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Priceza X Hubert Burda Media: Press Conference 28 September 2016 Product Name … Search Shopping 13M Visits/Month Search Engine (From 6 Countries in SEA)

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Priceza X Hubert Burda Media: Press Conference 28 September 2016 Product Name … Search Shopping 13M Visits/Month Search Engine (From 6 Countries in SEA) Priceza X Hubert Burda Media: Press Conference 28 September 2016 Product Name … Search Shopping 13M Visits/month Search Engine (from 6 countries in SEA) +59M Products from +1,000,000 Merchants Priceza is the leading Shopping Search Engine and Price Comparison Shopping targeting SE Asia. Priceza targets >600m consumers in SEA Key Numbers of Priceza in 6 Markets – September 2016 (+13M visits/m) 7.5M visits/m Priceza Thailand Pop: 68m 8.5M products Launched Jan 2010 Priceza Vietnam Pop: 93m 100k visits/m Launched June 20151.2M products 600k visits/m Priceza Malaysia Pop: 30m Priceza Philippines 9.6M products Launched March 2015 Pop: 108m 300k visits/m Launched March 20153.2M products Priceza Singapore Priceza Indonesia4.5M visits/m 50k visits/m Pop: 6m Pop: 254m 4.5M productsLaunched March 2015 Launched May 2013 31M products Let’s summarize Priceza Thailand in Numbers 7.5 MM+ 14 MM+ 250,000+ 100% Shopping Visitors Pageviews per Daily Shopping Yearly Traffic per month month Users Growth 340,000+ 62% 31% 7% Social Media Fans Access via Mobile Access via Desktop Access via Tablet 500,000+ 800,000+ 60% 8.5 MM+ Mobile App Registered Members Returning Product Downloads with Email Visitors Database Let’s summarize Priceza Indonesia in Numbers 4.5 MM+ 6.7 MM+ 150,000+ 100% Shopping Visitors Pageviews per Daily Shopping Yearly Traffic per month month Users Growth 80,000+ 70% 26% 4% Social Media Fans Access via Mobile Access via Desktop Access via Tablet 500,000+ 100,000+ 60% 31 MM+ Mobile App Registered Members Returning Product Downloads with Email Visitors Database Who are our active users? • Male 48%, Female 52% • Age Group: 65% is 18-34 years old • Our visitors are not just passers-by. They are Shoppers and REALLY have BUYING POWER! • Over 80% are having income of over 15,000 THB/month • Around 80% have a University Degree. • They are Millennials: Tech Savvy, Mobile Enthusiasts, Trust on Information that they can find by themselves, and Check prices before they buy! Source: Google Analytics June 2016 Consumers Use Priceza not only for Price Comparison but also for Product Discovery & Comparison Overview Share of items users clicked by category • Continued growth of Electronics - fuelled by strong demand from Others consumers and promotions Health & 2% from merchants Beauty 10% • Non-electronics already representing >60% of clicks Electronics - Users cannot compare fashion 37% items by apple-to-apple but they use Priceza to discover Fashion items they like 29% • Fashion grows constantly according to the growing number of items Lifestyle • Strong Lifestyle and Health & 22% Beauty footprint thanks to assortment expansion Source: Company Data as of Jan-2015 from both Thailand and Indonesia Priceza is actively helping Millions of Shoppers to buy Online Shop Directly at EC-Site 13 Millions Millions of Shopper Shopper Generating Sales Visits/m Visits/m 130,000 Orders/m to Merchants 300M THB/m 3.6 Billion THB/y Our 10,000+ Clients across SEA Priceza Company Timeline 120M visits Series B Funding from Winner of Asia-Pacific New multi- ICT Alliances Awards devices Series A 70M platform New funding visits lauched search from algorithm 50M Breakeven and new visits on revenue infra- 40M visits and structure Launched in Launched profitable 4 more in Thailand 20M countries visits 9M Launched in 4M visits Indonesia visits 2010 2011 2012 2013 2014 2015 2016 Priceza’s Series B Investment • Headquartered in Munich • A privately-owned international technology and media company • One of the largest media groups in Germany • +540 brands and products that are oriented to the needs of consumers • +175 million users and 60 million paying consumers. • +2.5 billion Euros in annual revenues • +60% come from investments in consumer facing internet businesses • 10,000 employees around the world • Active in 19 markets in Europe, the United States and Asia - International arm of HBM, taking - Investment arm of HBM care of foreign publishing activities into in USA, Europe, and Asia • Burda International publishes a total of +300 magazines and online media products outside of Germany • Burda Asia is operating in Thailand, Singapore, Hong Kong, Taiwan, India, Malaysia • In Asia, portfolio focusing on the luxury segment • BPI is HBM’s unit to provide growth capital to digital ventures in the Unites States, Europe, and Asia • Leveraging Burda’s capital, brands and sector expertise, particularly in the areas of business expansion, internationalization and localization • Invested in a portfolio of highly successful consumer internet companies in Europe, the U.S. and Asia • In the past, HBM has invested in internet platforms such as Etsy, zooplus, HolidayCheck, or Xing AG Key Information about this investment round • Priceza’s founder met Burda’s executive since November 2013 • HBM’s BPI invested in Priceza. • Strategic Corporate Investor (Not VC) – Invest for long term business synergy Key Information about this investment round • Series B Investment (7-digit in USD) • Ownership Structure – BPI acquired a 24.9% in Priceza – 75.1% still owned by Priceza’s three founders – BPI has acquired the stake of the original VC, CyberAgent Ventures • For Priceza, it's a significant milestone of the company in the 7th year of operation that the Company is not a Startup company anymore. – We still keep Startup mindset and operating fast like Startup. Priceza Going Forward +80% of USA & China Ecommerce are dominated by 1-2 Players USA ECOMMERCE MARKET SHARE 2015 CHINA ECOMMERCE MARKET SHARE 2015 Amazon Walmart others Alibaba JD Others 20% 18% 59% 10% 70% 23% 80% of USA Ecommerce is dominated by 82% of China Ecommerce is dominated by Amazon and WalMart Alibaba and JD Source: Fortune and eMarkerter http://fortune.com/2016/05/11/retailers-stocks/ The Wall Street Journal http://www.wsj.com/articles/alibaba-vs-jd-com-executives-weigh-in-1439793927 Japan Ecommerce is Fragmented by many players JAPAN ECOMMERCE MARKET SHARE 2015 Rakuten Amazon Japan Yahoo! Japan Shopping others 29% 53% 12% 6% Source: McKinsey https://www.mckinseyonmarketingandsales.com/sites/default/files/pdf/Japan_eCommerce_trends.pdf Japan Info http://jpninfo.com/30646 and https://blog.gaijinpot.com/tips-shopping-online-japan/ Fragmented Market of Ecommerce in SEA (2015) http://www.bain.com/publications/articles/can-se-asia-live-up-to-its-ecommerce-potential.aspx Vision: To make retail ecosystem transparent and win-win for buyers and sellers. สร้างระบบนิเวศน์ค้าปลีก ที่โปร่งใส เป็ นธรรม สร้างประโยชน์ให้กับทงั้ ผู้ซือ้ และผู้ขาย • Win-Win Ecosystem for Buyers & Sellers • Perfect Competition / MONOPOLY Balancer • Market & Price Transparency Early days of Ecommerce in SE Asia Ecommerce shopping makes up just 1%-2% of total retail sales in SEA. This compares with 16% in Korea, 9% in the U.S. and 8% global average Ecommerce as % of Total Retail Sales (2014) Global: 7.9% China: 10.2% US: 9.2% Korea: 16.3% Japan: 10.4% SEA: 0.5-2.0% Australia: 6.4% Source: Euromonitor, Bofa Merill Lynch’s eCommerce Report as of May 2015 SEA is bigger (2X) than the US and bigger than the EU ASEAN is at the Inflection Point for Ecommerce Massive Growth Potential of Ecommerce in ASEAN A.T. Kearney forecasts a theoretical e-commerce market size of USD67- 89 Billion for ASEAN in the future, with Thailand, Indonesia and Malaysia, having the biggest growth potential (TH/ID/MY are Priceza’s Primary Market) Priceza Company Timeline 120M visits 70M visits 50M visits 40M visits 20M visits 9M 4M visits visits 20102010 2011 20112012 201320122014 20152013 201620142017 20182015 2019 20162020 Priceza’s Aiming to Grow 10X from 2015 to 2020 700M visits 10X 450M visits 290M visits 186M visits 120M visits 70M 40M 50M 20M visits 4M 9M visits visits visits visits visits 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Mission to help consumers to make the best shopping decision! • +57 Awesome Team Members in Bangkok and Jakarta • Ecommerce Facilitator for Win-Win Ecosystem for Buyers and Sellers • Ecommerce Balancer to Create Perfect Competition เปิดช่วง Q&A และ “ขอบคุณมากครับ” Thank You! and Open for Q&A Our Office Across SE Asia Priceza Co., Ltd. (Headquarter) 126/101 Thaisri Tower, 26th Floor, Krungthonburi Road, Banglampoolang, Khlong San, Bangkok Thailand 10600 Company Registration No.: 0105554078566 Tel. +662-860-6125, Fax. +662-860-6247 Email: [email protected] PT. Priceza Kota Kasablanka Prudential Centre Level 22, Jl. Casablanca Raya Kav.88, Jakarta Indonesia 12870 Tel. + 62 21 2960 7416, Fax. +62 21 2960 7201 Email: [email protected] Priceza’s Links Website: - TH www.priceza.com - ID www.priceza.co.id - MY www.priceza.com.my - PH www.priceza.com.ph - VN www.priceza.com.vn - SG www.priceza.com.sg - Corporate Website http://www.pricezagroup.com Facebook: - TH : ราคาดี เช็คได้ Priceza.com - ID : Priceza Indonesia - MY : Priceza Malaysia.
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