Businesses for Innovative Climate and Energy Policy, Boston, Which Is A
Businesses for Innovative Climate and Energy Policy, Boston, which is a project of the nonprofit organization Ceres, selected Captains of Industry, Boston, as its first agency of record. Billings were not disclosed. David Coats, executive creative director at Kelliher Samets Volk, Burlington, Vt., was named a partner at the agency. Also, Erin Fagnant returned to the agency as brand manager; she had most recently been a producer at Tag New Media, Burlington. Coca-Cola Company, Atlanta, is introducing a digital campaign for the Coca-Cola brand, aimed at teenagers, that is planned to use 61 Web sites. The sites will include an umbrella site, ahh.com, which takes its name from the brand’s advertising strategy for 2013, “the Ahh effect.” The Web sites — which will include ahhh.com, ahhhh.com and so on — will offer content like video clips, games and GIF files. Agencies and media companies involved in the campaign include Alloy Digital, Vevo and Wieden & Kennedy, the creative agency for the Coca-Cola brand. Colle & McVoy, Minneapolis, part of MDC Partners, hired four employees for its account service group. They are Tommy Bennett, account executive; Amanda Schueller, account executive; Drew Shaman, account director; and Paula Weisenbeck, account supervisor. Two employees also were hired in the creative department: Roven Bashier, a senior interactive designer, and Lance Becker, a senior developer. Sarah DaVanzo joined Sparks & Honey, New York, part of the Omnicom Group, in what the agency is calling an expanded leadership role, as chief cultural strategy officer. She had been director for trends and culture at Publicis Kaplan Thaler, New York, part of the Publicis Worldwide division of the Publicis Groupe.
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