2017 Summer MBA Seminar

Host Book

TABLE OF CONTENTS

ARTICLE PAGE

GE Global Research………………………………………………………………………….3 NeoKami GmbH……………………………………………………………………………….4 NXP Semiconductors…………………………………………………………………………5 VBW – Bavarian Employer’s Association…………………………………………………..6 BMW………………………………………………………………………………...... 7 ……………………………………………………………………………..8 Innsbruck Tourist Board………...... 9 Swarovski Crystal………….………………………………………………………………….10 Riedel Glassworks…………………………………………………………………………....12 MED-EL Cochlear implant designer and manufacturer…………………………………..13

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GE Global Research

Inspired by Thomas Edison and led by GE’s early chief consulting engineer, Charles Steinmetz, GE’s Research Laboratory was created to maintain the company’s market edge and to foster new discoveries and commercial applications.

From its humble beginnings in a carriage barn, the Lab’s first Research Director, a young professor from MIT named Willis Whitney, and early research pioneers William Coolidge and Irving Langmuir, drove groundbreaking advancements in electricity and healthcare that fulfilled the Lab’s original mission. On the shoulders of these innovation giants, the young lab continued to feed new innovations and new products into the marketplace, growing the company and research operation.

Throughout our history, GE scientists and engineers have distinguished themselves, amassing tens of thousands of patents, two Nobel prizes in chemistry and physics, and a list of inventions that have defined and redefined generation after generation.

What GE Does: Making aircraft engines more efficient. Powering the world with flexible gas turbines. Crunching big data. Pioneering the Industrial Internet. Creating greener ground transportation. Refining medical imaging for the future. GE Global Research has served as the cornerstone of GE innovation for more than a century. Currently, more than 3,000 of the world’s brightest scientists, engineers and researchers are working together to deliver technical breakthroughs for GE customers.

In seven state-of-the art facilities around the world, we’re applying expertise in fields from electronics to chemistry, biosciences to computing, metallurgy to fluid mechanics, materials to imaging—and many more—against the world’s toughest challenges. Scientists at our largest site, in Niskayuna, collaborate with colleagues in Bangalore, , , Rio de Janeiro, San Ramon and Oklahoma City to invent better ways to build, connect, cure, move and power the world.

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NeoKami GmbH

Designed and built by an elite engineering team, Neokami was founded to create software that would allow businesses to easily and reliably use artificial intelligence to solve today’s problems. We quickly recognized an opportunity to address a significant technology gap in the market to address the most challenging cybersecurity problems facing every corporation. Neokami’s simple but profound mission statement is to use artificial intelligence to make the world a safer place.

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NXP Semiconductors

NXP® Semiconductors N.V. (NASDAQ: NXPI) enables secure connections and infrastructure for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the secure connected vehicle, end-to-end security & privacy and smart connected solutions markets. Built on more than 60 years of combined experience and expertise, the company has 31,000 employees in more than 33 countries and posted revenue of $9.5 billion in 2016.

NXP believes a company’s corporate responsibility is to continuously improve through our actions to make a positive impact on society. As a technology company, we want our stakeholders and employees motivated and excited to work for a responsible company and design products that can change the world.

NXP believes that, by building on innovation and providing technologies that directly address societal demands, some of the most exciting times for NXP lie ahead. NXP will continue to carry out corporate responsibility and do our best to be good corporate citizens for the future. We believe the semiconductor industry is poised to take on new challenges. Using the latest semiconductor technologies, which produce tiny circuits that can perform advanced functions with relatively low power consumption. Our industry can help address some of the most compelling challenges we face as a society. Issues relating to energy efficiency, mobile populations, national and personal security, and caring for the health of a growing and rapidly aging world population.

In particular, our industry has the potential to directly address our dependence on fossil fuels and minimize carbon emissions. Semiconductors are already reducing the power consumption of server farms and making consumer appliances operate more efficiently. They're also accelerating the deployment of:

• Energy efficiency • National and personal security • Caring for the health of a growing and rapidly aging world population • Dependence on fossil fuels and minimize carbon emissions.

• Reduce the power consumption of server farms • Making consumer appliances operate more efficiently • Accelerating the deployment of energy-saving lighting technologies • Enabling the shift to hybrid and electric vehicles

It is our collective responsibility, as an industry, to continue this trend of being proactive as we create value for consumers, the environment, and society as a whole.

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Vereinigung der Bayerischen Wirtschaft (VBW)

Vereinigung der Bayerischen Wirtschaft (VBW), also known as the Bavarian Business Association, represents more than 80 Bavarian economic and employers’ associations, including 30 companies from the manufacturing and skilled crafts industries; from construction, transportation, retail and whole sale; banking and financial services such as insurance; forestry, farming industry, hotel and food services, gastronomic and independent contractors: together, VBW represents companies employing more than three million people in the State of Bavaria.

The VBW and its member associations all have the same goal "the strengthening of its members' " competitive advantage. As the "Voice of Business" in the State of Bavaria, VBW brings together the knowledge and experience of the entire Bavarian economy in articulating each members' interests; both in politics and in society at large.

VBW specializes in the following issues:

 Social-security policy: Labor and employment; Health care; Retirement and supplemental benefits; and Societal issues.

 Economic policy: Small and mid-sized enterprises (SMEs); Tax; Finance; Competition; Environment; Transportation; Energy; Technology; European issues; and International economic affairs.

 Legal: Law and policy; Labor and employment law, Corporate law; Social security law, European Union law.

 Education policy: Pre- school; primary education, secondary education, post secondary education, continuing education, vocational training.

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BMW Welt

BMW Welt (English – BMW World), is a multi-functional customer experience and exhibition facility of the BMW AG, located in Munich, . In direct proximity to the BMW Headquarters and the Olympiapark, it is designed to present the current products of BMW, be a distribution center for BMW cars, and offer an event forum and a conference center.

BMW Welt, Munich operates in co-operation with other BMW facilities in the local community, particularly the BMW Museum and BMW Headquarters.

BMW Welt focuses on strengthening the dialogue with customers and visitors by showing a wide range of BMW cars and motorcycles, and providing vehicle distribution, particularly the creation of a special experience with regards customer collection of an ordered vehicle. BMW Welt also offers shops with BMW auxiliary products, as well as a fully serviced gastronomic restaurant. In the meeting forum, BMW Welt offers conference rooms and the opportunity to stage media events. The building often houses exhibitions related to new BMW models.

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Paulaner Brewery

Paulaner Brewery was established in 1643 in Munich by the Minim friars of the Neudeck ob der Au cloister. The mendicant order and the brewery are named after Francis of Paola, the founder of the order. Paulaner is one of the six breweries who provide for , the German beer festival dating from 1810. Paulaner ranks number 18 among Germany's best-selling breweries.

The name of the Paulaner brewery refers to the order of friars that resided in Neuhauser Straße in Munich who were part of the order of Saint Francis of Paola. The friars had brewed beer for their own use since 1634. The beer that was permitted to be sold on holidays was a Bock style which gained local fame. After the abolition of the Neudeck Cloister in 1799, the building was converted into a penitentiary. Franz Xaver Zacherl, the brewer, purchased the former cloister brewery and continued the "Starkbier" tradition with the product Salvator, which is Latin for "Saviour". In 1861 the "Salvatorkeller" (Salvator cellar) was opened upon . In 1928 the brewery merged with the Gebrüder Thomas brewery creating Paulaner Salvator Thomas Bräu. 1994 saw the acquisition into the Kulmbacher brewery group with the affiliated producers Plauen and Chemnitz. A daughter company is the Auer Bräu AG Rosenheim. Paulaner belongs to the BHI (Brau Holding International AG), a joint venture between Schörghuber Ventures (50.1%) and with the Netherlands' Heineken N.V. (49.9%). (Wikipedia contributors. "Paulaner Brewery." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 6 Nov. 2016. Web. 17 Feb. 2017. )

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INNSBRUCK TOURIST BOARD

Tourism is a very competitive business, and Innsbruck wants to remain a strong presence in the tourism business. It is the task of the Innsbruck Tourist Board to “sell” the wonders of the area so that tourists from other parts of Europe--and America--want to spend their tourist dollars in Innsbruck and the surrounding area of the .

Innsbruck celebrated its “500 Years of the Golden Roof” in 1996--just one of the many promotions of the Innsbruck Tourist Board.

What could be hard about getting tourists to spend their dollars viewing such treasures as magnificent buildings, impressive works of art, imperial residences, churches and museums?

But, add to the above the grandeur of high mountains, the contrast between traditions and the vitality of a modern town--a cultural center that has evolved over 800 years of history, twice the host town to the Olympic Games, Tyrolean folklore evenings, brass bands and baroque operas--leather breeches and dinner-jackets--a university town ideal for meetings and shopping sprees. Sounding better?

Some 800 years separate the completion of the first bridge over the Inn at "Ynsprugg" and the skyline of today's Tyrolean capital. The Habsburgs loved Innsbruck and made the city their royal seat.

Their rich cultural heritage and the fact that Innsbruck has sporting facilities for top-class competitors and sports enthusiasts alike, attract international visitors and holiday-makers all year round.

The skiing at Innsbruck is in a class of its own, but there are summer sports available too: Tennis on the courts in a beautiful setting--27 challenging holes on the golf courses-- mountain climbing, paragliding, rafting or summer skiing on the .

If you aren’t sold yet, there is the romantic Castle in the Renaissance style. The world renowned portrait gallery gives an insight into more than 500 years of Austrian and European history.

Such is the task of the Innsbruck Tourist Board--to convince those with tourist dollars to spend--to spend it in Innsbruck.

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SWAROVSKI CRYSTAL

In 1895, Daniel Swarovski I. founded the first company in Wattens, a small village less than 10 miles east of Innsbruck, the capitol of the Tyrol. Today, D. Swarovski & Co., is famous as a leading supplier of quality full lead crystal jewelry stones (over 30 million are cut daily) and has the largest fully mechanical synthetic and gemstone cutting facilities in the world. The growth of the company has led to a program of wide-ranging activities.

Swarovski manufactures the following products for consumer and industrial markets: Swarovski Silver Crystal - full lead crystal gift ware; Strass® - crystal chandelier components; Swarovski Crystal - fine fashion jewelry; Swarovski Optik - precision sport optical equipment; Swareflex - traffic safety optical systems; Tyrolit - grinding and cutting wheels.

D. Swarovski & Co., in combination with her sister companies Swarovski Optik and Tyrolit, is one of the most important family businesses in Austria. The companies enjoy personal representation on four continents and over 20,000 people are employed by Swarovski worldwide.

SWAROVSKI KRISTALLWELTEN

“Swarovski Kristallwelten (Crystal Worlds) was - among other things - an attempt on my part to create a contemporary chamber of wonders: a collection of rooms designed to astonish and amuse, rooms that would serve both as force fields and sources of inspiration for those with the sensitivity to respond to them. They are assertions of the power of imagination, which visitors from all over the world can view and judge for themselves in the light of so-called ‘reality’...” (André Heller, September ‘95)

The Kristallwelten (Crystal Worlds) in Wattens is a gesture from the Swarovski family to its employees, friends, customers and members of the Swarovski Collectors Society all over the world. André Heller’s brain child is a multimedia spectacular in the truest sense of the world, a new and bizarre combination of art, science and entertainment. His presentation of crystal surprises, moves and excites us, all at the same time.

Visitors to Swarovski Kristallwelten enter through the main hall, where the world’s largest and smallest crystals are on display. Here, too, we see the beginning of a unique crystal wall, 11 meters high and 42 meters long packed with 12 tons of glittering crystal jewelry stones.

A truly fantastic journey takes us past works in crystal by world-renowned artists such as Keith Haring, Salvador Dalí and Niki de St. Phalle, and into six “chambers of wonders”.

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The planet of the crystals: The world’s first theatre-like display featuring moving, three- dimensional projections that can be seen without technical assistance from any position. An insight into the surreal landscape of a sparkling galaxy.

The crystal dome: Experience a giant crystal and acoustic phenomena from the inside.

Crystal mediation: Created by Brian Eno, the luminous and tonal architecture in this area is based on crystalline structures and frequencies.

The crystal theatre: A bizarre, poetic scenario dreamed up by painter and poet Susanne Schmögner.

Crystal calligraphy: The writing on the wall: executed in the exquisite hand of American glass virtuoso Paul Seide.

The ice passage: Video associations by Maria Vedder, based on the word crystal, from the Greek “crystallos”, meaning ice.

These areas adjoin a cafeteria, a club room reserved for members of Swarovski Collectors Society, a media centre for exhibitions, information about the company’s history, and a two-story crystal gallery with shopping facilities designed by Propeller Z, an avant-garde team of architects.

The subterranean Swarovski Kristallwelten are hidden under a park, a children’s playground and a hand-shaped maze.

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Riedel Tiroler Glashütte

Claus Riedel was the first person in the long history of the glass to design its shape according to the character of the wine. He is thus the inventor of the functional wine glass. The Riedel story begins in 1678 in the northern part of Bohemia, bordering Schlesia - today the Czech Republic and Poland respectively. This part of Bohemia was a German speaking enclave known as the Sudetenland.

The Riedel family has continued the business for over 300 years, with 11 generations keeping the family business intact. The Riedel trademark dates from the Art Nouveau period at the end of the nineteenth century, and was used for Riedel glassware made in Bohemia from 1890 to 1925.

In 1996, to commemorate Riedel’s 240th anniversary, we reintroduced this trademark for all our mouth – blown, hand – made products. The distinctive Riedel signature is now featured on the base of all these products made in Austria.

(1) (2)

This signature trademark (1) helps to distinguish immediately between hand – made products and those made by machine (2). Riedel’s machine – made products carry this Riedel trademark. The Riedel glass dynasty is built on the creative energies of a long line of glassmakers

The Venetians brought back the knowledge of glass making from the Near East around 1.000 A.D. The knowledge of producing glass spread slowly towards the northern part of Europe, searching for energy, critical to the melting of glass. Wood was the source, causing a glassmaker migration to the forests.

Some 2000 years have passed since the glass blowpipe was used in ancient Rome for the first time. This made it possible to blow glass into different shapes. At the Kufstein factory the glassblowers still use this ancient mouth-blowing method with great care and precision to create the world- famous handcrafted Riedel glasses.

Source: http://www.riedel.com

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MED-EL As the industry’s technology leader in implantable hearing solutions, MED-EL products are the result of 30 years of focused research and a commitment by its founders to fostering a company culture of excellence.

MED-EL has a strong tradition of advancing the technological and scientific foundation in the field of hearing implants. The company’s strong and consistent focus on research and development will continue to fuel the pipeline of new ideas and innovations. Our broad portfolio of products ensures that we can provide a hearing implant solution to fit each candidate’s unique hearing loss.

MED-EL was there at the beginning and they will be there for you today, tomorrow and in the future offering state-of-the-art hearing implant solutions that are comfortable to wear and easy to use.

MED-EL’s research has had a unique history of driving the development of topics aimed at providing each hearing implant recipient with the best possible benefit. This research has resulted in technologies and concepts which have led to ever better hearing performance for MED-EL hearing implant recipients.

Complete Cochlear Coverage enables stimulation from the base to the apex of the cochlea providing recipients with improved performance as a result of an extended stimulation range.

At the core of our electrode design is the goal of atraumaticity: to preserve the delicate structures of the inner ear for potential benefit from future technological advancements.

Hearing preservation is a function and a direct measure of the atraumaticity following electrode insertion.

MED-EL electrode arrays are designed for optimal contact spacing, reducing channel interaction and preventing electrode rigidity.

Providing users with two cochlear implants not only ensures that the best ear has been implanted but also adds important timing cues that could result in improved localization and better speech understanding in noise.

MED-EL sets itself apart by developing coding strategies that are unparalleled in accuracy and rate of stimulation.

Source: http://www.medel.com/us/about-med-el/

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MED-EL is a global technology company that researches in the field of hearing loss and develops and manufactures implantable hearing systems. These include cochlear implants, middle ear implants, bone conduction hearing implants, electric acoustic stimulation hearing implant systems and auditory brainstem implants. The company is headquartered in Innsbruck, Austria and was founded in 1990. MED-EL is a private company and is managed by its co-owner Ingeborg Hochmair, who is an internationally acclaimed scientist and researcher. Source: https://en.wikipedia.org/wiki/MED-EL

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