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Grand Effie Judges

Michael Allen Bonin Bough Melisa Goldie CEO, Managing Partner VP, Global Media & EVP, CCO 180LA Consumer Engagement Calvin Klein, Inc. Mondelez International

Gareth Goodall Lucas Herscovici Judy John Chief Strategy Officer VP, Consumer Connections, US CEO, CCO Anomaly New York Anheuser-Busch InBev Leo Burnett Canada

Colin Kinsella Baba Shetty CEO Chief Strategy & Media Officer Mindshare North America DigitasLBi

82 2014 EFFIE AWARDS | Awarding Ideas That Work Judges

Julie Cary Gill Duff Taylor Gray NORTH AMERICAN EFFIES EVP, CMO President, CEO President FINAL ROUND JURY La Quinta Inns & Suites BBDO Atlanta Taylor Gray Marketing Strategy

Jeff Chapman Gene Dunkin Chet Gulland Tim Allen CEO Head, Digital Strategy SVP, Global Executive Sr. Director, Global Brand Comm. Creative Director Energizer Personal Care Thompson Brands Droga 5 R/GA Pully Chau Tim Ellis Camille Hackney Kelly Babcock Chairman, CEO EVP, CMO EVP, Brand Partnerships & Group Creative Director Draftfcb China Activision Commercial Licensing The MARS Agency Atlantic Records Brent Choi Ian Elmer Robin Bardolia Chief Creative & SVP Dee Hadley Chief Strategic Officer Integration Officer Millward Brown CMO JWT North America JWT Canada UNO Restaurant Holdings Michael Fanuele Jonny Bauer BeeHong Chua Chief Strategy Officer Carolyn Hadlock Chief Strategy Officer Executive Director Fallon Executive Creative Director Droga5 Effie APAC Young & Laramore Marcus Fischer Katie Bisbee Andres Claudio President, Chief Strategy Officer Stephen Hahn-Griffiths CMO President Carmichael Lynch Managing Partner, Chief Strategist DonorsChoose.org Effie Puerto Rico Andy Fletcher Protobrand Susan Bishop John Colasanti CEO Wendy Harrington SVP, Group Acct. Director CEO Bailey Lauerman EVP, Global Mktg. Services Cramer-Krasselt Solve Branding LLC John Fraser Franklin Templeton Investments Lincoln Bjorkman Chris Colborn President Jason Harris Global Creative Chief EVP, Global Chief The Gate | New York Experience Officer President, CEO Wunderman R/GA Kelly Fredrickson Alex Bombeck SVP, Creative Resource Director Noel Cottrell Sheila Hartnett Chief Digital Officer, New York Bank of America CCO CEO, North America Havas Worldwide Fitzgerald+CO Jeff Freedman Geometry Global Mariana Brashnarova CEO Alex Craddock Karl Heiselman Program Director Small Army SVP, Head of North CEO Effie Bulgaria America Mktg. Christine Fruechte Visa Inc. Mark Breene President, CEO Robin Heisey SVP, CMO Colle+McVoy David Crist CCO Remy Cointreau USA VP, Mktg. Jeffrey Gabel Draftfcb 3M Stephen Brown CCO Susan Hickey President Partners + Napier Dave Damman SVP, Mktg. & Comm. Fuse CCO John Gallegos Millward Brown Carmichael Lynch Denis Budniewski President, CEO Stephanie Hill EVP, Director of Acct. Leadership Grupo Gallegos Catherine Davis Managing Director, Strategy Campbell Mithun President, US Jill Goldring Vizeum Courtney Buechert Global Brand Manager Matt Hofherr CEO Bloomberg Media Tom Davis President, Director of Strategy Eleven Inc. CMO Jared Grant MUH-TAY-ZIK / HOF-FER Forbes Roger Camp Director, Integrated Creative Strategy Sarah Hofstetter Founder, CCO Andrew Delbridge Genius Steals CEO Camp+King Chief Strategy & 360i Engagement Officer Adam Graves Neal Campbell Grupo Gallegos EVP, Client Services Ellen Hyde Pace CMO Threshold Interactive EVP, Global Client Leader CDW Eileen Diskin Red Fuse VP, Mktg. Comm. Comcast

83 Judges

Owen Jia Sean Lyons Janet Northen Sandy Thompson President Global Chief Digital Officer Partner, Director of Global Planning Director Effie China Havas Worldwide Agency Comm. Young & Rubicam McKinney Eric Johnson Tina Manikas Adam Tucker Founder, CEO Global Retail Officer Jill Nykoliation President, New York Ignited Draftfcb President & Mather Juniper Park Greg Joumas Brett Marchand Anita Valdes SVP, Head of Strategy CEO Kristen O'Hara EVP, Managing Partner Digitaria Cossette CMO, Global Media Group Millward Brown Time Warner Brad Kay Bryan Marville Michael Ventura Partner, President SVP, Head of Strategy Patrick O’Hara Founder, CEO SS+K Chief Strategy Officer Sub Rosa Gyro New York Sophie Kelly Tomm Miller Richard Ward CEO VP, Mktg. Mike Parker President, CEO The Barbarian Group Barneys New York Global Chief Digital Officer 22squared McCann Erickson Jason Knight Peter Mitchell Jason Whiting Head, Planning President Scott Petinga Managing Director, 180LA Sales Factory +Woodbine WW Chairman, CEO Client Services AKQURACY HUGE Luane Kohnke Bob Molineaux SVP, Managing Director President Ron Rolleston Lewis Williams R/GA Venables Bell & Partners EVP, Creative & EVP, CCO Business Development Burrell Communications Group Jennifer Layton Nick Moore Elizabeth Arden Retail Comm. Manager EVP, CCO Ben Winkler MINI USA Wunderman New York Zach Rosenberg Chief Digital Officer EVP, Chief Growth Officer OMD Victor Lee Darren Moran Horizon Media VP, Digital Mktg. CCO, New York & North America Kathryn Winstanley Hasbro Havas Worldwide Sasha Savic VP, Mktg. CEO Freshpet Max Lenderman Dan Mouridian MediaCom Principal Product Mktg. Director Bill Yorio School PointRoll Michael Schiferl EVP, Managing Director EVP Draftfcb Healthcare Jim Lesser Chris Mumford President, CEO EVP, Director of Acct. Mgmt. Michael Zlatoper BBDO San Francisco Lisa Shalett Managing Director Head, Brand Mktg. & Mekanism Stacey Lesser Brandon Murphy Digital Strategy Chief Strategic Officer EVP, Chief Strategy Officer Goldman Sachs FINAL ROUND Merkley + Partners 22squared BRAND EXPERIENCE JURY David Simon James Lou Steve Mykolyn CMO EVP, Chief Strategy Officer, Chief Brand Officer PointRoll JURY CHAIR & North America TAXI Canada Geoff Cottrill Havas Worldwide Shiv Singh VP/GM, Brand & Segments Stephanie Nerlich Head, Global Brand & Converse Inc. Elliot Lum President, CEO Mktg. Transformation VP, Strategic Mktg. Grey Canada Visa Inc. Emily Bain Columbia Records Partner, Strategic Planning Director Darryl Nicholson Andrew Sirotnik John St. Jonathan Lum VP, North America Chief Experience Officer Chief Strategy Officer Global Mktg. Group Fluid Vida Cornelious Olson Johnson & Johnson Rebecca Sroge CCO GlobalHue Dominic Lyle Sasha Norkin GM, Mktg. Comm. & Operations Director General, EACA VP, NOOK & Digital Mktg. AbbVie Richard Hartell Euro Effie Barnes & Noble Cheryl Stallworth-Hooper President, Human Experience CEO, North America MediaVest Firefly Millward Brown

84 2014 EFFIE AWARDS | Awarding Ideas That Work Judges

Camilo Lacruz Kelly Fredrickson Marla Skiko Janet Barker-Evans Executive Director, Innovation & SVP, Creative Resource Director EVP, Director of Digital SVP, Group Creative Director Experience Design Bank of America Innovation Ryan Partnership RAPP Starcom MediaVest Group Max Lenderman Multicultural Karen Barnaby Tricia Nichols Principal VP, Acct. Director Grey Group Global Lead, Consumer School ROUND ONE JURY Engagement, Media Innovation & Partnerships David Maas Kimberly Bartkowski Gap Inc. Global Product & Mktg. Director Ahmet Abaci VP, Group Creative Director Federal-Mogul Corporation VP, Brand Mktg. Publicis Kaplan Thaler Marc Woollard Mizuno Director, Experience Design Steve Mykolyn Leonardo Basterra VBP Orange Chief Brand Officer Chris Adams Executive Director, Digital Mktg. TAXI Canada Executive Creative Director Lopez Negrete Communications Saatchi & Saatchi FINAL ROUND BRANDED UTILITY JURY Deidre Zaccone Eric Baumgartner Director, Mktg. Jeremy Adams Chief Innovation Officer Duane Reade Sr. Mktg. Director VML Catherine Davis Pom Wonderful President, US Lesley Bedard Vizeum FINAL ROUND Ernesto Adduci VP, Strategy MULTICULTURAL JURY VP, Acct. Director Juniper Park Stephen Hahn-Griffiths Lapiz USA Managing Partner, Susan Akkad Jeff Beringer Chief Strategist SVP, Local & Cultural Platforms Matt Albert EVP, Global Practice Protobrand Estee Lauder Companies EVP, Group Acct. Director Leader, Digital Publicis Seattle GolinHarris Simon Jefferson Andres Claudio Managing Director President Pam Alvord David Berne AKQA San Francisco Effie Puerto Rico SVP, Director of Client Services SVP, Director of Ogilvy & Mather Atlanta Strategic Planning Jennifer Maer Alison Demos RPA Design Director Sr. Partner, Director of Keisha Andrews-Rangel IDEO Ethnographic Rsch. VP, Media Strategy Susan Betteridge Ogilvy & Mather LatinWorks Group Creative Director Michal Pasternak mcgarrybowen Chief Experience Officer Michael Aniballi HUGE Mason Franklin VP Peter Blackwell Managing Partner, TC Media Director, Mktg. Richard Ting Integrated Planning Volkswagen Canada EVP, Global Executive MEC Global Ann Antonini Creative Director, Mobile VP, Brand Leader Anna Bleers & Social Platforms Robin Heisey Doner Partners SVP, Group Acct. Director R/GA CCO Energy BBDO Draftfcb Emma Armstrong FINAL ROUND EVP, WW Sr. Director Joan Bloom GOODWORKS JURY Jason Knight BBDO SVP, Mktg. & Product Mgmt. Head, Planning Fidelity Investments 180LA Marie Audier Alison Arden Divisional VP, Mktg. Debra Bluman VP, Publisher Chris Mumford Coach SVP, Planning EVP, Director of Acct. Mgmt. Initiative The Martin Agency Scott Baker Heidi Arthur Manager, Mktg. Comm. Nick Blunden SVP Patrick O’Hara Porsche Cars North America SVP, Director of Digital & Ad Council Chief Strategy Officer Content Strategy Gyro New York Dennis Bannon The Economist Katie Bisbee Sr. Director, Advt. CMO Eduardo Perez Conagra Foods, Inc. Sarah Bogaczyk DonorsChoose.org President VP, Acct. Director PM Publicidad Brett Barash Leo Burnett/Arc Worldwide Pete Favat Planning Director CCO VML Margot Bogue Deutsch LA SVP, Co-Director of Brand Planning Cramer-Krasselt

85 Judges

Emily Bond Rick Candelaria Phil Collyer Laura Davis-Taylor EVP, General Manager VP, Client Mgmt. SVP, Creative Services SVP, Managing Director Nurun Millward Brown Jack Morton Worldwide BBDO ShopWork

Tony Bonilla Suzanne Canino John Coombe Christopher Day VP, Creative Director Director, Mktg. VP, Mktg. Sr. Director, Mktg., HY Connect The Seattle Times Liberty Mutual Insurance Group Canada & LATAM Dana Bonkowski Expedia SVP, Media Director Sam Cannon Todd Copilevitz Tapestry Executive Creative Director Partner, Digital Strategy Josh Dean Razorfish JWT VP, Brand Comm. Michael Boone Chobani Principal Ricardo Cardenas Tara Cosentino Launch Agency Executive Creative Director SVP, Acct. Director Denise Delahorne La Agencia de Orci Grey Group SVP, Strategist, US Kevin Botfeld Business Development SVP, Creative Director Jarek Carethers David Crawford DDB 22squared Group Creative Director SVP, Group Creative Director UniWorld Group, Inc. GSD&M Dino Demopoulos William Boucher VP, Strategy & Innovation SVP, Mktg. Steffany Carey Simon Creet DDB Canada Key Bank Assoc. Creative Director CCO Threshold Interactive The Hive Majja Dennis Doug Brames EVP, Mktg. Mktg. Director Erin Cast David Crist Allen & Gerritsen Tyson VP, Mktg. VP, Mktg. Softsheen Carson 3M Elizabeth Deschenes Kim Brink Sr. Product Manager, VP, Brand Mktg. Allison Cenna Marisol Cruz Global Exclusives, Star Wars NASCAR Strategy Director Executive Director, Hasbro, Inc. DDB Strategic Mktg. Josie Brown Lopez Negrete Communications Julio Desir Sr. Acct. Director Kim Chance VP, Creative Director Omelet LA Director, Media & Jack Daley The Marketing Store Planning Services VP, Consumer Mktg. Kathryn Brown Bromley Nickelodeon Arnie Digeorge SVP, Sr. Acct. Director Exectutive Creative Director BBDO Michael Chapman Erica David R&R Partners SVP, Group Planning Director Planning Director Tracey Brown The Martin Agency 180 LA Aurelio Diluciano Managing Director VP RAPP Dallas Dabo Che Joycelyn David Millward Brown Executive Creative Director National Director, Product Mktg. Duncan Bruce Spike DDB Western Union Jean Donahue President, CCO SVP Publicis Canada Joshua Cherfoli Ian Davidson Grey Group Manager, Mktg. Comm. Planning Director David Burden Porsche, Bentley, Lamborghini VML Curt Doty Sr. Strategist Financial Services SVP, West Coast Digital & Allen & Gerritsen Michael Davidson Creative Services Daniel Cherry SVP, Business Unit Director Weber Shandwick Amanda Butts VP, Consumer Planning & Rsch. DDB Canada VP, Creative Director Diageo Dave Douglas Leo Burnett Worldwide Tim Davies Executive Creative Director Rich Claussen Group Acct. Director Anomaly Denise Byrd EVP, Talent Development Blitz Media Group Creative Director Bailey Lauerman Carol Dunne UniWorld Group, Inc. Robert Davis VP, Brand Mktg. Jeremy Coen SVP, Digital La Quinta Inns & Suites Alvaro Cabrera SVP PJA + Marketing Executive Director, Millward Brown Megan Dwyer Creative Strategy Valerie Davis SVP, Strategic Planning Director Ogilvy & Mather Crystal Collier CEO, Principal Saatchi & Saatchi CEO EnviroMedia Mark Canavan Tarp Worldwide SVP, Group Creative Director McCann Erickson

86 2014 EFFIE AWARDS | Awarding Ideas That Work Judges

Regan Ebert Luis Garrido Robert Guay Bryan Herrman SVP, Mktg. VP, Director of Strategic Planning SVP, Managing Director SVP, Acct. Mgmt. Dr. Pepper Snapple Group Martin Williams Digitas Barkley

Kinney Edwards Scott Gassert Uwe Gutschow Jeff Hoffmeister Executive Creative Director General Manager, Head, Digital & Social Strategy VP New York Media Interception INNOCEAN USA Millward Brown Dieste Simon El-Hage Gary Hahn Gail Hollander SVP, Director of Linda Gates VP, Mktg.& Media EVP, WW Acct. Director Strategic Planning VP, Creative & Brand Synergy Elvis Presley Enterprises Publicis Kaplan Thaler Casanova jcpenney Jenny Hall Glenn Hollis Peiti Fang Michelle Gerstin VP, Planning Director VP, Brand Mktg. & Advt. Director, Brand Strategy + VP, Strategy Director Cavalry Tim Hortons Mktg. Communication DDB Boost Mobile Neale Halliday Carrie Holtkamp Jennifer Gerwen Partner Creative Director Brad Feinberg VP, Acct. Director The Red Room The Food Group Sr. Media Manager Cavalry MillerCoors Susan Hallock-Smith Kate Houghton Shari Glickman VP, Mktg. Comm. VP, Acct. Director Chris Ferguson SVP, Strategy & Creative Capital Group Energy BBDO Executive Creative Director Jack Morton Worldwide Tribal Worldwide Emilie Hamer Ron Huey Andrea Goldman SVP Planning Director SVP, Executive Creative Director Brittany Fero VP, Acct. Director Team CSE EVP, Head of Strategy Deutsch LA Publicis Seattle Jason Harrington Todd Hunter Andy Goldsmith SVP, Managing Director Executive Creative Director Jamie Ferreira VP, Creative & Brand Strategy Optimedia Seattle CAA Marketing SVP, Creative American Cancer Society Digitas Boston Brynn Harris Doreen Ida Jason Gole VP, Events, Experiential President, Confections & E.G. Fishburne SVP, Partner, Alcone Marketing Snacks Division Mktg. Director, Quaker Integrated Investment Nestlé USA PepsiCo Universal McCann Jacqui Hartnett President Daniel Infanti Dan Fisher Luciana Gomez Starmark SVP, Mktg. & Advt. SVP Creative Director Chief Relationship Officer CIT Group Leo Burnett/Arc Worldwide Dieste Federico Hauri Beltramo Assoc. Creative Director Sassan Jahan Tyson Flandreau Maria Gomez-Soler Conill VP, Mktg. Executive Director, Acct. Mgmt. Global VP, Consumer Insights PepsiCo Beverages Canada Creature Newell Rubbermaid Joie Healy Sr. Manager, Dan Japhet Richard Fofana Esty Gorman Social Media Comm. President VP, Strategy Director, Strategy Cisco Strategic Media Alignment Universal McCann Canada iris Rob Heckman Jessica Joerg Jeff Freedman Jennifer Gove VP, Media Acct. Director CEO VP, Group Acct. Director Resource Interactive Proximity Small Army Olson Eldad Heilweil Nicole Kaplan Patrick Frend Deb Grant VP, Strategy Director SVP, Group Director President, East Assoc. Creative Director, McCann New York Momentum Worldwide Razorfish Art Director Arnold Kerry Henderson Scott Karambis Trent Fulton SVP, Group Director VP, Planning VP, Managing Director Elena Grasmann Starcom Worldwide Sapient The Hive SVP, Acct. Director Grey Group Anthony Henriques Arnel Kasmally Meghan Gamboa EVP, Creative SVP, Group Acct. Director US Mktg. Director Kimberly Greenia PARTNERS+simons Geometry Global Hasbro, Inc. Director, Advt. The Home Depot

87 Judges

Erin Keeley Evan Levy Christian Mathieu Kyle Mengwasser Director, Brand Development SVP, Group Creative Director Founding Partner, Strategy Head, Mktg. Strategy, mono Fitzgerald+CO Open Family Care Kimberly-Clark Corporation Niall Kelly Francine Li Rebecca Matovic Creative Director SVP, Sr. Director Head, Strategy & Planning Kristen Miller TAXI Canada BBDO SS+K VP, Group Director, Experience Design Lead Jason Kissell Neil Lindsay Matt Mayer Digitas VP, Advt. Sales VP, Mktg. SVP, Strategic Mktg. Boston Globe Media Amazon.com Ncompass International Mark Miller VP, Media Services Anne-Marie Kline Alicia Lisowski Brian Maynard Love Advertising SVP, Managing Director of Managing Director Director, Mktg. BrandLIVE, Social.Content MediaCom Chicago Whirlpool Corporation William Moclair Digitas Boston Group Acct. Director Don Longfellow Sean McBride The Gate Worldwide Ram Krishnamurthy SVP, Acct. Planning Group Creative Director Group Director, INNOCEAN USA Arnold Amy Muntz Corporate Mktg. Strategy EVP, Strategy The Coca-Cola Company Dana Lowe Jennifer Mcclarran Allen & Gerritsen SVP, Managing Director VP, Activation Director Margie Kupfer Millward Brown Starcom MediaVest Group Brendan Nash VP, Mktg. SVP, Creative Director Lord and Taylor Jen Lu Paul McClean Leo Burnett/Arc Worldwide Creative Mutant Global Client Director Scott Laine Droga5 Millward Brown Graham Nelson Executive Director, SVP Digital Sales & Mktg. Don Lupo Darren McColl AMP Agency Bon Appetit SVP, Director of Global Chief Digital Production Brand Strategy Officer Helen Neville Tom Lamb Dailey Advertising SapientNitro SVP, Mktg. Chief Mktg. & Operations Bartell Drugs Officer Judy Mahtaban Michelle McCudden Launchpad VP, Client & Mkt. Development Sr. Social Media Strategist Subtej Nijjar Millward Brown President James Lanyon UNION SVP, Strategy Seb Maitra Rebecca McCuiston Sanders\Wingo EVP, Media Analytics & Search VP, Influencer Mktg. Kelly Noren Hill Holliday 360i Mktg.Director Mark Laske Safe-Guard Products VP, Client Services Greg Manago Jenny McDowell International Sr. Producer, Managing Director, VP, Group Acct. Director North America Olson Erik Norin Pat Laughlin Mindshare Entertainment Creative Director Creative Director Holly McGavock Wieden + Kennedy New York Laughlin Constable Mike Margolin Director, Planning SVP, Director of Media Strategy Wing Neil Nowlin Sean Laughlin RPA General Manager, Southwest Director, Mktg. Strategy Val McKay Weber Shandwick Harley-Davidson Dina Marovich VP, Integrated Production Motor Company SVP, Media & Interactive Mktg. Peter Mayer Brandy O'Briant Paramount Pictures Managing Director John Lazowski Malcolm Mclean Copacino+Fujikado Sr. Director, Mktg. Brad Martin VP, Strategy Insights & Innovation Sr. Director, Insights Grey Canada Joanne O'Brien ACH Food Companies Quaker Group Acct. Director Kelly Megel Secret Weapon Marketing Ryan Lein Dave Martin Sr. Manager, Mktg. Comm. Director, Consumer Insights SVP, Media Discover Financial Services Eric Oken Hanesbrands Ignited VP, Creative Director Scott Megginson HY Connect Pete Lerma Lance Martin President Founder, Principal Partner, Executive Millward Brown Canada Tami Oliva Richards/Lerma Creative Director, SVP, Group Acct. Director UNION BBDO

88 2014 EFFIE AWARDS | Awarding Ideas That Work Judges

Noelle O'Mara Konstantin Popovic Monica Ruffo Scott Small Director, Kraft Macaroni EVP, Brand Agency Leader CEO VP, Creative Driector & Cheese Publicis Kaplan Thaler Lowe Roche Advertising Blue Chip Marketing Kraft Foods Ginger Porter Nydia Sahagún Christine Smith Grant Owens Managing Director, Sr. Manager, Multicultural VP, Acct. Director VP, Planning Executive Director Brand Mktg. BBDO Razorfish GolinHarris Taylor Smith Theresa Palermo Doug Pritchard Maria Sainz Sr. Director, Xbox Global Mktg. Sr. Director, Global Mktg. & PR Sr. Director, Mktg. VP, Knowledge & Insights, CCNA Microsoft Fossil Kraft Canada Knowledge & Insight The Coca-Cola Company Robert Spallone Alex Panousis Lisa Purpura VP, Strategies & Experiences President VP, Group Media Director Donna Sanker Conill Starcom Canada Cramer-Krasselt VP, Mktg. BP Matt Spector Anna Papadopoulos Jackie Pyke Business Development Director VP, Integrated Media Services VP, Brand Strategy Shannon Saunders Cake Prudential Financial Capital One VP, Client Mgmt. Millward Brown Jason Sperling Lisa Park Dario Raciti Executive Creative Director SVP, Group Partner, Strategy US Director, Zero Code Kelly Schoeffel RPA J3 OMD Co-Head, Strategy 72andSuny Joshua Stein George Pastrana Michael Radigan Creative Director CMO SVP, Digital Greg Schwarz Tribal Worldwide Toronto ACH Food Companies Javelin Marketing Group VP, Mktg. Dean Foods Karen Stevenson Eric Peerless Mike Raleigh VP, Group Acct. Director SVP Executive Director Ted Schweitzer Initiative Millward Brown Geometry Global SVP, Mktg. & E-commerce LQ Management LLC Kristian May Stewart Daniel Peirce Matt Rebmann VP, Strategic Planning & Rsch. AVP, Mktg. VP Morgan Seamark commonground The TJX Companies, Inc. Millward Brown EVP, Sr. Director BBDO Frank Striefler Zach Pentel Shelly Riera Head, Planning SVP, Director of Digital Strategy Director, Consumer Advt. Mike Selman Zambezi BBDO AT&T Group VP, Strategy Razorfish Andy Strote Fabian Pereira Crystal Rix Principal, Director of VP SVP, Group Planning Director Felipe Serrano Strategic Services Johnsonville Sausage BBDO Director, Experiential Mktg. Context Creative LatinSphere Advertising Luke Perkins Franke Rodriguez Jay Suhr SVP, Creative Director Partner, President Bree Sheahan CCO, SVP Arnold Anomaly VP, Brand Strategy, T3 Advt. & Media Tom Pettus Peter Rodriguez Ameriprise Financial Jason Sullivan VP, Creative Director Director, Mktg. EVP, Managing Director INNOCEAN USA Smucker Foods of Canada Corp. Rob Sheard Publicis Seattle Brand Director Heidi Philip Stephanie Rogers Breville USA Rita Sweeney SVP, Acct. Mgmt. EVP, Media & Technology Acct. Director Leo Burnett Worldwide PARTNERS+simons Justin Shearer Threshold Interactive Director, Consumer Insights Carrie Philpott Brad Roseberry Activision Haydn Sweterlitsch SVP, Managing Director, Atlanta CCO VP, Executive Creative Director DigitasLBi Publicis Dallas William Sherman Hacker Group Creative Director Pam Piligian Kate Rothen Anthem Worldwide Sean Taggart SVP, Group Acct. Director Partner, Director of SVP, Mktg. Fitzgerald+CO Client Services Steve Silverstone FRHI Hotels & Resorts SS+K EVP, Mktg. Boston Pizza International

89 Judges

Scott Thomas Peter Waxman Keisha Andrews-Rangel Simon El-Hage VP, Consumer Mktg. Executive Director, Mktg. VP, Media Strategy SVP, Director of The Cartoon Network EOS Products LatinWorks Strategic Planning Casanova Steve Thomas Jim Wegerbauer Michael Aniballi Chief Strategy Officer Chief Idea Officer VP Peiti Fang Southwest Media Group Dieste TC Media Director, Brand Strategy + Mktg. Communication Monique Threadgill Angela Whitby Marie Audier Boost Mobile President SVP, Strategy Director Divisional VP, Mktg. MOSAK Advertising & Insights Leo Burnett/Arc Worldwide Coach Luis Garrido VP, Director of Strategic Planning Heide Tierney Barb Williams Karen Barnaby Martin Williams Director, Consumer Insights Creative Director VP, Acct. Director Crown Imports LLC RAPP Canada Grey Group Shari Glickman SVP, Strategy & Creative Yvonne Tocquigny Freya Williams Leonardo Basterra Jack Morton Worldwide CEO SVP, Strategy Director Executive Director, Digital Mktg. Toquigny Publicis Kaplan Thaler Lopez Negrete Communications Luciana Gomez Chief Relationship Officer Nowell Upham Valerie Williamson Tony Bonilla Dieste EVP, Consumer Engagement Director, Business VP, Creative Director The Marketing Arm Development Mktg. HY Connect Maria Gomez-Soler Focus Brands Global VP, Consumer Insights Maria Vallis Dana Bonkowski Newell Rubbermaid SVP, Client Services W. Todd Willock SVP, Media Director Millward Brown Lead Manager, Mktg. Comm. Tapestry Elena Grasmann AT&T SVP, Acct. Director Christine Vermes Duncan Bruce Grey Group Director, Brand Mktg. Chris Wilson President, CCO Intel Corporation Director, Acct. Mgmt. Publicis Canada Kimberly Greenia JWT Director, Advt. Emily Viola Denise Byrd The Home Depot Head, Planning P. Ryan Wilson Group Creative Director The Bull-White House SVP, Strategy UniWorld Group, Inc. Federico Hauri Beltramo Allen & Gerritsen Assoc. Creative Director Erin Vitellaro Ricardo Cardenas Conill Managing Director, Christine Wise Executive Creative Director Kimberly-Clark Director, Planning & Rsch. La Agencia de Orci Anthony Henriques Mindshare Chicago Wexley School for Girls EVP, Creative Jarek Carethers PARTNERS+simons Lynn Vitello Soung Wiser Group Creative Director VP, Mktg. Creative Director UniWorld Group, Inc. Ram Krishnamurthy MaxPoint The General Design Co. Group Director, Corporate Erin Cast Mktg. Strategy Deborah von Kutzleben Martin Wodarz VP, Mktg. The Coca-Cola Company SVP, Group Acct. Director Executive Creative Director Softsheen Carson BBDO TRIS3CT Sean Laughlin Kim Chance Director, Mktg. Strategy Jeremy Wacksman Oscar Yuan Director, Media & Planning Harley-Davidson VP, Mktg. & Mobile VP Services Motor Company Zillow Millward Brown Optimor Bromley Pete Lerma Jenny Wall Sue Zoldak Dabo Che Founder, Principal VP, Mktg. SVP Executive Creative Director Richards/Lerma Netflix Adfero Group Spike DDB Matt Mayer J. Carrie Walpole Marisol Cruz SVP, Strategic Mktg. ROUND ONE Director, Integrated Mktg., Executive Director, Strategic Mktg. Ncompass International MULTICULTURAL JURY Time Inc. Branded Lopez Negrete Communications Time Inc. Holly McGavock Ernesto Adduci Joycelyn David Director, Planning Gary Watson VP, Acct. Director National Director, Product Mktg. Wing CCO Lapiz USA Western Union Capital C Mark Miller VP, Media Services Love Advertising

90 2014 EFFIE AWARDS | Awarding Ideas That Work Judges

Alex Panousis Larry Mickelberg Nick Rhodin David Ervin President Chief Digital Officer, Partner VP, Strategic Planning Director Director, Mktg. Starcom Canada Havas Health Area 23 Hillshire Brands

Shelly Riera Kristin Miller Anna Ross Karie Ford Director, Consumer Advt. Sr. Director, Cardiovascular VP, Global Group Acct. Director VP, Media Services AT&T Brand Head Red Fuse Subway Franchisee Sanofi Advertising Fund Nydia Sahagún Cynthia Rothbard Sr. Manager, Multicultural Mindy Price SVP, Creative Director Keith Faust Brand Mktg. Head, Planning Draftfcb Healthcare Partner Target Corporation Ogilvy CommonHealth New York Maxus

MEDIA EFFIES Felipe Serrano John Fredette ROUND ONE JURY Director, Experiential Mktg. FINAL ROUND JURY Manager, LatinSphere Advertising Branded Entertainment & Victor Camozzi Broadcast Media Alan Cohen Robert Spallone SVP, Group Creative Director IBM Co-Founder VP, Strategies & Experiences GSD&M Giant Spoon Conill Warren Griffiths David Cherry EVP, Global Digital Director Scott Donaton Kristian May Stewart Chief Digital Officer Starcom MediaVest Group Global Chief Content Officer VP, Strategic Planning & Rsch. Sudler & Hennessy Universal McCann commonground Carrie Kerpen Christy Desantis CEO Michael Epstein Scott Thomas Sr. Mktg. Manager, Likeable Media Chief Strategy Officer VP, Consumer Mktg. Health & Wellness Mktg. Carat The Cartoon Network Eileen Kiernan CMO Daryl Lee Heide Tierney Marian Dezelan Universal McCann Global CEO Director, Consumer Insights CMO Universal McCann Crown Imports LLC North Shore-LIJ Health System Chang Kim Executive Mktg. Director Anthony Reeves Jim Wegerbauer Carolyn Gargano Neo@Ogilvy CCO Chief Idea Officer VP, Assoc. Creative Director, Art Moxie Dieste Saatchi & Saatchi Wellness Jason Lim Managing Partner Vikki Schwartzman Barb Williams Lisa Garrone MediaCom SVP, Media Investments Creative Director Partner L’Oreal USA RAPP Canada DePirro/Garrone Mary Pocsik Executive Director, Media Cary Tilds Chris Wilson Stu Klein Geometry Global Chief Innovation Officer Director, Acct. Mgmt. Healthcare Practice Lead GroupM JWT Interpublic Donna Raidt VP, Acct. Director Susan Venen-Bock Jeffrey Lawrence ID Media HEALTH EFFIES Manager, US Media & SVP Global Agency Mgmt. FINAL ROUND JURY Sudler & Hennessy Scott Schwartz Ford Motor Company Sr. Partner, Integrated Planning Patrick O’Grady MEC Global Kathy Delaney SVP, Creative Services ROUND ONE JURY Global CCO Feinstein Kean Healthcare Scott Sutton Saatchi & Saatchi Wellness Sr. Manager, Mktg. Solutions Angie Ahn Michael Parisi Mars Petcare Helene Ellison SVP, Group Partner, Strategy Managing Partner Chair, Global Universal McCann Ogilvy Commonhealth Heather Taylor Healthcare Practice Worldwide VP, Head of Content & Strategy Burson-Marstellar Amy Bartle Social@Ogilvy Director, Media & Digital Mktg. Deborah Pawlik Jason Herman La Quina Inns & Suites Global Group Acct. Director Jan Weinstein Director, Integrated Mktg. Red Fuse EVP, Managing Director Comm. & Innovation Christine DiLandro Carat Novartis Consumer Health Head, Media & Integrated Mktg. Lisa Reid Citi Global Group Acct. Director Martin Kovach Red Fuse Global Creative Director Scott Daly Merck EVP, Media Director 360i

91 Judges

Felipe Braga John Kasinskas Julie Quick SHOPPER MARKETING EFFIES Global Shopper Mktg. Manager Assoc. Director, Shopper & VP, Shopper Mktg. FINAL ROUND JURY GlaxoSmithKline Customer Mktg. Shoptology Beiersdorf Peter Breen Michele Roney JURY CHAIR Managing Director, Content Ted Keifer SVP, Retail Shopper Mktg. Andy Murray Path to Purchase Institute Creative Director Neptune Retail SVP, Creative Hunter Straker/Shopper Solutions (Division of MARS Adv) Walmart Heather Campain Director, Shopper Mktg. & John King Janet Rose Spencer Blaker Category Insights Sr. Director, US Shopper & SVP, Director of Retail Global Director, Retail Mktg. Johnson & Johnson Category Mgmt. Strategic Planning Burt’s Bees Johnson & Johnson Sales & Draftfcb April Carlisle Logistics Company Peter Breen SVP, Shopper Mktg. Bryant Ross Managing Director, Content Arc Worldwide SVP Path to Purchase Institute Howard Klein SVP, Group Mgmt. Director Catapult Marketing Rebecca Carls Draftfcb Tammy Brumfield Sr. Shopper Mktg. Manager Shelly Sawyer VP, Shopper Mktg. PepsiCo Channel Director ConAgra Foods Joe Lampertius CEO, Global Shopper Mktg. Grey Group Tyler Chapman Grey Group Rachel Chambers VP, Mktg. Leslee Urhahn Director, Shopper Mktg. & Frito-Lay North America VP, Mgmt. Director Shopper Insights Michael Law Sr. Director, Customer Draftfcb Coffee Company Leslie Clifford Strategy & Planning Executive Director, Energizer Personal Care Renae Valdes Dirk De Vos Strategic Planning Portfolio Shopper SVP, Commercial Mktg. Geometry Global Mktg. Manager Heineken USA Michael Lewis Director, Shopper & Diageo Laura Davis-Taylor Channel Insights Peter Hoyt SVP, Managing Director PepsiCo Daniel Warhaftig Executive Director, CEO BBDO ShopWork Customer Mktg. Manager Path to Purchase Institute Theresa Lyons MillerCoors Alejandra Denda SVP, Retail Consultancy Paul Kramer Shopper Mktg. Director MARS Advertising Royce Willis CEO Pinnacle Foods Director, Consumer Mktg. Catapult Marketing Patrycja Malinowska MillerCoors Chris Emery Managing Editor, Content Joe Radabaugh SVP, Acct. Director Path to Purchase Institute Seth Yassky Division VP, Category & Arc Worldwide Manager, Shopper Mktg. Shopper Excellence Jennifer Marchant E. & J. Gallo Winery Nestlé USA Ken Featherston VP, Customer Mktg. EVP, Planning Time, Inc Karuna Rawal GLOBAL EFFIES Geometry Global EVP, Business Director Susan O'Leary FINAL ROUND JURY Leo Burnett/Arc Worldwide Robert Fountain VP, Acct. Director Director, Commercial Planning, The Marketing Arm Stephanie Robertson Greg Andersen Shopper Mktg. Assoc. Director Managing Director Diageo Christy O'Pella Procter & Gamble RAPP Sr. Managing Director, Client Katie Geraty Service & Development Pele Cortizo-Burgess ROUND ONE JURY VP, Insight & Strategy TPN Global Director, The Integer Group Integrated Planning Deb Piaseczynski Diana Arena President, VP, Shopper Mktg. Director, Customer Mktg. Kelly Gloor Content Development Acct. Director TPN L'Oreal MEC The Marketing Arm Susan Pittner Colleen Barkley Hannah Diddams Assoc. Director, Shopper Mktg. SVP, Creative Director Peter Hoyt Global Head, Data Science Executive Director, CEO Mondelez International Ryan Partnership & Rsch. Path to Purchase Institute Bloomberg Media Jenni Pustinger Roger Berdusco HSY Shopper Mktg. Sr. Director, President, COO Lisa Hurst Carla Hendra SVP, Acct. Mgmt. Wal-Mart & Sam's Club Triad Retail Media Global Chairman Upshot The Hershey Company OgilvyRED

92 2014 EFFIE AWARDS | Awarding Ideas That Work Judges

Ilonka Lavis David Hackworthy Laura Tapia Brian Owens Global Digital Mktg. Director, Chief Strategy Officer Mktg. Director VP, Global Head of Global eBusiness Fallon Procter & Gamble México Brand Strategy Procter & Gamble Co. Ebay Florian Haller Juan Carlos Tapia Quinn O’Brien CEO CEO Michael Peters VP, Brand Comm. & Strategy Serviceplan Group Publicis EVP, Global Director of Lenovo Corporate Strategy Jens Jermiin Hugo Trejo Rivera Leo Burnett Worldwide Jean-Marie Prenaud Group VP, Digital, Media & Cars Group Brand Manager EVP, International President, Content Production Ford Ben Richards Global Clients Carlsberg Group WW Head, Integrated Strategy TBWA\Worldwide Carlos Vaca Ogilvy & Mather Worldwide Johan Jervoe CEO Clayton F. Ruebensaal III Global Group CMO BBDO México Kate Sirkin VP, Global Mktg. UBS EVP, Global Rsch. The Ritz-Carlton Hotel Company SMG ROUND ONE JURY Simon Law NEW YORK Harjot Singh Chief Strategy Officer Michael Wood EVP, Global Strategy Director Fabric Worldwide EVP, WW Acct. Director McCann Worldgroup Lou Aversano Publicis Worldwide Brian McCarter CFO Rebecca Stambanis Head, Planning, Europe & MENA Ogilvy & Mather ROUND ONE JURY Global Group, Strategy Ogilvy SINGAPORE Director, Nike Paul Bascobert Wieden+Kennedy Adam Stagliano President Chief International Bloomberg Businessweek SK Biswas Pete Stein Strategy Officer Head, Business Operations Chief Strategy Officer, APAC Global CEO TBWA\Worldwide Bloomberg Media Havas Media Group Razorfish Chief Strategy Officer TBWA\London Joe Belliotti Valerie Cheng Lisa Weinstein Director, Global CCO President, Global Digital, Mihir Warty Entertainment Mktg. JWT Singapore Data & Analytics Managing Partner Coca-Cola Starcom MediaVest Group Lowe Counsel Bruno Fiorentini Jr. Erin Clift General Manager, Advt. & Shari Weisenberg Craig Welch VP, Global Mktg. & Partnerships Online, APAC & India Mktg. Brand Strategist Head, EMEA Mktg. Spotify Microsoft Operations Pte Ltd Microsoft Corporation Bloomberg Walt Connelly Kentaro Kimura John Woodward Global Creative Director Co-CEO, Executive Creative ROUND ONE JURY Global Planning Director TBWA\Chiat\Day Director, Acct. Planner LONDON Publicis Worldwide Hakuhodo Kettle, Japan Gustavo de Mello Guy Abrahams SVP, Global Strategy Director Cornelia Kunze Global Strategic ROUND ONE JURY DDB Chicago Vice Chairman, APAC & MENA Planning Director MEXICO CITY Edelman Asia Pacific ZenithOptimedia Izzy DeBellis Sergio De Anda Co-CCO Ben Lightfoot Ian Armstrong VP, Mktg. Kbs+ CEO Global Mktg. Comm. Director Visa, Inc. McCann Worldgroup, Singapore Jaguar Peter Horst André Román Delgado Moreno SVP, Brand Mktg. KF Lee Jonathan Bottomley CEO Capital One Chairwoman Head, Strategy Grupo Cinco Comunicacion Dentsu Aegis Network China BBH Bob Kiple Nicolás Guzmán Global Advt. & Sandipan Roy Daryl Fielding CEO Brand Strategist Regional Strategy Director, Director, Brand Mktg. & Comm. McCann Mexico City Chevrolet APAC Vodafone Isobar Sergio A. López Zepeda Mick McCabe Erwin Flores Executive Chairman Chief Strategy Officer Sailesh Wadhwa Chief Strategy Officer AMAP & Effie Mexico Leo Burnett USA Head, Strategic Lola Madrid Planning Services (Lowe & Partners s.r.) Rafael Pérez Toribio Darren McColl Lowe+Partners, Malaysia General Manager Global Chief Brand Draftfcb Strategy Officer SapientNitro

93 Judges

Derek Peterson Adrienne Martin COLLEGIATE EFFIES Acct. Supervisor Assoc. Planning Director MINI USA BRAND CHALLENGE Bailey Lauerman Young & Rubicam

Eric Baumgartner Stephanie Sumner Marine Pajot CCO VP, Director of Business Brand Strategist Wunderman Development TBWA\Worldwide McKinney Alex Brands Carolyn Parodi Acct. Planner Derek Van Horne Group Acct. Director McKinney Creative Director, Designer OMD Bailey Lauerman Joshua Crost Jill Pool Acct. Executive Tyler Witkin Director, Creative Resources Leo Burnett Worldwide Director, Strategic Planning INNOCEAN USA Cavalry Michelle Dalzon Thom Pulliam Independent Strategist Sr. Brand Mktg. Coord. U BY KOTEX Jack Morton Worldwide BRAND CHALLENGE Amanda Ruzin VP, Director of Experience Design Lisa Herman Erin Bishop Acct. Director DigitasLBi Acct. Supervisor Peter Mayer Fitzgerald+CO Stephanie Sumner VP, Director of Business Julian Hollingshead Ashley Connors VP, Strategy & Client Services Development Sr. Brand Planner Ayzenberg McKinney TAXI NY

Tom Lamb Janice Tennant Carol Dunne Chief Mktg. & Operations Director, Integrated Mktg. VP, Brand Mktg. Officer Planning - Enterprise La Quinta Inns & Suites Launchpad Kimberly-Clark Corporation

Robyn Fukumoto Daniel Lammon Irina Tone Outreach Comm. Specialist Strategist Sr. Global Strategist UC Berkeley Publicis Kaplan Thaler TBWA\Chiat\Day Jami Graves Howard Lenn Sr. Acct. Planner Group Creative Director The Integer Group JWT Melanie Gunderson Michelle Leo Acct. Supervisor Strategic Planning Director McKinney Grey Group Jeff Hoffmeister David Maas VP Global Mktg. & Product Director Millward Brown Federal-Mogul Corporation Natalie Kim Julie Maciver Assoc. Director, Strategy Planning Director Firstborn TBWA\Chiat\Day Stu Klein Brian Maynard Healthcare Practice Lead Head, Mktg., Interpublic Jenn-Air Business Unit Whirlpool Corporation Alliah Agostini Brand Manager Greg Needham EOS Products Group Creative Director MOSAK Advertising & Insights David Maas Global Mktg. & Product Director Jess Neill Federal-Mogul Corporation Sr. Strategist SS+K

94 2014 EFFIE AWARDS | Awarding Ideas That Work Moderators

NORTH AMERICA BRANDED UTILITY JUDGING CHAIRS Stephen Hahn-Griffiths Ellen Hyde Pace Managing Partner, Chief EVP & Global Client Leader Strategist Protobrand Red Fuse ENGAGED COMMUNITY Gary Steele Managing Director Taylor Gray Publicis Kaplan Thaler President Taylor Gray Marketing Strategy FINAL ROUND

GOODWORKS Pat Adams Managing Director David Maas Secret Weapon Marketing Global Product & Mktg. Director Federal-Mogul Corporation Susan Bishop SVP, Group Acct. Director Cramer-Krasselt MEDIA

Jeff Chapman Daryl Lee Sr. Director, Global Brand Comm. Global CEO Energizer Personal Care Universal McCann

Gill Duff President, CEO MULTICULTURAL BBDO Atlanta Chris Mumford Kendra Hatcher King EVP, Director of Acct. Mgmt. Group Director, Acct. Planning The Martin Agency Razorfish

Jeff Freedman GLOBAL CEO FINAL ROUND Small Army

Greg Joumas Greg Andersen SVP & Head of Strategy Managing Director Digitaria RAPP Los Angeles

Jim Lesser ROUND ONE Chairman BBDO San Francisco LONDON Simon Law Janet Northen Chief Strategy Officer Partner, Director of Agency Fabric Worldwide Communications McKinney MEXICO CITY Sergio A. López Zepeda Josh Rogers Presidente Ejecutivo Creative Director AMAP Freelance NEW YORK Michael Schiferl Ben Richards EVP WW Head, Integrated Strategy Weber Shandwick Ogilvy & Mather Worldwide

BRAND EXPERIENCE SINGAPORE Ben Lightfoot CEO Carl Johnson McCann Worldgroup Co-Founder Singapore Anomaly

95