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Iscover Why Government and Commercial Clients SATMAGAZINE.COM January 2008 Worldwide Satellite Magazine Vol. 5 No. 9 GROUND CONTROL SYSTEMS SATMAGAZINE JANUARY 2008 COVER STORY 4 The COTS Solution For Satellite Control Sys- 20 What’s ahead in 2008 for the FSS and MSS tems: A Perfect Partner For Ground Control industries? by James Kramer by Rachel Villain - Director, Space & Com- Today, due to innovative COTS (Commercial Off-the-Shelf) munications - Euroconsult satellite control software, satellite owners can rest assured In 2007 the fixed service satellite (FSS) knowing satellite control systems with proven capabilities and mobile service satellite (MSS) in- are available to operate their satellites. dustries had combined wholesale rev- enue estimated at US$9.B, up 4.3 percent from 2006. While this is good news, in 2008, both industries will have to deliver growth in revenues and cash flows to finance new investments and/or to pay dividends to shareholders. 23 THE FINANCIAL BEAM - Got Satellite? by John Stone - Partner, Near Earth LLC Given the increasing success satellite equip- ment and services have brought to disaster planning, management and response, we ex- FEATUres pect this area to enjoy growth well above the industry average. 7 CASE STUDY: HILTRON’s Turnkey Satellite Platform By Dr. Michael Schiestl - Sales Director, HILTRON 25 ISCe 2008 — Three Shows in One A major concern for firms seeking For the first time in its seven-year existence, ISCe 2008—the turnkey systems is to find a supplier must-attend event for the industry’s latest cutting-edge ser- who is able to integrate all of the vices and solutions for executives that do business in the necessary components, services military and government SATCOM marketplace—will present and subsystems within a central three simultaneous, information-packed events focusing on management platform. Access to SATCOM for the Next Decade. CONTENTS 10 European Satellite Pay-Radio: Are the prayers being answered? Vol. 5 No. 9 by Chris Forrester January 2008 Last March, as well as in May of 2007, we looked closely at the prospects for European satellite pay-radio, and asked whether “European DARS (Digital Audio Radio Services) had a prayer?” Today’s early 2008 picture is, on the one hand, much clearer, which is not to say all in the garden is rosy. 29 A Look at PTC 1986 – 2008: More Than 20 Chris Forrester reports… Years of Communication and Friendship by Bruce R. Elbert - President, 14 EXECUTIVE SPOTLIGHT: Ken Wright - Presi- Application Technology Strategy, Inc. dent and Chief Operating Officer, Broadpoint, Inc. Satellite systems and services are now Broadpoint combines the considerable resources a focus of PTC because of their greater of its predecessor companies and adds an reach in delivering the services demanded by the commer- extremely aggressive campaign that offers a cial and government sectors of the Pacific region. The next range of services to locations around the world. 20 years of PTC offerings should be as equally interesting as the past two decades of PTC history and is a highly recom- 17 The History of Satellites mended addition to your exhibition calendar. by Donald Martin, Paul Anderson, Lucy Bartamian The first in an ongoing installment looking in REGULAR DEPARMENTS the origins of satellites and their role in the world today. 03 EDITOR’S LETTER 27 FEATURED SATELLITE 32 RECENT NEWS EDITOR’S LETTER HAPPY NEW YEAR TO EVERYONE! SATMAGAZINE Production Team T here is an abundance of pundits and world, but no one will ever know about it experts who indicate this is the year of, at outside your company. EDITORIAL the least a repressed economy in the Unit- ed States. All due to a mortgage mess, oil To that end, I would advise you to contact Silvano Payne Publisher prices that inflict a heavy monetary strain me with a press release, a fax, a phone on businesses and families alike, and a call, or an email. As I am a firm believer Hartley Lesser Congress that seems intent on proving, re- in content repurposement, perhaps your Editorial Director gardless of party affiliation, it’s all about information fits within the guidelines for political party confrontation (or downright SatMagazine, MilsatMagazine, digiGO™, Chris Forrester Editor, Europe lassitude), excessive spending (especially our daily/weekly news products, or all of on pork barrel projects), and ego aggran- them. Your single news item could receive P.J. Waldt dizement combined with accumulation four exposures! Please keep that in mind Associate Editor of power. The polls reflect the American and inform, inform, inform! citizenry’s dislike for the Congress, with Michael Fleck Editor, Asia & Enterprise Markets ratings ranging from the low teens to the This issue presents some terrific material low 20’s… disgraceful! for your mental digestion—James Kramer Tara Giunta of Integral Systems offers satellite con- Regulatory Column Every country in the world is affected, trol systems advice; Dr. Michael Schiestl whether you like it or not, in some way by of HILTRON presents an interesting case Martin Jarrold Marketing Intelligence what occurs in the United States. Dollar study; Chris Forrester returns with his (as slippage, ineffective legislation, the re- usual) in-depth insight into the European CONTRIBUTING WRITERS percussions of U.S. inadequacies are felt condition; I manage to drag Ken Wright of everywhere — and if it’s bad in the States, Broadpoint away from his phone for an •Paul Anderson imagine the potentially, ominous aspects interview; the first of our Satellite History for companies overseas. How will this series runs, courtesy of The Aerospace •Lucy Bartamian negativism affect your satcom business Corporation; the highly-regarded Euro- •David Bross prospects? Time to hunker down? What do consult firm discusses MSS; the likewise you feel should be done to alleviate, or at highly-regarded Near Earth LLC offers •Bruce R. Elbert least lessen, the likelihood of satbiz slow- thoughts on satellites; the upcoming •James Kramer down? On the other hand, will a recession ISCe2008 is spotlighted; Bruce Elbert of affect what “we do”? We’d truly appreciate Application Technology Strategy offers a •Donald Martin hearing from you about this… especially look back and a highly positive opinion on •Dr. Michael Schiestl regarding potential solutions that could this month’s PTC ’08 conference; and Ho- benefit our industries and businesses. rizons 2 is our featured satellite. SALES Email your thoughts, whether you agree or disagree, to [email protected]. Thanks for reading, and should you wish Jill Durfee Especially pithy and thought provoking to peruse your OWN words in SatMagazine, Advertising Director messages will be published for everyone’s MilsatMagazine, or digiGO!, I encourage [email protected] edification in a future issue. you contact me ASAP and we can discuss your content suggestions. The editorial PRODUCTION Also, allow me to add — let us never for- deadlines for the next few issues are: Simon Payne get our debt of gratitude to those who Creative Manager often work long hours for our companies, • February SatMagazine: January 15th those who handle public relations and • digiGO!™ debut issue: January 28th Published monthly by marketing for products and services. They • March SatMagazine: February 18th th Satnews Publishers tend to be overlooked when a launch goes • March MilsatMagazine: February 26 • March digiGO!: February 28th 800 Siesta Way, well, or a new service debuts to enthusias- Sonoma, CA 95476 USA tic accolade. The message IS the exciter, Phone (707) 939-9306 especially for editorial folk who simply All our best to you Fax (707) 939-9235 cannot contact each firm every day to find for a truly prosperous E-mail: [email protected] out what’s new. Treat your marketing and New Year! Website: www.satmagazine.com © 2008 Satnews Publishers PR folk well—without them, you might have the greatest product or event in the January 2008 SATMAGAZINE.COM COVER STORY THE COTS SOLUTION FOR SATELLITE CONTROL SYSTEMS A PERFECT PARTNER FOR GROUND CONTROL by James Kramer Much has changed since the first commercial satellite was satellite has never been a trivial task. Going forward, such is not launched more than 40 years ago. In the meantime, many com- likely to get easier for commercial satellite owners. However, one mercial companies have built business models around satellites aspect of the business that has become significantly easier over and offer an ever-expanding array of satellite services. Designing the years is selecting the satellite ground system. a viable service and financing the procurement and launch of a Today, due to innovative COTS (Commercial Off-the-Shelf) sat- ellite control software, satellite owners can rest assured know- ing satellite control systems with proven capabilities are available to operate their satellites. Satel- lite fleet owners and operators realize by selecting proven COTS satellite control systems capable of supporting the various satel- lites comprising their operations, they can reduce ground system procurement and satellite opera- tions costs. Future capital and operating expenditures are also minimized with COTS systems that can be easily extended to meet the demands of their grow- ing fleet. In addition, they have recognized they can further offset their operations cost by offering to fly satellites for other opera- tors. As outsourcing satellite op- erations grows more common in the satellite industry, having a cost-effective, industry-standard, satellite control system has be- come a significant consideration for satellite operators already in, or looking to break into, the third- party operations market. Many new satellite owners decide to outsource satellite operations to other satellite operators. This may be a short-term solution while the new owner builds out their ground infrastructure and satellite operations expertise. Or, they may decide to continue this model indefinitely. In either case, an important consideration when selecting the third-party opera- SATMAGAZINE.COM tor and the satellite control system to be used is the portability of the system.
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