JANUARY 2011 M&A & Investment Summary
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Marketing, Information and Digital Media/Commerce Industries JANUARY 2011 M&A & Investment Summary Expertise. Commitment. Results. TABLE OF CONTENTS Overview of Monthly M&A and Investment Activity 3 Monthly M&A and Investment Activity by Industry Segment 6 Additional Monthly M&A and Investment Activity Data 23 About Petsky Prunier 30 2 MARKETING, INFORMATION AND DIGITAL MEDIA/COMMERCE INDUSTRIES Transaction Distribution • A to ta l of 196 deal s worth approximat el y $8.5 billion were announced in January 2011 • Digital Media/Commerce was the most active segment with 78 transactions • Digital Media/Commerce was also the highest value segment worth approximately $3.1 billion • Strategic buyers were the most active acquirers, announcing 108 deals for approximately $4.0 billion (55% of total volume) • VC/Growth Capital investors announced 82 deals for approximately $2.0 billion • Buyout investors announced 6 deals for approximately $2.5 billion JANUARY 2011 ($ in millions) BUYER/INVESTOR BREAKDOWN Transactions Est. ValueStrategic Buyout VC /Growth Capital #%$ %#$#$#$ Digital Media/Commerce 78 40% 3,108.5 37% 41 1,847 1 25 36 1,237 Marketing Technology 39 20% 701.3 8% 21 582 0 0 18 119 Digital Advertising 30 15% 726.2 9% 13 377 0 0 17 350 Agency/Consulting 19 10% 361.7 4% 15 240 1 41 3 81 Software & Information 19 10% 1,022.7 12% 12 861 1 8 6 153 Marketing Services 11 6% 2,567.1 30% 6 120 3 2,411 2 36 Total 196 100% 8,487.5 100% 108 4,026.5 6 2,484.6 82 1,976.3 Marketing, Information and Digital Media/Commerce Industries M&A andld Investment Volume - Last 13 Months $14.1 $9.6 $9.4 $8.4 $8.5 $7.6 $5.7 $4.7 $3.6 $3.3 $3.2 $2.8 $2.8 $2.8 ue ($ in billions) in ($ ue $2.1 ll $1. 8 Va 70 54 57 72 98 50 70 62 59 82 147 180 196 $- Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 M&A & INVESTMENT SUMMARY JANUARY 2011 3 SELECTED TRANSACTIONS WITH VALUATION INFORMATION DISCLOSED AND IPOS ($ in Millions) Selected Transactions With Multiples Information EV/ EV/ Target Subsegment Buyer/Investor Ent. Value Rev EBITDA REV EBITDA Marketing Services Pareto Corporation Retail Merc handising The Riverside Comppyany $129.1 $90.7 $11.5 1.4x 11.2x StrategicOne, LLC Database/Analytics Convio, Inc. 5.0 2.0 - 2.5x NM Software & Information RP Data Limited Credit/Risk Management CoreLogic, Inc. 275.9 57.1 20.7 4.8x 13.3x Cytiva Credit/Risk Software Taleo Corporation 12.2 6.8 (1.4) 1.8x NM Digital Advertising Adenyo, Inc . Mobile Marketing Motric ity, Inc . 100.0 20. 0 - 50x5.0x NM Marketing Technology Q-go.com b.v. Teleservices/eServices RightNow Technologies, Inc. 34.0 8.0 - 4.3x NM IPOs After Final Pricing EV/ EV/ Target Subsegment Buyer/Investor Ent. Value Rev EBITDA REV EBITDA Software & Information Nielsen Holdings B.V. * Market Research IPO $14,697.1 $5,052.0 $1,329.0 2.9x 11.1x Digital Media/Commerce Demand Media, Inc . * Domain Portfolio/Marketplac e IPO 1,298.5 234.8 42.8 5.5x 30.3x * Multiples based on TTM financials and pro forma balance sheets as of 9/30/10 per S-1 Registration Filings Note: Transaction values where not publicly disclosed have been estimated. M&A & INVESTMENT SUMMARY JANUARY 2011 4 IPO PIPELINE ($ in Millions) Securities in Registration (as of 1/31/11) Aggregate LTM Company Name Segment Offering Value Rev Adj. EBITDA Affinion Group Holdings eCommerce $400.0 $1,386.1 $296.6 Newegg eCommerce 175.0 2,289.8 55.7 LinkedIn Corporation* Social Media/Apps 175.0 200.7 36.9 ServiceSource International Contract Sales Force 75.0 142.3 11.9 Epocrates Healthcare Information 75.0 93.3 17.7 Reply.com Online Lead Generation 60.0 38.3 8.1 Responsys, Inc. Email Services 60.0 83.3 14.8 Kayak.com Vertical Search 50.0 112.7 16.2 * Filed January 2011 IPO Performance Initial Offering Final Price Stock Price at Close Stock Price on Date Ticker Company Name Country Price Range Per Share on 1st Trading Day Jan 31, 2011 Feb-10 QNST QuinStreet United States $17.00 - $19.00 $15.00 $15.00, flat $22.51 Mar-10 FNGN Financial Engines United States $9.00 - $11.00 $12.00 $17.25, up 44% $22.68 Mar-10 SSNC SS&C Technologies Holdings United States $13.00 - $15.00 $15.00 $15.08, up 1% $18.07 Apr-10 SPSC SPS Commerce United States $11.00 - $13.00 $12.00 $13.60, up 13% $15.88 Apr-10 CNVO Convio United States $10.00 - $12.00 $9.00 $10.24, up 14% $9.09 May-10 RLOC ReachLocal United States $17.00 - $19.00 $13.00 $14.98, up 15% $21.80 Jun-10 MOTR Motricity United States $10.00 - $11.00 $10.00 $9.26, down 7% $19.26 Jul-10 QLIK Qlik Technologies United States $8.50 - $9.50 $10.00 $14.06, up 41% $23.21 Jul-10 GDOT Green Dot Corp. United States $32.00 - $35.00 $36.00 $44.99, up 25% $62.91 Aug-10 MDMD MediaMind Technologies United States $14.00 - $16.00 $11.50 $11.00, down 4% $15.13 Aug-10 MMYT MakeMyTrip Ltd. India $12.00 - $14.00 $14.00 $26.45, up 89% $28.75 Sep-10 CCIH ChinaCache International Holdings China $10.00 - $12.00 $13.90 $27.15, up 95% $22.06 Oct-10 BET Betfair Group United Kingdom $19.72 - $20.50 $20.49 $24.29, up 19% $14.67 Nov-10 BAH Booz Allen Hamilton United States $17.00 - $19.00 $17.00 $19.50, up 15% $18.66 Dec-10 DANG E-Commerce China Dangdang China $13.00 - $15.00 $16.00 $29.91, up 87% $28.30 Dec-10 YOKU Youku.com China $9.00 - $11.00 $12.80 $33.44, up 161% $29.63 Dec-10 MOBI Sky-mobi Ltd. China $$$8.00 - $10.00 $8.00 $$,6.00, down 25% $7.21 Dec-10 ISS Isoftstone Holdings Ltd. China $11.00 - $13.00 $13.00 $16.62, up 28% $18.73 Jan-11 NLSN Nielsen Holdings B.V. United States $20.00 - $22.00 $23.00 $25.00, up 9% $26.07 Jan-11 DMD Demand Media, Inc. United States $14.00 - $16.00 $17.00 $22.65, up 33% $20.28 M&A & INVESTMENT SUMMARY JANUARY 2011 5 DIGITAL ADVERTISING Transactions by Segment and Buyer Type ($ in Millions) • Ad Networks/Exchanges and Online Lead Generation were the most active subsegments with nine transactions each. Ad Networks/Exchanges was also the highest value subsegment worth approximately $316 million • Select acquisitions › Motricity’s acquisition of Canada-based Adenyo, a mobile marketing provider in the US, Canada and France, for up to $150 million › AOL Europe’s acquisition of Goviral, a distributor of branded video content for mainstream brands, content producers and advertising agencies, for $97 million • Select investments › The $200 million investment in Adknowledge, the largest privately-owned performance-based ad network in the US, led by JMI Equity (equity portion) and Bank of America (debt portion) › Blackberry Partners Fund’s $8 million venture capital investment in mobile data intelligence and marketing optimization company Neuralitic Systems DIGITAL ADVERTISING TRANSACTIONS BY SEGMENT BUYER/INVESTOR BREAKDOWN Transactions Est. Value Strategic Buyout Venture/Growth Capital #% $%#$#$ # $ Ad Networks/Exchanges 9 30% 316.4 44% 1 25.0 0 0.0 8 291.4 Online Lead Generation 9 30% 50.5 7% 6 25.4 0 0.0 3 25.1 Mobile Marketing 8 27% 171.2 24% 4 149.2 0 0.0 4 22.0 Digital Video 2 7% 177.1 24% 2 177.1 0 0.0 0 0.0 Email Services 1 3% 2.0 0% 0 0.0 0 0.0 1 2.0 SEM/SEO 1 3% 9.0 1% 0 0.0 0 0.0 1 9.0 Total 30 100% 726.2 100% 13 376.7 0 0.0 17 349.5 M&A & INVESTMENT SUMMARY JANUARY 2011 6 DIGITAL ADVERTISING PUBLIC COMPANY VALUATION ($ in millions, except stock price data) Stock Price Chg % From Equity Ent. LTM LTM Margin LTM LTM Multiples Company Name Headquarters 01/31/11 52WK High Value Value Revenue EBITDA EBITDA Rev Growth EV/Rev EV/EBITDA Google Inc. United States $616.44 -4% $197,122.2 $165,612.2 $29,321.0 $11,777.0 40.2% 24.0% 5.6x 14.1x Microsoft Corporation United States 27.50 -13% 231,065.5 200,766.5 66,690.0 29,579.0 44.4% 13.6% 3.0x 6.8x Constant Contact, Inc. * United States $28.46 -11% $826.9 $702.5 $174.2 $14.4 8.3% 35.0% 4.0x 48.8x eHealth, Inc. United States 12.29 -35% 272.8 133.7 144.1 26.8 18.6% 10.9% 0.9x 5.0x Hi- Media S.A. France 5.63 -29% 248.0 299.8 253.8 25.4 10.0% 38.6% 1.2x 11.8x IAC/InterAc tiveCorp. United States 31.22 -1% 2,778.6 1,628.2 1,636.8 169.2 10.3% -3.2% 1.0x 9.6x InfoSpac e Inc . United States 8.58 -28% 310.0 56.3 246.8 20.4 8.3% 18.9% 0.2x 2.8x OPT Inc.