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Perpustakaan.Uns.Ac.Id Digilib.Uns.Ac.Id Commit to User perpustakaan.uns.ac.id digilib.uns.ac.id STRATEGI PENGEMBANGAN DAN PEMASARAN OBJEK WISATA CANDI SUKUH DI KABUPATEN KARANGANYAR LAPORAN TUGAS AKHIR Diajukan untuk Memenuhi Persyaratan Memperoleh Gelar Ahli Madya Progam Studi Diploma III Usaha Perjalanan Wisata Oleh : RAHMAT TRI WAHYUDI C9408048 PROGRAM DIII USAHA PERJALANAN WISATA FAKULTAS SASTRA DAN SENI RUPA UNIVERSITAS SEBELAS MARET SURAKARTA 2011 commit to user perpustakaan.uns.ac.id digilib.uns.ac.id commit to user ii perpustakaan.uns.ac.id digilib.uns.ac.id commit to user iii perpustakaan.uns.ac.id digilib.uns.ac.id MOTTO 1. Be My Self. 2. Hidup itu adalah sebuah perjuangan. 3. Pantang menyerah dalam menghadapi segala permasalahan dan cobaan hidup. 4. Jadikan hari ini menjadi pijakan untuk menempuh dan menjalani kembali hari esok. 5. Lakukan apa yang dapat kamu lakukan hari ini, jangan menunggu hari esok karena hari esok belum tentu mendapatkan kesempatan seperti hari ini (Penulis). commit to user iv perpustakaan.uns.ac.id digilib.uns.ac.id PERSEMBAHAN Tugas Akhir ini penulis persembahkan kepada : Ayahanda Kusbani dan Ibunda Tundjung Rochmini yang selalu memberikan support serta limpahan kasih sayang yang berlebih kepada penulis. commit to user v perpustakaan.uns.ac.id digilib.uns.ac.id KATA PENGANTAR Puji syukur kehadirat ALLAH SWT yang telah memberikan rahmat serta hidayah-Nya sehingga dalam penyusunan tugas akhir ini dapat terselesaikan. Tugas Akhir ini disusun untuk diajukan sebagai persyaratan guna mendapat gelar Ahli Madya Jurusan Usaha Perjalanan Wisata di Fakultas Sastra dan Seni Rupa Universitas Sebelas Maret Surakarta, dengan judul “ Strategi Pengembangan dan Pemasaran Objek Wisata Candi Sukuh di Kabupaten Karanganyar ”. Dalam penulisan Tugas Akhir ini penulis mengalami banyak kesulitan, namun berkat bantuan dari berbagai pihak akhirnya kesulitan – kesulitan yang timbul dapat terselesaiakan dengan baik. Oleh karena itu merupakan suatu kebahagian apabila dalam kesempatan ini bagi penulis dapat mengucapkan terima kasih atas segala bentuk bantuannya kepada yang terhormat: 1. Bapak Prof. Dr. Ravik Karsidi MS selaku Rektor Universitas Sebelas Maret Surakarta beserta seluruh pembantu Rektor. 2. Bapak Drs. Riyadi Santosa, M.Ed, Ph. D selaku Dekan Fakultas Sastra dan Seni Rupa Universitas Sebelas Maret Surakarta serta seluruh karyawan. 3. Ibu Dra. Isnaini WW, M.Pd selaku ketua program jurusan D III Usaha Perjalanan Wisata dan seluruh dosen pengampu yang sudah memberikan ilmu yang bermanfaat bagi penulis. commit to user vi perpustakaan.uns.ac.id digilib.uns.ac.id 4. Bapak Drs. Suharyana, M.Pd, selaku sekretaris Program Diploma III Usaha Perjalanan Wisata yang telah memberikan bimbingan sehingga terselesaikan Tugas Akhir ini. 5. Ibu Tiwuk Kusuma Hastuti, S.S, M.Hum selaku pembimbing Tugas Akhir milik penulis yang sudah dengan sabar membimbing dan memberikan arahan dalam mengerjakan Tugas Akhir ini. 6. Ibu Umi Yuliati, S.S, M.Hum selaku Dosen Pembimbing Akademik yang berkenan membimbing selama masa perkuliahan penulis. 7. Ibu Syarifah Husna Barokah selaku Tata Usaha Program Diploma III Usaha Perjalanan Wisata, terimakasih atas segala bantuan dan saran – sarannya sehingga terselesaikan Tugas Akhir ini. 8. Bapak Ir. Soekarno, MT selaku Kepala Sub. Bagian Perencanaan di Dinas Pariwisata dan Kebudayaan Kabupaten Karanganyar yang telah memberikan banyak informasi mengenai strategi pengembangan objek wisata Candi Sukuh. 9. Bapak Soeripto, SE selaku Kepala Seksi Promosi Wisata Bidang Pemasaran di Dinas Pariwisata dan Kebudayaan Kabupaten Karanganyar yang telah memberikan banyak informasi mengenai strategi pemasaran objek wisata Candi Sukuh. commit to user vii perpustakaan.uns.ac.id digilib.uns.ac.id 10. Bapak Sarjono selaku Staff Kepala Bidang Objek dan Wisata di Dinas Pariwisata dan Kebudayaan Kabupaten Karanganyar yang telah memberikan informasi segala sesuatu mengenai objek wisata Candi Sukuh. 11. Ayahanda Kusbani dan Ibunda Tundjung Rochmini selaku orangtua penulis yang senantiasa selalu memberikan dukungan moril serta materi didalam mengerjakan Tugas Akhir ini. 12. Sahabat–sahabat terbaikku Intan Andjasmoro K, Dwi Setyawan, Muhamad Arif M, Icas Satria W yang selalu memotivasi penulis dalam mengerjakan Tugas Akhir ini. 13. Seluruh teman Jurusan D III Usaha Perjalanan Wisata angkatan 2008, Fakultas Sastra dan Seni Rupa Universitas Sebelas Maret Surakarta. 14. Semua teman-teman basket Culture Streetball Solo, dan team basket Fakultas Sastra dan Seni Rupa Universitas Sebelas Maret Surakarta. 15. Teman – teman Band Dark To Night yaitu Amak, Ricko Adirangga, Andre Pratama A, dan Rudi Supriyono yang telah memberikan dukungan kepada penulis dalam penulisan Tugas Akhir ini. 16. Semua pihak yang tidak bisa penulis sebutkan satu persatu yang telah banyak membantu demi kelancaran penulisan Tugas Akhir ini. commit to user viii perpustakaan.uns.ac.id digilib.uns.ac.id Akhirnya penulis menyadari sepenuhnya bahwa penyusunan Tugas Akhir ini masih jauh dari sempurna, karena keterbatasan penulis dalam pengembangan serta pengetahuan yang penulis miliki. Semoga Tugas Akhir ini berguna untuk menambah pengetahuan bagi semua pihak khususnya bagi penulis sendiri. Semoga Tuhan Yang Maha Esa selalu memberikan pertolongan, anugrah yang baik dan segala berkah-Nya atas bimbingan dan bantuan semua pihak yang telah membantu penulis selama proses penyusunan Tugas Akhir ini serta semoga dapat memberi manfaat bagi semua dan ilmu pengetahuan pada saat ini dan masa yang akan datang. Surakarta, 18 Juli 2011 Rahmat Tri Wahyudi commit to user ix perpustakaan.uns.ac.id digilib.uns.ac.id DAFTAR ISI HALAMAN JUDUL ................................................................................. i HALAMAN PENGESAHAN PEMBIMBING ........................................ ii HALAMAN PENGESAHAN UJIAN ....................................................... iii HALAMAN MOTTO ................................................................................ iv HALAMAN PERSEMBAHAN ............................................................... v KATA PENGANTAR .............................................................................. vi DAFTAR ISI ............................................................................................. x DAFTAR GRAFIK ................................................................................... xii DAFTAR TABEL ..................................................................................... xiii ABSTRAKSI ............................................................................................ xv BAB I PENDAHULUAN A. Latar Belakang Masalah ................................................................ 1 B. Rumusan Masalah ......................................................................... 8 C. Tujuan penelitian .......................................................................... 8 D. Manfaat Penelitian .......................................................................... 9 E. Kajian Pustaka ............................................................................... 9 F. Metodologi Penelitian .................................................................... 21 G. Sistematika Penulisan ...................................................................... 25 BAB II PROFIL DAN POTENSI CANDI SUKUH A. Profil Objek Wisata Candi Sukuh 1. Objek Wisata Candi Sukuh ..................................................... 26 2. Sejarah Singkat Candi Sukuh ................................................... 32 3. Lokasi Candi Sukuh ................................................................ 34 4. Struktur Bangunan Candi Sukuh ............................................. 35 commit to user x perpustakaan.uns.ac.id digilib.uns.ac.id B. Analisis Potensi Objek Wisata Candi Sukuh 1. Attraction ( Daya Tarik Wisata ) ............................................... 48 2. Accessibility ( Aksesibilitas ) .................................................... 50 3. Amenities ( Fasilitas ) ................................................................ 53 4. Ancilarry ( Kelembagaan ) ........................................................ 54 5. Activity ( Aktivitas ) .................................................................. 54 C. Analisis SWOT Objek Wisata Candi Sukuh ................................... 55 BAB III STRATEGI PENGEMBANGAN DAN PEMASARAN CANDI SUKUH A. Strategi Pengembangan Objek Wisata Candi Sukuh 1. Strategi Pengembangan Candi Sukuh .. 56 2. Strategi Pengembangan Produk Wisata 63 3. Strategi Pengembangan Tata Ruang Candi Sukuh 64 4. Strategi Pengembangan Infrastruktur Candi Sukuh .. 64 5. Arahan Pengembangan WPP 65 6. Arahan Pengembangan Candi Sukuh 66 B. Pengembangan Objek Wisata Candi Sukuh 67 C. Strategi Pemasaran dan Promosi Objek Wisata Candi Sukuh 1. Strategi Pemasaran dan Promosi ... 74 2. Meningkatkan kegiatan promosi 75 3. Program Pengembangan Destinasi Pariwisata 78 4. Program Pengembangan Kemitraan 88 D. Realisasi Rencana Induk Pengembangan Pariwisata 90 E. Kendala Dalam Pengembangan Objek Wisata Candi Sukuh 91 BAB IV PENUTUP A. Kesimpulan ..................................................................................... 92 B. Saran ............................................................................................... 93 DAFTAR PUSTAKA ................................................................................. 95 commit to user LAMPIRAN xi perpustakaan.uns.ac.id digilib.uns.ac.id DAFTAR GRAFIK GRAFIK Halaman Grafik 1 Kunjungan Wisnus di Candi Sukuh ........................................ 80 Grafik 2 Kunjungan Wisman
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