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JOBNAME: EE1 Dobscha PAGE: 1 SESS: 5 OUTPUT: Thu Jan 24 14:53:15 2019 Index A2 Erotic Conveniences 124 anonymity 38 abject, the 77 anorexia 71, 72, 106 able-bodiedness 75, 78 anthropomorphism 241–242 academia 202 Antifascist Women’s Front (AFŽ) 50, acceptance 107, 279 51–52, 53 activism anti-feminist movements 262–263 backlash against 67 appearance body images 109 bodywork and 69 identities of 261–262 judgement based on 72 new forms of feminist 256–257 masculinity and 216–218 personal brands and 255 political marketing 295, 301–302, addiction, fear of 146–148, 160–163 303–305 admire stereotypes 14 self-representation and 104 advertising Ardrey IV,W. J. 56–57 anthropomorphism 241–242 Arnould, E. J. 223 effectiveness 11–14, 16–19, 182 art 79 effects of 19–21 Arvidsson,A. 259 feminisms and 253 Ashforth, B. E. 263 gay and lesbian-targeted 278, 279 Attwood, F. 127–128, 155 the gaze and 80 Aune, K. 252, 258 gender roles in 9–13, 33–35 Australian Rules Football League masculinity and 196, 217–219 (AFL) 84–85 perception of 14–16, 170 avatars 32, 35 video games 33–35 Axe 196, 197 visual presentation of 170–171 women’s empowerment 196–197 background 86 affect 80–81 Bafumi, J. 298 affective intensity 180–181 Bailenson, J. N. 31 ageism 309 Ballard, M. S. 243 agentic advertising 12–13, 16, 17 Banister, E. 284–285 aggression 74–75 Bardzell, J. 126–127 Aguiar, P.123, 124 Bardzell, S. 126–127 ambivalence 263–264, 265 Bartky, S.
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