Shortlist (Design Lions)
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2018 Annual Report
ANNUAL REPORT 2018 2 WPP AUNZ WE ARE A CREATIVE TRANSFORMATION COMPANY ANNUAL REPORT 2018 1 CONTENTS 2 WELCOME TO WPP AUNZ 4 CHAIRMAN’S LETTER 6 OUR COMPANIES 8 COMMUNICATIONS 11 EXPERIENCE 14 COMMERCE 17 TECHNOLOGY 20 CREATING A CULTURE OF EXCELLENCE 22 WORK FROM OUR COMPANIES 26 THE BOARD OF DIRECTORS 29 DIRECTORS' REPORT 32 OPERATING AND FINANCIAL REVIEW 36 AUDITOR'S INDEPENDENCE DECLARATION 37 OUR REMUNERATION CHAIR'S LETTER 38 REMUNERATION REPORT 56 FINANCIAL STATEMENTS 120 DIRECTORS’ DECLARATION 121 INDEPENDENT AUDITOR'S REPORT 126 ASX ADDITIONAL INFORMATION 128 CORPORATE DIRECTORY 2 WPP AUNZ WELCOME TO WPP AUNZ WPP AUNZ is made up of Australia and New Zealand’s leading companies in communications, experience, commerce and technology. Four key areas that our clients are invested in. Four key areas that will determine our clients' growth and their success. Our operating companies are focused on delivering Fortunately, we have access to more data and insights excellence in these four critical areas. Whether it’s creating about Australians and New Zealanders than any other brand stories through inspired communication, or company in this part of the world. We know their dreams delivering memorable customer experiences, every single and aspirations, their frustrations and their worries. day we build that important bridge between our clients’ Business can only grow if it can connect with the brands and their target audiences. customers who buy their products and services. Understanding human behaviour is the key ingredient in More and more, our work is built on the strength of building new business models and new revenue streams. -
2017 Agency Family Tree
2017 GLOBAL AGENCY FAMILY TREE TOP 10 WPP OMNICOM Publicis Groupe INTERPUBLIC Dentsu HAVAS HAKUHODO DY MDC Partners CHEIL BlueFocus (Revenue US 17,067M) (Revenue US 15,417M) (Revenue US 10,252M) (Revenue US 7,847M) (Revenue US 7,126M) (Revenue US 2,536M) (Revenue US 2,282M) (Revenue US 1,370M) (Revenue US 874M) (Revenue US 827M) OGILVY GROUP WPP DIGITAL BBDO WORLDWIDE PUBLICIS COMMUNICATIONS MEDIABRANDS DENTSU INC. DENTSU AEGIS NETWORK HAVAS CREATIVE GROUP HAKUHODO HAKUHODO MDC PARTNERS CHEIL WORLDWIDE DIGITAL Ogilvy & Mather ACCELERATION BBDO Worldwide Publicis Worldwide Ansible Dentsu Inc. Other Agencies Havas Worldwide Hakuhodo Hakuhodo 6degrees Cheil Worldwide BlueDigital OgilvyOne Worldwide BLUE STATE DIGITAL Proximity Worldwide Publicis BPN DENTSU AEGIS NETWORK Columbus Arnold Worldwide ADSTAFF-HAKUHODO Delphys Hakuhodo International 72andSunny Barbarian Group Phluency Ogilvy CommonHealth Worldwide Cognifide Interone Publicis 133 Cadreon Dentsu Branded Agencies Copernicus Havas Health Ashton Consulting Hakuhodo Consulting Asia Pacific Sundae Beattie McGuinness Bungay Madhouse Ogilvy Government Relations F.BIZ Organic Publicis Activ Identity Dentsu Coxinall BETC Backs Group Grebstad Hicks Communications Allison + Partners McKinney Domob Ogilvy Public Relations HOGARTH WORLDWIDE Wednesday Agency Publicis Africa Group Initiative DentsuBos Inc. Crimson Room FullSIX Brains Work Associates Taiwan Hakuhodo Anomaly Cheil Pengtai Blueplus H&O POSSIBLE DDB WORLDWIDE Publicis Conseil IPG Media LAB Dentsu-Smart LLC deepblue HAVAS MEDIA GROUP -
Businesses for Innovative Climate and Energy Policy, Boston, Which Is A
Businesses for Innovative Climate and Energy Policy, Boston, which is a project of the nonprofit organization Ceres, selected Captains of Industry, Boston, as its first agency of record. Billings were not disclosed. David Coats, executive creative director at Kelliher Samets Volk, Burlington, Vt., was named a partner at the agency. Also, Erin Fagnant returned to the agency as brand manager; she had most recently been a producer at Tag New Media, Burlington. Coca-Cola Company, Atlanta, is introducing a digital campaign for the Coca-Cola brand, aimed at teenagers, that is planned to use 61 Web sites. The sites will include an umbrella site, ahh.com, which takes its name from the brand’s advertising strategy for 2013, “the Ahh effect.” The Web sites — which will include ahhh.com, ahhhh.com and so on — will offer content like video clips, games and GIF files. Agencies and media companies involved in the campaign include Alloy Digital, Vevo and Wieden & Kennedy, the creative agency for the Coca-Cola brand. Colle & McVoy, Minneapolis, part of MDC Partners, hired four employees for its account service group. They are Tommy Bennett, account executive; Amanda Schueller, account executive; Drew Shaman, account director; and Paula Weisenbeck, account supervisor. Two employees also were hired in the creative department: Roven Bashier, a senior interactive designer, and Lance Becker, a senior developer. Sarah DaVanzo joined Sparks & Honey, New York, part of the Omnicom Group, in what the agency is calling an expanded leadership role, as chief cultural strategy officer. She had been director for trends and culture at Publicis Kaplan Thaler, New York, part of the Publicis Worldwide division of the Publicis Groupe. -
Printmgr File
UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 20-F (Mark One) ‘ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended 31 December 2020 OR ‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ‘ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report For the transition period from to Commission file number 001-38303 WPP plc (Exact Name of Registrant as specified in its charter) Jersey (Jurisdiction of incorporation or organization) Sea Containers, 18 Upper Ground London, United Kingdom, SE1 9GL (Address of principal executive offices) Andrea Harris Group Chief Counsel Sea Containers, 18 Upper Ground, London, United Kingdom, SE1 9GL Telephone: +44(0) 20 7282 4600 E-mail: [email protected] (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered pursuant to Section 12(b) of the Act. Title of each class Trading Symbol (s) Name of each exchange on which registered Ordinary Shares of 10p each WPP London Stock Exchange American Depositary Shares, each WPP New York Stock Exchange representing five Ordinary Shares (ADSs) Securities registered or to be registered pursuant to Section 12(g) of the Act. Not applicable (Title of Class) Not applicable (Title of Class) Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act. -
Global Media Deck
Global Media Deck 2010 ImagePower® Green Brands Survey June 2010 Background • Since 2006, the ImagePower® Green Brands Survey has analyzed consumer perceptions of green products and corporate brands. • WPP companies Cohn & Wolfe, Landor Associates, and Penn Schoen Berland, in partnership with corporate environmental strategy consultancy, Esty Environmental Partners, conduct the research and analysis. • The 2010 survey is the largest ever—with over 9,000 people in eight countries. • Australia was included this year for the first time. We do not offer 2009 comparative data for Australia. • This deck presents top-line findings and global trends. However, it only begins to tell the story—to learn more please contact us. 2 Contents • Methodology • Top-line findings and country insights • Global Outlook • About Us 3 Methodology • 9,022 online interviews were conducted in Australia, Brazil, China, France, Germany, India, the U.S., and U.K. from February 27 – March 24, 2010. Number of Margin of error (%) interviews 1,200 ± 2.8 1,201 ± 2.8 1,100 ± 3.0 1,120 ± 2.9 1,100 ± 3.0 1,100 ± 3.0 1,100 ± 3.0 1,101 ± 3.0 • Interviews were conducted online among the general adult population. In China, India, and Brazil, respondents were from tier-one cities.* 4 * Tier-one cities are major metropolitan areas in a country. Contents • Methodology • Top-line findings and country insights • Global Outlook • About Us 5 The Green Brands Survey answers several important questions • Do consumers care about environmental sustainability when they choose a brand, product -
Havas Group Dentsu Aegis Network
WPP OMNICOM PUBLICIS INTERPUBLIC DENTSU AEGIS HAVAS GROUP GROUP GROUPE GROUP NETWORK DOMANI Global CEO Sir Martin Sorrell ➜ J. WALTER THOMPSON ➜ WPP DIGITAL CEO & President John Wren ➜ NATIONAL ADVERTISING ➜ DIVERSIFIED AGENCY Chairman & CEO Maurice Lévy ➜ ➜ PUBLICIS MEDIA Chairman & CEO ➜ MCCANN ➜ MARKETING CEO, Dentsu Aegis Network and Chairman & CEO CEO Tamara Ingram SERVICES (continued) BBH DIRECT CEO Steve King WORLDGROUP SPECIALISTS (CMG) Established 1986 BLUE STATE DIGITAL Established 1986 AGENCIES Established 1926 Michael Roth Executive Officer, Dentsu Inc. Yannick Bolloré Number of countries 90+ Regional CEO (Americas) Chairman & CEO Headquarters London Headquarters New York Headquarters Paris Established 1961 Jerry Buhlmann Established 1835 COGNIFIDE CUSTOM PUBLISHING PUBLICIS Tim Jones Harris Diamond CASSIDY & ASSOCIATES MIRUM GOODBY, SILVERSTEIN CEO Kai Anderson, Number of countries 113 F.BIZ Number of countries 100+ AND PARTNERS CEDAR Number of countries 100+ COMMUNICATIONS Regional CEO (EMEA) Headquarters New York Established Dentsu (1901) Headquarters Puteaux SANTO McCANN Barry D. Rhoads Number of offices 3,000+ Employees 74,000+ Number of countries US only Employees 77,574 (continued) Iain Jacob Number of countries 100+ Aegis (1978) Number of countries 140+ GLOBANT Number of countries 3 Chairman & CEO CONTRACT Number of offices 1 Regional CEO (APAC) Employees 194,000 (inc. assocs) HOGARTH WORLDWIDE Revenue for 2015 $15.13bn Revenue for 2015 €9.60bn Employees 50,100 Harris Diamond CURRENT MARKETING Dentsu Aegis Network -
World-Class Creative Talent 1 World-Class Creative Talent
World-class creative talent 1 World-class creative talent London 2012 Olympic cauldron Heatherwick Studio 2 World-class creative talent World-class creative talent 3 Contents © Jason Hawkes Introduction Black Sun 44 fst Marketing 66 Make Architects 88 Seymourpowell 110 Overview 04 Brandwave Marketing 45 FutureBrand 67 Malcolm Reading Consultants 89 Skylab 111 Reasons to use British designers 08 The British Museum 46 Grant Associates 68 MBA 90 Smyle Creative 112 Sectors Brody Associates 47 Graven 69 Metaphor 91 Softroom 113 Cultural developments 10 Brunswick Arts 48 Haley Sharpe Design 70 Metaphorm Architects 92 Sportsworld Group 114 Transport 14 Capita 49 Hawkins\Brown 71 Morris Hargreaves McIntyre 93 Stage One 115 Healthcare 18 City ID 50 Heatherwick Studio 72 Mother 94 StartJG 116 Global Sports 22 Cogapp 51 HH Global 73 Moving Brands 95 tangerine 117 Retail and commercial 26 Crawley Creatures 52 Holmes and Marchant 74 New Moon 96 The Edge Picture Company 118 World-class creative talent 30 CTN Communications 53 Honour Branding 75 Pagefield Communications 97 Tinopolis Group 119 ADCreative London 32 Dalziel and Power 54 Illustrious Company 76 PearsonLloyd 98 United Visual Artists 120 Adjaye Associates 33 Deltatre 55 Industry 77 Pharmiweb Solutions 99 Universal Design Studio 121 Adrian Fisher Design 34 Design by Structure 56 Jane Wentworth Associates 78 Photolink Creative Group 100 V&A 122 Air Design 35 Designwerk 57 Jason Bruges Studio 79 PinkGreen Creative 101 Vision by RP 123 AKQA 36 DrillBoard Worldwide 58 John McAslan 80 Populous 102 -
SAGE Publications CHAPTER 1 How Brands Work 3
CHAPTER 1 How Brands Work A brand’s idea must be simple in order for its branding to be powerful and compelling. —Allen Adamson1 LEARNING OBJECTIVES In this chapter, you will learn the following: • Why brands have become so important today • About brand identity, image, and personality • How brands reduce consumers’ perceived risks • When brands are used for self-expressive purposes • About the competitive advantages of strong brands In recent years, brands have come to be regarded as many companies’ most valuable assets. For luxury brands, this is no surprise. The names of Louis Vuitton and Gucci and Burberry have long been recognized as commanding premium prices because of the cachet of their brands. What is new is that companies with more utilitarian products—companies such as Procter & Gamble (P&G), Coca-Cola, and Zara—now also claim brands as their most valuable asset. 1Allen P. Adamson is managing director at Landor Associates. The quote is from Adamson (2006, p. 223). 2 ©SAGE Publications CHAPTER 1 How Brands Work 3 How can this be? The simple answer is that consumers have learned to trust brands, so they rely on them when buying. Brands reduce risk, simplify decisions, and offer emotional benefits. When faced with a choice where a trusted brand is available, consumers do not need to evaluate in detail all the features and specifications of the product, they need not worry about not liking the product or being dissatisfied, and they need not worry about peer group disap- proval. In short, the brand reduces functional and psychological risk, simplifies the decision- making process, and in some cases, provides a vehicle for self-expression. -
Designing Brand Identity
Designing Brand Identity Cover design: Jon Bjornson This book is printed on acid-free paper. Copyright © 2013 by Alina Wheeler. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom. -
Trans Awards Apac Book Lowres.Pdf
Wordsmith develops strategic brand Contact Wordsmith for on-brand: communications for multinational corporations, Strategic message creation global financial institutions, industry innovators and their leaders – working with clients throughout Corporate communications Asia on projects seen around the world. We Financial writing combine powerful communications psychology with just the right words to engage your audiences, Speeches and presentations achieve your business objectives and bring your Digital copywriting brand to life. Suite 1005, SBI Centre, 54-58 Des Voeux Road Central, Hong Kong Tel: +852 3195-0988 Email: [email protected] http://wordsmith.hk WORD006_PrintAD_AW.indd 1 15年11月5日 下午5:50 Welcome Contents The Asia-Pacific region is incredibly 04 Meet the judges diverse, extending from Australia and the Pacific Islands to mainland China, through 06 The winners to the Mekong delta states in southeast The Awards Asia. Creating a brand that suits one or more of those audiences requires deft Content handling of touchpoints, an effective brand 08 Best use of a visual property strategy and a clear idea of what those audiences want. 09 Best brand architecture solution The winners at this year’s Transform 10 Best brand experience Awards Asia-Pacific have succeeded in all of these areas and delivered stunning 13 Best use of packaging visual assets that serve to differentiate Process brands in an ever-more crowded world. Tonight’s big winners, the Hong Kong 14 Best stakeholder relations during a brand development project Ballet and MerchantCantos, who took 15 Best implementation of a brand development project home the ‘Best overall visual identity’ award and Pizza Hut and Brand 16 Best implementation of a brand development project across multiple markets Union, who grabbed the ‘Grand Prix’, Strategy demonstrate this most effectively. -
Design Lions Shortlist - Cannes Lions 2013
Design Lions Shortlist - Cannes Lions 2013 Cat. No Entry Title Client Product Entrant Company Country Agency No A01 (Posters) A01/005 00042 THE ULTIMATE STAEDTLER NIPPON MARS LUMOGRAPH DENTSU Tokyo JAPAN DENTSU Tokyo PENCIL A01/010 00095 PLEATS PLEASE ISSEY MIYAKE POSTERS TAKU SATOH DESIGN JAPAN TAKU SATOH DESIGN HAPPY Tokyo Tokyo ANNIVERSARY POSTERS A01/026 00169 LIFE IS ELECTRIC PANASONIC CORPORATE DENTSU Tokyo JAPAN DENTSU Tokyo CORPORATION ADVERTISING A01/049 00386 KIKUCHI BUREAU KIKUCHI KIKUCHI HAKUHODO Tokyo JAPAN HAKUHODO Tokyo NARUYOSHI : NARUYOSHI JAZZ A01/054 00426 ANIMAL TREES WWF INDIA WWF INDIA OGILVY & MATHER INDIA INDIA OGILVY & MATHER Gurgaon INDIA Gurgaon A01/067 00540 THE OPTICAL THE ECONOMIST SPECIAL FRENCH CLM BBDO Boulogne- FRANCE CLM BBDO Boulogne- EFFECT ISSUE Billancourt Billancourt BILLBOARD A01/089 00773 ZOFF SMART ZOFF GLASSES HAKUHODO Tokyo JAPAN HAKUHODO Tokyo A01/174 01360 FUR HURTS PETA ETHICAL OGILVY BEIJING CHINA OGILVY BEIJING TREATMENT OF ANIMALS A01/199 01535 BIAN POSTERS BIAN POSTERS BAILLAT CARDELL & FILS CANADA BAILLAT CARDELL & Montreal FILS Montreal A01/203 01547 VASES NISSAN DO BRASIL NISSAN SENTRA LEW'LARA\TBWA São Paulo BRAZIL LEW'LARA\TBWA São Paulo A01/204 01554 CRACK PARTNERSHIP ANTI - DRUGS TALENT São Paulo BRAZIL TALENT São Paulo CONSUMES AGAINST DRUGS A01/226 01701 ARCHITECTURE STAEDTLER SKETCHING LEO BURNETT HONG HONG KONG LEO BURNETT HONG PENCIL KONG KONG A01/231 01723 THE RHINO STOPRHINOPOACHI STOP RHINO TBWA\HUNT\LASCARIS SOUTH AFRICA TBWA\HUNT\LASCARIS STAMP PROJECT NG.COM POACHING -
North America / Winners
Awarding Ideas That Work NORTH AMERICA / WINNERS ® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization. WINNERS - NORTH AMERICA EFFIES The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most successful marketing communications campaigns in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – were announced and presented at the 2014 North American Effie Awards Gala on Thursday, June 5, in New York City. Congratulations to this year’s winners. * Indicates lead agency. AGRICULTURAL/INDUSTRIAL/ AFRICAN-AMERICAN AUTOMOTIVE - AFTERMARKET BUILDING BRONZE SILVER SILVER BRONZE Dark and Lovely Toyota Parts and American Standard Armor All Au Naturale Service “Curl Power” Making Toilets Matter Keep Your Toyota A Toyota The Return of the Armor All Viking SoftSheen-Carson American Standard Toyota Motor Sales Armored AutoGroup Publicis Kaplan Thaler* 22squared* Saatchi & Saatchi LA* DDB California* Bratskeir & Company Source Marketing OMD AUTOMOTIVE - AFTERMARKET AUTOMOTIVE - VEHICLES BRONZE GOLD SILVER SILVER Firestone Cadillac Mercedes-Benz Toyota Drive a Firestone Cadillac ATS vs the World Moving cars and changing Tundra Endeavour minds on Instagram Bridgestone Americas Tire Cadillac Mercedes-Benz Toyota Motor Sales Operations Leo Burnett/Arc Worldwide* Fallon* Razorfish* Saatchi & Saatchi LA* Optimedia Carat Toyota PR Razorfish GolinHarris AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL BRONZE BRONZE SILVER SILVER Ford Pantene Tanqueray MiO Take The C-MAX Hybrid Pantene Weather Program Tonight We Tanqueray MiO Challenge Ford Motor Company Procter & Gamble Diageo Kraft Canada Inc.