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The State of European Food Tech 2021

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The State of European Food Tech 2021 The State of European Food Tech 2021 MARCH 2021 2020 marked an inflection point Covid-19 accelerated egrocery Food production and for foodtech, as consumers adoption, and the emergence of transformation is catching up reassessed how they eat new food distribution models with consumer-facing foodtech The pandemic has driven radical changes in We believe the egrocery to be bigger than food B2B food companies may take longer to unlock consumer behaviour and accelerated adoption delivery, as total market for groceries is $2.1tn growth than B2C but the opportunity could be of meal and grocery deliveries, some of which is compared to $0.6tn for restaurants. Egrocery bigger representing €1.7bn of capital investment in 2020 . here to stay. It also highlighted big inefficiencies companies have seen skyrocketing growth in in the food supply chain and raised awareness 2020 (3x to 10x vs 2019), as convenience turned The pandemic highlighted inefficiencies in the for a healthier and sustainable food system. into necessity. food supply chain and the need for new technology solutions. Investments to enable 2020 saw continued growth in food startup As demand shifted away from food services, supply chain automation, or funding to indoor investor interest, with €2.4bn invested in 2020 meal kits companies efficiently stepped in and vertical farming have been on the rise. (+12x vs 2013) and an increase of foodtech together with virtual/dark kitchens, and Insect production and food waste management also attracted large VC funding. startup valuations (+156% vs 2019). removed previous doubts over these models. Quick-commerce startups (the 15 minute As consumer interest in sustainable alternatives European foodtech unicorns are now large, delivery from local dark stores), the last grows, so do investments and valuations in the international players, catching up with their US newborn in the grocery space, drew most plant-based and cell-based sector (10x in 5 counterparts (i.e. valued at 48% of US foodtech attention, with €262M raised in the first quarter years) throughout Europe (and beyond). unicorns, compared to 10% for tech overall). of 2021 already . D2C food was the winner of Covid-19, creating an astonishing €84bn in value. Page / 2 SECTION 1: INTRODUCTION 1 2020 marked an inflection point for foodtech, regarding both company growth and VC funding Page / 3 Foodtech companies have been growing faster than food incumbents, and still have a lot of enterprise value to eat into. Combined enterprise value €845 B €778 B Top 10 food manufacturers €699 B €433 B €358 B Top 10 supermarkets €17 B Top 10 foodtechs 2015 2020 Source: Dealroom.co. For private companies without publicly disclosed valuation we used multiples analysis to Page / 4 estimate enterprise value. European foodtech unicorns are now worth a combined €92 billion, after a huge bump in enterprise value during 2020. Combined enterprise value (€ B) €92B Private foodtech unicorns €22B €38B €70B €27B €11B €24B €8.2B €6.2B Public foodtech unicorns €9.3B €10B €27B €19B €2.9B €18.1B €7.1B 2015 2016 2017 2018 2019 2020 Source: Dealroom.co Page / 5 Note: sum of the valuations of all foodtech unicorns. Using estimated valuations based on most recent VC rounds, public markets and publicly disclosed valuations €13.5B The next generation of European foodtech innovators are surfing on a wave of momentum in VC backing, as food delivery startups reach maturity. VC investment in European Food Tech (€ B) First wave foodtech €2.7B investment since 2015 in 5 food delivery platforms €2.7B €2.4B €1.8B €1.4B €1.3B Next generation €2.4B €7.8B investment since 2015 and growing at 33% €0.9B €2.1B €1.3B €1.0B €0.6B €0.4B 2015 2016 2017 2018 2019 2020 Page / 6 Source: Dealroom.co. European foodtech unicorns are within striking distance from their US and Asian peers, and growing faster, with the exception of fast-growing Meituan Dianping. Combined company value of foodtech unicorns (€ B) €274 billion (+197% YoY) €193 billion (+101% YoY) Meituan Dianping €204B €92 billion UberEats €46B (+156% YoY) DoorDash €36B Delivery Hero €27B Chewy €29B Ele.me €12B Ocado €17B Meicai €10B Takeaway.com €12B Rest of unicorns Rest of unicorns Rest of unicorns Europe Americas Asia Source: Dealroom.co Page / 7 Note: sum of the valuations of all foodtech unicorns. Using estimated valuations based on most recent VC rounds, public markets and publicly disclosed valuations €13.5B €42.8B Americas Europe Asia €0.8B 2019 2020 2019 2020 2019 2020 Combined value €72B €103B +44% YoY €43B €68B +60% YoY €99B €187B +88% YoY (1) Bankrupted Merged Delisted Acquired Transformation outpaced distribution & consumption VC funding, whilst primary production financing grew steadily in 2020. PrimaryPrimary production Production TransformationTransformation DistributionDistribution & & Consumption Consumption €1.9B €1.3B €1.3B €1.1B €830M €610M €666M €552M €531M €451M €374M €415M €296M €216M €98M €190M €70M €106M 2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020 Name Transaction Name Transaction Name Transaction INFARM $140M SERIES C Karma Kitchens Wolt £252M SERIES A $108M SERIES D Farming tech for urban services Jul 2020 Develops cloud kitchens Jul 2020 Food delivery and logistics May 2020 Roslin Technologies £50M EARLY VC The Protein Brewery Mathem €22M SERIES A €47.5M LATE VC Solutions for agri-tech & animal health Jul 2020 Protein alternatives by fungal protein Nov 2020 Online grocery retailer Feb 2020 Tropic Biosciences $28.5M SERIES B Castalie Gousto €13.5M SERIES A $41M LATE VC Develops varieties of tropical crops Jun 2020 Sustainable alternative to water Jun 2020 Meal kits delivery Apr 2020 PlantLab €20M GROWTH EQUITY Lactips €13M LATE VC Butternut box £20M SERIES C Solution for improving crop quality Jul 2020 Thermoplastic pellets based on milk protein May 2020 Direct-to-consumer pet food company Feb 2020 Naio Technologies €14M SERIES B Next Protein $11.2M SERIES A Hungry Panda $20M EARLY VC Autonomous systems for agricultural applications Jan 2020 Insect-based protein for animal feedstocks May 2020 Delivery of authentic Chinese food and groceries Mar 2020 Page / 8 Source: Dealroom.co. SECTION 1: INTRODUCTION 2 Covid-19 accelerated penetration of online meal and grocery delivery, whilst fostering the adoption of new models Page / 9 Online meal deliveries accelerated in 2020. But the bigger growth opportunity still lies ahead: grocery delivery. 2020E Gross Market Value (GMV) in Europe Select European examples Personal shoppers Online grocery retailers Meal kits Total $2.1T Food delivery entering groceries Estimated online penetration Europe Personal shoppers Online Online grocery retailers $0.6T penetration grew Rest of from <2% in 2019 the world Accelerated by Covid to 5%+ in 2020 Meal kits Brick & mortar retailers <$20B $25B+ Meal delivery Meal delivery Restaurants Groceries 2019 2020 (on and off premise) Page / 10 Source: Dealroom.co. HQ: Livry-Gargan e-Grocery Nathan Labat Founded: 2018 Online grocery retailer Boris Meton Founder: Boris Meton, Lucas Lucas Lefebvre Lefebvre, Nathan Labat Co-Founders Select Investors: Five Seasons Ventures, Heartcore, Kima Ventures How did Covid impact your business? How have you leveraged user data as a business? Funding: €6M Since February, our revenue has grown 3x. As an online As we are a subscription business, our data allows us to grocery platform, we saw a big demand surge during the predict buying behaviour very well. Our predictive first wave of the pandemic. But what we’ve seen since then analytics combined with our supplier relationships means is that most of those customers have stayed with us. The that during the pandemic’s second wave, we can deliver a first wave of the pandemic was obviously so unexpected much better service level through stock optimisation. In that it was a real challenge on the bottom line addition we're working on leveraging our data to develop operationally. As we now enter the second wave, we're not strategies to customise consumer experience and offers. seeing the same demand surge relating to panic buying as we saw before, but we're also much more prepared this How are consumers changing the way they interact time around. with grocery retailers? Customers come to us not just because we offer What do you think are the long-term implications for discounted products, but because we also act as a curator consumer grocery shopping? of products. The membership subscription model of our It takes 21 days to change your habits. I think during the business builds customer loyalty, brand affinity and first lockdown, industry wide we gained at least 5 or 6 engagement which is really powerful. For example our years of growth, and those changes are here to stay. Of users constantly challenge us on supply chain course deeper digital adoption is one big trend, but this is transparency and organic, ethical goods. Our consumers also a health crisis. As a result of the pandemic we’ve seen have become a core part of our product development a big push towards organic and healthier products, which I strategy for our new own-brand products, as co-creators. think is also a permanent shift. People are moving away In general I think we are seeing a de-bundling of grocery from convenience products like ready meals, back to raw shopping. Leaders are emerging specialising in fresh or products for home cooking. frozen, organic or bulk. The hypermarket era is over. Consumers are evolving, and shifting towards selecting different players based on different needs. Page / 11 November 2020 Foodtech players are racing to claim the instant grocery space, where local fulfillment and higher repeat offer high margins. Food delivery entering groceries Level of preparation Personal shoppers Online grocery retailers Meal kits Personal shoppers Finished meals Deliveroo, DoorDash, Glovo DashMart Ocado Zoom Online grocery retailers Ocado & Groceries traditional retailers Rest of Meal kits the world Same week Same hour Within minutes Speed of delivery Fulfillment automation Personal shoppers Players operating through Brick & mortar retailers dark stores (micro fulfillment centers in urban areas) Page / 12 Source: Dealroom.co.
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