxeBeat magazine, Robb Report, TravelAge West, Adventure Cycling, BBC Travel, Denver Life, AAA EnCompass and more.
2014ATWS MEDIACONNECT 48 Florian Sanktjohanser dpa-Themendienst [email protected]
Florian used to work as travel editor for the German news agency dpa. Since the beginning of 2012, he has worked as a freelancer for several German media outlets like Sueddeutsche Zeitung, dpa and several travel and diving magazines. His focus is on remote, less-known countries, nature and outdoor travelling.
DESTINATION Mountain destinations like Nepal, TRENDS I’M Switzerland etc., kayaking destinations DON’T DO WHEN Trying to resell old stories and TRACKING like New Zealand, diving destinations YOU PITCH ME destinations about which journalists like Indonesia, French Polynesia etc. have written hundreds of times. Presenting new packages and hotels. ACTIVITY Mountaineering, hiking, rock climbing, TRENDS I’M cycling, kayaking, diving, surfing TRACKING
CONCEPT #1 Mountaineering in the Himalaya: New routes and long distance hikes
CONCEPT #2 Hiking in Albania, Montenegro and other countries of the Balkans
CONCEPT #3 New water sports like seatrekking, stand-up paddling
LANGUAGE German
WHERE I Süddeutsche Zeitung, Geo Special, PUBLISH dpa-Themendienst, tauchen, active
DEPARTMENT The travel pages
DESTINATIONS Patagonia; New Zealand; Albania and OF INTEREST other Balkans countries; Dominica; Nepal, Tibet and other Himalayan destinations; All kinds of relatively unknown destinations.
TO DO WHEN Offering really new and surprising YOU PITCH ME stories, destinations and activities. Important are interesting protagonists like developers of a new activity, experienced guides etc.
2014ATWS MEDIACONNECT 49 Daniel Scott [email protected]
DESTINATION Namibia, Nepal, the Peruvian Amazon, TRENDS I’M the Gallapagos, Ireland, Australia TRACKING
ACTIVITY Adventures with wildlife, particularly TRENDS I’M endangered animals, jungle and TRACKING Amazon river basin exploration, searching for anacondas, desert adventure in Namibia, tour cycling across the world, off-track trekking in remote, unexplored areas, for wheel drive road trips
CONCEPT #1 A father and daughter visit to the Galapagos,
CONCEPT #2 In search of anacondas in South America.
CONCEPT #3 Snowmobiling and other winter activities in Iceland.
LANGUAGE English
WHERE I Wall Street Journal, Traveller in The PUBLISH Sydney Morning Herald and Melbourne Age, The Guardian, The Daily Telegraph, Escape section of News Ltd papers in Australia, NZ Herald
DESTINATIONS Galapagos, April 2015; Amazon river OF INTEREST basin, May 2015; Namibia June 2015, Iceland December 2015
WHEN I’M Throughout 2015 AVAILABLE
TO DO WHEN Check out my passions and pitch YOU PITCH ME appropriately
DON’T DO WHEN Promise the impossible or oversell your YOU PITCH ME product
2014ATWS MEDIACONNECT 50 Mark Sissons Freelance travel journalist [email protected]
Canadian freelance travel journalist Mark Sissons has written about dozens of countries on several continents. He specializes in outdoor adventure and wildlife conservation travel stories, many set in Southern and East Africa. Home base is Vancouver, British Columbia.
DESTINATION Iceland is of particular interest, as TRENDS I’M are Europe’s nordic countries and TO DO WHEN Present me with a clear and precise TRACKING Antarctica, which I am planning to visit YOU PITCH ME destination / experience unique selling in December. I’m also interested in sub- proposition that I can use to pitch Saharan African destinations. publications. Why should someone choose that destination / experience ACTIVITY I’m especially interested in the growing and why should I be passionate about TRENDS I’M popularity of winter wilderness describing it. TRACKING adventure sports - backcountry and heli-skiing, hut to hut, snowshoeing, DON’T DO WHEN Simply list destinations without clear etc. I plan to focus a lot of my attention YOU PITCH ME story angles. on such stories in the coming months.
CONCEPT #1 Italy from the seaside out: Kayaking off the coast of Cinque Terra offers unique perspective
CONCEPT #2 To the End of the World and Back in Seven Days: Sail in, fly out Antarctic cruise perfect for time challenged travellers
CONCEPT #3 Conservation efforts by luxury lodges in East Africa that allow guests to participate, such as rhino tracking
LANGUAGE English
WHERE I Men’s Journal, Outside, National PUBLISH Geographic Traveler, AFAR, USA Today, SF Chronicle and various inflight magazines.
DESTINATIONS Iceland, East and Southern Africa, OF INTEREST Norway, Sweden, Arctic, Antarctic
WHEN I’M Nov, 2014 and 2015 AVAILABLE
2014ATWS MEDIACONNECT 51 Theresa Storm Travel journalist & photographer (freelance) [email protected]
Award-winning travel writer and photographer Theresa Storm is passionate about adventure and ecotourism. TO DO WHEN Tell me what is unique, new or unusual Media outlets include: up! (WestJet’s inflight), AAA YOU PITCH ME about your idea, tour or destination or Traveler, itravel2000.com, TravelAge West, Postmedia how it meshes with a current hot travel Network newspapers & Canada.com (largest Canadian trend as I have to pitch and sell it to an news chain), WestJet Vacations, TravelWeek, WildHope. editor. Also suggest photography ideas.
DESTINATION Eastern Europe, Iceland, expedition/ DON’T DO WHEN Being general about your product or TRENDS I’M adventure cruising, South and Central YOU PITCH ME destination (see above) TRACKING America, Mexico including Baja California
ACTIVITY Paddling, especially kayaking; SUP; TRENDS I’M expedition/adventure cruising; wellness TRACKING (i.e. yoga)
CONCEPT #1 Iceland - RVing for first-timers, adventure activities off the beaten path, finding family roots/genealogy
CONCEPT #2 Mexico - Riviera Nayarit - exploration and adventures beyond the tourist area of Nuevo Nayarit, including eco-tourism activities
LANGUAGE English
WHERE I AAA Traveler, WestJet’s up! PUBLISH (inflight magazine), TravelWeek (major Canadian trade), PostMedia newspapers across Canada, various other magazines and papers
DESTINATIONS South America, Central America, OF INTEREST Mexico, Caribbean, Eastern Europe, islands, adventure/ecotourism cruises, Canada
WHEN I’M 2015 after February AVAILABLE
2014ATWS MEDIACONNECT 52 Claire Vassel Randozone
DESTINATION Norway, Sweden, Finland, Iles Feroe, TRENDS I’M Ile Lofoten, Australia, New Zealand, TRACKING Mongolia, Canada, Argentina, Patagonia, USA, Peru, Chile, Iceland, Swiss, Austria, Italy, Spain,Croatia
ACTIVITY trekking, hikking, VTT, paragliding, TRENDS I’M canyoning, via ferrata TRACKING
LANGUAGE French
DESTINATIONS USA and Worldwide National Parks OF INTEREST
TO DO WHEN Speak in a natural way, in a YOU PITCH ME spontaneous way; illustrate with examples of places to be seen and of things to do, with images, videos...
DON’T DO WHEN Speaking too quietly; speaking in YOU PITCH ME monotone.
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