For Immediate Release Contact: Todd Starowitz August 17, 2011 630-784-5397 [email protected] Mavis Sanders 630-784-5275 [email protected]
“UNCOMMON LIFE CHALLENGE” TO COINCIDE WITH THE RELEASE OF TONY DUNGY’S THE ONE YEAR UNCOMMON LIFE DAILY CHALLENGE BOOK
CAROL STREAM, ILL.—Tyndale House Publishers today announced that in October 2011 it will release The One Year Uncommon Life Daily Challenge, a book of 365 daily reflections from No. 1 New York Times bestselling author and former NFL coach Tony Dungy (along with co-writer Nathan Whitaker) on living an “uncommon” life of integrity, honoring your family and friends, and creating a life of real significance and impact. Along with the release of the book, Dungy will kick off an “Uncommon Life Challenge,” which is an invitation by Dungy to accept the challenge to spend time with God every day for a year. The goal of the Uncommon Life Challenge is to develop Christian character and lead an “uncommon” life that doesn’t follow the crowd. The challenge campaign will include an updated website (www.uncommonchallenge.com) where people can join a community of others who are taking the challenge. They’ll be able to watch a special message from Dungy, interact with other challenge participants, and even download a certificate to remind them of their daily commitment.
“My hope is that the ‘Uncommon Life Daily Challenge’ will encourage people to consistently seek God’s direction in life,” said Dungy. “While everyone is racing around, trying to figure out how to get ahead in terms of worldly status and success, keep playing a different game. Be Uncommon.”
Tyndale House Publishers has had great success with sports-related titles in recent years.
In July, Tyndale published All In: What It Takes to Be the Best by Auburn University head football coach Gene Chizik. It made a variety of bestsellers lists, including USA Today’s.
Just last year, New Orleans Saints quarterback Drew Brees’s memoir, Coming Back Stronger, reached No. 1 on the Wall Street Journal Best Sellers List and No. 3 on the New York Times Best Sellers List. It has sold more than 200,000 copies.
Tony Dungy’s memoir, Quiet Strength: The Principles, Practices, and Priorities of a Winning Life, rocketed to the top spot on the New York Times Best Sellers List in August 2007, and more important, impacted countless lives. With more than 1,000,000 copies sold, Quiet Strength is one of the bestselling sports-related titles in history. His second book, Uncommon: Finding Your Path to Significance, reached No. 2 on the New York Times Best Sellers List in February 2009 and has sold more than 300,000 copies, while his third book, The Mentor Leader, also reached No. 2 on the New York Times list in 2011.
In 2008, Don’t Bet Against Me!, the memoir of Deanna Favre, wife of NFL great Brett Favre, spent ten consecutive weeks on either the New York Times hardcover nonfiction primary list (top 15) or expanded list (top 35). It is now in its eighth printing. Tyndale released The Winners Manual: For the Game of Life by Ohio State University football coach Jim Tressel in July 2008, and the book spent eight consecutive weeks on the Times’s “Advice, How-To, and Miscellaneous” list (either primary or expanded), reaching as high as No. 3.
In 2009, Super Bowl–winning coach and NASCAR team owner Joe Gibbs’s book Game Plan for Life reached as high as No. 3 on the Times’s “Advice, How-To” list in August. First Things First: The Rules of Being a Warner, by Kurt and Brenda Warner, reached No. 10 on the Times’s hardcover nonfiction list in July.
Tyndale House Publishers was founded in 1962 by Dr. Kenneth N. Taylor as a means of publishing The Living Bible. It is now one of the premier publishing houses in the industry. Tyndale products include numerous New York Times bestsellers, including the popular Left Behind series. Tyndale also publishes the Holy Bible, New Living Translation, and many other resources for church and family. Tyndale House Publishers is located in Carol Stream, Illinois, a western suburb of Chicago. #####