Status Report for Radio Broadcasting in Norway 2017
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Status Report for Radio Broadcasting in Norway 2017 Knut-Arne Futsæter and Salve Jortveit, Kantar Media 20/10/17 3Q 2017 Content 1. Background and purpose 2. Access and use of digital radio equipment from the Digital Radio Survey (DRS) 3. The official national listener numbers, from the electronic measurements (PPM) 4. The official regional listener numbers, from Consumer & Media (CATI) 5. Summary and comments 2 1. Background and purpose Background and purpose of the report ▪ This report describes the development of radio broadcasting at national (PPM) and regional (CATI) levels, before and after the shut-down of the nationwide FM network. Kantar Media has prepared the report on behalf of Digital radio Norway, NRK, P4 Group and Bauer Media. ▪ Kantar is the provider of the official radio numbers in Norway: ▪ The PPM measurement is the official radio numbers at the national level. The measurements are conducted electronically using a national representative panel, the Media Panel, consisting of 1000 people using PPM equipment. These numbers are reported weekly: http://www.tns- gallup.no/medier/radio/nasjonale-lyttertall-ppm/ ▪ Kantar Media measures radio listening at regional and local level with 45,000 annual telephone interviews (CATI) in Consumer & Media (F & M). The CATI measurements therefore represent the official listener numbers for Norwegian local radios, compared with national channels locally. http://www.tns- gallup.no/medier/radio/ . ▪ On behalf of Digitalradio Norway, Kantar Media has conducted the Digital Radio Survey (DRS) since 2012. DRS measures the access and use of radio equipment (https://radio.no/om-oss/digital-radiolytting ). ▪ In 2017, the Norwegian radio will be digitized (https://radio.no/digitalisering/hva-betyr-omleggingen-for-deg/, https://www.medietilsynet.no/ https://radio.no/). 4 … Media Development 1960 - 2016/2017 100 Percent «Internet» 91% TV 69% 75 Radio 63% 50 Newspapers 46% «Mobile content» 69% 25 Magazines 27% 0 61 65 69 71 73 77 80 83 85 87 89 91 93 95 97 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2015/2016 2016/2017 Source: Daily support for newspaper, radio, television, teletext and the Internet 1961-2016 / 2017. Data from Consumer & Media from 1994. The multi-channel community (Lundby & Futsæter, 1993) Fragmentation of the media landscape and fragmentation of the audience (Futsæter 1998). Mobile content applies to all Norwegian mobile editions that are measured in F & M, from newspapers, TV and others.. 5 Coverage in Norway: Lower coverage from 2014 to 2016 Percent 69,8 68,9 67,6 70 65,5 63,6 63,9 61,7 60 54,5 50,2 49 48,4 50 Radio 44,3 NRK 40 P4-group Bauer 27,4 30 Media 26,9 25,5 "The Big 23,9 26,8 Five" 20 Other 20,2 21,3 national 18,214,3 17,5 14,9 10 12,7 0 2014 2015 2016 2017 YTD (jan-sep) Source: Kantar Media / Norsk Gallup. The official listener numbers at the national level from the electronic measurements (PPM). All weekdays. “The Big Five” are NRK P1, NRK P2, NRK P3, P4 and Radio Norway. Other national are all national except “The Big Five”. Radio = Radio in total 6 Lower “time spent” for the largest channels from 2014 to 2016 (population) Minutes 90 89 90 85 81 80 79 70 75 60 70 59 58 60 54 Radio 50 NRK P4-Group 40 Bauer Media "The Big Five" 30 Other national 20 18 19 18 20 20 14 15 10 10 11 11 8 7 0 2014 2015 2016 2017 YTD (jan-sep) Source: Kantar Media / Norsk Gallup. The official listener numbers at the national level from the electronic measurements (PPM). All weekdays. “The Big Five” are NRK P1, NRK P2, NRK P3, P4 and Radio Norway. Other national are all national except “The Big Five”. Radio = Radio in total 7 The FM network (national) will shut down in 2017 6. Troms, Finnmark (4,6% of population): Shut-down 13.12.17 1. Nordland (4,7% of population): Shut-down 11.01.17 2. Trøndelag, M&R (13,7% of population): Shut-down 08.02.17 (NRK) / 21.04.17 3. Telemark, Buskerud, Hedmark, Oppland 4. S&F, Hordaland, Rogaland, Agder (16,2% of population): (27,8% of population): Shut-down 26.04.17 (NRK) / 16.06.17 Shut-down 21.06.17 (NRK) / 15.09.17 5. Østfold, Vestfold, Oslo, Akershus (34% of population) Shut-down 20.09.17 (NRK) / 08.12.17 Source: Medietilsynet: https://www.medietilsynet.no/ Radio.no https://radio.no/ 8 2. Access and use of digital radio equipment from the Digital Radio Survey (DRS) Number of radios in Norwegian households 10 000 000 9 220 000 8 375 000 8 180 000 8 000 000 6 900 000 DAB total 6 680 000 6 540 000 DAB in car 6 000 000 5 500 000 DAB at home 4 750 000 FM totalt 4 000 000 4 130 000 4 000 000 3 300 000 3 150 000 3 345 000 3 190 000 2 530 000 2 420 000 2 530 000 2 090 000 2 000 000 1 900 000 1 910 000 2 000 000 1250000 890000 1020000 730000 685000 700000 835000 0 1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 3Q 2017 10 Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting Access to digital radio in Norwegian households 100 98 97 96 97 98 89 90 90 Percent 87 87 87 86 85 84 81 82 83 81 81 82 79 80 79 80 78 78 75 75 75 76 71 72 67 58 60 50 52 45 39 ▪ Internet radio: PC/Mac, mobile (apps) radio, tablet, WiFi- internet radio. Total digital 29 ▪ DAB-radio: DAB-radio (incl. adapter), DAB- 25 radio in car (incl. adapter), DAB-pocket radio DAB-radio ▪ Digital TV Digital TV Internet radio 0 Q1-2013 Q4-2013 Q2-2014 Q4-2014 Q2-2015 Q4-2015 Q2-2016 Q4-2016 Q1-2017 Q2 2017 Q3 2017 11 Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting Share of daily listeners who listen digitally 100 Percent 82 75 70 57 50 51 40 32 ▪ Internet radio: PC/Mac, mobile (apps) radio, tablet, WiFi- internet radio. 25 ▪ DAB-radio: DAB-radio (incl. adapter), DAB- radio in car (incl. adapter), DAB-pocket radio ▪ Digital TV 0 Q4- 2012 Q4-2013 Q4-2014 Q4-2015 Q4- 2016 Q3 2017 Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting 12 Share of daily listeners using different platforms 75 73 72 68 65 Percent 62 57 54 52 49 50 FM DAB 37 Internet radio Digital TV 24 25 21 22 18 19 15 13 13 12 13 0 1Q 2016 3Q 2016 1Q 2017 2Q 2017 3Q 2017 Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting 13 Share of daily radio listeners who use FM and DAB at home 50 Percent 50 40 44 40 35 35 30 33 29 30 20 DAB 17 10 FM 13 0 1Q 2016 3Q 2016 1Q 2017 2Q 2017 3Q 2017 14 Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting Share of daily radio listeners who use FM and DAB in car 60 Percent 57 55 50 47 48 40 DAB 43 40 39 30 FM 28 26 20 24 24 24 17 18 10 0 1Q 2016 2Q 2016 3Q 2016 4Q 2016 1Q 2017 2Q 2017 3Q 2017 15 Source: Kantar Media/Norsk Gallup. Digital Radio Survey (DRS) is counducted with approx. 1.000 CATI-interviews each round. https://radio.no/om-oss/digital-radiolytting 3. The official national listener numbers, from the electronic measurements (PPM) Daily coverage 2016 and 2017: Lower coverage in 2017 70,3 69,2 69,1 67,8 68,6 67,8 68,4 68,5 67,5 68,3 70 66,2 67,8 67,4 66,2 65,3 64,7 63,7 59,2 60 62,3 2016 61,1 56,7 50 2017 40 1. Nordland 2. Trøndelag, 3. Telemark, 4. S&F, Hordaland, 5. Østfold, Vestfold, 6. Troms, Finnmark Percent (4,7%): 11/01/17 M&R(13,7%): Buskerud Rogaland, Agder Oslo, Akershus (34%) 30 (4,6%): 13/12/17 08/02/17 – 21/04/17 Hedmark, Oppland (27,8%): 20/09/17 -08/12/17 (16,2%): 21/06/17 – 15/09/17 26/04/17 – 16/06/17 20 10 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Kantar Media / Norsk Gallup. The official national listener numbers from the electronic measurements (PPM). All weekdays. The boxes explain when respectively. NRK and P4 Group / Bauer Media shut down their FM broadcasts. 17 Daily time spent in population 2016 and 2017: Lower time spent 90 88 87 87 87 87 88 85 85 85 84 82 80 84 82 83 82 81 80 78 78 76 2016 60 2017 1. Nordland 2. Trøndelag, 3. Telemark, 4. S&F, Hordaland, 5. Østfold, Vestfold, 6. Troms, Finnmark Minutes (4,7%): 11.01.17 M&R(13,7%): Buskerud Rogaland, Agder Oslo, Akershus (34%) (4,6%): 13.12.17 08.02.17/ 21.04.17 Hedmark, Oppland (27,8%): 20.09.17/ 08.12.17 30 (16,2%): 21.06.17/ 15.09.17 26.04.17/ 16.06.17 0 Jan Feb Mar Apr Mai Jun Jul Aug Sep Okt Nov Des Source: Kantar Media / Norsk Gallup.