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Israel Advanced Technology Industries Israel Advanced Technology Industries IATI - Israel Advanced Technology Industries Building B, 1st Floor, PO Box 12591 IATI Abba Eban 8, Hertzliya Pituach, 4672526 Israeli ICT Industry Review T 972-73-713-6313 | F 972-73-713-6314 E iat i@iat i.co.il | W iat i.co.il 2015 Israel Advanced Technology Industries ISRAEL'S LARGEST UMBRELLA ORGANIZATION for the High-Tech and Life Science Industries iat i.co.il For more information about IATI please contact: T: +972 (0)73-713-6313 Bldg. B, 8 Abba Eban Blvd., Herzliya Pituach, Israel | E: iat i@iat i.co.il | January 2015 Dear Friends, We are pleased to present you with the new edition of the 2015 Israeli High-Tech Industry Review. The Review provides a thorough analysis of 2014’s recent developments in Israel's world renowned ICT industry, as well as an outlook for 2015. It analyzes industry dynamics and trends across a range of technology clusters, highlights leading Israeli companies catering to global markets, provides insights into the future of the industry and analyzes recent investments and mergers& acquisitions (M&A) trends affecting the local High-Tech industry. We made every effort to produce an extensive and detailed study in order to reflect the many different facets of the industry .We trust that you will find it both useful and informative. Please feel free to forward the report to others who might be interested in it. A Life Science Industry overview is due to be out soon as well. Special thanks to Dr. Benny Zeevi who added the chapter on Health IT and Digital Health to this report. We would like to thank Haifa Economic Corporation, Jerusalem Development Authority, Be'er Sheva Municipality, Tel Aviv Global and Bar Lev Hi Tech Park, for supporting us in this Review. The High-Tech initiatives taking place in these local centers of power in recent years are a true source of inspiration as their active involvement in the tech eco-system takes a significant priority. Special thanks go to International Data Corporation (IDC) Israel for authoring this comprehensive study. Please feel free to contact us with any questions you may have. Phone: +972-73-713-6313 | Email: [email protected] Warm Greetings, Karin Mayer Rubinstein Yoav Chelouche CEO Co-Chairman IATI – Israel Advanced Technology Industries IATI REVIEW: ISRAEL ICT INDUSTRY, 2015 Prepared for IATI – Israel Advanced Technology Industries By Oren Raviv, Dan Yachin – International Data Corporation (IDC) January 2015 IDC OPINION The global high-tech industry continues its rapid transformation, driven by the emergence of a new technology platform that heralds the creation of a new breed of solutions combining cloud, mobile, social, and Big Data elements. All across the technology value chain, new solutions are reshaping the way businesses and consumers access information, communicate, collaborate, and operate. This new model of computing, defined by IDC as the "3rd Platform", is only at an early growth stage and will continue to evolve over the next few years. Israeli information and communication (ICT) companies are prominent participants in this revolution, and the local high-tech industry has been gradually evolving from its original focus on specific technology fields and vertical industries. Today, established vendors and emerging start-up companies are driving innovation across a broad range of fields, covering practically every layer of the technology stack - from the chip level all the way up to the application level - and spanning both consumer and business markets. Based on its capabilities and its track record as a global source of technology innovation, the Israeli ICT industry is well positioned to seize upon opportunities arising from the emergence of the 3rd Platform. IN THIS STUDY This study provides an overview of the Israeli ICT industry in 2014 and an outlook for 2015. It discusses global trends and provides an overview of the traditional and emerging areas of expertise of Israeli companies, as well as analysis of recent investment and mergers and acquisitions (M&A) trends affecting the local high-tech industry. TABLE OF CONTENTS Situation Overview ……………….......................……………............………………............................................................................. 1 Introduction ……………….......................……………….......................……………….............................................................................. 1 Israel High-Tech Industry Dynamics: Expanding Beyond ICT ………………………………………………………………………….... 10 Cities as a Growth Engine for Start-Up Ecosystems: Tel Aviv as a Model Cit ………………………………………….…… 13 Digital Media …………………………………………....…………………………………………………....……………………………………………...……………..… 15 Digital Applications …………………………………………………............................................................................................................ 15 Digital Games ……………….......................……………….......................……………….......................……………….................................... 18 eCommerce ……………….......................……………….......................………………............................................................................... 19 Digital Advertising …………………………………………………..............................................................................................................21 Mobile Advertising …………………………………………………............................................................................................................ 24 App Monetization ………………………………………………….............................................................................................................. 25 Machine Vision, Image Recognition, and Processing ............................................................................................... 25 Security …………………………………………………………………………………………....…………………………………………………....……………………..…… 28 Threat Intelligence - The Next Generation of IT Security .................................................................................... 30 Protecting Data and Applications in the Cloud and Beyond ................................................................................. 32 Identity and Access Management ……………………………….……………................................................................................... 33 Mobile Security and the BYOD Challenge …………………………….……………....................................................................... 34 Network Security ……………………………….……………................................................................................................................... 35 Web Security ……………………………….……………........................................................................................................................... 36 Anti-Fraud ……………………………….……………................................................................................................................................ 37 Physical Security ……………………………….…………….................................................................................................................... 39 Other Security Companies ………….……………....................................................................................................................... 40 Semiconductors and Components ………….……………....................................................................................................... 43 Multimedia and Entertainment ………….……………............................................................................................................. 44 Communications Chips ………….…………….............................................................................................................................. 46 Other Semiconductor Companies ……….……………............................................................................................................ 47 Intelligent Systems ……………………………….……………................................................................................................................ 50 Automotive ……………………………….…………….............................................................................................................................. 51 Energy Management ……………………………….……………............................................................................................................ 52 Smart Cities ……………………………….…………….............................................................................................................................. 53 Home Automation ……………………………….……......................................................................................................................... 53 Wearable Devices ……………………………….…….......................................................................................................................... 54 Other Intelligent Systems Companies ……………………………….…….................................................................................... 55 Enterprise IT Infrastructure ……………………………….……....................................................................................................... 55 Storage ……………………………….…….............................................................................................................................................. 56 TABLE OF CONTENTS - Continued IT Management …………………………….……................................................................................................................................. 58 Other IT infrastructure Companies ................................................................................................................................. 60 Application Life-Cycle Management ……………………………….……......................................................................................
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