DOCSLIB.ORG

Governo Dominicano Repele Reclamação De Cuba N Ô V O

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Governo Dominicano Repele Reclamação De Cuba N Ô V O Pn_siD_.vrp VICE-PRESIDENTE M, PAL'1.0 rime Correio da Manhã VNTOMtl MONIK SUDR_ M I CQ ' Avenida Gome» Trelre, «71 Fundador — EDMUNDO BITTENCOURT N.» 25 O*. — ANO I.XI *" 7" æL... DIRETOR REOATOR-CHEFE ntHETOn-fiERENTK LUIZ ALBERTO I1AHIA RIO DE JANEIRO, SÁBADO. 25 DE NOVEMBRO DE 1961 AUNIO 1)K SALl.ES Notícias repele reclamação de Cuba breves Governo dominicano NAÇÕES UNIDAS, 24 ¦ - O governo da Republica cubanas acerca — (Dominicana contestou, hoje, ns acusações IPI FP — CM EUA irão a Genebra mas dc intervenção dos Estados Unidos nos seus assuntos e declarou que a presença de unidades navais americanas DALLAS, — 21 fnui mulher e x 1 o s õ e s diante de sua costa foi umamente saudável" para a • oito homens furam niurtns prosseguirão p [região das Carnibas. pelo tufão que assolou esta re O embaixador dominicano, Carlos Saiieluv. Y Sanches NOVA YORK. 2. — Arthur M. Dean, principal nego- g. fio. Muito» pilões potrollfe afirmou que as belonavcs e Reronaves enviadas às Catai- ciftdpr mi.l.ar Estados Unidos, declarou este EUA na semana o regresso da ro» foram derrubados pelo .._ que pais! lhas pelos passada, quando ido.tãcadcs mtmbros da dinastia TrujiUo a_i__Ço\i n Ilha vendaval. Diversas canas fica- realizará provas nucleares durante ns negociações que, com uma crise, nao violaram o direito internacional, O rum danlficadai, sorSo reiniciadas, em Genebra, com a União Soviética. diplomata pediu ao Conselho de Segurança da ONU qua " NAÇÕES -_*N___._i. 24 "— : Üi' tèiaiòs riuclèãres .«-rria declara- rejeite a reclamação e sustentou que a mesma deveria, Estados Unido- disseram hoje i!o criminoso em tempo de gtver- antes, ter sido apresentada à OEA. .lie u União Soviética reall/xiti ia. ait-m de constituir infitiçilo; JAIPUR. 24 — Uma mulher aproximadamente 50 provas nu- dn Garta dn ONU. os E&tadosi INACEITÁVEL terminaram abruptamente na cleni.a em sua recente .serie, Unidos votaram contra (o íUa-, noite de ontem. Foi imposto o Indiana dolxou-ie queimar na Êste total é qvinr. vinte unida- sll. entre 13 outros paise», abi-r O embaixador Sanchei coti- toque de recolher e ianques, U"o- fogueira onde ardia o corpo des- acima cio número anterior- teve-irC). iclamou o Conselho de Seguran- pas e veículos de transporte d« Iça a "inaceitável armamento o soldados ocupa*' Uo marido, falecido dois dia» mente anunciado, declarar a re- DebftUtvdo doln piojctos do ri- QARANTIA clamnção de Cuba no sentido de ram os logradouros públicos que, ante». Sole mil peitoai assl»- tsolii-.-s.o .«.obre provas nticleores, o que se condene os EUA como rapidamente ficaram desertos. tiram ao antigo ritual, proibi- embaixador americano Dean dis- Explicando o voto americano, agressor o que se e\IJn a reli- do lei deido se à Assembléia que a União So- sobre a proposta afrlcuiia, Arthur rada de suas torças da área da MORTOS por ¦ 8_9. liétlca República "Meu realizou em sua série"IO, de (Dean acusou a Rússia do ci-j Dominicana, eiombrõ a novembro náo nias nlsmo por ter violado a mot-rU.- inverno -- disse Sanclu. nu Pelo menos tn-s pessoas pe« 50 prova-.Hii sobre provou nucleares e apro-! sessão especial daquele organís- receiam durante a serio de de* v_ltando*a como cortina de tu- in.. da ONU — ii.ii. tem motivo sortleiis e saques de ontem. MOSCOU, 2. - lista manha DBSNUGLiEARIZAR|tim.a pu-a preparo de neva.-, pio-; para duvidar de que essas unl- Il.iíe patrulhas do _Jx.r.lto a ivas, e dl.ee os Estadas Uni-1 se deslocaram o dn Armada, com nietialluidorn* ainda se Ignorava quando rn que Idades para pon- Rua* resoluções x.bie expio* dos nfio poderiam aceitar nova | t<> ini que se encontram com o e fuzis tomaram posições noi nif.arão as negociações ofi- fõcs nucleares sem fim de invasões estratégicos dos arredo- não tiveram hoje _usn_ns_o garantias de ins- i ' <*r^ **t<-l______n ¦¦____a>»r***^"f prevenir prenu- pontos ilnis relativas ao oatabolecl- itu Assembléia, voto favorável pecfio e controle. O nieftmo sej ^_____f'' radas pnr Cuba ou por algum res de São Domingos, O único dos Raiado* Unidos: no primei- aplicaria no ca.o da prnlbi.no dc. outro sistema tle Inspiração co* incidente de que so deu condi mento das respectivas cmbal- in raso, irainvn-.se de a tttls tempo dc «.tici-ni.i munista", o embaixador lan- foi o de um cercou "¦'.otiit. declarar turmas em grupo que xadas nesta Capital e cm Ura África dr..niiclrnrr/.ada" ei"potque a Uniflo Soviética níol cou, a seguir, a acusação dt* que o ameaçou a dois supostos ex- sllia. os __tado* unidos (_• abstiveram;Item a menor inten.fto dc acatai' l.e havia planejado uma conspi- confidentes do regime tru.itllsta, no «-cfrundo, om que o uso dc nr-ltnl proibição". (UPI-IPS-CtM) Iraçáo contra o governo do pre- em um edifício dn pnrte baixa sidente Joaquim Balacuer, in- da cidade, A Intervenção da tio» esta eclodir li«-|ti, i|iit- os visados, tentona que deveria "A protegeu lie fim da semana passada. evitou «tos tle violência, - JERUSALÉM, .. - A »en- <la N<na Guiné é partir de então e até ontem Un a emissora dn oposição Questão - - ,1-1 membros da transmitiu informe sem confir* !.-...... de ai,.ii Elchmann nao acrescentou i família do falecido ditador, ge- tua .ao anunciando que o govèr* vaia anunciada atile» tio dia II russo ao no havia ordenado nos suboli- veto Trujillo, ene- N ô v o IneraÜssiititi Rafael explicada Austrália "Au* d* .1.11.1,1.,.: pela rfíados pelo irmão deste, es-pre- ciais do late presidencial .sltienle Ileetor Trujlllo, saíram geliíTi", que se encontra no In- A Embaixada dn Austrália no Brasil declarou hoje Ida República Dominicana, On- tramar, que aprisionassem o tem abandonou o o resto e capitão e assumissem o conlrô» em faee da da Nova Guiné Ocidental estar Congo pais .i;i que, sobre lo embnrenção, lra_endo-a questão >roieto bojo não se encontra ali um sõ - II_II)KI.!ii:u(,, 2-1 O quar- .sendo considerada pilas Nações Unidas, torna-se neces- [representante dessa família", paia São Doiuiiiftos. Segundo tol-gonoral das fãrças amurlca- - A União Soviética apelou do presidente da província se- rievníoii o diplomata que urre- essa rádio, o general Rafael sário esclarecer a posição da seção australiana da Nova NAÇÕES UNIDAS, 24 "nào Trujlllo (Ranifis), ex-chefe tio Conselho de Segurança, paralisia de Catanga, Chumbe, inalou proclamando que nas na Alemanha Ocidental re- boje. pela 96.a vez, para o veti no "Esporamos j H*íé.'iito zarpou do pais, nn se» Guine Oriental. O setor australiano da Nova Guiné en- amcric.vio afirmando: que houve e nem ba nada que possa poliu as acusações feitas on a fim dt impedir a aprovação do projeto que Cboiniie entre cm negocim-oes ser tomado como ingerência do ! mana passada, com nove nn- contra-se, atualmente, na os Países Baixos! contra forças da ONU e seu i Ihóe.í de dólares em dinheiro, tem Tribunal posição que censura toda ação armada com n governa central do Con- t-os Kstadus Unidos n>.s pelo Supremo da República do Couro". estr\iOi!"íi Igoverno ! lustnmente a bordo do inle. "os desejam estabelecer para a Nova Guiné Ocidental, Des- pessoal c contra o governo da go, pois a constitueiti- assuntos internos ou externos do União Soviética contra ser- nal daquele país só ser TruPllo eneniilrii-se, agora, cm de o momento dn constituição das Nações Unidas, a se- limitado a con- pode pneu pais". Por último acusou vi.os do InformaçSo de Wosli- PAPELCongo devo ser formelatía por seu u|Ciibn de tlrnr ! Paris, eiliação o não formulação do procurar''estabelecer proveito imitou". ção nii.trnlianu da Nova Guiné Ocidental existe como povo". ida crise para tia LONDRES 2«l — 0 primei-futuro político daquele pais, Ct IMPOSIÇÃO território sob tutela, dependente das Nações Unidas. dos membros República Dominicana regime •ministro briuinieo, liaroldEm resposta n um EoHCA Ide características totalitárias es- Macmillam, ik ilarou hoie queda Câmara dos Comuns, Man- A. conversações fm» HISTÓRICOideterminação os dois ter- referência n atitude llrangeirns", violando, desta ma- políticas para o papel das Nações Unidas no millan fé/, COPENHAGUE. M - Anun- os acordos vigentes en- se eieiiiíiin no palácio do gover- a ser elabelectda Dinamarca, Suécia °;treJiieira, HAVANA, 31 - Estudantes iril.rlos por cia-se que es dois países. no. ao oue se informa, giram em Anter da Segunda auerrajp!obif,..ito NAt) exls,{1 „ tiu.,mi. Noruega estudam a criação dt lõino iliiii exigências da onoM- ileila Capital vao Mundial, este território era um "fôrea piomovet indicio de que a Austrália len- itmin dc defesa" escondi DIREITO ráo em compartilhar, nas mes- "ilmpatla"' Mandato soba autoridade da H- tnanlfeítaçao da ao tirrft reler quaisquer daquelas recobra ânimo nava para ser posta it disposi- mas da administra- nndn Liga das Nações. A Rockefeller j proporções, Aus- areas. Em ambos setores, os çáo tins Nações tle dos çàn no presidente Balaguer, títasll por ter reatado tela. tralia v, responsável -jj-tdf-DsA present a unidades jitiis, pe- deseja, doa habitantes indígenas prosentantes ti tivs poises se Unidos fora do limite sendo objeto do consideração, diplomática» com a URSS rante as Nações Unidas dc- coei pela decidirão o futuro do pais e na lu isea ao Limo .ercüdo , reunirão em Os pai ii redigir de tré-i milhas de anuas júris- oulrof-siiii, a Insistência dôstv, vidti preparação desta ureii para SUas aspirações serão respel- j acordo sobre n administração que deseja presidir (-ujilqurr a (licionais dominicanas, sentindo autodeterminação. O govêr- tadas peia Austrália.
Load more

Recommended publications
  • Apple Computer, Inc. Agrees to Acquire Next Software Inc
    Apple Computer, Inc. Agrees to Acquire NeXT Software Inc. Acquisition Confirms New Open Apple; Steve Jobs Returns to Apple; Complementary Technology Offers New Opportunities for Apple in Enterprise, Internet, and Software Markets http://product.info.apple.com/pr/press.releases/1997/q1/961220.pr.rel.next.htmlGo DEC JAN APR Close Letter to Customers from Gil16 Amelio Help Acquisition Confirms1998 New1999 Open 2000Apple Developer Support Enterprise Offering Enhanced Internet/intranet Position Strengthened Acquisition Kick-Starts Apple Software Business Delivery of Next Generation Mac OS Acquisition Brings New Talent to Apple Five Key Points Chart of Complementary Strengths Executive Photos CUPERTINO, Calif.--Dec. 20, 1996--Apple Computer, Inc. today announced its intention to purchase NeXT Software Inc., in a friendly acquisition for $400 million. Pending regulatory approvals, all NeXT products, services, and technology research will become part of Apple Computer, Inc. As part of the agreement, Steve Jobs, Chairman and CEO of NeXT Software, will return to Apple--the company he co-founded in 1976--reporting to Dr. Gilbert F. Amelio, Apple's Chairman and CEO. The acquisition will bring together Apple's and NeXT's innovative and complementary technology portfolios and significantly strengthens Apple's position as a company advancing industry standards. Apple's leadership in ease- of-use and multimedia solutions will be married to NeXT's strengths in development software and operating environments for both the enterprise and Internet markets. NeXT's object oriented software development products will contribute to Apple's goal of creating a differentiated and profitable software business, with a wide range of products for enterprise, business, education, and home markets.
    [Show full text]
  • Academos 4-2014 Pentru PDF.Indd
    CUPRINS Acad. Gh. Duca. Viitorul Moldovei e în Europa științei .........................................3 akademos Acad. I. Tighineanu. Bruxelles-ul nu crede lacrimilor ...........................................8 Revistă de ştiinţă, Apel către partidele parlamentare proeuropene ......................................................10 Propuneri la Programul de activitate al Guvernului pentru anii 2015-2018 ...........10 inovare, cultură şi artă Reuniune istorică a academiilor ..............................................................................13 Înregistrată la Ministerul Justiţiei la Memorandum privind cooperarea tehnico-ştiinţifi că dintre Academia de Știinţe a 25.05.2005, nr. 189. Moldovei şi Academia Română în cadrul programului Uniunii Europene pentru cer- Categoria B cetare şi inovare Orizont 2020 ................................................................................14 A. Tănase. Identitatea constituţională a Republicii Moldova ...............................15 Acad. A. Zub. Critică şi (re)construcţie în discursul istoric. .................................21 Acad. M. Bologa, acad. L. Culiuc, m. c. A. Dikusar. Institutul de Fizică Aplicată: 50 de ani în serviciul Moldovei și științei mondiale ..............................................28 Acad. I. Bostan. O jumătate de secol de învăţământ superior ingineresc în Moldova .............................................................................................................32 Dr. P. Pîrvan, dr. V. Maticiuc, dr. S. Mistreţ. Institutul de Fitotehnie „Porumbeni”
    [Show full text]
  • Apple Computer: the Iceo Seizes the Internet
    UC Irvine Globalization of I.T. Title Apple Computer: The iCEO Seizes the Internet Permalink https://escholarship.org/uc/item/4sq9672p Author West, Joel Publication Date 2002-10-01 eScholarship.org Powered by the California Digital Library University of California Apple Computer: The iCEO Seizes the Internet October 2002 JOEL WEST Center for Research on Information Technology and Organizations University of California, Irvine CRITO (Center for Research on Information Technology and Organization) University of California, Irvine 3200 Berkeley Place North Irvine, California 92697-4650 949.824.6387 Tel. 949.824.8091 Fax [email protected] ______________________________________________________________________________ Center for Research on Information Technology and Organizations University of California, Irvine | www.crito.uci.edu Apple Computer: The iCEO Seizes the Internet Joel West <[email protected]> Center for Research on Information Technology and Organizations University of California, Irvine http://www.crito.uci.edu/ October 20, 2002 Contents 1. From Innovation to Crisis...................................................................................... 2 Go-it Alone Standards Strategy .....................................................................3 Failure to Respond to Windows Challenge.................................................... 3 2. Revised Business Strategy .....................................................................................4 Technology....................................................................................................
    [Show full text]
  • Rafael Mena Professor Thelma Bauer GRA 1111, Section 7303 Steve
    Rafael Mena Professor Thelma Bauer GRA 1111, Section 7303 Steve Jobs Presentation Steven Paul Jobs was born on February 24, 1955 in San Francisco, California. His unwed biological parents, Joanne Schieble and Abdulfattah Jandali, put him up for adoption. Steve was adopted by Paul and Clara Jobs, a lower-middle-class couple, who moved to the suburban city of Mountain View a couple of years later. The Santa Clara County, south of the Bay Area, became known as Silicon Valley in the early 1950s after the sprouting of a myriad of semi-conductor companies. As a result, young Steve Jobs grew up in a neighborhood of engineers working on electronics and other gizmos in their garages on weekends. This shaped his interest in the field as he grew up. At age 13, he met one the most important persons in his life: 18 year old Stephen Wozniak, an electronics wiz kid, and, like Steve, an incorrigible prankster. Five years later, when Steve Jobs reached college age, he told his parents he wanted to enroll in Reed College an expensive liberal arts college up in Oregon. Even though the tuition fees were astronomical for the poor couple, they had promised their son's biological parents he would get a college education, so they relented. Steve spent only one semester at Reed, and then dropped out, as he was more interested in eastern philosophy, fruitarian diets, and LSD than in the classes he took. He moved to a hippie commune in Oregon where his main activity was cultivating apples. A few months later, Steve returned to California to look for a job.
    [Show full text]
  • The History of the Ipad
    Proceedings of the New York State Communication Association Volume 2015 Article 3 2016 The iH story of the iPad Michael Scully Roger Williams University, [email protected] Follow this and additional works at: http://docs.rwu.edu/nyscaproceedings Part of the Communication Technology and New Media Commons, Journalism Studies Commons, and the Mass Communication Commons Recommended Citation Scully, Michael (2016) "The iH story of the iPad," Proceedings of the New York State Communication Association: Vol. 2015 , Article 3. Available at: http://docs.rwu.edu/nyscaproceedings/vol2015/iss1/3 This Conference Paper is brought to you for free and open access by the Journals at DOCS@RWU. It has been accepted for inclusion in Proceedings of the New York State Communication Association by an authorized editor of DOCS@RWU. For more information, please contact [email protected]. The iH story of the iPad Cover Page Footnote Thank you to Roger Williams University and Salve Regina University. This conference paper is available in Proceedings of the New York State Communication Association: http://docs.rwu.edu/ nyscaproceedings/vol2015/iss1/3 Scully: iPad History The History of the iPad Michael Scully Roger Williams University __________________________________________________________________ The purpose of this paper is to review the history of the iPad and its influence over contemporary computing. Although the iPad is relatively new, the tablet computer is having a long and lasting affect on how we communicate. With this essay, I attempt to review the technologies that emerged and converged to create the tablet computer. Of course, Apple and its iPad are at the center of this new computing movement.
    [Show full text]
  • Jamais Desejaram Uma Paz De Vingança Com a Alemanha
    "¦"l$$Zfi"rs?.:' ¦<.*>..¦ ¦¦;«>.¦;••¦¦: ¦fr.-y ,"..-'.•,"•;. •>".'.;-.•¦¦ V2N-DA AVULSA ÈT'-¦•¦ PFRffTBA CATTNTS1RC Dias CrS t Dlrttor-Pretldenta utels Ú.SÜ J. PIRES DO RIO Domingos O;** G,r_. Atrasic.oíi O.SO ; LHtêtot.Ttêourêtro CrS AÍ5-ÍNATUT-Í.' ¦'¦-'¦¦ Joio A MtcDoweU Ano CrS 120,00 , Dtretor-Setretarto JORNAL DO BRASIL Semestre CrS 70.00 AVBNIBA atO «BANCO 118 Rio ãe Janeiro — Sexta-feira, 12 de Julho do 1946 Ano I/VI — N. 101 ii* ri^ti: es-.n eartelre, 1Jreclsa-sedt 15 s IV anot, dactilòyrs.ío, ít* rertana e laferaasêat ....S*»l»l» ..«! srerMi. .e «jeritorlü comerem, BMasie St-nill ai.uiu.rlin, t»:»rl_ ni.clf.1 .'rj S0J.G0 - Horsrlo .lar 9 is 17.J0 horss. Lir* Otrsaols » rakllelSasY ....SS.I78S go-_d-\ C.vrlojft 6, agia _i;o &¦¦ andar. Attteatera» «»»1»I1 uma de vingança com a Alemanha orisiai. .»~_,-uz :<v, Jamais desejaram cü'.i M-r* Baile Jersal 8a Brasil «MM» paz Prtctiam»ttticn, pr?-;o Crt 30,00- e vir» PAr.iN.» i .'r-.ucm, Or$ .0,00: tn-r«i semeo n •fMesa oraneas«•»«« duin-.cillci, A rim V0.r.t'.t\ a cautela a. Mt.t4t-Ji F-atit-st íü-3. er. rom 53 anoa, üoltel- ._ •...'1!"...3?r\___'.'»''r *¦- 1'tariqnt-. Ba» falsir JOBBBAaiL Perdeu-seda Agencia Bandeira Penniire» da A INGLATERRA• æ APOIARA' A CAMPANHA DE LIMITAÇÃO AO DIREITO DE VETO Oferec«*ccro, dundo Un» referencias e com Ualxa Econômica. - rn - _____ r/toiNi ¦_*t,Lirt*i ísUfitrúíIa vm oiioi-itr* 6s Xiuía"^;-, AOBNCU BM 8 PAULO L:—" pftra wubnílir.r Procloani-nosoia fitit,, uma cautela de um antl .íxpedlçito 'tímox.*.rirddo «.*u npontA- ptv-o Cr.
    [Show full text]
  • Gil Amelio 5940 Lake Geneva Drive, Reno NV 89511 [email protected] Office: 775.849.1133
    Gil Amelio 5940 Lake Geneva Drive, Reno NV 89511 [email protected] Office: 775.849.1133 January 21, 2016 The Honorable Tom Wheeler, Chairman Federal Communications Commission 445 12th St., Southwest Washington, D.C. 20554 Dear Chairman Wheeler, As I’m sure you know, I’ve been a part of the communication industry for 48 years. I started out at Bell Labs; worked up to become the president of Rockwell Communications Systems, CEO of National Semiconductor, CEO of Apple Computer as well serving for 18 years as a board member of AT&T. I care deeply about this industry and the people who make it what it is. It’s been my life’s work. The growth of the wireless industry has been staggering. Who would have guessed the incredible number and variety of transmitters needed to support the insatiable consumer and business demand for wireless services? I write today to discuss how to keep this engine running in a responsible manner recognizing that our growth has brought far more people into close proximity with RF transmitters than we ever expected. While the FCC laudably has specific rules prohibiting all but specially trained workers from working close to these transmitters, the new ubiquity of our facilities and the location of transmitters in more accessible areas than in the past means that large numbers of civilians and third-party workers—roofers, painters, and firefighters for example—render your rules for protecting the population from over-exposure areas out of date. The days of relying on locked fences and signs for this task, tools designed for the environment of 30 years ago when most transmitters were high on TV and radio towers, are unworkable in today’s world of transmitters on every roof and building side, concealed behind camouflaged facades, on light poles and in public rights of way.
    [Show full text]
  • Apple Inc. This Article Is About the Technology Company
    Apple Inc. This article is about the technology company. For other companies named "Apple", see Apple (disambiguation). Apple Inc. Type Public Traded as NASDAQ: AAPL NASDAQ-100 Component S&P 500 Component Industry Computer hardware Computer software Consumer electronics Digital distribution Founded April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.) Founder(s) Steve Jobs Steve Wozniak Ronald Wayne[1] Headquarters Apple Campus, 1 Infinite Loop, Cupertino, California, U.S. Number of 357 retail stores(as of October 2011) locations Area served Worldwide Key people Tim Cook (CEO) Arthur Levinson (Chairman)[2] Sir Jonathan Ive (SVP, Industrial Design) Steve Jobs (Chairman, 1976-1985/2011; CEO, 1997– 2011) Products Products list[show] Services Services list[show] [3] Revenue US$ 108.249 billion (FY 2011) [3] Operating income US$ 33.790 billion (FY 2011) [3] Profit US$ 25.922 billion (FY 2011) [3] Total assets US$ 116.371 billion (FY 2011) [3] Total equity US$ 76.615 billion (FY 2011) Employees 60,400 (2011)[4] Subsidiaries Braeburn Capital FileMaker Inc. Anobit Website Apple.com Apple Inc. (NASDAQ: AAPL ; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sellsconsumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintoshline of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.
    [Show full text]
  • Fundamentals of Marketing
    4683 FUND MARKET-PT/bp 30/11/06 9:23 am Page i (PANTONE(Black/Process 201 CVU Black plate) plate) FUNDAMENTALS OF MARKETING Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different marketing strategies and approaches using case studies drawn from a cross section of sectors. Case studies include: I Coke’s distinct image in Trinidad I Role of guanxi in Chinese buying negotiations I Technology development: Apple Mac to iMac and iPod I Brand personality: image of FCUK I Virgin’s use of direct sales in financial services I New product global success of dumpy bottles I Rebranding New Zealand merino wool I Online retail pricing I Changing image of Dyson cleaner I Dyno-Rod franchising I Charity shop achievements I Introducing Stoats Porridge Bars I Internet competition with traditional channels: Amazon.com versus Barnes & Noble Featuring a website to run alongside the text providing student and lecturer resources, this text conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Marilyn A. Stone is Senior Lecturer and Director of the International Management degree at Heriot-Watt University, Edinburgh. John Desmond is Reader in Management at St Andrews University, Scotland. 4683 FUND MARKET-PT/bp 30/11/06 9:23 am Page ii (PANTONE(Black/Process 201 CVU Black plate) plate) 4683 FUND MARKET-PT/bp 30/11/06 9:23 am Page iii (PANTONE(Black/Process 201 CVU Black plate) plate) FUNDAMENTALS OF MARKETING Marilyn A.
    [Show full text]
  • TESIS DOCTORAL La Conexión Emocional Entre Marca Y Consumidor
    UNIVERSIDAD COMPLUTENSE DE MADRID FACULTAD DE CIENCIAS DE LA INFORMACIÓN Departamento de Comunicación Audiovisual y Publicidad I TESIS DOCTORAL La conexión emocional entre marca y consumidor. Análisis del caso Apple y Samsung en el público adolescente y jóven MEMORIA PARA OPTAR AL GRADO DE DOCTOR PRESENTADA POR Magdalena Pretel Jiménez Directores Juan Benavides Belinda de Frutos María Sánchez-Valle Madrid, 2017 © Magdalena Pretel Jiménez, 2016 LA CONEXIÓN EMOCIONAL ENTRE MARCA Y CONSUMIDOR 1 Tesis doctoral - Marilé Pretel Jiménez A mi director Juan Benavides, por creer en este proyecto. A María y Belinda, por estar siempre ahí, sois personas grandes. Gracias por ese apoyo incondicional. A mi familia, os lo debo todo. Os quiero y os echo de menos. A mis eternos adolescentes, mi gran fuente de inspiración para la vida 2 LA CONEXIÓN EMOCIONAL ENTRE MARCA Y CONSUMIDOR Índice 1. Introducción ...................................................................................... 6 1.1. Justificación del tema ................................................................ 7 1.2. Estructura y partes del trabajo de investigación ........................ 10 1.3. Hipótesis del trabajo de investigación ....................................... 12 1.4. Metodología ............................................................................... 15 CAPÍTULO 1. LA MARCA ....................................................................... 19 1.1 Aproximación al concepto de marca .......................................... 20 1.2 De marca comercial a marca
    [Show full text]
  • Ending the CEO Succession Crisis (Harvard Business Review)
    www.hbr.org Something is seriously amiss in the business of developing Ending the CEO and hiring CEOs. Too many top leaders fail in office; too Succession Crisis many succession pipelines are bone dry. Here’s what boards should do in order to perform by Ram Charan their most important job right. Reprint R0502C Something is seriously amiss in the business of developing and hiring CEOs. Too many top leaders fail in office; too many succession pipelines are bone dry. Here’s what boards should do in order to perform their most important job right. Ending the CEO Succession Crisis by Ram Charan We talk about leadership as though leaders— porate Leadership Council (CLC), a human-re- like Tolstoy’s happy families—are all alike. But source research organization, surveyed 276 CEO leadership should be a subject apart be- large companies last year and found that only VED. cause it is unique in scope and substance and 20% of responding HR executives were satis- of incomparable importance. CEOs’ perfor- fied with their top-management succession mance determines the fates of corporations, processes. which collectively influence whole economies. That deficiency is simply inexcusable. A ALL RIGHTS RESER Our standard of living depends upon excel- CEO or board that has been in place for six or TION. lence at the very top. seven years and has not yet provided a pool of A OR Who, then, would dispute that CEO selec- qualified candidates, and a robust process for ORP tion deserves perpetual front-burner attention selecting the next leader, is a failure.
    [Show full text]
  • Apple Confidential 2.0 the Definitive History of the World's Most Colorful
    vi Reviewers love Apple Confidential “The Apple story itself is here in all its drama.” New York Times Book Review “An excellent textbook for Apple historians.” San Francisco Chronicle “Written with humor, respect, and care, it absolutely is a must-read for every Apple fan.” InfoWorld “Pretty much irresistible is the only way to describe this quirky, highly detailed and illustrated look at the computer maker’s history.” The Business Reader Review “The book is full of basic facts anyone will appreciate. But it’s also full of interesting extras that Apple fanatics should love.” Arizona Republic “I must warn you. This 268-page book is hard to put down for a MacHead like me, and probably you too.” MacNEWS “You’ll love this book. It’s a wealth of information.” AppleInsider “Rife with gems that will appeal to Apple fanatics and followers of the computer industry.” Amazon.com “Mr. Linzmayer has managed to deliver, within the confines of a single book, just about every juicy little tidbit that was ever leaked from the company.” MacTimes “The most entertaining book about Apple yet to be published.” Booklist i …and readers love it too! “Congratulations! You should be very proud. I picked up Apple Confidential and had a hard time putting it down. Obviously, you invested a ton of time in this. I hope it zooms off the shelves.” David Lubar, Nazareth, PA “I just read Apple Confidentialfrom cover to cover…you have written a great book!” Jason Whong, Rochester, NY “There are few books out there that reveal so much about Apple and in such a fun and entertaining manner.
    [Show full text]