National Radio Channels PPM Measurement November 2017 Background

National Radio Channels PPM measurement November 2017 Background

• This overview describes the development of radio broadcasting at national levels with updated figures from November 2017. The Norwegian Media Authority has composed this overview based on figures received from Kantar Media. • Kantar Media is the provider of official radio figures at the national level in Norway. The PPM* measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of 1000 people using PPM equipment. These figures are reported weekly: http://www.tns-gallup.no/medier/radio/nasjonale-lyttertall-ppm/ (Source: Kantar Media)

*PPM (Portable People Meter) – Measuring device that measures the exposure or listening to given radio channels. Definitions

• Coverage: The population share who have listened to a given radio service during an average day.

• Listening time: Daily time spent among listeners on a given radio service during an average day.

• Market share: Share of time spent on different radio channels/radio groups. Radio channels in the PPM measurements NRK P4 Group Bauer Media

The Big Five Other national NRK P1 NRK Alltid Nyheter P8 Pop NRK P2 NRK mP3 Others P4 (i.a. P9 og P10) NRK P3 NRK Sport NRJ P4 NRK Klassisk Radio Soft Radio Norge NRK P13 Kiss NRK P1+ Radio Rock P5 Hits Norsk Pop P6 Rock Radio Topp 40 P7 Klem Radio Vinyl Coverage Coverage: Population share listening to national channels down 4,1 percentage points from 2016 Development per year from 2014 to 2017 – all national radio channels in percentage 100

80 69,8 68,9 67,6 70 63,5 60

0 2014 2015 2016 2017 (Jan-Nov)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage: 5,6 percentage points listening decrease from January to November – Autumn months stable Per month 2016/2017 – all national radio channels in percentage 100

80 67,5 67,8 68,6 67,8 70,3 68,4 68,5 66,2 69,2 69,1 68,3 70 59,2

60 67,8 66,2 67,4 65,3 64,7 63,7 61,1 62,3 61,4 62,2 50 56,7

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 2017

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage: New radio channels gains terrain against traditional radio channels

The Big Five and other national in percentage – year 2014-2017 – per month 2016/2017 100 90 80 65,5 62,5 70 61,8 62,7 53,5 55,6 60 49,2 48,8 50 40 30 31,6 20 26,3 30,4 27,6 23,1 10 20,5 20,0 14,3 0

The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage: P4 Group up from October – NRK and Bauer Media down

Historical development radio groups (percent coverage) – year 2014-2017 – per month 2016/2017

100 90 80 70 60 50,2 48,7 48,8 49,4 43,4 45,2 50 39,9 39,0 40 23,9 25,5 26,2 27,4 27,2 25,7 30 24,9 26,8 20 10 18,2 14,8 15,5 14,7 0 15,5 14,8 14,6 15,0

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage: Status November 2017

National radio channels sorted after size (percentage) – November 2017 NRK P1 P4 30 Radio Norge NRK P1+ 25,7 NRK P3 25 P5 Hits NRK P2 NRK mP3 P7 Klem 20 NRJ Radio Rock 16,2 NRK P13 Radio Topp 40 15 P6 Rock P10 Country NRK Nyheter 10 Radio Vinyl 8,0 P8 Pop 6,2 5,9 NRK Sport 4,7 4,5 Norsk Pop 5 3,9 3,9 P9 Retro 2,5 2,5 2,3 2,2 Soft 1,8 1,8 1,7 1,6 1,3 1,1 1,0 0,9 0,7 0,7 0,7 Kiss 0 NRK Klassisk

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage: Top 10 changes last month

National channels sorted after size (percentage) – October/November 2017 30 26,3 25,7 25

20 15,9 16,2 15

10 8,5 8,0 6,6 6,2 6,3 5,9 4,4 4,7 4,7 4,5 5 4,0 3,9 3,9 1,8 2,4 2,5

0 NRK P1 P4 Radio Norge NRK P1+ NRK P3 P5 Hits NRK P2 NRK mP3 P7 Klem NRJ Oct.17 Nov.17

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Coverage 2016 versus 2017 YTD

The eight largest radio channels sorted after size (coverage in percentage) – 2016 versus 2017 (Jan-Nov) 40

35 33,4

30 29,0

25 20,8 20 17,3

15 12,9 11,6 9,8 10 8,0 5,7 5,9 5,5 5,2 4,8 4,4 5 3,9 3,4

0 NRK P1 P4 Radio Norge NRK P3 NRK P1+ NRK P2 NRK mP3 P5 Hits 2016 2017 (Jan-Nov)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time Listening time: Continuous decrease in minutes spent listening to radio channels

Year 2014-2017 – all national radio channels in minutes of listening 100 90 89 90 85 80 80

0 2014 2015 2016 2017 Jan-Nov

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: Decrease compared to last year – Stable development from August to November Per month 2016/2017 – all national radio channels in listening minutes 100 88 85 85 87 87 85 87 87 88 84 90 82 80 80 84 82 81 83 80 82 78 70 78 76 77 77 60

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2016 2017

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: Increase in listening to new radio channels, decrease in listening to traditional radio channels The Big Five and other national in listening minutes for 2014-2017 and per month 2016/2017 100 90 79 80 73 72 64 70 60 54 52 60 50 40 30 20 10 19 23 24 20 15 0 10 15

The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: Largest decrease in listening time for NRK – P4 increases in November

Historical development radio groups (listening minutes) for 2014-2017 and per month 2016/2017 100 90 80 70 60 60 60 56 53 60 49 47 50 40 19 20 30 18 19 20 18 18 20 10 0 11 9 10 9 8 9 8

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: Status November 2017

The eight largest radio channels sorted after size (listening minutes) – November 2017 30 28

25 NRK P1 P4 20 NRK P1+ Radio Norge 15 12 NRK P3 NRK P2 10 NRK mP3 7 5 P5 Hits 5 3 3 2 2

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Listening time: 2016 versus 2017 YTD

The eight largest radio channels sorted after size (listening minutes) –2016 versus 2017 (Jan-Nov) 40 38

35 33

20 15 15 13

10 7 6 5 6 5 5 4 4 4 2 2 1 2 0 NRK P1 P4 NRK P1+ Radio Norge NRK P3 NRK P2 NRK mP3 P5 Hits 2016 2017 (Jan-Nov)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Market share Market share: Traditional channels versus new channels

The Big Five and other national in percentage for 2014-2017 and per month 2016/2017

100,0 87,4 83,4 84,2 81,3 90,0 74,5 76,4 70,1 80,0 67,4 70,0 60,0 50,0 40,0 30,0 20,0 32,6 29,9 10,0 25,4 23,6 16,6 15,8 18,7 0,0 10,9

The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Market share: Radio groups in 2017

Market share radio groups in percentage- national channels 2017 YTD

10,6

23,2

66,0

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Market share: Radio groups – Historical development

Historical development radio groups (percentage) – year 2014-17 – per month 2016/2017 100 90 80 66,7 67,9 69,8 67,4 66,1 66,0 63,1 70 60,8 60 50 40 22,7 22,8 23,8 26,2 30 19,9 23,2 21,7 22,4 20 10 10,6 10,2 13,1 11,6 0 12,2 10,6 9,3 8,4

NRK P4 Group Bauer Media

Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+ Local radio Background

• Listening figures for local radio stations are found in the Forbruker & Media survey. This survey measures radio listening at regional and local level. The survey is made quarterly by Kantar Media and the method used is CATI*. • The Forbruker & Media survey represents official listening figures for Norwegian local radios and for national channels locally. • Listening figures for local radio Q3 2017 were published by Kantar Media in October 2017 (http://www.tns- gallup.no/globalassets/medier/radio/statusrapport-radio-2017-20-10-17- futsater-og-jortveit.pdf). The NMA refers to the Kantar Media survey for listening figures for local radio. In this context the NMA will present some of Kantar Media’s main figures from Q3 in the NMA report. Figures for local radio Q4 2017 will be presented in January 2018.

*CATI (Computer-Assisted Telephone Interviewing) – Information is gathered through telephone interviews based on a fixed questionnaire. Coverage: Listener figures in thousands #1

Source: Statusrapport for radiolytting 2017 – 20.10.17 - 3. Kvartal 2017. Knut-Arne Futsæter and Salve Jortveit. Kantar Media. Coverage: Listener figures in thousands #2

Source: Statusrapport for radiolytting 2017 – 20.10.17 - 3. Kvartal 2017. Knut-Arne Futsæter and Salve Jortveit. Kantar Media.