BEHIND THE BRAND: PARTNER CONTENT Bringing AT A GLANCE PAULANER

Established: Bavarian 1996 Number of franchised outlets: 50 Location of units: Germany, China, Russia, Singapore, and cuisine to Azerbaijan, Taiwan, Macau, Indonesia Investment range: €2,500 to €3,000 per sqm. Minimum required capital: approx. €100,000 the world Contact: Mrs. Nadine Morper, [email protected]

paulaner-brauhaus-worldwide.com Paulaner is taking its guests on a personalized trip to ideally suited for high-traffic locations such as airports, shopping malls, or train stations. reat company, a freshly tapped which has developed a franchise beer, pretzels fresh from the system for beer-oriented gastronomy DEEP CULTURAL IDENTITY G oven, on a sunny day under the and understands how to bring Starting in 1989 on Munich’s chestnut trees in the Paulaner Gemütlichkeit, genuine Munich Kapuzinerplatz, it is now an . brewing art and authentic Bavarian international success story. That This is exactly how the Munich lifestyle cuisine to life anywhere in the world. year, the first restaurant with its own defines itself, and this is exactly what PFC is a 100 per cent company in-house brewery opened just two you can experience when you walk into a subsidiary of the world-famous kilometers from the Nockherberg, Paulaner franchise restaurant, anywhere Paulaner and offers its gastronomy where Paulaner beer was brewed for you are in the world! Whether in Berlin, concept in three sizes. some 400 years. Singapore, Moscow, or Beijing, every visit to The Paulaner Bräuhaus has its own This unusual idea aroused the a Paulaner concept restaurant feels like a in-house brewery and is the flagship interest of the German Lufthansa short trip to Munich. among the restaurants; the Paulaner together with the hotel chain Wirtshaus is the mid-size concept Kempinski, who wanted a Bavarian GENUINE MUNICH BREWING and serves fresh Paulaner beer from restaurant with house-brewed The company behind this is Paulaner Munich; and the Paulaner Bierhaus, Paulaner beer in their new hotel Franchise & Consulting GmbH (PFC), as the smallest property size, is complex in Beijing. At that time, Paulaner had no export business with China, which is why they initially rejected the request. But after convincing all parties, the first international Paulaner Bräuhaus was opened in 1992. Since that day, more than six million liters of expertly- brewed beer have been served in Beijing alone to date. Whereas at that time the company was still operating under a loose licensing system with the main focus on beer sales, today it has a fully- fledged franchise concept with a 360 degree approach. It can be implemented even without experience in Bavarian cuisine and culture. In addition to traditional beer expertise, the Paulaner franchise concept offers a unique solution for implementing authentic Bavarian cuisine anywhere in the world. Behind the well-known logo of the Paulaner monk lies centuries of beer

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