Klotz AIS Gmbh, Today a Leading Company in the Cable and Accessory Market Branded Enterprises Are Part of the Same Culture and Philosophy
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klotz — issue #01 decades klotz —issue #01: years weeks days 35 1,825 12,775 hours minutes 306,600 18,396,000 seconds 1,103,760,000 the three klotz brothers, thomas, dieter and peter have been in the forefront of the audio broadcasting and event technology industry for 35 years. from the foundation through periods of innovation and growth, and last but not least due to the refocus on the two market segments interfaces and communications, the klotz companies have mastered periods of turbulent developments and changes successfully. by exploiting their strengths, including dynamic innovation, reliability, desire and ability to ensure the satisfaction of individual customer needs, the companies have established themselves as leaders in quality and performance. until today this has been appreciated by musicians, rental operators, theatres, operas, stadiums, airports and worldwide broadcast stations. the times 88—95 they are a- changin’ growth The late 1980s and early 1990s saw the world in a state of upheaval. As the Cold War standards to the studio rack. In 1988 Klotz established it´s cable production in the ended, borders were dissolved. The sound-track for the era was provided by the Franconian town of Vilchband. In the late 80ies Klotz was pioneering the fibre optic Scorpions with their worldwide megahit “Wind of Change”. The band’s guitarist, technology within the pro audio market. The development of OAK_link, the world’s first Matthias Jabs, would later collaborate with Klotz to develop his signature cable, the optical fiber cable designed specifically for professional audio technology, proved its “Rockmaster”. It’s a small world! In the meantime, Klotz was also continuing to put worth in numerous settings including Wembley Stadium, where it made an impressive every effort into improving and expanding its range of standard music products, launching debut by delivering superb sound for the Rolling Stones and Madonna. new speaker designs and a modular studio series which transferred customers’ high 79 — 81 95—03 refocus Klotz refocused and identified two market segments for the future. Interfaces and as well as the first all-metal XLR connectors, the first digital video cable and ultra- foundation Communications. Communication began to build up partnerships with radio stations reliable DMX cables. In the mid-1990s, international radio stations began to introduce throughout the world, with required suitable distribution systems as they increased a new business model and sought audio distribution systems to deliver content sharing. Most company start-ups are founded on a smart idea… This initial inspiration of Thomas rapidly expanded to include production of speaker cabinets and horn systems. To meet their reliance on digital content. Based on its profound market intelligence and A trend that Klotz communications was quickly identifying. From these initial beginnings Klotz resulted in the launch of the first Klotz company in 1979, the first company in these needs, the brothers Dieter, Peter and Thomas Klotz went into the speaker business manufacturing know how interfaces developed groundbreaking products representing until today countless products were developed spanning digital mixing consoles, audio Germany, if not the whole of Europe, to specialize in the development, manufacture and with Zebra Holzbau. By fall of 1980 the company was already facing a move to larger a complete new generation of cables specially made for digital audio and video and distribution networks and digital PA systems. sale of specialized multicore, microphone and instrument cables. The product range production facilities. The foundations for the company’s success story had been laid. interface components. Designed for maximum durability KIK connectors were launched 81— 88 03—present innovation future The 1980s were particularly notable for the growing professionalism and pace of Klotz Thick and Soft”, this model – naturally updated several times - is still a staple in In the new millennium, interfaces has continued to drive progress with vigour and installation and formed partnerships with major equipment rental companies. The development in many sectors, including the music industry. Digital technology began to our catalogue. At the same time, the company launched various new speakers and its dynamism. The launch of the new Signature instrument cable range was a sensational family-run company demonstrated its vision and bold innovative strength by launching spread rapidly – with the compact disc probably its most widespread and universal first in-house designed DI box, taking the highest possible quality standards as its success, including signature cables designed in partnership with Matthias Jabs future-oriented products such as DigiLine, an RC5-based digital instrument cable, and representative – to match the increasingly advanced and complex demands of this new benchmark. Another introduction was the Modular Interface System (M.I.S.), a flexible, (Rockmaster), T.M. Stevens (Funkmaster, with over 100,000 sold to date) and last but the HD PowerLink camera transmission system. It will be fascinating to see what era. Recognizing this trend at an early stage, Klotz responded by supplying appropriate modular connecting system. The trust and confidence our customers had grown to not least with Joe Bonamassa. The patented Titanium cable range introduced a short products Klotz will create to amaze its customers in the future – from musicians and products including the Nano 300 processor-controlled speaker system. Klotz also place in Klotz could be traced in the major contracts awarded to our company – like time later represented a further pinnacle of quality and is still the highest-end Klotz rental companies to professional installation specialists. The company’s choice of raised the bar on quality in the field of musicians’ supplies and developed a host of cabling installations for the 1984 Winter Olympics in Sarajevo and for the legendary cable today. But the company also caters to entry-level customers, with ranges like the Germany as the location for its development and production operations will continue to products, many of which are still best-sellers today. The LaGrange cable, launched in Abbey Road Studios. And this was only the beginning. Greyhound Series bringing high-quality products within the reach of musicians on a be the hallmark of superb quality and durability. 1985, was the first Klotz cable in the premium price range. Often described as “the budget. In addition, interfaces expanded its activities in the fields of broadcasting and 19"tainer, 59er vintage guitar cable, ad10, ad100, aeon, audio innovations serie 50, blueline, blueline pro, cam311, dc i, dc ii, d10, di44, dia44, dabs digital audio backbone system, decennium, decennium hd / 5.1, digiwire, drumlink, drumlink pro, extreme2, fibreflex, fibreflex ultra, fibreflex extreme2, fibrelink, fsd french signal distribution, funkmaster, g2 audio engine, graphite one, graphite two, graphite three, greyhound, hd-powerlink, hd-powerlink plus, hd-powerlink plus opto, icerock, icb installation connection boxes, joe bonamassa, k-check, k-sub, keymaster, kik klotz instrumenten kabel, kmk klotz mikrofon kabel, lagrange, m1, m2, m5, mikro pa, mini_link, minicore, m.i.s. modular interface system, msd modular signal distribution, multilink, nano 300, nano 800, nano 1500, nano control 12, nano control 15, nano 500 bass, oak_link, omnifix, omnilive, omnistar, omnitrans, omniwire, pa 900, pa1200, paradigm, polydata, polyfix, polyflex, polylite, polylive, polystar, polywire, powercore-flex, powerflex, pro artist, rpc/2 rms power controller, ramcat5, ramcat6, rockmaster, sc1, sc3, sc5, sentinel, smartbeam, smartbeam duo, smartbeam quad, smartkit, smartlink, spherion, starquad, straightlink, studiocore, studioline, tactiles, t-box, tr-2 miditransmitter, titanium, touchstone, tritek, truelink, truelink pro, ultra, ultra pa, ums universal multicore system, vadis, vario stereo guitar cable, varizone, xenon, zebra combo, zebra kontra, zebra phase, zebra tango. peter klotz has been a key member of the company from the outset and is currently on the managing board, with responsibility for marketing and sales. we asked him how klotz ais succeeds in reaching as many customers as possible with its products and providing individual, personal service to them all. and we also found out more about his services to the event industry in germany. You’re responsible for coordinating internal processes at Klotz AIS and for creating a track of the same name. You’ve just completed a company rebranding at Klotz AIS. distinctive and competitive identity for the company. What are the critical factors? The Klotz brand has been in existence for 35 years and has undergone numerous Connecting things is what we're all about as a cable manufacturer. It’s our core changes during its lifetime. It was time for us to change again and to bring together competence, be it connecting instruments and amplifiers or, in fact, connecting any the various units under the umbrella of a strong brand. What are your priorities in kind of devices. So we’re naturally well aware of the importance of making excellent implementing the new branding? All our employees are called upon to ensure this connections with our customers. Good customer contact is essential for all the change is implemented as fast as possible, because a company that keeps moving products we sell, from cables for microphones and instruments to cables for cameras stays young