SUSTAINABILITY REPORT WARSTEINER BREWERY 2012 Preface
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260 YEARS OF RESPONSIBLE BREWING 2012 SUSTAINABILITY REPORT SUSTAINABILITY SUSTAINABILITY REPORT WARSTEINER BREWERY 2012 Preface Dear Reader, In 2013, Warsteiner Brewery celebrated its 260th anniversary and is today managed in the 9th generation by Catharina Cramer. The success in passing on and continuously growing its business since 1753, from generation to generation, exemplifies the Cramer family’s deep commitment to the entrepreneurial spirit of thinking and acting across generations. This traditional, yet very modern mindset, forms the foundation of our first sustainability report as presented here. For many decades, our maxim “Tradition through Innovation” has brought us enormous success in the German brewing industry. The name of our managing partner, Albert Cramer, who passed away in the fall of 2012, is closely associated with this maxim. AC, as he was called by many employees based on his initials, was a visionary who wrote brew history in Germany. As the first German brewery owner, Albert Cramer launched national advertisement campaigns promoting his beer as early as in the 1970s. He succeeded in making his Warsteiner brand socially acceptable at the highest level. Albert Cramer laid the foundation for the market segment of German premium beers, which the Warsteiner Brewery continued to further expand in the following decades by launching numerous new products and packaging, trend-setting communication campaigns as well as making major investments in its innovative production facilities and state-of-the-art brewing technologies. We remember him with gratitude and gladly honor his legacy by continuing his responsible values. Today, Warsteiner is one of the leading and most successful breweries in Germany. In more than 60 countries on five continents, people enjoy our beer from Warstein. In Germany and abroad, we have continuously worked towards and achieved an excellent and trustworthy reputation. As a mid-tiered family enterprise from the Sauerland region, we are proud of this accomplishment. And this pride we share with all who worked with us towards this goal, in particular with our employees, some of whom are already working in our company in the third and fourth generation. We do not take this kind of trust for granted. In the past years, our business world, in particular the food industry, has been marred by food scandals, which have destroyed the trust in many companies. As producers of natural food products, we assume a high responsibility for the well-being of people and nature. We would like our customers, the public and our partners to know that the enjoyment of our beers as well the cooperation with us is based on high quality standards. Furthermore, we would like to express our gratitude for this trust and continue to strengthen thisImprint trust with our first sustainability report. By clearly documenting our understanding of our responsibility for people and nature as well the initiatives, processes and measures WARSTEINER BRAUEREI Haus Cramer KG undertaken as part of this responsibility, we would like to provide you with a comprehensive foundation of information, so you may join Domring 4 –10 · 59581 Warstein us in the dialogue and we all can learn from one another. Phone: +49(0)2902/11-1799 With our sustainability report, we would like to be a model in the food and beverage industry,Email: [email protected] that it is possible to successfully create a responsible business model, and at the same time achieve a significant market position. With our prominent www.warsteiner-gruppe.de market position, we hope to set impulses for other economic players to use the potentials in our society for responsible products as well as an intact environment. We believe that sustainable management can deliver a significant contribution to help solve the existential, global problems such as environmental pollution, climate change or population growth. AndResponsible we would likefor editorialto address content: our specialStefan Leppin challenges such as increasing market pressure and lack of skilled labor by presenting our marketEmail: position [email protected] in this report. We have always understood sustainability not just as a fringe topic to be handled on the side,Consulting: but as a governing Tom Veltmann, idea which HP-FundConsult offers significant opportunities by linking conventionally disconnected ways of looking at problems.Editors: This perspective, Stefan Leppin, which Benedikt integrate sHartmer, eco- nomic, ecological and social questions, shows significant solutions and contributes to the sustainabilityChristiane of Willekeour society, our environment and, at the same time, of our company. Sustainability means for us to take ownership of our responsibility as a premium brewery in the mutually obliging relationships of our democratic social system, to make our contributions whenImage dealing editors: with Janaeach Meißner,other: For Petraan intact Müting, environment, for a socially just and wealth-oriented social system and, at the same time directlyHubertus and existentially Struchholz linked to us, for our economic success. Design: Carsten Themar We carry out this sustainability report in accordance with the internationally leading reporting standardsLitho: AlsterWerk of the Global MedienService Reporting Initiative GmbH (GRI G3.1). The structure of this sustainability report is analogous to our value-added-cycle,Translation: which you Corneliawill find Jaegeron the next page. Additionally to this table of contents, you will find the “GRI-Index” on the last pages. Its structure will help you to quickly locate individual topics. With this first report according to the GRI reporting standard, we are entering, as far asDruck: we know,W.V. newWestfalia territory Druck in th GmbHe German brewers’ world. We wish you an informative read with structured answers to your questions, and in addition, Imagewe would sources: like to invite you to join us in a constructive dialogue: Do our perceptions, procedures and measures meet your expectations?Page What 13: Prof.should Dr.-Ing. we improve? Jan Schneider For these and possibly other questions you may have, please don’t hesitate to contact Mr. Stefan Leppin,Page Head 51: of OttoCorporate Lindner Communications. Page53: shutterstock.de The Executive Management Page 57: Thomas Druivenga of the Warsteiner Brewery: Page 60: shutterstock.de Catharina Cramer, Page 83: Dr. Rudolf Michel Peter Himmelsbach (left), Stephan Fahrig (right) Catharina Cramer Stephan Fahrig Peter Himmelsbach Managing Partner CFO (Finance & Administration) CTO (Technology & Production) 02 IX SOCIETY03 163 TABLE OF CONTENTS IV PRODUCTION Our Understanding of Sustainability Throughout the Entire Brewing Process .......63 IV.1 _ The Brewing Process........................................................65 IV.1.1 _ Brew House................65 IV.1.2 _ Cold Storage ...............71 IV.1.5 _ Filtration .....................74 IV.1.3 _ Fermentation ..............73 IV.1.6 _ Bottling .......................75 IV.1.4 _ Cold Maturation, IV.1.7 _ Labeling, Final Quality Storage.......................73 Control, Supplying ......76 II IV.2 _ Natural Resources.............................................................78 IV.2.1 _ Water...........................86 IV.2.3 _ Energy .........................95 MARKET STRATEGY I IV.2.2 _ Waste ..........................91 IV.2.4 _ Emissions .................100 The Warsteiner Brewery SUSTAINABILITY MANAGEMENT III and its Market.........................................................35 Introduction to the Sustainability SUPPLIER MANAGEMENT of the Warsteiner Brewery ..........................................09 II.1 _ 260 Years of Family-operated Economic Power for Purest Beer ..................37 Our Procurement: About this Report ...........................................................................06 II.2 _ A Legacy of Centuries-old The First Step in a I.1 _ The Warsteiner Brewery ....................................................15 Commercial Trust ...............................................40 Sustainable Brewing Process ...................49 I.1.1 _ Our Sustainability Strategy .......................................................16 II.3 _ The Warsteiner Waldpark Brewery III.1 _ Sustainable Supplier Management.............55 I.2 _ Our Responsibility in Our Daily Work..........................19 with its Proprietary Water Sources............... 45 III.2 _ Sustainable Procurement ...............................59 I.2.1 _ Stakeholder Dialogue...20 I.2.4 _ Leadership and I.2.2 _ Prioritizing our Decision Concept ....................28 Sustainability Topics................22 I.2.5 _ Sustainability Goals .....30 I.2.3 _ Management System ...24 I.2.6 _ Awards..........................32 PRODUCT RESPONSIBILITY RECYCLING & RE-USE V The Result of the Responsible VII The Cycle of Brewing Process: Our Brewing Process .......................125 Our Premium Beverages............................103 V.1 _ Product Responsibility for the Well-being IX of People and Nature ......................................105 SOCIETY VI The Warsteiner Brewery as a Member STAFF of Society .................................155 VIII The Team of the Warsteiner Brewery...133 VIII.1 _ Human Resource Management .............136 .................... Sustainability Index 160 VIII.2 _ Employee Structure.....................................138 GRI Certification..........................162 VIII.3 _ Work-Life-Balance ........................................141