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Founder Series, Wednesday 6Th June - SGD$65 (Single Event Only - Evening) presented in partnership with WEDNESDAY 6TH JUNE Location: Core Collective, Level 22, PROGRAMME 79 Anson Road, Singapore 6.15PM Guest arrival & registration 7.00PM Welcome remarks 7.15PM Panel discussion 8.15PM Audience Q&A 8.30PM Drinks & networking 8.45PM Optional tour of Core Collective 9.30PM Event ends THE PANELISTS JESRINA ARSHAD BRAD ROBINSON ELIKA MATHER PurelyB Ritual Gym Kitchen by Food Rebel ABOUT THE PANELISTS JESRINA ARSHAD | PurelyB Jesrina is the Co-founder and CEO of PurelyB.com. Launched in 2015, PurelyB is South East Asia’s leading health and wellness online community portal. Providing holistic wellness content on nutrition, fitness and mindfulness with a mission to transform people’s quality of health and life through online guided solutions created by the best health experts worldwide. In 2016 PurelyB launched Malaysia’s first holistic wellness TV show with Astro, SE-Asia’s largest media entertainment group. Today they have members spanning across 8 countries globally including US, Australia and UK. Prior to PurelyB, Jesrina was Head of Digital Marketing & Strategy at Astro Malaysia Holdings, Digital media manager at Mindshare Malaysia (Head of Digital for clients Maxis, Astro & Sime Darby Group), and Web Designer & Developer at VLT (now Mckinsey Labs). Jesrina holds a Bachelor’s degree in Multimedia Technology and Design from the University of Kent, and a Master’s degree in Marketing. BRAD ROBINSON | Ritual Gym Brad Robinson is a Founder and Chief Executive of the award-winning Ritual Gym. With over 15 years of global entrepreneurial experience, Brad is a proven business leader and entrepreneur now driven by his desire to change the global fitness landscape, improving lives along the way. Prior to opening Ritual, Brad served as a Managing Partner for Empire Automation; an Asia based market leader in CCTV and Security Systems Integrator for a wide range of corporate clients that include casinos and many Fortune 100 businesses. Brad has also served as the Managing Director for FreightWatch Group, Asia Pacific, where he was responsible for the supply chain security needs of several Fortune 500 clients. ELIKA MATHER | Kitchen by Food Rebel Following a 10 year career in Corporate HR Consultancy, servicing a number of Fortune 500 Companies, Elika completed her training at the Institute of Integrative Nutrition and launched Kitchen by Food Rebel and Elika Fit in 2015. Inspired as an answer to her own health issues and the lack of healthy food options in the CBD, Elika set out to solve her own problem knowing it was shared by many. As the owner of Kitchen by Food Rebel and a certified Raw Food Chef, the cafe's mission is to improve their customers health through a recipe of awareness, education & great food. Elika provides education workshops & cooking classes onsite and works with a number of local start‐up and suppliers to source quality fresh ingredients that can be used in-house to make fresh meals daily. As a Health Coach Elika works with individuals & companies and provides the truth about nutrition enabling healthier lifestyles through coaching, consulting & healthy food. THURSDAY 7TH JUNE Location: Shangri-La Hotel, PROGRAMME 22 Orange Grove Road, Singapore 8.30AM Guest arrival & breakfast 9.00AM Welcome remarks 9.25AM Building a Brand by Pete Thew, Yoga Movement 10.05AM Building a Profitable Wellness Business and a Mindset for Success by Lauren Armes, Welltodo 10.45AM Wellness break by 10.50AM Networking break 11.00AM Masterclass in Investment powered by CRIB featuring Albert Shyy (Burda Principles), Eddy Lee (Coffee Ventures) Jeffrey Liu (GuavaPass), Marcus Chow (Bird & Bird ATMD) 11.50AM Wellness break by 11.55AM Networking break 12.05PM An Explorers Mindset - keynote by Grant 'Axe' Rawlinson 12.55PM Closing remarks 1.00PM Lunch & networking 2.00PM Event ends ABOUT THE SESSIONS BUILDING A BRAND | Peter Thew When building a brand, it’s important to “Stand for Something”. What do you want to say? How do you want to be perceived in your market? In this talk about Brand Building, we’ll define what a brand actually is in 2018, what are the more important parts to focus on first, and a little bit about the speakers experience when a company is lead by brand and service, versus being led by profit. BUILDING A PROFITABLE WELLNESS BUSINESS & A MINDSET FOR SUCCESS | Lauren Armes Over the course of 4 years, Lauren has met hundreds of highly successful entrepreneurs in the wellness industry – to garner an understanding of what makes their businesses successful and profitable. In this session we will explore the common hurdles faced by entrepreneurs in wellness, and how to overcome them. We'll find out what is standing between you and your own definition of success, and why your mindset plays the key role in shaping this. A MASTERCLASS INVESTMENT | Panel Discussion powered by CRIB Leaning on industry experts, the session aims to provide pragmatic insight to help you understand and navigate the investment journey and will provide points of view from four key avenues of investment: early stage and mature stage, as well as input from an expert in mergers and acquisitions as well as insights from someone who has been through the journey themselves. AN EXPLORERS MINDSET | Grant ‘Axe’ Rawlinson An Interactive keynote sharing the 5 key traits of successful Explorer's. Traits which have helped him achieve powerful goals in the world of business and exploration for over 20 years. Artfully and professionally delivered through a combination of story-telling supported with professional audio-visuals, Grant brings you on a journey through the world of extreme adventure and presents scenarios where the audience must make key decisions along the way to bring the learning points to life in a way your teams will never forget! ABOUT THE PANELISTS PETER THEW | Yoga Movement In 2007, having finished his Marketing Degree at the University of Hawaii, Peter Thew was moved to Bali to take on the regional Marketing Manager Role for Global Youth lifestyle brand, Billabong. A few years in, he was promoted to the Regional Brand Management, overseeing branded solutions for existing markets, and helping establish game plans for entry into new markets throughout the region. Bringing his passion for branding and a desire to address the existing position of yoga in the Singapore market, Peter and his wife created Yoga Movement. The YM Brand now has 6 established locations across the Lion City, that boast complimentary Academy, Retail, and F&B offerings. LAUREN ARMES | Welltodo Lauren Armes is a business coach, speaker, writer and entrepreneur. She founded Welltodo, a global industry network for the wellness industry, in 2014. Welltodo is now respected as a definitive voice for the business of wellness, spotlighting innovation and trends, case studies and insights. As a company, Welltodo helps people to build incredible businesses and careers in the wellness industry – through its events, recruitment and coaching services, and more. ALBERT SHY | Burda Principal Investments Albert heads Burda Principal Investments' Singapore office and currently sits on the board of Zilingo, Carsome, and Priceza. Previously he was at GREE Ventures from 2014 to 2017, where he led the fund's investment team in Southeast Asia and India. Prior to this, he served as a Director at Lazada Group, helping build the company’s Marketplace business across the region. Other professional experience includes co-founding an online menswear company in the US and spending 5 years as a management consultant at Monitor Group. He completed his MBA at the University of California, Berkeley and did his undergraduate studies at the University of Pennsylvania ABOUT THE PANELISTS (CONTINUED) EDDY LEE | Coffee Ventures Eddy has invested in more than 50 US and Asian startups. He relocated from Silicon Valley to Southeast Asia to Co-Found Coffee Ventures so as to tackle unmet needs in Southeast Asian markets. The early stage fund focuses on people development, product- market iteration, and go-to-market strategy. He mentors at Stanford University’s StartX accelerator among other institutions and was previously a consulting professor, a medical imaging scientist, and a circuit design engineer. JEFFREY LIU | GuavaPass Jeffrey is the CEO of GuavaPass, the pan-Asian healthy living community he co-founded in 2015 with Rob Pachter. GuavaPass provides a community of fitness studios and healthy-living experts, offering unlimited classes at premium locations across Asia. Jeffrey was formerly the Head of Corporate Development at BeachMint, a venture-backed social e-commerce startup in Santa Monica. Additionally, Jeffrey ran the company’s Business Intelligence and Analytics divisions. Jeff forefronted the merger between BeachMint and Lucky Magazine, a Conde Nast subsidiary, forming The Lucky Group. Previously, Jeffrey helped launched a hedge fund in Singapore, worked as an investment professional at a special opportunities hedge fund in Chicago, and as an investment banker at Lehman Brothers. Aside from the United States, he has lived in Hong Kong, Taiwan, Singapore, and the Philippines. ABOUT THE PANELISTS (CONTINUED) MARCUS CHOW | Bird & Bird Marcus is head of the Corporate Group in the Singapore office. His practice focuses on mergers and acquisitions, private equity, equity capital markets and regulatory compliance work. He also advises on corporate governance and Singapore stock exchange related matters. He is involved in regional cross border transactions in PRC (including Hong Kong), Malaysia, Thailand, Vietnam, Indonesia and India. Marcus has previously worked at several international law firms in New York, Hong Kong and Singapore. He has experience in a range of industries including manufacturing, retail, construction, real estate, food and beverage, banking and finance, airlines, mining and agriculture and technology. Marcus previously worked at Singapore Exchange Securities Trading Limited where he was in the issuers' regulation department in charge of vetting listing and IPO applicants and enforcing continuing listing obligations on listed companies.
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