Author Marketing Experts, Inc. www.amarketingexpert.com THE ULTIMATE TWITTER RESOURCE GUIDE Compliments of Author Marketing Experts, Inc. Page 1 Author Marketing Experts, Inc. www.amarketingexpert.com About Author Marketing Experts, Inc Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized campaigns and Internet Marketing. AME was the first book publicity firm to successfully implement the use of blogs, ezines, web sites, social networking platforms, social bookmarking, and book video to promote authors. AME has developed and implemented countless marketing and publicity strategies and has worked numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients have sought their expertise as well: John Assaraf (contributor to The Secret), Sloan Barnett, renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’s Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others. AME has offices in San Diego, Chicago, Seattle, and New York. PS Don't forget to check out special offer at the end of this Resource Guide! 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Your new Twitter page will mesh with your book, including the color scheme and themes. We'll also secure at least 20 targeted Twitter followers to increase your marketing reach and brand. This is the sure-fire way to brand you and your book and stand out on Twitter, the hottest online book marketing engine today. Regularly $495 but when you respond within the next 9 days, just $411, a 17% savings. Interested in getting more information? Email us at: [email protected] and mention this special offer PPS When you power your book marketing success with both of these exceptional programs right now, you'll save an additional 10%. Grab both within the next 9 days for just $594.00. Your new book promotion success awaits you right now. Page 4 Author Marketing Experts, Inc. www.amarketingexpert.com Twitter: a beginner's guide There’s a hot new trend going on right now and it’s called micro-blogging. So what's a micro-blog? And moreover, what’s Twitter? Twitter is a micro-blogger platform that allows users to create entries that are only 140 characters in length. These entries are referred to as “tweets”. Originally designed to keep friends and family up to date on what you’re doing, Twitter can also be a great place to share your latest book project, promotional ideas as well as interacting with fellow tweets (folks who twitter) and writers. And yes, you can have a blog and a Twitter page. I have both but I feed my blog into my Twitter site so that my Twitter page gets updated each time I add new content to my blog. There’s an easy application to add your blog feed to Twitter, it takes just minutes to do. Head on over to: Twitterfeed (http://twitterfeed.com/). Don’t feel bad if the first time you go to Twitter it seems like a mess of conversation, most people feel confused when they first enter Twitter-land and many don’t see the point. When I made my first entrance into micro-blogging none of it made sense to me. It seems a bit useless to be honest but then I got the hang of it and saw the real benefit to having and managing a Twitter account. That’s really the key. Much like any social media tool we’ve discussed in this book it’s more than just having an account: you have to manage it too. But give yourself a little time on Twitter before you give up on it, at some point it’ll either all make sense or it won’t. Either way you’re only out a few hours and, perhaps, a few informational tweets. Here's a quick start up guide to getting into the Twitterverse today: 1. To sign up for a Twitter account just go to www.twitter.com and complete their short sign up form. Accounts are free of course, you just have to fill out their form. Remember to brand yourself! This is important. Once you create a Twitter account you can’t go back and change your name so find something that works for you. Maybe it’s fictionwriter or businesswriter or whatever you want. My Twitter page is @bookgal, (note that all Twitter names are preceded by an @ when referenced on the site you can also find me at www.twitter.com/bookgal) this is fun play on words for what I do (and what I love). I don’t recommend that you use an underscore (so stay away from Michael_the_writer) since underscores can be tough to remember and if someone is trying to tweet to you from their cell phone or blackberry those underscore keys can be tricky. Page 5 Author Marketing Experts, Inc. www.amarketingexpert.com 2. The email address you use for Twitter is important. Because of the nature of frequent communication on this site I recommend that you use an email that you check daily. Opportunities abound on Twitter and they're usually in the form of direct messages (DM) which you'll get notified of in your email account. 3. Get rid of the brown square: no one wants to follow an ugly brown square (which is the default picture Twitter gives you when you sign up) so be sure and upload a picture of yourself or whatever logo you want associated with your Twitter page and brand.