Win The Booking.
May 02 - 04, 2016 • Green Valley Ranch • Las Vegas, Nevada
Your Conference Destination: The Event For eCommerce, Social And Digital Leaders In The Travel Industry
Sponsors:
Deliver your big ideas May 02 - 04, 2016 Green Valley Ranch Las Vegas, Nevada
Contents Click On Links Below To Get You There Faster!
Digital Travel Summit Speakers ...... 6 About The Sponsors ...... 28
Venue Information ...... 8 About The Media Partners ...... 29
Conference Agenda ...... 10 Conference Pricing ...... 30
About The Solutions Zone ...... 27
Lead Sponsors: Deliver your big ideas Page 2 We’re Taking You On A Journey…
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Call us, email us! Phone: 888-482-6012 or 646-200-7530 • Email: [email protected] • Website: www.digitaltravelsummit.com Page 3 :K\(YHU\RQHȇV([FLWHG$ERXW Digital Travel Summit Digital Travel Summit is the one-stop shop for eCommerce and digital marketing H[HFXWLYHV DQHYHQWZKHUHWUDYHOEUDQGVJHWLQVSLUHGDQGWHVWWUDQVIRUPDWLYHWHFKQRORJ\ to take their omni-experiences to the next level.
• 5 Star Content: With a mixture of high impact SURJUDPFRQWHQWGHOLYHUHGIURPWUDYHOEUDQG presentations and engagement-driven H[HFXWLYHV\RXȇUHJXDUDQWHHGWROHDYHZLWK LQWHUDFWLYHSDQHOVDQGURXQGWDEOHVZHSULGH more action items than ever. RXUVHOYHVRQWKHTXDOLW\RIDFWLRQDEOHFRQWHQW • Disruption & Cutting Edge Focus::HZDQW\RX ZHSURYLGH\RX2XUVSHDNHUVIRFXVRQZKDW to leave inspired. You’ll see an agenda packed WKH\GLGKRZWKH\H[HFXWHGDQGGHWDLOHG ZLWKLQQRYDWRUVDQGWHFKQRORJLHVWKDWDUH UHVXOWV Have Fun… :KLOH*HWWLQJ%XVLQHVV'RQH 'LJLWDO7UDYHO6XPPLWLVKHOGDWWKHEHDXWLIXO)RXU'LDPRQG$ZDUGHG*UHHQ9DOOH\ 5DQFKΖQWKHHDUO\PRUQLQJMRLQWKH)XQ5XQDQGHQMR\WKHIUHVKGHVHUWDLU$WEUHDNV VLSRQPLPRVDVDQGEORRG\PDU\VΖQWKHHYHQLQJLWȇV9HJDVVRVKDNHLWXSRQWKH 6WULSRUKDQJEDFNDWWKHVSDΖWJRHVZLWKRXWVD\LQJZHWUHDW\RXDVD9Ζ3HYHU\ minute. We make sure you are educated and pampered at our events; this year, look IRUJROIJDPHVDQGD%%4SRROVLGHOXQFKWRKHOS\RXUHOD[ZKLOH\RXJHWZRUNGRQH Page 4 $GYLVRU\%RDUG 7KDQN Kris Potter Jim Abramson Devin Sung Eoin Furlong Edward Perry Vice President, Marketing & 9LFH3UHVLGHQW0RELOH'LJLWDO Vice President, Digital Senior Director, Revenue Senior Director, Performance (&RPPHUFH Technology 3HUVRQDOL]DWLRQ Management, Analysis & DQG5HYHQXH2SWLPL]DWLRQ Apple Vacations Marriott International Marriott International Support World Hotels Hilton Worldwide Michael Weiss Steven Quach -H8OULFK -XOLH+RPDQQ 'LUHFWRU2QOLQH5HWDLO*OREDO Director, Online Marketing Senior Manager, eCommerce ([HFXWLYH'LUHFWRU'LJLWDODQG Operations Hotels.com 'LJLWDOΖQQRYDWLRQ &RQVXPHU([SHULHQFH Marriott International United Airlines MGM Resorts International Speaking Formats At A Glance: Keynote / Panel The Big Debate: Think Tank Meet-Ups!: Networking Success Story: Discussion: 3DQHODURXQG\HVQRTXHVWLRQ Lunch: Time for travel executives Break: ZKHUHWKHSDUWLFLSDQWVKDYHYHU\ WRWDNHDEUHDNLIQHHGHG Short, sharp 20-min 30-min conversation A private lunch around a 0HHWDQGJUHHW\RXUIHOORZ FOHDUGLHUHQWVWDQFHV(DFK DQGVZDSEXVLQHVVFDUGV SUHVHQWDWLRQRHULQJNH\ EHWZHHQH[SHUWV deep discussion on one H[HFXWLYHV\RXQHYHUNQRZ VSHDNHUJRHVIRUPLQXWHV WDNHDZD\V onstage particular issue ZKRZLOOKDYHWKHQH[W and then the moderator ask ELJLGHDWRFKDQJH\RXU questions EXVLQHVV Call us, email us! Phone: 888-482-6012 or 646-200-7530 • Email: [email protected] • Website: www.digitaltravelsummit.com Page 5 6SHDNHUV3UHVHQWLQJ$FWLRQDEOH7DNHDZD\V Gary Morrison Eoin Furlong Amy Labroo SVP and Head of Retail Senior Director, Revenue Management, Director of Digital Marketing Expedia Worldwide NEW Analysis & Support Virgin America Hilton Worldwide -XOLH+RPDQQ Steven Quach (''LJLWDODQG&RQVXPHU([SHULHQFH Stuart Weiss Director, Online Marketing MGM Resorts International 6HQLRU0DQDJHU(&RPPHUFH6WUDWHJ\ Hotels.com Virgin Vacations NEW Karen Tepper Ches Eaton 930RELOH Michael Weiss Manager, Americas Digital Priceline.com NEW 'LUHFWRU2QOLQH5HWDLO*OREDO InterContinental Hotels Group NEW Operations Mark Molinari Marriott International Kyle Murdoch Corporate VP of Revenue Management Senior Director, Digital DQG'LVWULEXWLRQ -H8OULFK The Ritz-Carlton Hotel Company Las Vegas Sands Corporation Senior Manager, eCommerce Digital NEW ΖQQRYDWLRQ Andrew Covato United Airlines Robecta Ma Marketing Science Lead 'LJLWDO0DUNHWLQJDQG(&RPPHUFH Facebook NEW Jonathan Stephen Manager Digital Production &DWKD\3DFLȴF$LUZD\V Christine Boyle-Ciccone Norwegian Cruise Line 93*OREDOH&RPPHUFHDQG2QOLQH Lisa Westlake Chen Marketing Mathias Eichelberger General Manager RCI NEW GM, Online Sales BedandBreakfast.com Korean Air NEW Alan Josephs Felicia Yukich 93+RWHO'LVWULEXWLRQ Jim Abramson Director, Marketing Communications Travelzoo 930RELOH'LJLWDO7HFKQRORJ\ and Content Marriott International Four Seasons Ryan Turner Senior Product Manager Manoj Jasra Hugh Aitken HomeAway, Inc. NEW Head of Digital 'LUHFWRURI%XVLQHVV'HYHORSPHQW WestJet NEW Skyscanner NEW Patrick Cheeseman 93&XVWRPHU([SHULHQFH Melissa Walner Travis Katz HotelTonight NEW 'LUHFWRU*OREDO6(2 &(2 Hilton Worldwide NEW Gogobot NEW Sandy Schadler VP, Marketing Jeremie Catez LiLing Pang Travelink-American Express NEW Director of Revenue and eCommerce )RXQGHU &(2 Accor NEW Trekaroo, Inc. NEW Call us, email us! Phone: 888-482-6012 or 646-200-7530 • Email: [email protected] • Website: www.digitaltravelsummit.com Page 6 Our Speakers Continued David Stewart Denise Broussard Lisa Demoney 93%XVLQHVV'HYHORSPHQW SVP, Revenue Management & Senior Director, Digital Marketing & Turo NEW eCommerce Media Interstate Hotels & Resorts NEW Kimpton Hotels and Restaurants Andrew Wilson NEW (93 &02 Edward Perry Atlanta Convention & Visitors Bureau Head of Partnerships, Americas Carmen Malangone HRS Director, Data Strategy & Finance David Kolner Wyndham Hotel Group NEW 693Ȃ*OREDO0HPEHU3DUWQHUVKLSV Francisco Trejo Virtuoso NEW Senior Director, eCommerce Paul Jeszenszky Hilton Worldwide Director of Online Marketing & Media Terrie Hansen %X\LQJ SVP-Marketing Louise Lanoix Airbnb NEW Virtuoso NEW 6HQLRU'LJLWDO(QWHUSULVH0DQDJHU Air Canada NEW Roger Ritchie Debbie Johnsen VP, Marketing & eCommerce 'LUHFWRUΖQWHUDFWLYH0DUNHWLQJ Stephanie Smith FOX Rent-A-Car NEW The Leading Hotels of the World (&RPPHUFH'LUHFWRU NEW Baywood Hotels NEW Chris Amenechi VP Revenue Management Gil Harel Sìne Scott Porter Airlines 93%XVLQHVV'HYHORSPHQW 5HJLRQDO'LUHFWRUΖQWHUQHW0DUNHWLQJ Gogobot NEW Fairmont Hotels and Resorts NEW David Atkins VP of Digital Marketing Devin Sung David Castillo de Mattei VisitPITTSBURGH NEW 93'LJLWDO3HUVRQDOL]DWLRQ Senior Account Manager Latin America Marriot TripAdvisor NEW Billy Sanez VP of Marketing Kris Potter Mike Pavicich FareCompare.com NEW VP Consumer Marketing & eCommerce $UHD0DQDJHU*DPLQJ (QWHUWDLQPHQW Product Orbitz Worldwide NEW Guest Speaker: Apple Leisure Group Jamie Clarke Derek Schoen &(2DQG&R)RXQGHU Adele Gutman Milne 'LUHFWRURIΖQWHUDFWLYH0DUNHWLQJ Live Out There NEW VP, Sales, Marketing,& Revenue ARIA Resort & Casino NEW Library Hotel Collection NEW Guest Speaker: Lillibeth Bishop Eric Yale Stephen Gordon 6HQLRU'LUHFWRU0DUNHWLQJ 3XEOLF &RQVXOWDQW'LJLWDO%XVLQHVV3UDFWLFH 93(FRPPHUFH Relations – North America Forrester Research NEW Northwood Hospitality NEW Air China Lead Sponsors: Deliver your big ideas Page 7 )HHO$OLYHΖQ/DV9HJDV Ȑ$QGZHGRQȇWMXVWPHDQE\KDYLQJIXQZLWK\RXUQHZH[HFXWLYHSHHUV*UHHQ9DOOH\5DQFK LVDOODERXWOX[XU\ZKHUH\RXFDQUHOD[ZKLOH\RXOHDUQ9LVLWZKDWȇVEHHQYRWHG/DV9HJDVȇ VSDRUWDNHD\RJDFODVV3UDFWLFH\RXUSRNHUIDFHDWWKHRQVLWHFDVLQR:DNHXSZLWKWKH EHDXW\RIWKHGHVHUWVXUURXQGLQJ\RXDQGWDNHDGLSLQWKHSRRO7UXVWXV\RXZRQȇWZDQWWR leave. Green Valley Ranch 3DVHR9HUGH3DUNZD\ +HQGHUVRQ19 702-617-7777 KWWSV JUHHQYDOOH\UDQFKVFOYFRP Dates: Monday, May 2 - Wednesday, May 4, 2016 Rates: SHUQLJKW7D[UHVRUWIHH 'LJLWDO7UDYHOKDVVHFXUHGDVSHFLDOFRQIHUHQFHUDWHRIDQLJKW SOXVWD[ UHVRUWIHH IRUDWWHQGHHVΖQRUGHUWRPDNH\RXUUHVHUYDWLRQSOHDVHFDOOWKH*UHHQ9DOOH\5DQFKDW DQGLGHQWLI\RXUVHOIDVD'LJLWDO7UDYHODWWHQGHH5RRPVDUHOLPLWHGDQGDUHRQDȴUVW FRPHȴUVWVHUYHGEDVLVVRPDNH\RXUUHVHUYDWLRQVDVVRRQDVSRVVLEOH7KHVSHFLDOUDWHH[SLUHV $SULO$IWHUWKLVGDWHURRPVPD\VWLOOKDYHDYDLODEOHVRLQTXLUHZLWKWKHKRWHOLI\RXKDYH PLVVHGWKHFXWRGDWH Page 8 The show was an intimate setting with meaningful discussions, leading- This was a very digitally savvy ““edge solutions and thought leaders in the travel industry- a refreshing crowd, and these days, even change from the mega show concept. though the world we’re going into is very digital, with more Michael Weiss bookings online, on mobile and Director, Online Retail, Global Operations on desktop, I think it’s still very Marriott International GLɝFXOWWRȴQGGLJLWDOSHRSOH 7KLVHYHQWZDVYHU\GLHUHQW from any other kind of travel event in that it really brought that crowd together. -HUHPLH&DWH] Director of Revenue and eCommerce, 1RYRWHO1HZ I was able to meet with other forward thinking and inspirational “marketers and in turn learn from their experiences of delivering market leading consumer campaigns. I walked away with a number of actionable ideas which I look forward to sharing with my colleagues. Jenna Steggles Marketing Communications Manager Virgin Atlantic Airways 11:30 Digital Travel Summit Bookings From Disrupters AGENGA-AT-A-GLANCE 2016 Benchmarking Mathias Eichelberger, GM, Online Study Sales, Korean Air The Digital Traveler: Stephanie Smith, Director of eCommerce, Baywood Hotels Harnessing Their Research For Your Revenue 11:40 Panel Discussion: Form Versus Function— David Stewart,93%XVLQHVV Development, Turo DAY ONE: MAY 2, 2016 %XLOGLQJ$Q(HFWLYH Online Experience 1:10 Lunch For All Attendees 7:00 Fun Run Meet-Up! Winning The Booking Lisa Demoney, Senior Director, Digital Marketing & Through Search And Media, Kimpton Hotels and 1:10 Private Lunch Hosted By Continental Breakfast Display Restaurants Zeta Interactive & Registration In The Debbie Johnsen, Director, Alan Josephs, VP, Hotel ΖQWHUDFWLYH0DUNHWLQJThe Leading 'LVWULEXWLRQTravelzoo Inc. Solutions Zone Hotels of the World Kris Potter, VP Consumer Stuart Weiss, Senior Manager, Welcome Remarks Marketing & eCommerce (&RPPHUFH6WUDWHJ\Virgin Product, Apple Leisure Group Megan Kessler, (YHQW'LUHFWRU Vacations Digital Travel Summit 2016 Jonathan Stephen, Digital Parag Vohra, GM of Hotels, Sojern Production, Norwegian Cruise Ches Eaton, Manager, Americas Line High Flying Challenges Digital, InterContinental Hotels Meet & Greet Group 12:10 High-Touch AND High-Tech: Building Chairperson’s Opening 10:10 Conversion To Cross-Sell: Relationships With Address What Customers Really Your Customers To chair this day, contact Crave Felicia Yukich, Director, $OH[&KHUNRYHWV#ZEUHVHDUFKFRP Bob Dufour,&(2Fusion Marketing Communications and RU Content, Four Seasons 10:30 Designing Direct C-Level Chat: Building Response That Delivers 12:30 5 Digital Reservation- A Test And Learn Andrew Covato, Marketing Science Driving Strategies To Environment For Success Lead, Facebook Implement Now Gary Morrison, SVP and Head of ([HFXWLYH3UHVHQWHUMerkle Retail, Expedia Worldwide Refreshment & Networking Break In The Panel Discussion: Panel Discussion: Solutions Zone Driving Direct Lead Sponsors: Deliver your big ideas Page 10 TRACK SESSIONS BEGIN Afternoon Refreshment & Networking In The Track A: Optimizing Re-SEARCH Track B: Furthering The Dollar— And Planning Incremental Revenue And Solutions Zone Ancillary Products 4:30 The Big Debate: Making 2:10 Chairman’s Welcome Chairman’s Welcome The Most Out Of Your To chair this track, contact Alex. To chair this track, contact Alex. OTA-Partner Sites &KHUNRYHWV#ZEUHVHDUFKFRPRU &KHUNRYHWV#ZEUHVHDUFKFRPRU Mike Pavicich, Area Manager, *DPLQJ (QWHUWDLQPHQWOrbitz Worldwide 2:20 From Divorce to Disruption: Keeping A Watchful Edward Perry, Head of Wyndham’s Business Eye: Combatting Pricing Partnerships, Americas, HRS Analytics Center of Excellence Competition Jeremie Catez, Director of Carmen Malangone, Director, Data Mark Molinari, Corporate VP Revenue and eCommerce, Accor Strategy & Finance, Wyndham Hotel of Revenue Management and Group 'LVWULEXWLRQ Las Vegas Sands Denise Broussard, SVP, Revenue Management & eCommerce, 2:40 Eyeview Keynote Hyperadoption, Digital Interstate Hotels & Resorts ([HFXWLYH3UHVHQWHUEyeview Disruption, And The Acceleration Of Digital Introduction Of Digital Business Solution Deep-Dives Eric Yale, &RQVXOWDQW'LJLWDO%XVLQHVV Forrester Research Digital Solution 3:00 Panel Discussion: Panel Discussion: ABCDs Deep-Dives Leveraging UGC To Of Travel—Absolute 1. 5 Digital Reservation-Driving Strategies To Implement Now Enhance Your SEO Best Revenue, Booking Rates, Practices Commissions, And ([HFXWLYH3UHVHQWHUMerkle Melissa Walner, 'LUHFWRU*OREDO6(2 Distributions 2. Eyeview Roundtable Hilton Worldwide Eoin Furlong, Senior Director, ([HFXWLYH3UHVHQWHUEyeview Denise Broussard, SVP, Revenue Revenue Management, Analysis & Support, Hilton Worldwide 3. Conversion To Cross-Sell: Management & eCommerce, What Customers Really Crave Interstate Hotels & Resorts Steven Quach, Director, Online Marketing, Hotels.com Bob Dufour,&(2Fusion 3:30 Creating Video To Market Beacons, Location and 6:00 Around The World Across Platforms, Travel: Providing Value To Tasting Party In The Enhancing SEO The Customer Solutions Zone Derek Schoen, 'LUHFWRURIΖQWHUDFWLYH -H8OULFK Senior Manager, Marketing, ARIA Resort & Casino H&RPPHUFH'LJLWDOΖQQRYDWLRQUnited Airlines 7:00 End Of Day One Call us, email us! Phone: 888-482-6012 or 646-200-7530 • Email: [email protected] • Website: www.digitaltravelsummit.com Page 11 11:10 Panel Discussion: 12:40 Panel Discussion: Working AGENGA-AT-A-GLANCE Making The Marketer With A Mobile-First Mindset A Data Scientist To Execute Digital Excellence %H2XU*XHVW Gary Morrison, SVP and Head Louise Lanoix, Senior Digital ([WHQGLQJ'LJLWDO6ROXWLRQV7R7KHΖQ7ULS([SHULHQFH of Retail, Expedia Worldwide (QWHUSULVH0DQDJHUAir Canada Paul Jeszenszky, Director of Ryan Turner, Senior Product Manager, DAY TWO: MAY 3, 2016 Online Marketing & Media HomeAway, Inc %X\LQJAirbnb Manoj Jasra, Head of Digital, WestJet Devin Sung, VP, Digital 7:00 Fun-Run Meet-Up! Panel Discussion: Digital 3HUVRQDOL]DWLRQ Marriot Jim Abramson, 930RELOH'LJLWDO Technology, Marriott International Revolution Is A Culture Francisco Trejo, Senior Director, Continental Breakfast Evolution eCommerce, Hilton Worldwide 1:10 & Registration In The Christine Boyle-Ciccone, VP, ([HFXWLYH3UHVHQWHULiveRamp Lunch For All Attendees *OREDOH&RPPHUFHDQG2QOLQH Solutions Zone Marketing, RCI 11:40 Think Tank Lunch Sandy Schadler, VP Marketing, Visual IQ Keynote Welcome Remarks And Travelink-American Express ([HFXWLYH3UHVHQWHUVisual IQ Interactive Polling Andrew Wilson, (93 &02 Meet-Ups! Megan Kessler, (YHQW'LUHFWRU Atlanta Convention & Visitors 12:00 Supporting The Last- Digital Travel Summit 2016 Bureau Minute On Demand 11:10 -11:40 Kyle Murdoch, Senior Director, Mobile Customer Hotel Chain Meet-Up! Karen Tepper, Vice President, Chairperson’s Opening Digital, The Ritz-Carlton Hotel Company 0RELOHPriceline.com Address 11:10 -11:40 To chair this day, contact Alex. Cruise Lines Meet-Up! &KHUNRYHWV#ZEUHVHDUFKFRPRU 10:10 MGM Resorts 12:20 Understanding Your International Users to Launch Customer Experience Digital Experiences Rental Cars Meet-Up! Roadmap To Omni: Transformation Your Customers Love -XOLH+RPDQQ(''LJLWDODQG Ben Gray, Lead Digital Analyst, Checkpoints For A Applause Phased Approach Across &RQVXPHU([SHULHQFHMGM Resorts International Business Lines Airlines Meet-Up! Billy Sanez, VP of Marketing, FareCompare.com 10:30 Morning Refreshment & Networking Break In The Adobe Keynote Solutions Zone ([HFXWLYH3UHVHQWHUAdobe Lead Sponsors: Deliver your big ideas Page 12 TRACK SESSIONS BEGIN Afternoon Refreshment & Networking Break In The Track A: Socializing With The Track B: Cultivating A Customer Traveler From Online To Onsite Centric Culture Solutions Zone 2:10 Chairperson’s Afternoon Chairperson’s Afternoon 4:30 Guest Speaker: The Address Address Business Of Adventure, The To chair this track, contact Alex. To chair this track, contact Alex. Adventure Of Business &KHUNRYHWV#ZEUHVHDUFKFRPRU &KHUNRYHWV#ZEUHVHDUFKFRPRU Jamie Clarke, &(2DQG&R)RXQGHU Live Out There 2:20 Utilizing Digital Customer Creating Brand Cheerleaders Service To Assist Your Through A Traveler-Centric Leaders In Travel Beer Hall Customers Marketing Program Discussions *For Travel Patrick Cheeseman, VP Customer Lisa Westlake Chen, General Executives Only* ([SHULHQFHHotelTonight Manager, BedandBreakfast.com 1. Visual IQ Roundtable 2:40 The Concierge In Qubit Keynote ([HFXWLYH3UHVHQWHU Visual IQ Your Pocket: Enabling ([HFXWLYH3UHVHQWHUQubit 2. Adobe Roundtable Acquisition Through ([HFXWLYH3UHVHQWHUAdobe Mobile 3. Understanding Your Users To Alon Waks,93*OREDO+HDGRI Launch Digital Experiences Your Product Marketing, LivePerson Customers Love Ben Gray, Lead Digital Analyst, 3:00 Social Media Sites – Not Storyelling For The Smart Applause Just For “Likes” Anymore Traveler 4. Qubit Roundtable Stephen Gordon, VP, eCommerce, LiLing Pang, )RXQGHU &(2 Northwood Hospitality LLC Trekaroo, Inc. ([HFXWLYH3UHVHQWHUQubit 5. F ine Tuning Marketing Partner 3:20 Panel Discussion: Millenial Panel Discussion: Catering Performance: Collect And Analyze The Right Data Marketing—Tapping Into To The Self-Serving Erik Mikisch, VP, Marketing, The Social-Obsessed Traveler Performance Horizon Segment Chris Amenechi, VP Revenue Management, Porter Airlines 6. The Concierge In Your Pocket: Robecta Ma, Digital Marketing and Enabling Acquisition Through (&RPPHUFH0DQDJHU&DWKD\3DFLȴF Gil Harel, 93%XVLQHVV'HYHORSPHQW Mobile Airways Gogobot Alon Waks,93*OREDO+HDGRI3URGXFW Sìne Scott,5HJLRQDO'LUHFWRUΖQWHUQHW Michael Weiss, Director, Online Marketing, LivePerson Marketing, Fairmont Hotels and 5HWDLO*OREDO2SHUDWLRQVMarriott Resorts International 6:10 End Of Day Two Call us, email us! Phone: 888-482-6012 or 646-200-7530 • Email: [email protected] • Website: www.digitaltravelsummit.com Page 13 11:20 Going Beyond AGENGA-AT-A-GLANCE Booking: Personalizing The Experience Looking Ahead: Travis Katz, Co-founder and 3RVW7ULS3UH3ODQQLQJ3HUVRQDOL]DWLRQ &(2Gogobot DAY THREE: MAY 4, 2016 Panel Discussion: More Instant, More Continental Breakfast & TripAdvisor Panel: Global Integrated: Technology Registration Perspectives: Changing That’s No Longer “Of Customer Experience The Future” Amy Labroo, Director of Digital Welcome Remarks Based On Region Marketing, Virgin America Megan Kessler,(YHQW'LUHFWRU David Castillo de Mattei, Senior Digital Travel Summit 2016 Account Manager Latin America, David Atkins, VP of Digital TripAdvisor Marketing, VisitPITTSBURGH Roger Ritchie, VP, Marketing & Chairperson’s Opening eCommerce, FOX Rent-A-Car Address 10:10 It’s Personal: Contextual To chair this day, contact Alex. 2HUV$QG0DUNHWLQJ7R &KHUNRYHWV#ZEUHVHDUFKFRPRU Drive Business Value 12:10 It’s Not Post-Trip, It’s Lillibeth Bishop, Senior Director, Pre-Booking 0DUNHWLQJ 3XEOLF5HODWLRQVȂ Adele Gutman Milne, VP, Sales, North America, Air China Marketing,& Revenue, Library How the Right Kind of Hotel Collection Travel Agent Survived: Mixing Digital and 10:30 Morning Refreshment & Networking Break 12:30 BBQ Lunch For All 2ɞLQH7RROV 6HUYLFLQJ Attendees Terrie Hansen, SVP-Marketing, Virtuoso 11:00 Disruption Innovation: 1:30 End Of Digital Travel David Kolner, 693Ȃ*OREDO Pushing Data And 0HPEHU3DUWQHUVKLSVVirtuoso Technology Change Summit 2016 Hugh Aitken, 'LUHFWRURI%XVLQHVV Development, Skyscanner Sponsored Keynote 7RVKRZFDVHDFXWWLQJHGJH solution, contact Alex.Cherkovets@ ZEUHVHDUFKFRPRU Lead Sponsors: Deliver your big ideas Page 14 Parag Vohra 7UDYHOFRQVXPHUVH[SHFWWREHWUHDWHG as individuals and have options DAY ONE: GM of Hotels Sojern tailored to their experience. Find out KRZWRHQJDJHWUDYHOHUVWKURXJKRXW Ches Eaton WKHFXVWRPHUMRXUQH\E\WDUJHWLQJ The Digital Traveler: Manager, Americas NH\FXVWRPHUVHJPHQWVXWLOL]LQJ Harnessing Their Research For Your Revenue Digital SHUVRQDOL]DWLRQWRROVWRSUHVHQW InterContinental UHOHYDQWFURVVVHOODQGXSVHOORHUV MAY 2, 2016 Hotels Group DQGGHOLYHULQJ$%DQG0XOWLYDULDWH ΖWȇVQRVHFUHWȃWUDYHOEUDQGV tests that increase conversion. ORYHRQOLQHDGYHUWLVLQJȐEXW You need to inspire travelers as they research and plot out their trips. Content must inspire not all online advertising is the DQGLQIRUPDQGDVWKHWUDYHOHUFOLFNVWKURXJK\RXUEXVLQHVVPXVWIROORZWKHLURQOLQH VDPHVR\RXPXVWEHYLJLODQWLQ 10:30 Designing Direct Response MRXUQH\7KURXJKRXWWKHȴUVWVD\RI'LJLWDO7UDYHO6XPPLWZHZLOOH[SORUHWKHVHDUFKVSDFH PHDVXUHPHQWDV\RXEXLOG\RXU That Delivers DQGZKDWLQWHUDFWLRQVDUHQHFHVVDU\WRSHUVRQDOL]HLQIRUPDWLRQVRWKDW\RXZLQWKHERRNLQJ DWWULEXWLRQPRGHOV7KHH[SHUWV and further upsell. Andrew Covato on this panel share their case as Marketing Science Lead WRZKDWWKH\VHHZRUNVEHVWLQ Facebook Continental Breakfast & C-Level Chat: Building JUDEELQJWKHDZDUHQHVVRIWKH traveler: $QGUHZ&RYDWRLV)DFHERRNȇV Conference Registration A Test And Learn 860DUNHWLQJ6FLHQFH/HDGIRU 6HDUFK NH\ZRUGVQHHGHGWR Welcome to the 3rd annual Digital Environment For Success · performance-marketing focused drive the purchase decision 7UDYHO6XPPLW.LFNRWKHHYHQW Gary Morrison verticals including eCommerce and ULJKWE\VHWWOLQJLQZLWKEUHDNIDVW · +RZWREHVSHFLȴFEXWQRW Travel. 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NQRZZKHUHWKHEHVWZD\WRWDUJHW for exposure and ensuring the right ERRNLQJV7KLVSUHVHQWDWLRQGHOLYHUV 12:10 High-Touch AND customer experience on these NH\DFWLRQDEOHLGHDVIRUDWWHQGHHV High-Tech: Building channels 11:40 Panel Discussion: Form WRDSSO\WRWKHLUSURJUDPVWRGD\E\ · $QDO\]LQJNH\ZRUGVWREHDWWKHWRSRI OHDUQLQJKRZWR Versus Function—Building Relationships With Your VHDUFKDQGZKLFKNH\ZRUGVDUHEHVW $Q(HFWLYH2QOLQH Customers · Find customer audiences via paid WRELGRQ Felicia Yukich search · %UDQGHGYHUVXVQRQEUDQGHG Experience Director, Marketing · 8VHDJDSDQDO\VLVWRDOLJQVLWH · 6KRZLQJ\RXUEUDQGZLOOJLYH\RX Lisa Demoney Communications and FRQWHQWZLWKWUDYHOHUSHUVRQD WKHEHVWVHUYLFHZLWKGLUHFWERRNLQJ Senior Director, Digital Content · 0D[LPL]HYDOXHIURP)DFHERRN DQGXVLQJEUDQGLQLWLDWLYHVWKDWDUH Marketing & Media Four Seasons Hotels and custom and managed audiences DYDLODEOH 6ZHHWHQLQJWKHGHDO Kimpton Hotels and Resorts · 6TXHH]HWKHYDOXHRXWRIFXVWRPHU RHUVWKDWGRQȇWFXWLQWR\RXUERWWRP Restaurants OLQHWRZLQWKHGLUHFWERRNLQJ With today’s technology, luxury UHYLHZV Alan Josephs consumers expect clear, interactive, · Plan for and measure the 93+RWHO'LVWULEXWLRQ and accurate information and HHFWLYHQHVVRIDPXOWLFKDQQHO 1:10 Lunch For All Attendees Travelzoo Inc. marketing program images. 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During Virgin America this presentation, Adele teaches :KDWȇVEHWWHUWKDQD%%4"&HOHEUDWH Travis Katz \RXDVLPSOHSODQWKDWFDQEH WKHHQGRIDJUHDWGD\VDQGNLFN &RIRXQGHUDQG&(2 David Atkins LPSOHPHQWHGE\DQ\EXVLQHVV RVXPPHU Gogobot VP of Digital Marketing OHDGHUWRFUHDWHDVWURQJEUDQG VisitPITTSBURGH story—and this story captures the 3ODQQLQJWKHSHUIHFWWULSLVDERXW 1:00 End Of Digital Travel attention of potential customers more than the price of a room. Roger Ritchie EHFDXVHWKHPHVVDJHLVEHLQJ Summit 2016 Most companies take a one VP, Marketing & eCommerce FDUULHGQRWRQO\E\WKHH[HFXWLYH VL]HȴWVDOODSSURDFKWRWUDYHO FOX Rent-A-Car RɝFHEXWE\DOOLWVVWDPHPEHUV VKRZLQJ\RXDJHQHULFOLVWRI %HWWHU)DVWHU1LPEOH3HUVRQDO and multitudes of past customers hotels or things to do in your and fans. FLW\WKDWDUHSRSXODUZLWKWKH 7KHVHDUHWKHZRUGVWKDWVKRXOGEH PDVVHV*RJRERWVHHVWKHZRUOG GHVFULELQJ\RXUPDUNHWLQJSODQV GLHUHQWO\2Q*RJRERWLWȇVHDV\ and the technology that supports it. 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Interested In Sponsoring Digital Travel Summit? Contact Alex Today! $OH[LVKHUHWRSXWWRJHWKHUDFXVWRPL]HGVSRQVRUVKLSSDFNDJHWKDWZLOOHQVXUH\RXU VROXWLRQUHDFKHVWKHSHRSOH\RXZDQWLWWRUHDFK &RQWDFW$OH[WRGD\ Alex Cherkovets Sponsorship Manager DOH[FKHUNRYHWV#ZEUHVHDUFKFRP As a person that attends a variety of travel events, Digital Travel 6XPPLWZDVXQLTXHLQWKDWΖPHW a lot of supplier and vendors that ΖW\SLFDOO\ZRXOGQȇWPHHWDWW\SLFDO WUDYHOVKRZV7KDWPDGHDWWHQGLQJ ZRUWKZKLOHIRUPH (GZDUG3HUU\+HDGRI3DUWQHUVKLSV$PHULFDVHRS Call us, email us! Phone: 888-482-6012 or 646-200-7530 • Email: [email protected] • Website: www.digitaltravelsummit.com Page 27 Our Lead Sponsors Adobe Marketing Cloud is the most comprehensive and LiveRamp connects more than 200 digital %XLOWDURXQGWKHQHHGVRIRPQLFKDQQHOEXVLQHVVHVRXUPDUNHWLQJ LQWHJUDWHGPDUNHWLQJVROXWLRQDYDLODEOHHQDEOLQJPDUNHWHUVWR PDUNHWLQJSODWIRUPVDQGGDWDSURYLGHUV%\ KXELQWHJUDWHVDQDO\WLFVVHJPHQWDWLRQ$%WHVWLQJDQGZHE measure, personalise, and optimise marketing campaigns and RQERDUGLQJFXVWRPHUGDWDLQWRWKHWDUJHWLQJPHDVXUHPHQWDQG SHUVRQDOL]DWLRQZLWKWKH9LVLWRU&ORXG7KLVDUFKLWHFWXUHFUHDWHVD digital experiences for optimal marketing performance. 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LQVLJKWIHDWXUHVQHZVDQGVOLGHVKRZVµIURPDFURVVWKHLQGXVWU\ FRQWHQW\RXZRQ¯WȴQGDQ\ZKHUHHOVH Social Media Examiner,WKHZRUOGȇV ODUJHVWRQOLQHVRFLDOPHGLDPDJD]LQHLV GHVLJQHGWRKHOSEXVLQHVVHVGLVFRYHUKRZWR eHotelierLVDJOREDOLQGXVWU\SRUWDOVHUYLQJVXEVFULEHG EHXVHVRFLDOPHGLDOLNH)DFHERRN*RRJOH KRVSLWDOLW\SURIHVVLRQDOVIURP FRXQWULHV:H¯YHEHHQ 7ZLWWHUDQG/LQNHGLQWRFRQQHFWZLWKFXVWRPHUVJHQHUDWHPRUH DURXQGIRUDORQJZKLOH³H+RWHOLHUVWDUWHGDVDGDLO\ EUDQGDZDUHQHVVDQGLQFUHDVHVDOHV QHZVOHWWHUEDFNLQ 1RZLQZHUHIUHVKWKLV :HEVLWH ZZZVRFLDOPHGLDH[DPLQHUFRP LQGXVWU\LQIRUPDWLRQVWDOZDUWZLWKDQHZORRNQHZIHDWXUHVDQG QHZIXQFWLRQDOLW\ZKLOHNHHSLQJLWVJOREDOIRFXVDQGFRPPLWPHQW Target Marketing helps professionals to providing practical content relevant to all levels of hospitality QDYLJDWHPXOWLFKDQQHOGLUHFWPDUNHWLQJZLWK professionals. innovative tactics, techniques and solutions. 1RPDWWHUZKDWFKDOOHQJHV\RXIDFHRXUWKRXJKWOHDGHUVFDQ RHUGLYHUVHRSLQLRQVDERXWZKDWWDFWLFVDUHVXFFHVVIXODQGWKH FierceCMO is the leading source of EHVWSUDFWLFHVWRLPSOHPHQWWKHPLQRUGHUWRVXUYLYHDQGWKULYH PDUNHWLQJLQGXVWU\QHZVZLWKDVSHFLDO LQWKLVHYHUHYROYLQJZRUOG:HEVLWH KWWS ZZZ IRFXVRQOHDGJHQHUDWLRQPDUNHWLQJVRIWZDUH WHFKQRORJ\ WDUJHWPDUNHWLQJPDJFRP FRQWHQWPDUNHWLQJDQGPRUH)LHUFH&02ZLOOEULQJ\RXDQDO\VLV DQGWRSPDUNHWLQJQHZVVWUDLJKWWR\RXULQER[DQGZLOOJLYH\RXD FRPSHWLWLYHDGYDQWDJHLQGULYLQJUHYHQXHIRU\RXUEXVLQHVV-RLQ RYHUIHOORZPDUNHWLQJLQGXVWU\OHDGHUVZKRJHW)LHUFH&02 YLDHPDLOKWWS ZZZ)LHUFH&02FRP ΖȇPORRNLQJIRUZDUGWR 3XEOLVKHGVLQFHWKHHDUO\GD\VRIΖQWHUQHW attending [Digital Travel 2FWREHU Hospitality Net has EHHQDWWKHIRUHIURQWRIRQOLQHSXEOLVKLQJZLWKLQWKHKRVSLWDOLW\ 6XPPLW@QH[W\HDUDVΖUHDOO\OLNH LQGXVWU\5HVSHFWHGDVDQDEVROXWHOHDGHUDQGWUHQGVHWWHULQLWV VHJPHQWWKHSRUWDODQGLWVGDLO\QHZVOHWWHU+RVSLWDOLW\1HWȭ the format, and taking a look VHUYHDZRUOGZLGHDXGLHQFHRIKRVSLWDOLW\SURIHVVLRQDOVSURYLGLQJ WKHPZLWKGDLO\XSGDWHGLQGXVWU\LQWHOOLJHQFHPDUNHWUHSRUWV DWWKHHQWLUH>ERRNLQJ@SURFHVV YLHZSRLQWFROXPQVUHOHYDQWLQGXVWU\EORJVDQGDQH[KDXVWLYH calendar of industry events. The site also delivers its contents on from the customers perspective. DPRELOHFKDQQHOYDULRXV566IHHGVDVZHOODV7ZLWWHUDQG )DFHERRNFKDQQHOV+RVSLWDOLW\1HWZKLFKVHUYHVDQHYHU Denise M. Rasmussen, JURZLQJRSWLQFRPPXQLW\RIKLJKO\WDUJHWHGEXVLQHVV Director of Sales and Marketing, Alcatraz Cruises, LLC SURIHVVLRQDOVLVSDUWRI+V\QGLFDWH¯VQHWZRUNRIZHEVLWHV9LVLW ZZZKRVSLWDOLW\QHWRUJ Lead Sponsors: Deliver your big ideas Page 29 Registration Pricing & Discounts Register by Register by Register by Standard Discounts for Travel Executives Jan 31 Feb 28 Mar 31 Price Three Day Pass: May 2-4, 2016 All Others Standard Price Three Day Pass: May 2-4, 2016 Group Discounts for Travel Executives Save Groups of 2 RFXUUHQWWLHU Groups of 3-4 RFXUUHQWWLHU Groups of 5+ RFXUUHQWWLHU Corporate Rate (Group of 8-12) $OORWKHUVLQFOXGH VRIWZDUHYHQGRUV 1RWZRGLVFRXQWVRURHUVPD\ WBR CANCELLATION, POSTPONEMENT internet developers, technology EHFRPELQHG$OOGLVFRXQWVDUH AND SUBSTITUTION POLICY: vendors, solution providers, third WDNHQRWKHIXOOFRQIHUHQFH Call us, email us! Phone: 888-482-6012 or 646-200-7530 • Email: [email protected] • Website: www.digitaltravelsummit.com Page 30