POOCH NEWS Edition 07 / 2012 1.866.933.5111 www.ThePoochMobile.us The Pooch Mobile Turns 21 Who would have thought that when 16-year-old Christine Taylor decided to start a part time dog washing and grooming business in her parent’s back yard, she would go on to expand it into a business that is still booming 21 years later?

Yes, Pooch Mobile International is turning 21 in 2012. But first, just how did Chris start Pooch Mobile and maintain her success for so long, through recessions, ups and downs and other concerns that invariably crop up in any business?

“To start with I was just washing and grooming dogs at home, which I loved doing and it earned me some extra money. But through word of mouth my business grew rapidly and before I knew it there was demand from further afield, so it made sense to expand my services to include mobile dog washing, travelling to customers’ homes to wash, care for and pamper the family dog,” says Chris.

So the business was launched as a single mobile dog wash unit in 1991 operated by Chris, and once people saw the benefits to their dogs, success was instant.Chris created and launched the Aussie Pooch Mobile Pty Ltd in 1992 and was the first person to franchise a mobile dog washing business in the world.

Pooch Mobile franchise system allows others to have a business that shares Chris’s passion for dogs. Her business began, and remains a family affair; with Chris’s husband David joining the team in 1996 and also many franchisees have their partners helping them too.

Operators are able to work around their families while offering an excellent service to their customers, and also becoming an extended valued member of their customer’s family.

After taking Australia by storm, Chris realized there was a global need for her business so after more research, launched as ‘The Pooch Mobile’ overseas. There are currently Pooch Mobile franchises in the United Kingdom, Malaysia, New Zealand, New Caledonia and the USA, with close to 200 operators worldwide. Chris’s motto is, and always has been IN THIS “To be successful first you have to fall in love with what you do” EDITION The Pooch Mobile USA was launched by Richard and Annie Ellmers in 2005 and the success continues to grow. The Pooch Mobile continues to grow despite the recession and the Pet Industry is now referred to as the ‘Recession Resistant’ 7 Easy Ways to Train Your Dog 2 industry. Cancer Proof Your Pooch 2 To celebrate Pooch Mobile’s 21st Birthday, we are expanding and The Pooch Mobile Franchises are now being offered in several states across the United Eating Grass Is Good 3 States. But the celebrations don’t stop there…The Pooch Mobile USA has a very Getting Into the Groom 3 special offer for all new Franchisees – 10% discount (save up to $5,900) on a Pooch Mobile Franchise today! Nzymes 4

1.866.933.5111 www.ThePoochMobile.us 7 Easy Ways to Train Your Dog CANCER Teaching your new puppy (or older dog) to become the well-mannered PROOF pooch you know he can be, takes practice and patience. Make it fun for both you and Fido by following these training tips. Your Pooch

1. Puppies understand three vocal Correcting your pup half an hour later By taking a few simple measures, you tones: directing, praising and will only leave him confused. can significantly reduce your dog’s shaming. Your voice will naturally chances of getting cancer. 5. Never hit your dog to correct him, as alter, but in the beginning it will help this will only make him fear you. The Start with his food. Including green leafy to exaggerate these tones to avoid emphasis of training should always vegetables (broccoli, spinach etc.) or confusing your dog. be on reward, not punishment. yellow and orange vegetables (carrots, 2. Assign a word to routines you repeat squash) a couple of times a week has 6. Dogs learn by repetition and if you on a daily basis, such as ‘inside’, been shown to reduce the levels of want them to understand the ‘no’ ‘upstairs’ and ‘car’. Use these some cancers in dogs, and don’t forget command you have to use either lead commands regularly to get Fido used fruits and berries. correction or some form of pressure to it. and release via sound or body Be a smoke free environment as smok- 3. There must never be any doubt in language such as stepping into their ing around your dog increases the your dog’s mind about who is in zone so they back up or move away effects of passive smoking plus the charge. Make sure your commands and then rewarding the appropriate chances of your dog getting asthma as are direct, using only the single word behavior once it is correct. well as lung, throat and mouth cancers. and in a tone that makes it clear that it 7. Stay calm. The calmer you are, the Neutering or spaying your dog may also is a command, not a request. more responsive your dog will be. reduce the chance of your dog getting 4. Your dog needs to be corrected Flailing arms, bent posture and a breast, ovarian, prostate and testicular immediately for misbehaving, so he raised voice signal chaos and an cancers. can make the connection between invitation to play. For further advice, speak with your Vet. poor behavior and your displeasure. HOT DOGS • Dogs will need extra water in summer, so keep the bowl filled with clean water. • Ensure they have a shady area if they are home alone. • Light-colored or short-haired dogs may be sunburnt in summer, so keep some dog sunscreen handy. • Walking in the early morning or late evening is best during summer to avoid exhaustion. • Never leave your dog alone in a hot car — heat stroke can cause brain damage. • Give you dog frozen treats. A frozen cup of beef stock, or ice cubes in their water bowl is a great treat.

Woman’s Best Friend While dogs are known as man’s best friend, women could rival men when it comes to best friend status. A study has shown that one in five women spend more time talking to their pets than their partner! A survey of 2000 female dog owners showed women share everything with their pooches and they aren’t afraid to show them real affection!

2 1.866.933.5111 www.ThePoochMobile.us Eating Grass Is GOOD

ating grass is actually a perfectly normal activity for both What is quite interesting dogs and cats, and it is part of a normal healthy diet. Many is the fact that when dogs Epeople are surprised when they see their pets do this, and and cats consume a raw often assume they are sick, or lacking in some dietary nutrients. food diet, they become more in tune with their In actual fact, young grass shoots are a potent source of nutrients, primal instincts, and people often comment that they see their rich in vitamins, minerals, trace elements and anti-oxidants – pets eating grass, which they never used to. It is also true, which is the reason wheat grass has become so popular again that dogs and cats will eat grass when they are feeling sick with health conscious people. (nauseous), but in this situation they are not selective, and in There is quite a difference however to the nutritional value of older fact, ingest a large volume of the older grass shoots, which grass, which becomes much less valuable. Young grass shoots is high in lignin and tannins, and will stimulate vomiting. This (sprouts) are soft, and the cell walls are still digestible for dogs is also a primal/evolutionary action designed to empty the and cats – if you watch them closely when they eat grass, you can stomach when required. see them “mouthing” the grass, to check if the blades of grass have rough edges (older grass develops quite sharp serrated edges, and is indigestible).

GET INTO THE GROOM Regular grooming of your dog is a must, particularly in the warmer once again helps them stay spring and summer months. comfortable in hot conditions. A clip/trim in early to mid spring As spring starts to warm up, dogs will begin to shed and lose their will see them through the winter coats. If this fur is not removed as it starts to drop out, it summer and ensure that the will start to clump, or matt up in longer, fuller coated breeds. As it coat thickens up again as the thickens this fur acts as an insulator, or a big blanket, not allowing cooler months come around. fresh air to the skin causing overheating and itching and can Some of these dogs may create underlying skin problems. benefit from a second clip This can be detrimental to the health of older or obese dogs that mid summer. can tend to find it hard to cope with the heat during summer. With many of the small, With regular brushing the dead coat can be stripped out as it designer dogs now on the starts to drop, leaving the skin invigorated, and the coat clean market, grooming has become more time consuming and healthy. Pooch Mobile Operators have access to various than ever before. Many owners of these breeds do not have deshedding tools and brushes to suit all breeds and coats. the time to manage the grooming of their dog due to other Regular checks by the operators can also help to detect any ear commitments and it tends to get out of hand. The dog ends up and skin problems early. matted and uncomfortable.

Many dogs can be prone to these sorts of conditions due to grass Handing this responsibility over to your Pooch Mobile Operator seeds, pollens, humidity and other outside factors that come with will ensure that the dog’s coat is managed and that the health and spring. With The Pooch Mobile’s great range of shampoos and wellbeing of the dog is maintained. Regular bathing and grooming coat conditioners your dog’s skin and coat will look and feel great between clips/trimming will help to alleviate matting and skin all year round. conditions. It is recommended dogs be bathed every 2-4 weeks.

Another alternative is to have your dog clipped for the summer Talk to your Pooch Mobile Operator about the best options to months. Although there are many breeds that traditionally would ensure your dog’s comfort during this coming summer. not get clipped (for example border collies, retrievers, shepherds (Article courtesy Deb Harris – Pooch Mobile Franchisee) etc.), you may find that clipping back older and/or obese dogs

1.866.933.5111 www.ThePoochMobile.us 3 Pets Require More Than Processed Food!

Nzymes – Perfect for pets of all ages Doesn’t your pet deserve to feel good everyday? Whether young or old, all pets need more than processed food to feel their best. They need a daily source of live food enzymes. If you are feeding your pet one of today’s popular processed pet foods, then chances are, your pet’s body is depleted of the primary enzyme precursors nature provides abundantly in all living foods. The Pooch Mobile is now a distributor of Nzymes products. Talk with your Pooch Mobile operator today to see how Nzymes can benefit your pets and to place an order or call 303 770 5111.

Visit The Pooch Mobile on Facebook!

For your chance to WIN a box of dog toys and treats, all you need to do is visit us at www.facebook.com/thepoochmobiledogwashusa, and click the “LIKE” button. For an additional entry into the monthly draw, post a photo of your pooch and tag the photo. Doggy Box winner drawn on the 1st of every month. So tell all your friends to ‘Like’ us to enter.

I LOVE MY JOB. It’s the best job anyone 21ST BIRTHDAY could wish for. SPECIAL Imagine going to SAVE 10% work every day and (up to $5,900) being greeted by On a Pooch clients who can’t wait Mobile Franchise! * limited time only to see you! Well, that happens to me and it’s great. I’m my own boss, work flexible hours, meet the most beautiful dogs and get paid for it! What more could I ask for? I’ve also met so many terrific people and my FRANCHISEES WANTED business is thriving. I have so much fun and no Speak with us Today! day is ever the same. Dogs really are incredible. Contact The Pooch Mobile for more details on 303-770-5111 becoming a Pooch Mobile franchisee. www.ThePoochMobile.us Kate Mor, Franchisee 1.866.933.5111 www.ThePoochMobile.us