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Download PDF (68.8 JOBNAME: EE1 Dobscha PAGE: 1 SESS: 5 OUTPUT: Thu Jan 24 14:53:15 2019 Index A2 Erotic Conveniences 124 anonymity 38 abject, the 77 anorexia 71, 72, 106 able-bodiedness 75, 78 anthropomorphism 241–242 academia 202 Antifascist Women’s Front (AFŽ) 50, acceptance 107, 279 51–52, 53 activism anti-feminist movements 262–263 backlash against 67 appearance body images 109 bodywork and 69 identities of 261–262 judgement based on 72 new forms of feminist 256–257 masculinity and 216–218 personal brands and 255 political marketing 295, 301–302, addiction, fear of 146–148, 160–163 303–305 admire stereotypes 14 self-representation and 104 advertising Ardrey IV,W. J. 56–57 anthropomorphism 241–242 Arnould, E. J. 223 effectiveness 11–14, 16–19, 182 art 79 effects of 19–21 Arvidsson,A. 259 feminisms and 253 Ashforth, B. E. 263 gay and lesbian-targeted 278, 279 Attwood, F. 127–128, 155 the gaze and 80 Aune, K. 252, 258 gender roles in 9–13, 33–35 Australian Rules Football League masculinity and 196, 217–219 (AFL) 84–85 perception of 14–16, 170 avatars 32, 35 video games 33–35 Axe 196, 197 visual presentation of 170–171 women’s empowerment 196–197 background 86 affect 80–81 Bafumi, J. 298 affective intensity 180–181 Bailenson, J. N. 31 ageism 309 Ballard, M. S. 243 agentic advertising 12–13, 16, 17 Banister, E. 284–285 aggression 74–75 Bardzell, J. 126–127 Aguiar, P.123, 124 Bardzell, S. 126–127 ambivalence 263–264, 265 Bartky, S. 70–71, 73 Andall, J. 50 Baxter, S. M. 13 Anderson, L. 186 BDSM in Fifty Shades trilogy 180 Anglo-American cultures Beachy, R. 275 as focus of LGBTQ+ research beauty standards 280–282 eating disorders 72 as focus of research on masculinities mind/body relationship 70–71 211 social media 104–105, 109 315 Susan Dobscha - 9781788115384 Downloaded from Elgar Online at 09/29/2021 02:12:39AM via free access Columns Design XML Ltd / Job: Dobscha-Handbook_of_research_on_gender_and_marketing / Division: Index /Pg. Position: 1 / Date: 24/1 JOBNAME: EE1 Dobscha PAGE: 2 SESS: 5 OUTPUT: Thu Jan 24 14:53:15 2019 316 Handbook of research on gender and marketing “beer test” 301 body ideals Behm-Morawitz, E. 34 longitudinal studies 110 Belk, R. W. 102, 216 mind/body relationship 70–71 Bellizzi, J. A. 12 social media 103–105, 108–109 Bennett, W. L. 259 unattainable 80 Berger, J. 79 body image Berger, P. D. 12 bodywork and 76, 88–89 Berlin 275–276 hashtags 107–108, 110 Bettany, S. 171, 282, 284, 285 marketplaces 78 bicycles 65 body positivity 106–107, 108–109, 111 binary oppositions bodywork 76, 78, 82, 88 challenges to 237–238 Bonfiglioli, C. 55 in gaming industry 40 of gender 235 book characters 176–178 man and nature 239 Borden Dairy 242 in marketing 236 Bordo, S. 71, 73 between men and women 213 Borgerson, J. L. 79–80, 214 mind and body 68 Bosak, J. 17 to sex and gender 189 Boston Women’s Health Collective 66 biology 68–69, 72 Bozon, M. 118, 155 bisexual people 279, 282, 284 Brace-Govan, J. 171–172 see also LGBTQ+ people Bragg, S. 173 Black Lives Matter 256 brands 15, 174, 259 blogging 104 Brands as IntentionAgents Framework Bodenhausen, G. V.12, 18 (BIAF) 14–15, 16 body, the Bray, F. 28 archaeology of 77 Brazil art and 79 erotic consumption 117–119, 129 coding of 200 LGBTQ+ consumers 281 ecofeminism 239–240 sex shops 123–124 feminism and 64–69 sexuality in 120–122 the gaze and 79–82, 88–89 breadwinner role 216 hashtags 105–111 breast cancer groups 107 language and 76–78 Bristor, J. 193, 235–236 marketplaces and 78–79 Brown, G. 285 masculinity and 218 Broz, J. 50 overview 63–64, 88–92 Bryson, L. 74–75 psychology of 77–78 bulimia 106 sexualised 80, 201, 219 Burston, P.283 sexuality and 286 Busby, R. 298 as social construction 73 Butler, J. 68, 102, 214, 236–237 social power and 73–74 Butler, P.298 space and 200–201 Byun, S.-E. 273, 277–278 sport and 74–76, 82–88 theorisations 69–73, 89 Caliandro,A. 259 transformative consumer research Call of Duty 39–40 (TCR) 200 “call-out” culture 256–257 body-building 71 Cambodia 56–57 Susan Dobscha - 9781788115384 Downloaded from Elgar Online at 09/29/2021 02:12:39AM via free access Columns Design XML Ltd / Job: Dobscha-Handbook_of_research_on_gender_and_marketing / Division: Index /Pg. Position: 2 / Date: 24/1 JOBNAME: EE1 Dobscha PAGE: 3 SESS: 5 OUTPUT: Thu Jan 24 14:53:15 2019 Index 317 Canniford, R. 79 consumer psychology 14–22 capabilities approach 190, 191–192 consumer-response studies 174–176 Carbin, M. 245 consumption Cardoso, F. L. 281 the body and 78–79 Cassell, J. 30 of difference 255 “Cat and MouseAct” (1913) 64–65 gendered nature of 236 Catterall, M. 156 masculinity and 215–216 Cayla, J. 79 productive aspects of 130 Chelekis, J. A. 281–282 sexual interaction and 117–118 Cherrier, H. 171–172 sexuality and 126 Chess, S. 34, 35 in subcultures 279–280 childcare 67, 69, 221–223 see also erotic consumption Chisholm, D. 86 Chisholm, Shirley 306–307 contemptuous stereotypes 14 Cho, S. 194 contraception 50, 119, 123 Christiansen, H. S. 264 corporeality 63, 73, 77–79, 88–89 Cinnirella, M. 17, 18 Corus, C. 298 citizenship 54 Cosgrove, K. 298 civilisation 77 Coskuner-Balli, G. 221, 265 Clark, R. 256 cosmetic surgery 78 class 53, 246, 280 Costa, J. A. 216 clicktivism 257 Courtney,A. E. 12 climbing 85–88 Cova,B.79 Clinton, H. 295–296 Cox, L. 109 clitoral massagers 156, 159–160 Crenshaw, K. 194, 244, 297 Cochrane, K. 234 critical consumers coding porn 182 of the body 200 public outcries 171–172 of gender portrayals 9–11 underestimation of 173–174 Coffin, J. 284–285 women as 168–169, 171, 183 Collins, N. 298 critical feminism 189–190, 239, 242 Collins, P. H. 297 critical praxis 193–194, 294–295 commoditization of women 194–195 critical reading 168, 173–174, 183 “commodity feminism” 254 Croatia 50–56, 59 communal advertising 12, 13, 15–16, 17 Crockett, D. 246 “communicative capitalism” 257 cultural ecofeminism 239 communities 198 cultural feminism 47–48, 50 competence 14, 15–16 cultural lag 10 Comrade Woman conference 45, 51–52, cybernetic disembodiment 102 53 condoms 143–144 dance 79 Congressional Black Caucus (CBC) Davis, K. 245 306–307 Dean, J. 252, 257, 258 Connell, R. W. 73–74, 215, 224 D’Eaubonne, F. 238 consumer culture 254–255, 259–261, de Beauvoir, S. 66, 86 267 Debevec, K. 12 consumer culture theory (CCT) 118, De Castell, S. 36 119 demographics 8 Susan Dobscha - 9781788115384 Downloaded from Elgar Online at 09/29/2021 02:12:39AM via free access Columns Design XML Ltd / Job: Dobscha-Handbook_of_research_on_gender_and_marketing / Division: Index /Pg. Position: 3 / Date: 24/1 JOBNAME: EE1 Dobscha PAGE: 4 SESS: 5 OUTPUT: Thu Jan 24 14:53:15 2019 318 Handbook of research on gender and marketing Denzin, N. K. 80 further research 88–89 depersonalization 194–195 resistance to 71 depoliticization of social movements sex/gender distinction 68 266–267 sport and 75, 82, 86–88 DeRoy, G. 298 theorising 69–73 developing world 46, 49, 56–58 EMILY’S List 302 Dewitte, S. 18 emotional labour 67 dialectical extremist analysis 134–135, employment 157–161, 162 Western demands for 66 difference 77–78 inYugoslavia 51, 52, 54–55 digital technologies empowerment 81, 82, 87, 196–197 activism through 256–257 Entertainment Software Ratings Board identities 102 (ESRB) 29 dildos, male anxiety around 151–153 entrepreneurs 56–57 discourse and embodiment 71 envious stereotypes 14, 15 disidentification 262–263 equality/inequality Dixon, K. 256 discourse and 189 Dobscha, S. 156, 235–236, 240, 241 in Eastern Europe 45–46, 51, 53–54 domesticity 45–46, 65–66, 223–224 feminism 233 domestic violence 45–46, 53 gender relations 121–122, 194–195 Dominican Republic 57, 128–129 Sweden 222–223 “double sex standard” 119, 143–144, erotic boutiques 124, 127, 159 149, 156, 158 erotic consumption Dove’s “Campaign for Real Beauty” around the world 126–129 196, 197 contradictions and resistance to dreadlocks 304 143–145 Drenten, J. 34, 36 data and interpretation 134–143 Drugarica žena-žensko pitanje: novi debunking the patriarchal myth pristup? conference 45, 51–52, 157–161 53 discussion of results 154–157 Duker, J. M. 12 feminist resistance to 145–149 future research 163–164 eating disorders 72, 80, 106 masculine resistance to 149–154, ecofeminism 238–243 Edenheim, S. 245 155, 156–157 edgework 85 overview 117–118 education 51, 65 researching sensitive topics 131–133 Edwards, D. 302–303, 305–308 research overview 118–119, Eichert, C. A. 285, 286 129–131 Elementary (TV series) 238 sexuality and 119 Elias, N. 77 escapism 38, 178 Elliott, R. 219 European Union migration 59 Elsbach, K. D. 260–261 Evans,A. 81 embodiment evidence-based intervention studies civility and 77 199–200 concept of 63 “expert” readings of texts 242 consumption and 79 extremist research 135, 157–158 Susan Dobscha - 9781788115384 Downloaded from Elgar Online at 09/29/2021 02:12:39AM via free access Columns Design XML Ltd / Job: Dobscha-Handbook_of_research_on_gender_and_marketing / Division: Index /Pg. Position: 4 / Date: 24/1 JOBNAME: EE1 Dobscha PAGE: 5 SESS: 5 OUTPUT: Thu Jan 24 14:53:15 2019 Index 319 Falk, E. 295 Figueiredo, B. 281–282 family 121 Fiji 83 fashion film characters 133–134 blogging 104 Finland 127 body image 78 first wave feminism 63–65, 234, 253 fat acceptance 90, 106–107, 108–109 Fischer, E.
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