DOCSLIB.ORG

El Remate Enero 2020 (200).2:Maquetaciûn 1

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
El Remate Enero 2020 (200).2:Maquetaciûn 1 Cubiertas enero 2020 (200):Maquetación 1 20/12/19 10:35 Página 1 Subasta 200 • Enero 2020 Enero • Libros y Manuscritos Libros • Subastas El Remate Subasta: Jueves 23 • Enero • 2020 Exposición y Subasta: Modesto Lafuente, 12 • Madrid Tel.: (34) 91 447 14 04 • www.elremate.es • e­mail: [email protected] Cubiertas enero 2020 (200):Maquetación 1 20/12/19 10:35 Página 2 199 526 488 382 96 85 El Remate enero 2020 (200).2:Maquetación 1 20/12/19 11:09 Página 1 LIBROS Y MANUSCRITOS SUBASTA JUEVES, 23 de Enero a las 18,00 horas en Modesto Lafuente, 12 EXPOSICIÓN Desde el 13 de Enero en Modesto Lafuente, 12 De 9,00 a 18,00 horas ininterrumpidamente Los días 18 y 23 de Enero sólo de 10,00 a 14,00 horas. (Día 18 de Enero sólo exposición) Admisión de ofertas por escrito, teléfono y correo electrónico hasta las 17,00 horas del día de la subasta PORTADA: LOTE 157 CONTRAPORTADA: LOTE 530 SUBASTAS EL REMATE MADRID, S.L. Modesto Lafuente, 12 • 28010 MADRID Tel.: (34) 91 447 14 04 www.elremate.es • e-mail: [email protected] Transferencias a Banco Santander: IBAN-BIC: ES47 0049 4664 17 2316714774 El comprador deberá pagar y retirar los lotes en un plazo máximo de 15 días hábiles, pasados los cuales se devengarán gastos de almacenamiento de 6 € diarios EL PRECIO DEL REMATE SE INCREMENTARÁ EN UN 17,24% (MÁS I.V.A. VIGENTE) El Remate enero 2020 (200).2:Maquetación 1 20/12/19 11:09 Página 2 El Remate enero 2020 (200).2:Maquetación 1 20/12/19 11:13 Página 3 El Remate · Enero 2020 · Subasta 200 LIBROS Y MANUSCRITOS. PRIMERA SESIÓN. Lotes 1-536 1 Historia de España. (Florian, Jean Pierre). Gonzalo de Córdoba ó F. Hieronymo Mengo Vitellianensi” 1621. 8 h, 176 p. [Y:] Stampa, la Conquista de Granada. Escrita por el Caballero Florian. Barcelona, Pedro Antonio. “Fuga Satannae. Exorcismus”. Ídem i.t. 1618. Hasta la Gorchs, 1827. 2 vols. en 8º menor. I: 235 p. II: 231 p. Pasta española p, 48. Todo en un vol. con encuadernación en pergamino con deterioros. de época con tejuelo y hierros dorados. Cortes tintados. #Palau 92762: No da paginación. Salida: 75 € Salida: 100 € 9 Obra cumbre de la Literatura del Siglo de Oro. Gracián, Baltasar. El criticón: primera parte: en la primavera de la niñez y en el estio de la 2 Penitenciarías. Reglamentos expedidos por Su Magestad, para su Juventud [Y Segunda parte: juiziosa cortesana Filosofía en el Otoño de observancia... en los presidios de África, Veeduría de Málaga, Esquadra la varonil edad;. Lisboa, en la Officina de Henrique Valente, 1656, 1657 de Galeras y Ministerio de Cruzada en la Corte. Madrid, Antonio (segunda parte). 2 partes en un vol. en 8º menor (14x9 cm). I: 4 h, 280 p. Marín, 1746. 8º menor. 8 h, (incluida la portada con escudo real grabado), II: 8 h, 289 p, (p, 287-288 facsimilada y falta p, 289). Portada de la 336 p. Pergamino de época. #Palau 255899: No colaciona las 8 h. de primera parte con deterioros marginales; ejemplar corto de márgenes, preliminares. afectando a los titulillos de la 2ª parte. Falta la parte tercera (que se publica en 1561en esta edición), para ser obra completa. Piel época muy rozada. Salida: 150 € Una de las cumbres de la literatura española junto al Quijote y La Ce- lestina. Escrita en los años de plena madurez del jesuita Gracián, con- tiene su visión final acerca del mundo y de la vida humana. Se trata de 3 Cervantina. Anzarena, Christoval. Vida y empressas literarias del una mirada amarga y desolada de la sociedad. Las primeras ediciones Ingeniosissimo Caballero Don Quixote de la Manchuela. Primera parte. de las tres partes se publican en Zaragoza, por Juan de Nogués en 1651; Sevilla, Geronymo de Castilla, s.a (1767). 12º. 15 h, 277 p. Pergamino en Huesca por el mismo impresor en 1653; y en Madrid por Pablo del de época. #Palau 13564: “La segunda parte no se publicó”. Val en 1657. Es esta edición, por tanto, la primera que presenta unifor- midad tanto en el lugar de edición como en el impresor. #Palau 106957: Salida: 250 € “Las tres partes reunidas de estas ediciones tienen aprecio”. Salida: 850 € 4 Militaria-Felipe V. Sessé, Broto y Coscojuela, Julián de. Comentario, epítome, equestre, orígen, calidades, exercicios, jornadas, pregressos, ó servicios de Campaña, y perrogativas del Real Cuerpo de Cavalleros Guardias de Corps, en el felíz reinado de nuestro Catholico Monarcha D. Phelipe V. En cinco manifiestos. Madrid, Joachin Sánchez, 1739. 8º menor. 12 h, 124 p. Piel de época con nervios y tejuelo. Cortes jaspeados. #Palau 311117. Salida: 200 € 5 Sociedad. Poveda, María Ana. Manual de las señoritas, o arte para aprender cuantas habilidades constituyen el verdadero mérito de las mugeres. Madrid, Fuentenebro, 1827. 8º. 368 p+láminas plegadas. Per- gamino de época. Primera edición. #Palau 234378. Salida: 130 € 6 Relojería. Espinos, Francisco Antonio. Diálogo de la relogería, o instrucción fácil para governar cualquiera i tener siempre arreglado a la igualdad del tiempo su reloj de péndulo y bolsillo. Valencia, Miguel Estevan, 1802. 8º menor. 8 h, 111 p. Holandesa nervios. Corte superior tintado. #Palau 82650. Salida: 500 € 7 Ciencias ocultas-Alquimia. Venegas, Alexio. Primera parte de las diferencias de libros que ay en el universo. Declaradas por el maestro... Dirigida al reverendissimo Señor el Doctor Iuan Bernal Diaz de Luco, Obispo de Calahorra.. Valladolid, Diego Fernández de Cordova, 1583. 8º menor. 24 h, 483 p, 6 h (tabla). Excelente encuadernación moderna (firmada Angulo y Jiménez). Grabados en madera dentro del texto (re- presentación del universo geocéntrico, fol. 200v, eclipses de Sol y de Luna, fol. 223 y 223). Curiosa y rara obra. Aborda las ciencias ocultas, la astronomía y la alquimia. Aunque dice primera parte es todo lo pu- blicado. #Palau 351612. Salida: 850 € 8 Exorcismos. Institoris, Heinrich (O.P.) (1430-1505). Mallei malefi- carum tractatus aliquot tam veterum, quam recentiorum in unum corpus coaceruati... Tomi II. Pars ii. Lion, sumptibus Claudii Landry, 1620. 8º. 6 h, 502 p, 13 h; portada con pérdidas que dificulta la lectura del tí- tulo. [Junto con:] “Daemonomastix sive Universi. Operis adversus Dae- mones et Maleficus... Tomus tertius”. Ídem i.t. 1621. 8 h, 180 p, 1 h. [Y:] “Flagelium maleficorum. Authore M. Petro Mamoris”. 1621. 82 p, 3 h, [Y:] “Fustis Daemonum adivrationes formidabiles... Authore R. P. 9 3 El Remate enero 2020 (200).2:Maquetación 1 20/12/19 11:09 Página 4 El Remate · Enero 2020 · Subasta 200 10 Exégesis bíblica-Tierra Santa. Callisto da Piacenza (1484-1552). bliothecario del Rei. Madrid, por Juan de Zuñiga, 1737. 868. 2 vols. en Enarrationes Evangeliorum a Septuagesima usque ad octauam Paschae 8º menor. I: 11 h, 342 p. II: 2 h, 219 p. Piel de época, con tejuelo, y iuxta sensum literalem: praemissis supputationibus temporum totius filetes dorados en el lomo. Muy buen ejemplar. Primera edición de la vitae D. Iesu & descriptionibus Palestinae. París, apud Hieronymum obra magna del gran polígrafo valenciano; obra de gran novedad en su & Dionysiam de Marnef, fratres sub Pelicano in monte D. Hilarii, 1554. campo, rara y difícil de encontrar en mercado en perfecto estado. #Palau 8º. 506 p, 1 h. Manchas de agua generalizadas. Pergamino época des- 158874. lucido. Con un mapa de Palestina a doble página grabado en madera. Esta obra es una explicación sistemática de los Evangelios de la época Salida: 350 € de Cuaresma. El autor muestra su vasta cultura bíblica. Es esencialmente un manual para uso de los predicadores de Lentenal, enriquecido con una descripción geográfica de Tierra Santa. 19 Exorcismos. Noydens, Benito Remigio (1630-1685). Practica de exorcistas y ministros de la Iglesia: en que con mucha erudicion y sin- Salida: 100 € gular claridad se trata de la instruccion de los exorcismos. [Madrid, por Andres Garcia: a costa de Francisco Serrano de Figueroa, 1660]. 62. 8º menor. 7 h (falta portada), 343 [i.e. 433], 2 h (la última con re- 11 Repostería-Navarra. Mata, Juan de la. Arte de repostería, en que fuerzos marginales que afean la hoja). Errores de paginación. Pasta es- se contiene todo género de hacer dulces secos, y en líquido, vizcochos, pañola, s. XIX, con hierros dorados en el lomo. Manchas de agua. turrones, natas, bebidas heladas de todos géneros... con una breve ins- #Sólo un ejemplar en el CCPBE. trucción para conocer las frutas, y servirlas crudas... Tomo I. Pamplona, a costa de los herederos de Martínez, 1756. 8º menor. 8 h, 283 p. Per- Salida: 100 € gamino época. Edición navarra de uno de los tratados de cocina de ma- yor repercusión publicados en lengua española. 20 Madrid-Cartografía. Martínez de la torre, Fausto y Asensio, Salida: 180 € Josef. Plano de la Villa y Corte de Madrid, en sesenta y cuatro láminas, que demuestran otros tantos barrios en que está dividida; con los nom- bres de todas sus plazuelas y calles, números de las manzanas, y casas 12 Guerra de Sucesión. La vie ou l’histoire du prince Eugene de Sa- que comprehende cada uno... Madrid, Joseph Doblado, 1800. 61. 8º. voye. Ámsterdam, Desbordes, 1703. 8º menor. 3 h, 292 p. Pasta época 115 p. 64 planos grabados con los distintos sectores de Madrid, y plano con nervios, muy rozada. Durante la Guerra de Sucesión Española, el plegado. Pasta española, de época, con tejuelo. #Palau 156137. Príncipe Eugenio fue comandante de las tropas del Emperador en el norte de Italia. Salida: 250 € Salida: 100 € 21 Botánica-Jamaica. Sloane, Hans (1660-1753). Catalogus planta- rum quae in Insula Jamaica... Quae in insulis Maderae, Barbados, 13 Picaresca.
Load more

Recommended publications
  • Apple Computer, Inc. Agrees to Acquire Next Software Inc
    Apple Computer, Inc. Agrees to Acquire NeXT Software Inc. Acquisition Confirms New Open Apple; Steve Jobs Returns to Apple; Complementary Technology Offers New Opportunities for Apple in Enterprise, Internet, and Software Markets http://product.info.apple.com/pr/press.releases/1997/q1/961220.pr.rel.next.htmlGo DEC JAN APR Close Letter to Customers from Gil16 Amelio Help Acquisition Confirms1998 New1999 Open 2000Apple Developer Support Enterprise Offering Enhanced Internet/intranet Position Strengthened Acquisition Kick-Starts Apple Software Business Delivery of Next Generation Mac OS Acquisition Brings New Talent to Apple Five Key Points Chart of Complementary Strengths Executive Photos CUPERTINO, Calif.--Dec. 20, 1996--Apple Computer, Inc. today announced its intention to purchase NeXT Software Inc., in a friendly acquisition for $400 million. Pending regulatory approvals, all NeXT products, services, and technology research will become part of Apple Computer, Inc. As part of the agreement, Steve Jobs, Chairman and CEO of NeXT Software, will return to Apple--the company he co-founded in 1976--reporting to Dr. Gilbert F. Amelio, Apple's Chairman and CEO. The acquisition will bring together Apple's and NeXT's innovative and complementary technology portfolios and significantly strengthens Apple's position as a company advancing industry standards. Apple's leadership in ease- of-use and multimedia solutions will be married to NeXT's strengths in development software and operating environments for both the enterprise and Internet markets. NeXT's object oriented software development products will contribute to Apple's goal of creating a differentiated and profitable software business, with a wide range of products for enterprise, business, education, and home markets.
    [Show full text]
  • Academos 4-2014 Pentru PDF.Indd
    CUPRINS Acad. Gh. Duca. Viitorul Moldovei e în Europa științei .........................................3 akademos Acad. I. Tighineanu. Bruxelles-ul nu crede lacrimilor ...........................................8 Revistă de ştiinţă, Apel către partidele parlamentare proeuropene ......................................................10 Propuneri la Programul de activitate al Guvernului pentru anii 2015-2018 ...........10 inovare, cultură şi artă Reuniune istorică a academiilor ..............................................................................13 Înregistrată la Ministerul Justiţiei la Memorandum privind cooperarea tehnico-ştiinţifi că dintre Academia de Știinţe a 25.05.2005, nr. 189. Moldovei şi Academia Română în cadrul programului Uniunii Europene pentru cer- Categoria B cetare şi inovare Orizont 2020 ................................................................................14 A. Tănase. Identitatea constituţională a Republicii Moldova ...............................15 Acad. A. Zub. Critică şi (re)construcţie în discursul istoric. .................................21 Acad. M. Bologa, acad. L. Culiuc, m. c. A. Dikusar. Institutul de Fizică Aplicată: 50 de ani în serviciul Moldovei și științei mondiale ..............................................28 Acad. I. Bostan. O jumătate de secol de învăţământ superior ingineresc în Moldova .............................................................................................................32 Dr. P. Pîrvan, dr. V. Maticiuc, dr. S. Mistreţ. Institutul de Fitotehnie „Porumbeni”
    [Show full text]
  • Apple Computer: the Iceo Seizes the Internet
    UC Irvine Globalization of I.T. Title Apple Computer: The iCEO Seizes the Internet Permalink https://escholarship.org/uc/item/4sq9672p Author West, Joel Publication Date 2002-10-01 eScholarship.org Powered by the California Digital Library University of California Apple Computer: The iCEO Seizes the Internet October 2002 JOEL WEST Center for Research on Information Technology and Organizations University of California, Irvine CRITO (Center for Research on Information Technology and Organization) University of California, Irvine 3200 Berkeley Place North Irvine, California 92697-4650 949.824.6387 Tel. 949.824.8091 Fax [email protected] ______________________________________________________________________________ Center for Research on Information Technology and Organizations University of California, Irvine | www.crito.uci.edu Apple Computer: The iCEO Seizes the Internet Joel West <[email protected]> Center for Research on Information Technology and Organizations University of California, Irvine http://www.crito.uci.edu/ October 20, 2002 Contents 1. From Innovation to Crisis...................................................................................... 2 Go-it Alone Standards Strategy .....................................................................3 Failure to Respond to Windows Challenge.................................................... 3 2. Revised Business Strategy .....................................................................................4 Technology....................................................................................................
    [Show full text]
  • Rafael Mena Professor Thelma Bauer GRA 1111, Section 7303 Steve
    Rafael Mena Professor Thelma Bauer GRA 1111, Section 7303 Steve Jobs Presentation Steven Paul Jobs was born on February 24, 1955 in San Francisco, California. His unwed biological parents, Joanne Schieble and Abdulfattah Jandali, put him up for adoption. Steve was adopted by Paul and Clara Jobs, a lower-middle-class couple, who moved to the suburban city of Mountain View a couple of years later. The Santa Clara County, south of the Bay Area, became known as Silicon Valley in the early 1950s after the sprouting of a myriad of semi-conductor companies. As a result, young Steve Jobs grew up in a neighborhood of engineers working on electronics and other gizmos in their garages on weekends. This shaped his interest in the field as he grew up. At age 13, he met one the most important persons in his life: 18 year old Stephen Wozniak, an electronics wiz kid, and, like Steve, an incorrigible prankster. Five years later, when Steve Jobs reached college age, he told his parents he wanted to enroll in Reed College an expensive liberal arts college up in Oregon. Even though the tuition fees were astronomical for the poor couple, they had promised their son's biological parents he would get a college education, so they relented. Steve spent only one semester at Reed, and then dropped out, as he was more interested in eastern philosophy, fruitarian diets, and LSD than in the classes he took. He moved to a hippie commune in Oregon where his main activity was cultivating apples. A few months later, Steve returned to California to look for a job.
    [Show full text]
  • The History of the Ipad
    Proceedings of the New York State Communication Association Volume 2015 Article 3 2016 The iH story of the iPad Michael Scully Roger Williams University, [email protected] Follow this and additional works at: http://docs.rwu.edu/nyscaproceedings Part of the Communication Technology and New Media Commons, Journalism Studies Commons, and the Mass Communication Commons Recommended Citation Scully, Michael (2016) "The iH story of the iPad," Proceedings of the New York State Communication Association: Vol. 2015 , Article 3. Available at: http://docs.rwu.edu/nyscaproceedings/vol2015/iss1/3 This Conference Paper is brought to you for free and open access by the Journals at DOCS@RWU. It has been accepted for inclusion in Proceedings of the New York State Communication Association by an authorized editor of DOCS@RWU. For more information, please contact [email protected]. The iH story of the iPad Cover Page Footnote Thank you to Roger Williams University and Salve Regina University. This conference paper is available in Proceedings of the New York State Communication Association: http://docs.rwu.edu/ nyscaproceedings/vol2015/iss1/3 Scully: iPad History The History of the iPad Michael Scully Roger Williams University __________________________________________________________________ The purpose of this paper is to review the history of the iPad and its influence over contemporary computing. Although the iPad is relatively new, the tablet computer is having a long and lasting affect on how we communicate. With this essay, I attempt to review the technologies that emerged and converged to create the tablet computer. Of course, Apple and its iPad are at the center of this new computing movement.
    [Show full text]
  • Jamais Desejaram Uma Paz De Vingança Com a Alemanha
    "¦"l$$Zfi"rs?.:' ¦<.*>..¦ ¦¦;«>.¦;••¦¦: ¦fr.-y ,"..-'.•,"•;. •>".'.;-.•¦¦ V2N-DA AVULSA ÈT'-¦•¦ PFRffTBA CATTNTS1RC Dias CrS t Dlrttor-Pretldenta utels Ú.SÜ J. PIRES DO RIO Domingos O;** G,r_. Atrasic.oíi O.SO ; LHtêtot.Ttêourêtro CrS AÍ5-ÍNATUT-Í.' ¦'¦-'¦¦ Joio A MtcDoweU Ano CrS 120,00 , Dtretor-Setretarto JORNAL DO BRASIL Semestre CrS 70.00 AVBNIBA atO «BANCO 118 Rio ãe Janeiro — Sexta-feira, 12 de Julho do 1946 Ano I/VI — N. 101 ii* ri^ti: es-.n eartelre, 1Jreclsa-sedt 15 s IV anot, dactilòyrs.ío, ít* rertana e laferaasêat ....S*»l»l» ..«! srerMi. .e «jeritorlü comerem, BMasie St-nill ai.uiu.rlin, t»:»rl_ ni.clf.1 .'rj S0J.G0 - Horsrlo .lar 9 is 17.J0 horss. Lir* Otrsaols » rakllelSasY ....SS.I78S go-_d-\ C.vrlojft 6, agia _i;o &¦¦ andar. Attteatera» «»»1»I1 uma de vingança com a Alemanha orisiai. .»~_,-uz :<v, Jamais desejaram cü'.i M-r* Baile Jersal 8a Brasil «MM» paz Prtctiam»ttticn, pr?-;o Crt 30,00- e vir» PAr.iN.» i .'r-.ucm, Or$ .0,00: tn-r«i semeo n •fMesa oraneas«•»«« duin-.cillci, A rim V0.r.t'.t\ a cautela a. Mt.t4t-Ji F-atit-st íü-3. er. rom 53 anoa, üoltel- ._ •...'1!"...3?r\___'.'»''r *¦- 1'tariqnt-. Ba» falsir JOBBBAaiL Perdeu-seda Agencia Bandeira Penniire» da A INGLATERRA• æ APOIARA' A CAMPANHA DE LIMITAÇÃO AO DIREITO DE VETO Oferec«*ccro, dundo Un» referencias e com Ualxa Econômica. - rn - _____ r/toiNi ¦_*t,Lirt*i ísUfitrúíIa vm oiioi-itr* 6s Xiuía"^;-, AOBNCU BM 8 PAULO L:—" pftra wubnílir.r Procloani-nosoia fitit,, uma cautela de um antl .íxpedlçito 'tímox.*.rirddo «.*u npontA- ptv-o Cr.
    [Show full text]
  • Gil Amelio 5940 Lake Geneva Drive, Reno NV 89511 [email protected] Office: 775.849.1133
    Gil Amelio 5940 Lake Geneva Drive, Reno NV 89511 [email protected] Office: 775.849.1133 January 21, 2016 The Honorable Tom Wheeler, Chairman Federal Communications Commission 445 12th St., Southwest Washington, D.C. 20554 Dear Chairman Wheeler, As I’m sure you know, I’ve been a part of the communication industry for 48 years. I started out at Bell Labs; worked up to become the president of Rockwell Communications Systems, CEO of National Semiconductor, CEO of Apple Computer as well serving for 18 years as a board member of AT&T. I care deeply about this industry and the people who make it what it is. It’s been my life’s work. The growth of the wireless industry has been staggering. Who would have guessed the incredible number and variety of transmitters needed to support the insatiable consumer and business demand for wireless services? I write today to discuss how to keep this engine running in a responsible manner recognizing that our growth has brought far more people into close proximity with RF transmitters than we ever expected. While the FCC laudably has specific rules prohibiting all but specially trained workers from working close to these transmitters, the new ubiquity of our facilities and the location of transmitters in more accessible areas than in the past means that large numbers of civilians and third-party workers—roofers, painters, and firefighters for example—render your rules for protecting the population from over-exposure areas out of date. The days of relying on locked fences and signs for this task, tools designed for the environment of 30 years ago when most transmitters were high on TV and radio towers, are unworkable in today’s world of transmitters on every roof and building side, concealed behind camouflaged facades, on light poles and in public rights of way.
    [Show full text]
  • Apple Inc. This Article Is About the Technology Company
    Apple Inc. This article is about the technology company. For other companies named "Apple", see Apple (disambiguation). Apple Inc. Type Public Traded as NASDAQ: AAPL NASDAQ-100 Component S&P 500 Component Industry Computer hardware Computer software Consumer electronics Digital distribution Founded April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.) Founder(s) Steve Jobs Steve Wozniak Ronald Wayne[1] Headquarters Apple Campus, 1 Infinite Loop, Cupertino, California, U.S. Number of 357 retail stores(as of October 2011) locations Area served Worldwide Key people Tim Cook (CEO) Arthur Levinson (Chairman)[2] Sir Jonathan Ive (SVP, Industrial Design) Steve Jobs (Chairman, 1976-1985/2011; CEO, 1997– 2011) Products Products list[show] Services Services list[show] [3] Revenue US$ 108.249 billion (FY 2011) [3] Operating income US$ 33.790 billion (FY 2011) [3] Profit US$ 25.922 billion (FY 2011) [3] Total assets US$ 116.371 billion (FY 2011) [3] Total equity US$ 76.615 billion (FY 2011) Employees 60,400 (2011)[4] Subsidiaries Braeburn Capital FileMaker Inc. Anobit Website Apple.com Apple Inc. (NASDAQ: AAPL ; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sellsconsumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintoshline of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.
    [Show full text]
  • Fundamentals of Marketing
    4683 FUND MARKET-PT/bp 30/11/06 9:23 am Page i (PANTONE(Black/Process 201 CVU Black plate) plate) FUNDAMENTALS OF MARKETING Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different marketing strategies and approaches using case studies drawn from a cross section of sectors. Case studies include: I Coke’s distinct image in Trinidad I Role of guanxi in Chinese buying negotiations I Technology development: Apple Mac to iMac and iPod I Brand personality: image of FCUK I Virgin’s use of direct sales in financial services I New product global success of dumpy bottles I Rebranding New Zealand merino wool I Online retail pricing I Changing image of Dyson cleaner I Dyno-Rod franchising I Charity shop achievements I Introducing Stoats Porridge Bars I Internet competition with traditional channels: Amazon.com versus Barnes & Noble Featuring a website to run alongside the text providing student and lecturer resources, this text conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Marilyn A. Stone is Senior Lecturer and Director of the International Management degree at Heriot-Watt University, Edinburgh. John Desmond is Reader in Management at St Andrews University, Scotland. 4683 FUND MARKET-PT/bp 30/11/06 9:23 am Page ii (PANTONE(Black/Process 201 CVU Black plate) plate) 4683 FUND MARKET-PT/bp 30/11/06 9:23 am Page iii (PANTONE(Black/Process 201 CVU Black plate) plate) FUNDAMENTALS OF MARKETING Marilyn A.
    [Show full text]
  • TESIS DOCTORAL La Conexión Emocional Entre Marca Y Consumidor
    UNIVERSIDAD COMPLUTENSE DE MADRID FACULTAD DE CIENCIAS DE LA INFORMACIÓN Departamento de Comunicación Audiovisual y Publicidad I TESIS DOCTORAL La conexión emocional entre marca y consumidor. Análisis del caso Apple y Samsung en el público adolescente y jóven MEMORIA PARA OPTAR AL GRADO DE DOCTOR PRESENTADA POR Magdalena Pretel Jiménez Directores Juan Benavides Belinda de Frutos María Sánchez-Valle Madrid, 2017 © Magdalena Pretel Jiménez, 2016 LA CONEXIÓN EMOCIONAL ENTRE MARCA Y CONSUMIDOR 1 Tesis doctoral - Marilé Pretel Jiménez A mi director Juan Benavides, por creer en este proyecto. A María y Belinda, por estar siempre ahí, sois personas grandes. Gracias por ese apoyo incondicional. A mi familia, os lo debo todo. Os quiero y os echo de menos. A mis eternos adolescentes, mi gran fuente de inspiración para la vida 2 LA CONEXIÓN EMOCIONAL ENTRE MARCA Y CONSUMIDOR Índice 1. Introducción ...................................................................................... 6 1.1. Justificación del tema ................................................................ 7 1.2. Estructura y partes del trabajo de investigación ........................ 10 1.3. Hipótesis del trabajo de investigación ....................................... 12 1.4. Metodología ............................................................................... 15 CAPÍTULO 1. LA MARCA ....................................................................... 19 1.1 Aproximación al concepto de marca .......................................... 20 1.2 De marca comercial a marca
    [Show full text]
  • Ending the CEO Succession Crisis (Harvard Business Review)
    www.hbr.org Something is seriously amiss in the business of developing Ending the CEO and hiring CEOs. Too many top leaders fail in office; too Succession Crisis many succession pipelines are bone dry. Here’s what boards should do in order to perform by Ram Charan their most important job right. Reprint R0502C Something is seriously amiss in the business of developing and hiring CEOs. Too many top leaders fail in office; too many succession pipelines are bone dry. Here’s what boards should do in order to perform their most important job right. Ending the CEO Succession Crisis by Ram Charan We talk about leadership as though leaders— porate Leadership Council (CLC), a human-re- like Tolstoy’s happy families—are all alike. But source research organization, surveyed 276 CEO leadership should be a subject apart be- large companies last year and found that only VED. cause it is unique in scope and substance and 20% of responding HR executives were satis- of incomparable importance. CEOs’ perfor- fied with their top-management succession mance determines the fates of corporations, processes. which collectively influence whole economies. That deficiency is simply inexcusable. A ALL RIGHTS RESER Our standard of living depends upon excel- CEO or board that has been in place for six or TION. lence at the very top. seven years and has not yet provided a pool of A OR Who, then, would dispute that CEO selec- qualified candidates, and a robust process for ORP tion deserves perpetual front-burner attention selecting the next leader, is a failure.
    [Show full text]
  • Apple Confidential 2.0 the Definitive History of the World's Most Colorful
    vi Reviewers love Apple Confidential “The Apple story itself is here in all its drama.” New York Times Book Review “An excellent textbook for Apple historians.” San Francisco Chronicle “Written with humor, respect, and care, it absolutely is a must-read for every Apple fan.” InfoWorld “Pretty much irresistible is the only way to describe this quirky, highly detailed and illustrated look at the computer maker’s history.” The Business Reader Review “The book is full of basic facts anyone will appreciate. But it’s also full of interesting extras that Apple fanatics should love.” Arizona Republic “I must warn you. This 268-page book is hard to put down for a MacHead like me, and probably you too.” MacNEWS “You’ll love this book. It’s a wealth of information.” AppleInsider “Rife with gems that will appeal to Apple fanatics and followers of the computer industry.” Amazon.com “Mr. Linzmayer has managed to deliver, within the confines of a single book, just about every juicy little tidbit that was ever leaked from the company.” MacTimes “The most entertaining book about Apple yet to be published.” Booklist i …and readers love it too! “Congratulations! You should be very proud. I picked up Apple Confidential and had a hard time putting it down. Obviously, you invested a ton of time in this. I hope it zooms off the shelves.” David Lubar, Nazareth, PA “I just read Apple Confidentialfrom cover to cover…you have written a great book!” Jason Whong, Rochester, NY “There are few books out there that reveal so much about Apple and in such a fun and entertaining manner.
    [Show full text]