Ricebusiness Magazine of the Jones Graduate School of Business at Rice University Fall 2016
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COMING HOME THE LONG AND WINDING FOOD TRUCKERS UNITE DEAN PETER RODRIGUEZ ROAD TRAVEL JOINS THE SLOW FRIENDLY COMPETITION AMONG PAGE 18 REVOLUTION PAGE 22 OWNER-CHEFS PAGE 32 RICEBUSINESS MAGAZINE OF THE JONES GRADUATE SCHOOL OF BUSINESS AT RICE UNIVERSITY FALL 2016 THE EMERALD CITY How the greening of Houston is transforming the way we live SUMMER SCHOOL Jones EdGE added a new opportunity to its portfolio this summer as first-year students embarked on a two-week academic seminar in Vallendar, Germany. The WHU* European MBA Summer Institute set the stage for Rice Business students to gain targeted and compact insight on business in Europe, as well as engage with international faculty and MBA students from around the world. Combining coursework, case studies and excursions to successful German companies, the summer institute — titled, “The Changing Environment for International Business in Europe” — was the beginning of a new partnership between Rice Business and WHU. Our students attended tuition free and will host an exchange student this fall. *Wissenschaftliche Hochschule für Unternehmensführung, Otto Beisheim School of Management GERMANY JONES EDGE FALL 2016 RICE BUSINESS contents Rice Business, formerly Dean Jones Journal, is published Peter L. Rodriguez semiannually for alumni and friends by the Jesse H. Executive Director Features Jones Graduate School of Marketing and Communication Kathleen Harrington Clark Business. Current and back 16 Coming Home issues of the magazine are Editor Dean Peter Rodriguez available online at Weezie Mackey business.rice.edu/RB. 24 The Long and Winding Road Design Director Travel joins the slow revolution Bill Carson, Bill Carson Design Change of Address? New Job? Creative Director 26 The Emerald City Update the online directory Kevin Palmer How the greening of Houston is with your new contact Associate Director transforming the way we live information at Intellectural Capital business.rice.edu/alumni. Claudia Kolker 32 Food Truckers Unite Friendly competition among owner-chefs Graphic Designer Comments or Questions? Eduardo Martinez We’d love to hear your 36 Business Jargon thoughts about Rice Web Specialist How to not communicate effectively Business. Send an email Michael Okullu to Weezie Mackey, editor In this issue and associate director of Social Media Specialist communications at Liana Lopez [email protected]. 6 Rundown Contributing Writers Lynn Gosnell Mary Lee Grant 1 2 Impressions Jennie Latson Weezie Mackey 16 Toxic Brew Sarah Viren Excerpted from Rice Business Wisdom Allyn West Contributing Photographers 42 Wrap Up Jeff Fitlow Hargreaves Associates 46 Welcome to the Party Roger Janik Excerpted from Rice Business Wisdom Tommy LaVergne Kevin Palmer Alaina Schuster Julie Soefer PURPLE RAIN. Cover Illustration McNair Hall at night bathed in the Andy Dearwater lightshow from the fountain on Jamail Plaza. Printing Chas. P. Young Co. 2 RICE BUSINESS 3 FALL 2016 that I had grown too attached to the Brand Launch Week FROM opportunity to endure not securing it. THE Now that I’m here I can happily By the Numbers DEAN share that this job is a dream come true for me and my family. We get to live, work and play in a fabulous, diverse and friendly city. We can 30’ x 40’ banners wrapping Rice stadium enjoy the city’s arts, sports, various cultures and the best food scene in the country. We are adjusting 4 to the warmer weather and taking 66 advantage of all that being a part of Rice Business Wisdom articles new dean Rice offers, like the football team’s home opener against Baylor and the tailgate party with more than 400 alumni, friends and family attending. 172,705 Over the first month of the social media impressions1 academic year I made presentations to each of the classes of students (both 2017 and 2018) and the people at Friday Night undergraduate business minors, Lights tailgate party to the staff, faculty, alumni, alumni 444 board, Jones Partners and Council of By the time you read this, I will have Overseers. In this organization, like completed just a bit over 90 days at all others, it’s the people that make it 3,300 Rice and the business school. So great and make it special. Listening 1,800 uses of Snapchat much has happened in this short to them, I learn something new about Rice Business T-shirts geofilter time, including the introduction of Rice Business every day. our Rice Business nickname and To all of those I’ve met, I say the national and global launch of with conviction, you are now and Rice Business Wisdom, our online always will be part of the Rice ideas magazine that makes faculty Business family. We take family research easily accessible — in seriously. Your education and your your life and on your phone. Rice degree are paramount to us. As a native Texan I grew up The foundation of that degree always knowing Rice and like to relies on the faculty in your quip that Rice is the school no one classrooms and the research got into. What I mean is, Rice has a they produce. By introducing hard-won and deserved reputation RiceBusinessWisdom.org along with for admitting only the smartest our new brand, we’ve created a way students, delivering intellectually to bring that research to a broader demanding courses and cherishing audience in a lively, quick-to-read top-quality, leading-edge research. package, and it’s going to help you Very few universities can rightly change the world. boast such a reputation. Knowing The increasing energy I see in that a dean’s position at a top school McNair Hall and across campus doesn’t often become available, I sets the stage for big things to come was thrilled to have the opportunity for Rice Business. And we’re just to interview at Rice. Throughout getting started. the process my only concern was — Peter 4 RICE BUSINESS 5 FALL 2016 Faculty Promotions Amit Pazgal, Friedkin Professor of INVESTITURE Management (Marketing) rundown Scott Sonenshein, Henry Gardiner A ROUND-UP OF NEWS FROM RICE BUSINESS AND BEYOND Symonds Professor of Management <Don Woo and his children celebrate (Organizational Behavior) a family of all Rice graduates at the James Weston, Houston Rice Ring Ceremony. Woo graduated Endowment Professor of Finance the same day as two of his children, a first in the 40-year history of the Faculty Honorary Titles business school. Pictured: Don Woo Kevin Crotty, William S. Mackey, Jr. (EMBA ‘16), Christian Woo (Math- Distinguished Assistant Professor ematical Economic Analysis ‘13), of Finance Lauren Woo (Mathematical Anastasiya Zavyalova, Verne F. Economic Analysis, Business Minor Simons Distinguished Assistant ‘16), Austin Woo (Chemical and Professor of Strategic Management Biomolecular Engineering ‘16). Welcome to New Full-time Professors, ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| Lecturers and Visiting Professors Scott Davis, Lecturer in Marketing by the numbers REUNION Heber Farnsworth, Visiting Assistant Professor of Finance The class of 1976, the first graduates of the Janet Moore, Director of Full-Time business school, celebrated their 40th reunion Communication Program Lydia Musher, Lecturer in Communications 1976 Hesam Panahi, Lecturer in Management – Entrepreneurship faculty Leila Zomorrodian, a graduate Leila Peyravan, Assistant Professor of the MBA for Professionals 2016 of Accounting Weekend program, celebrates 68 alumni volunteers from various class Sean Wang, Visiting Assistant the culmination of her two Professor of Accounting years of study at Investiture, years and programs served on the the hooding ceremony in Reunion Host Committee 2016 Faculty Teaching Tudor Fieldhouse. Awards Alumni Award for Excellence in Teaching James P. Weston MBA for Executives Award for Teaching Excellence Prashant Kale Full-Time MBA Award for Teaching Excellence Dan Dubrowski MBA for Professionals Evening Award for Teaching Excellence 1,500 alumni participated throughout Benjamin Lansford the weekend MBA for Professionals Weekend Award for Teaching Excellence 150068 Hajo Adam 600 More than 600 alumni, family and friends gathered for the Reunion Partio 6 RICE BUSINESS 7 FALL 2016 rundown A ROUND-UP OF NEWS FROM RICE BUSINESS AND BEYOND quotables |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| “One of the things I’m most excited Lizzy Berger about with the undergraduate Startups inspire business minor is that it allows the increased prizes business school to integrate more thoroughly with the rest of the This year’s 42 competitors in the Rice Business Plan university. Courses are very similar Competition came from top universities around the globe in the level of rigor to the MBA, and were chosen from nearly 400 entrants to compete just different in the approach.” in four categories: life sciences; information technology/ Alex Butler, Professor of Finance Web/mobile; energy/clean technology/sustainability; Faculty Lead, Undergraduate Business Minor and other. Highlights include: • Cisco participated for the first time this year with three Alex Butler Internet of Everything challenge prizes: $100,000, $25,000 and $10,000. • Since the beginning of the competition, Jerry Finger presented the second place prize. This year, in his honor, the $15,000 prize was increased to $50,000 and got the support of the Anderson Family Fund. • The GOOSE Society award went from $250,000 to $300,000. “Accounting sets the sense of • Rice’s Brown School of Engineering gave $25,000 towards trust between all the parties. “Discussing and debating my a Tech Innovation Prize, a first for the school. I find that a great value that I ideas with professors in the can add to the world.” Jones School hones my ideas • The OWLS Investment Group went from a $100,000 into specific and testable investment to $280,000. Giray Ozseker, Rice B.A. Economics ’16 MAcc ’17 questions.” • The biggest increase in prize money this year came from Lizzy Berger, Ph.D.’16 The Indus Entrepreneurs. TiE went from $50,000 to five “I was able to apply the knowledge Assistant Professor of Finance, Johnson Graduate prizes totaling $370,000.