Creating More Value for the Food & Beverage Market
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The Fc Bayern Munich Case Study
SCUOLA DELLE SCIENZE UMANE E DEL PATRIMONIO CULTURALE Corso di Laurea Magistrale in Management dello Sport e delle Attività Motorie Corporate Social Responsibility in the Sport industry: the FC Bayern Munich case study TESI DI LAUREA DI RELATORE Dott. Gaspare D’Amico Chiar. Prof. Dr. Salvatore Cincimino CORRELATORE ESTERNO Chiar. Prof. Dr. Jörg Königstorfer – Chair of Sport and Health Management at Technical University of Munich ANNO ACCADEMICO 2016 – 2017 INDEX ACKNOWLEDGEMENT ABSTRACT………………………………………………………………………….1 INTRODUCTION…………………………………………………………………...3 I. CHAPTER – CORPORATE SOCIAL RESPONSIBILITY 1. Evolving Concepts and Definitions of CSR………………………………..6 1.1 Criticism and Defensive theory of CSR……………………………….11 1.2 The origin of Stakeholder Theory……………………………………..13 1.3 Standard and certification……………………………………………..17 1.4 Evaluation and control………………………………………………...22 II. CHAPTER – CORPORATE SOCIAL RESPONSIBILITY IN SPORTS INDUSTRY 2. Definition and general aspects of CSR in the sports industry…………......26 2.1 Stakeholders Model……………………………………………………33 III. CHAPTER – THE FC BAYERN MUNICH CASE STUDY 3. Use of Case Study Research………………………………………………50 3.1 Corporate Structure of FC Bayern Munich……………………………53 3.1.1 Ownership……………………………………………………….65 3.1.2 Management…………………………………………………….68 3.1.3 Team…………………………………………………………….77 3.2 Revenues and costs drivers of FC Bayern Munich……………………79 3.2.1 Revenues of Football club………………………………...…….81 3.2.1.1 Matchday…………………………………………..……..82 3.2.1.2 Broadcasting rights……………………………………….85 3.2.1.3 Commercial Revenues……………………………………90 -
2015Cecinternationalvisitprogram
1 / 5 2015 China Entrepreneur Club International Visit Germany, Italy | October 13-22, 2015 Visit Programme October 13, Tuesday | Beijing - Berlin Flight from Beijing to Berlin 20:00-22:00 Themed Dinner (for CEC members only) Speaker: Xu Xiaonian, Professor of Economics and Finance, China Europe International Business School (CEIBS) October 14, Wednesday | Berlin 10:30-12:30 Sino-German Business Leaders Roundtable Partner organization: The Federation of German Industries (BDI) Theme: Innovation - Driving Real Economies Forward Speakers: Dr. Markus Kerber, CEO and Director General, Federation of German Industries (BDI) Dr. Axel Schweitzer, CEO, ALBA Group 13:00-14:30 Business Lunch Host: Ernst & Young Hua Ming LLP. Theme: International Post-Merger Integration and Investment Opportunities in Europe EY speakers: Albert Ng, Regional Managing Partner, Greater China, Ernst & Young Georg Graf Waldersee, Managing Partner of EY in Germany, Switzerland and Austria Samy Walleyo, Head of Operational Transaction Services in Germany, Switzerland and Austria; Partner, Ernst & Young GmbH, Germany Sun Yi, Head of China Business Services Germany, Switzerland and Austria; Partner, Transaction Advisory Services, Ernst & Young GmbH, Germany 15:30-18:15 Visit to SAP Innovation Center, Potsdam Theme: Digital Framework - Opportunities for Sino-German Cooperation Speakers from: SAP executive board Axel Springer Start Up German Ministry of Economic Affairs Accelerator German think-tank 19:00-22:00 Building Bridges - Launch Event of the Chinese-German Culture Exchange Program Organizers: FOSUN Foundation; Philharmonia of the Nations 2 / 5 October 15, Thursday | Berlin - Munich 09:00-11:00 Themed Seminar Theme: The Relations between China and Germany - Past, Present and Prospect Speaker: Professor Dr. -
Program Book
Program Book World Brewing Congress 2008 August 2–6 Hawaii Convention Center Honolulu, Hawaii Photo courtesy of Joe Solem, Joe Solem Photography. Hosted by: With active participation by: Brewery Convention of Japan European Brewery Convention Institute of Brewing and Distilling Master Brewers Association of the Americas Brewing_AD_2008-15221-01_8-5":Layout 1 10.06.2008 8:25 Uhr Seite 1 Novozymes is the world leader in bioinnovation. Together with customers across a broad array of Rethink the way you brew and industries we create tomorrow’s industrial biosolutions, improving our customers’ business and the achieve a new benchmark for brewing use of our planet’s resources. Get the best mash separation and the longest filtration cycles. Novozymes’ Ultraflo® Max makes it possible to optimize your brewhouse capacity and reduces your costs. Attenuzyme® Flex is fast, consistent, and simple to use. Produce low-calorie beer in shorter time and with greater ease while retaining the crisp taste and saving energy. Read more at www.novozymes.com/brewing. You can master your brew together with the brewmasters of Novozymes. Let our Brewzymers understand your needs and help you with customized recommendations based on your recipes and processes. © Novozymes A/S · Customer Communications· No. 2008-15221-01 ANZ_Becopad_Muschel_UK_216x280_19.05.08 19.05.2008 11:56 Uhr Seite 1 BECOPAD Pure depth filtration. Mineral-free 20% greater efficiency Half the rinse volume Maximum filtration hygiene Biodegradable www.becopad.com Welcome from the WBC Planning Committee Welcome to the third World Brewing Congress where five great brewing associations are coming together once again as an international brewing Acknowledgements community to discuss product advances, state-of- Planning Committee Chairs the-art technologies, and Inge Russell the latest research results. -
MED-EL Cochlear Implant Designer and Manufacturer…………………………………..13
2017 Summer MBA Seminar Host Book TABLE OF CONTENTS ARTICLE PAGE GE Global Research………………………………………………………………………….3 NeoKami GmbH……………………………………………………………………………….4 NXP Semiconductors…………………………………………………………………………5 VBW – Bavarian Employer’s Association…………………………………………………..6 BMW………………………………………………………………………………..................7 Paulaner Brewery……………………………………………………………………………..8 Innsbruck Tourist Board………......................................................................................9 Swarovski Crystal………….………………………………………………………………….10 Riedel Glassworks…………………………………………………………………………....12 MED-EL Cochlear implant designer and manufacturer…………………………………..13 2 GE Global Research Inspired by Thomas Edison and led by GE’s early chief consulting engineer, Charles Steinmetz, GE’s Research Laboratory was created to maintain the company’s market edge and to foster new discoveries and commercial applications. From its humble beginnings in a carriage barn, the Lab’s first Research Director, a young professor from MIT named Willis Whitney, and early research pioneers William Coolidge and Irving Langmuir, drove groundbreaking advancements in electricity and healthcare that fulfilled the Lab’s original mission. On the shoulders of these innovation giants, the young lab continued to feed new innovations and new products into the marketplace, growing the company and research operation. Throughout our history, GE scientists and engineers have distinguished themselves, amassing tens of thousands of patents, two Nobel prizes in chemistry and physics, and a list of -
FRANCHISE CONCEPT PAULANER Food & Beverage Concept | Version 11.2020
PAULANER Food & Beverage Concept | Version 11.2020 Paulaner Franchise & Consulting FRANCHISE CONCEPT PAULANER Food & Beverage Concept | Version 11.2020 WELCOME TO THE PAULANER EXPERIENCE Authentic Bavarian hospitality from Munich to the world. A strong brand and smart concepts with Bavarian charm. PAULANER Food & Beverage Concept | Version 11.2020 TABLE OF CONTENTS INTRODUCTION OUR BRAND – THE HISTORY AND PHILOSOPHY OF PAULANER OUR BRAND – THE PAULANER EXPERIENCE PRODUCT RANGE – PAULANER FRANCHISE RESTAURANTS IN 3 SIZES PAULANER "EXBEERIENCE" – BEER CONCEPT THE TASTE OF MUNICH – AUTHENTIC BAVARIAN CUISINE ARCHITECTURE & BRAND COMMUNICATION EXPERIENCE & EXPERTISE SITE REQUIREMENTS & INVESTMENT COSTS OUR SERVICES, YOUR BENEFITS CONTACT PAULANER Food & Beverage Concept | Version 11.2020 Original beer, food and Gemütlichkeit from Munich. "GEMÜTLICHKEIT" [gəˈmyːtlɪçkaɪt] A warm and cozy athmosphere that makes people feel comfortable. PAULANER Food & Beverage Concept | Version 11.2020 Successful recipe for beer lovers. PAULANER Food & Beverage Concept | Version 11.2020 A strong brand and smart concept with Bavarian charm With great passion for beer, the art of brewing and for Munich’s traditional restaurant culture, we have cultivated and expanded this renowned concept for over three decades. Unmistakable beers, Bavarian delicacies and an authentic atmosphere where guests feel right at home … These are the main ingredients of our original Paulaner franchise restaurants. We are particularly proud of our origins as part of the Paulaner brewery group, Munich. As devoted advocates of the "Reinheitsgebot" – the Bavarian purity law – Paulaner draws on hundreds of years of experience in brewing. PAULANER Food & Beverage Concept | Version 11.2020 The heart of Bavaria and home of Paulaner: The city of Munich The name Paulaner has been synonymous for highest quality and Munich beer culture since 1634.