DOCSLIB.ORG

Landor's Trends Forecast 2009

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Landor's Trends Forecast 2009 Landor’s trends forecast 2009 2 Trends Landor’s 2009 2009 trends forecast Market trends and their impact on brands The troubled economy is on everyone’s And let’s not forget China. The 2008 Beijing Trevor Wade is director of digital marketing minds these days. It’s affecting companies Olympics brought China squarely into the interna- for Landor Associates and editor of Landor’s and consumers around the globe—and, by tional spotlight, and there’s no going back. What trends forecast. Her most recent article, extension, brands. How will brands fare next does this mean for post-Olympic China? We think “Satisfying consumers’ desire for green,” year? Which will stand strong? Which will fail? Chinese brands will expand more successfully is available on Landor.com. And how will this impact our lives? Will we into foreign markets, and Chinese consumers will eat healthier foods, travel to India for medical proudly choose domestic brands over global ones. © 2008 Landor Associates. All rights reserved. treatment, choose more sustainable products? The competition is on. To find out, we interviewed 12 of Landor’s experts on topics from consumer spending No one can predict the future, but 2009 is likely to to real estate development in Dubai. be an eventful year in many ways. Here are a few of the trends we expect to see. In the financial services sector we found, surprisingly, that most brands fared far better than • Allen Adamson on digital media their respective stock prices would indicate. The • Monica Au on post-Olympic China challenge for financial institutions will be to regain • Olivier Auroy on real estate development in Dubai customer trust and focus on the basics of banking. • Mich Bergesen on financial services • Martin Bishop on mergers and acquisitions Digital media will be a major asset for firms looking • Richard Brandt and Patricia Verdolino on to cut costs or build relationships with consumers, product and package design and we’ll see more companies investing in it. The • Luke Mansfield on technology campaign run by America’s newly elected president, • Russ Meyer on sustainability Barack Obama, provided a model for the effective • Susan Nelson on consumer spending use of digital media in building and engaging an • Lulu Raghavan on tourism in India action-oriented community. • Luc Speisser on healthy eating 3 Allen Adamson Trends on trends in digital media 2009 If there’s any doubt in your mind that digital Second, smart brands will use word of mouth to Allen Adamson is managing director of the technology is critical to brand building, just their advantage. Viral marketing, whether planned New York office of Landor Associates. He is look at Barack Obama’s campaign. The new or spontaneous, is an efficient, powerful way to get the author of two books, BrandDigital: Simple president-elect used the web to engage the the message out. There will be a renewed emphasis Ways Top Brands Succeed in the Digital World electorate and reach audiences where they on creativity and the recognition that ingenuity and BrandSimple: How the Best Brands Keep were hanging out, whether on social media trumps budget. Consumer engagement and It Simple and Succeed. Additionally, he writes pages or Twitter, and so lowered the cost of collaboration will be critical, as will the ability a blog at brandsimple.com/blog. building a brand. If 2008 saw an increase in to create immersive, sharable experiences. the time and effort brands spent on digital technology, 2009 levels will be sky-high Lastly, smart brands will play to win. Search by comparison. tools—the primary means of moving consumers into the buying cycle—will become increasingly sophisticated. As digital mobility accelerates, the What can we expect to see phone screen will become the “first” screen. The Internet will go everywhere, and the on-demand in 2009? world will be ubiquitous. Digital as a way to operate more efficiently Stormy economic conditions are likely to prevail well into next year and beyond. Smart organizations Which brands will stand out looking to pare budgets will use digital tools to increase productivity and cement customer loyalty. in 2009? Sophisticated data collection tools will allow precise Look for Google, Blyk, Skype, and Flickr to continue targeting and more relevant messaging, creating delivering services that make life more convenient. better return for marketing spend. Customers’ Dell has made excellent use of online applications ability to communicate and collaborate with to get consumer input about its products prior to brand representatives via review sites, industry launch. Nike and Apple will continue to lead in the chat pages, and social media will enhance digital co-branding arena, as will Netflix and TiVo. word-of-mouth marketing. Ikea’s immersive online shopping experiences will contribute to its growth as a smart-value player. Survival of the fittest will intensify Procter & Gamble, Johnson & Johnson, and We will see an increase in the consolidation of Ameriprise will remain leaders in integrated players and in co-branding initiatives. The competi- marketing. tion to engage consumers has never been keener. Brands that can deliver tangible benefits, either I also believe Barack Obama will continue using alone or with a partner, will survive. Organizations digital technology to monitor public attitudes, that can successfully deploy digital technology ask for feedback, and get people engaged in the to differentiate their offerings will be able to cut legislative process. spending. Digital budgets will increase to the detriment of traditional media. What are the implications of these trends for brands? Smart organizations will focus on three things in the coming year. First, their story line: creating relevant dialogue with consumers and providing platforms for consumer expression. Brands will need to become more creative and provide rich content, and they will have to deliver truthfully and consistently on their promises. 4 Monica Au Trends on trends in post-Olympic China 2009 What can we expect to see From imitation to innovation Monica Au is managing director of the The most significant leap forward will be the Hong Kong office of Landor Associates. in 2009? transition from imitation to innovation as Chinese Her article, “The next billion-dollar business: International limelight brands focus on research and development. Huawei A bright outlook for consumer brands in China must maintain the momentum and goodwill Technologies devotes more than 10 percent of its China’s new markets,” is available on generated by the 2008 Beijing Olympic Games. The revenue to R&D, twice the international norm. Haier landor.com. next major international event on Chinese soil will is establishing innovation teams in Japan and the be the 2010 World Expo. Shanghai, the host city, United States to create upmarket products. and other local governments are eager to outdo each other, relentlessly investing in infrastructure Choosing Chinese and architecture to signal progress and moderniza- With growing confidence in their nation, affluent tion to the outside world. Chinese will take pride in smoking Chunghwa cigarettes, drinking Tsingtao beer, wearing Li Ning Marketing flurry for the 2010 World Expo athletic apparel, and equipping their homes with Expect a deluge of marketing activity leading up TCL and Midea appliances. Choosing Chinese will to the Expo. Local and global brands will seize be regarded as an expression of good taste and the opportunity to boost their reputations among self-esteem. Reputable local brands will build international audiences. The Expo’s sponsors, distinctiveness in their own backyards and including usual suspects Coca-Cola and China challenge the more expensive global brands Mobile, will be spending big on advertising, and in the Chinese market. ambush marketers are sure to have something good up their sleeves. Which brands will stand out Emphasis on quality The global financial downturn will inevitably reduce in 2009? China’s exports. After years of double-digit growth, The obvious choices are Haier, Lenovo, Ping An this may be a good time for Chinese brands to slow Insurance, and Li Ning. down and think seriously about the future. In hard times, people buy less but better; quality rules. To China’s huge domestic economy provides the most combat recent negative publicity from toxic toys promising market on earth, but it is also the most and contaminated food, China will have to enforce competitive and punishing. Behind the excitement more stringent quality standards and health and of emerging world-class Chinese brands looms the safety laws. big question of their staying power. Most Chinese companies, engaged in an eternal price war, do not fully grasp the significance of branding. What are the implications of It took 20 years for Samsung and Hyundai to these trends for brands? become household names. Just give China Chinese brands go global a little more time. Chinese brands are eager to stake their claim on international turf. Haier and Lenovo will continue to strengthen their global presence through effective marketing. Newcomers will follow Chery and Geely Auto in using Russia and the Middle East as a launchpad for overseas expansion. Expect Chinese brands to debut at international car shows, trade fairs, and fashion weeks. 5 Olivier Auroy Trends on real estate development trends 2009 in Dubai What can we expect to see We may also see increased co-branding of real Olivier Auroy is general manager of the estate. Alternative Capital Invest recently linked Dubai office of Landor Associates. His article, in 2009? its branded towers to tennis star Boris Becker and “Sand castles: The challenges of real estate For years we in Dubai have heard, “Build, and they race driver Niki Lauda, while Trident International branding in the Middle East,” was published will come.” Holdings’ Pentominium will feature suites designed in Gulf Marketing Review in November 2007.
Load more

Recommended publications
  • 2018 Annual Report
    ANNUAL REPORT 2018 2 WPP AUNZ WE ARE A CREATIVE TRANSFORMATION COMPANY ANNUAL REPORT 2018 1 CONTENTS 2 WELCOME TO WPP AUNZ 4 CHAIRMAN’S LETTER 6 OUR COMPANIES 8 COMMUNICATIONS 11 EXPERIENCE 14 COMMERCE 17 TECHNOLOGY 20 CREATING A CULTURE OF EXCELLENCE 22 WORK FROM OUR COMPANIES 26 THE BOARD OF DIRECTORS 29 DIRECTORS' REPORT 32 OPERATING AND FINANCIAL REVIEW 36 AUDITOR'S INDEPENDENCE DECLARATION 37 OUR REMUNERATION CHAIR'S LETTER 38 REMUNERATION REPORT 56 FINANCIAL STATEMENTS 120 DIRECTORS’ DECLARATION 121 INDEPENDENT AUDITOR'S REPORT 126 ASX ADDITIONAL INFORMATION 128 CORPORATE DIRECTORY 2 WPP AUNZ WELCOME TO WPP AUNZ WPP AUNZ is made up of Australia and New Zealand’s leading companies in communications, experience, commerce and technology. Four key areas that our clients are invested in. Four key areas that will determine our clients' growth and their success. Our operating companies are focused on delivering Fortunately, we have access to more data and insights excellence in these four critical areas. Whether it’s creating about Australians and New Zealanders than any other brand stories through inspired communication, or company in this part of the world. We know their dreams delivering memorable customer experiences, every single and aspirations, their frustrations and their worries. day we build that important bridge between our clients’ Business can only grow if it can connect with the brands and their target audiences. customers who buy their products and services. Understanding human behaviour is the key ingredient in More and more, our work is built on the strength of building new business models and new revenue streams.
    [Show full text]
  • 2017 Agency Family Tree
    2017 GLOBAL AGENCY FAMILY TREE TOP 10 WPP OMNICOM Publicis Groupe INTERPUBLIC Dentsu HAVAS HAKUHODO DY MDC Partners CHEIL BlueFocus (Revenue US 17,067M) (Revenue US 15,417M) (Revenue US 10,252M) (Revenue US 7,847M) (Revenue US 7,126M) (Revenue US 2,536M) (Revenue US 2,282M) (Revenue US 1,370M) (Revenue US 874M) (Revenue US 827M) OGILVY GROUP WPP DIGITAL BBDO WORLDWIDE PUBLICIS COMMUNICATIONS MEDIABRANDS DENTSU INC. DENTSU AEGIS NETWORK HAVAS CREATIVE GROUP HAKUHODO HAKUHODO MDC PARTNERS CHEIL WORLDWIDE DIGITAL Ogilvy & Mather ACCELERATION BBDO Worldwide Publicis Worldwide Ansible Dentsu Inc. Other Agencies Havas Worldwide Hakuhodo Hakuhodo 6degrees Cheil Worldwide BlueDigital OgilvyOne Worldwide BLUE STATE DIGITAL Proximity Worldwide Publicis BPN DENTSU AEGIS NETWORK Columbus Arnold Worldwide ADSTAFF-HAKUHODO Delphys Hakuhodo International 72andSunny Barbarian Group Phluency Ogilvy CommonHealth Worldwide Cognifide Interone Publicis 133 Cadreon Dentsu Branded Agencies Copernicus Havas Health Ashton Consulting Hakuhodo Consulting Asia Pacific Sundae Beattie McGuinness Bungay Madhouse Ogilvy Government Relations F.BIZ Organic Publicis Activ Identity Dentsu Coxinall BETC Backs Group Grebstad Hicks Communications Allison + Partners McKinney Domob Ogilvy Public Relations HOGARTH WORLDWIDE Wednesday Agency Publicis Africa Group Initiative DentsuBos Inc. Crimson Room FullSIX Brains Work Associates Taiwan Hakuhodo Anomaly Cheil Pengtai Blueplus H&O POSSIBLE DDB WORLDWIDE Publicis Conseil IPG Media LAB Dentsu-Smart LLC deepblue HAVAS MEDIA GROUP
    [Show full text]
  • Printmgr File
    UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 20-F (Mark One) ‘ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended 31 December 2020 OR ‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ‘ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report For the transition period from to Commission file number 001-38303 WPP plc (Exact Name of Registrant as specified in its charter) Jersey (Jurisdiction of incorporation or organization) Sea Containers, 18 Upper Ground London, United Kingdom, SE1 9GL (Address of principal executive offices) Andrea Harris Group Chief Counsel Sea Containers, 18 Upper Ground, London, United Kingdom, SE1 9GL Telephone: +44(0) 20 7282 4600 E-mail: [email protected] (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered pursuant to Section 12(b) of the Act. Title of each class Trading Symbol (s) Name of each exchange on which registered Ordinary Shares of 10p each WPP London Stock Exchange American Depositary Shares, each WPP New York Stock Exchange representing five Ordinary Shares (ADSs) Securities registered or to be registered pursuant to Section 12(g) of the Act. Not applicable (Title of Class) Not applicable (Title of Class) Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act.
    [Show full text]
  • Global Media Deck
    Global Media Deck 2010 ImagePower® Green Brands Survey June 2010 Background • Since 2006, the ImagePower® Green Brands Survey has analyzed consumer perceptions of green products and corporate brands. • WPP companies Cohn & Wolfe, Landor Associates, and Penn Schoen Berland, in partnership with corporate environmental strategy consultancy, Esty Environmental Partners, conduct the research and analysis. • The 2010 survey is the largest ever—with over 9,000 people in eight countries. • Australia was included this year for the first time. We do not offer 2009 comparative data for Australia. • This deck presents top-line findings and global trends. However, it only begins to tell the story—to learn more please contact us. 2 Contents • Methodology • Top-line findings and country insights • Global Outlook • About Us 3 Methodology • 9,022 online interviews were conducted in Australia, Brazil, China, France, Germany, India, the U.S., and U.K. from February 27 – March 24, 2010. Number of Margin of error (%) interviews 1,200 ± 2.8 1,201 ± 2.8 1,100 ± 3.0 1,120 ± 2.9 1,100 ± 3.0 1,100 ± 3.0 1,100 ± 3.0 1,101 ± 3.0 • Interviews were conducted online among the general adult population. In China, India, and Brazil, respondents were from tier-one cities.* 4 * Tier-one cities are major metropolitan areas in a country. Contents • Methodology • Top-line findings and country insights • Global Outlook • About Us 5 The Green Brands Survey answers several important questions • Do consumers care about environmental sustainability when they choose a brand, product
    [Show full text]
  • World-Class Creative Talent 1 World-Class Creative Talent
    World-class creative talent 1 World-class creative talent London 2012 Olympic cauldron Heatherwick Studio 2 World-class creative talent World-class creative talent 3 Contents © Jason Hawkes Introduction Black Sun 44 fst Marketing 66 Make Architects 88 Seymourpowell 110 Overview 04 Brandwave Marketing 45 FutureBrand 67 Malcolm Reading Consultants 89 Skylab 111 Reasons to use British designers 08 The British Museum 46 Grant Associates 68 MBA 90 Smyle Creative 112 Sectors Brody Associates 47 Graven 69 Metaphor 91 Softroom 113 Cultural developments 10 Brunswick Arts 48 Haley Sharpe Design 70 Metaphorm Architects 92 Sportsworld Group 114 Transport 14 Capita 49 Hawkins\Brown 71 Morris Hargreaves McIntyre 93 Stage One 115 Healthcare 18 City ID 50 Heatherwick Studio 72 Mother 94 StartJG 116 Global Sports 22 Cogapp 51 HH Global 73 Moving Brands 95 tangerine 117 Retail and commercial 26 Crawley Creatures 52 Holmes and Marchant 74 New Moon 96 The Edge Picture Company 118 World-class creative talent 30 CTN Communications 53 Honour Branding 75 Pagefield Communications 97 Tinopolis Group 119 ADCreative London 32 Dalziel and Power 54 Illustrious Company 76 PearsonLloyd 98 United Visual Artists 120 Adjaye Associates 33 Deltatre 55 Industry 77 Pharmiweb Solutions 99 Universal Design Studio 121 Adrian Fisher Design 34 Design by Structure 56 Jane Wentworth Associates 78 Photolink Creative Group 100 V&A 122 Air Design 35 Designwerk 57 Jason Bruges Studio 79 PinkGreen Creative 101 Vision by RP 123 AKQA 36 DrillBoard Worldwide 58 John McAslan 80 Populous 102
    [Show full text]
  • SAGE Publications CHAPTER 1 How Brands Work 3
    CHAPTER 1 How Brands Work A brand’s idea must be simple in order for its branding to be powerful and compelling. —Allen Adamson1 LEARNING OBJECTIVES In this chapter, you will learn the following: • Why brands have become so important today • About brand identity, image, and personality • How brands reduce consumers’ perceived risks • When brands are used for self-expressive purposes • About the competitive advantages of strong brands In recent years, brands have come to be regarded as many companies’ most valuable assets. For luxury brands, this is no surprise. The names of Louis Vuitton and Gucci and Burberry have long been recognized as commanding premium prices because of the cachet of their brands. What is new is that companies with more utilitarian products—companies such as Procter & Gamble (P&G), Coca-Cola, and Zara—now also claim brands as their most valuable asset. 1Allen P. Adamson is managing director at Landor Associates. The quote is from Adamson (2006, p. 223). 2 ©SAGE Publications CHAPTER 1 How Brands Work 3 How can this be? The simple answer is that consumers have learned to trust brands, so they rely on them when buying. Brands reduce risk, simplify decisions, and offer emotional benefits. When faced with a choice where a trusted brand is available, consumers do not need to evaluate in detail all the features and specifications of the product, they need not worry about not liking the product or being dissatisfied, and they need not worry about peer group disap- proval. In short, the brand reduces functional and psychological risk, simplifies the decision- making process, and in some cases, provides a vehicle for self-expression.
    [Show full text]
  • Trans Awards Apac Book Lowres.Pdf
    Wordsmith develops strategic brand Contact Wordsmith for on-brand: communications for multinational corporations, Strategic message creation global financial institutions, industry innovators and their leaders – working with clients throughout Corporate communications Asia on projects seen around the world. We Financial writing combine powerful communications psychology with just the right words to engage your audiences, Speeches and presentations achieve your business objectives and bring your Digital copywriting brand to life. Suite 1005, SBI Centre, 54-58 Des Voeux Road Central, Hong Kong Tel: +852 3195-0988 Email: [email protected] http://wordsmith.hk WORD006_PrintAD_AW.indd 1 15年11月5日 下午5:50 Welcome Contents The Asia-Pacific region is incredibly 04 Meet the judges diverse, extending from Australia and the Pacific Islands to mainland China, through 06 The winners to the Mekong delta states in southeast The Awards Asia. Creating a brand that suits one or more of those audiences requires deft Content handling of touchpoints, an effective brand 08 Best use of a visual property strategy and a clear idea of what those audiences want. 09 Best brand architecture solution The winners at this year’s Transform 10 Best brand experience Awards Asia-Pacific have succeeded in all of these areas and delivered stunning 13 Best use of packaging visual assets that serve to differentiate Process brands in an ever-more crowded world. Tonight’s big winners, the Hong Kong 14 Best stakeholder relations during a brand development project Ballet and MerchantCantos, who took 15 Best implementation of a brand development project home the ‘Best overall visual identity’ award and Pizza Hut and Brand 16 Best implementation of a brand development project across multiple markets Union, who grabbed the ‘Grand Prix’, Strategy demonstrate this most effectively.
    [Show full text]
  • WPP Corporate Responsibility Report 2008-2009 PDF 12.4MB
    Corporate Responsibility Report 2008/2009 Advertising Corporate Responsibility Report 2008/2009 Media Investment Management Information, Insight & Consultancy Public Relations & Public Affairs Branding & Identity Healthcare Communications Direct, Digital, Promotion & Relationship Marketing Specialist Communications 6 Ely Place Dublin 2 Telephone +353 1669 0333 Fax +353 1669 0334 125 Park Avenue New York NY 10017-5529 Telephone +1 (212) 632 2200 Fax +1 (212) 632 2222 27 Farm Street London W1J 5RJ Telephone +44 (0)20 7408 2204 Fax +44 (0)20 7493 6819 Yebisu Garden Place Tower, 29/F 4-20-3 Ebisu Shibuya-ku Tokyo 151-0053 Telephone +81 90 9688 1951 Fax +852 2280 5412 31/F The Center 989 Changle Road Shanghai Telephone +86 21 2405 1649 Fax +86 21 5407 1600 www.wpp.com Contents About this report Introduction Marketing ethics 3 Our CR Report at a glance 38 Our standards 5 CR performance summary 38 Ethical decision-making 6 From our CEO 40 Public affairs 7 Who we are 41 Privacy his report describes WPP’s corporate Case studies 42 Compliance with marketing codes responsibility activities in the calendar year T 2008 and the first quarter of 2009. It is our Case studies for this report are collected through an CR at WPP seventh report. annual survey of our companies. Each WPP company Employment has nominated a CR representative who is responsible 14 How we manage risk and opportunity Data for completing this survey of CR activity. Completed 15 Corporate Responsibility Committee 47 Diversity and inclusion surveys are approved by the company CEO before 15 Monitoring performance 47 Diversity performance Data relates to the calendar year 2008.
    [Show full text]
  • WPP Annual Report and Accounts 2014
    Reports from our company leaders Our business is best understood through an understanding of its constituent parts. On the following pages, the leaders of our major companies give summary accounts of their performance and progress in 2014. Advertising p46 Media Investment Management p60 Data Investment Management p67 Public Relations & Public Affairs p70 Branding & Identity p73 Healthcare Communications p76 Direct, Digital, Promotion & Relationship Marketing p79 Specialist Communications p81 WPP Digital p83 How we’re doing Advertising J. Walter Thompson We welcomed back Tarun Rai as the new chief executive officer of J. Walter Thompson South Asia, Report by Gustavo Martinez (below right) succeeding Colvyn Harris. Chairman and chief executive officer We also welcomed back Norman Tan as China with chairman and North Asia chief creative officer. Matt Eastwood (below left) In our New York flagship office, we elevated Lynn Chief global creative director Power from managing director to president; and appointed Adam Kerj, her creative partner, as chief creative officer. Claire Capeci was elevated from her role as managing director of J. Walter Thompson New York to global president of retail. We welcomed a new head of analytics for North America, Amy Avery, to lead our rapidly growing analytics practice. And driving our consumer insights and trends-focused initiatives, Lucie Greene joined as worldwide director of JWTIntelligence, adding expertise and bench strength to our global trends unit. These leadership changes gave way to a number of new business wins and organic growth across all regions, including strong performances from the UK and APAC in particular. Build-A-Bear, Tata Sons Limited, Revlon’s Almay, Professional Brands and Mitchum, Bayer, HSBC, Kellogg’s, Royal Automobile Club of Victoria (RACV), Qatar Airways, Hilti, Treasury Wine Estates, and even the successful re-election campaign for Colombia’s President Juan Manuel Santos are just some of our great wins for the year.
    [Show full text]
  • For Personal Use Only Use Personal for 2 WPP AUNZ
    Annual Report 2017 1 Annual Report 2017 For personal use only 2 WPP AUNZ Efficiency Scale Local Capability Optimisation Growth Connectivity Global Expertise Creativity Speed Ideas For personal use only Passion Agile Annual Report 2017 3 Contents Welcome to WPP AUNZ ...........................................................................................................................................................................4 Our companies .........................................................................................................................................................................................................6 Chairman’s letter ......................................................................................................................................................................................................8 CEO’s report ..................................................................................................................................................................................................................10 Our four strategic pillars..........................................................................................................................................................................12 Fact Trumps Fiction .......................................................................................................................................................................................... 14 A Front Row Seat to a Brave New World ..............................................................................................................
    [Show full text]
  • Imagepower Green Brands Survey
    Global Deck July 2009 Background Since 2006, WPP companies Cohn & Wolfe, Landor Associates, and Penn, Schoen & Berland have been surveying consumers on their perceptions of the rapidly evolving “green” space with the ImagePower Green Brands Survey. This year’s survey is the largest – with over 5,000 people in seven countries participating. In addition, Esty Environmental Partners, a corporate environmental strategy consulting firm, is also a partner. This deck begins to explain the results – with topline findings and global trends highlighted. However, it only begins to tell the story, so feel free to contact us with any questions or comments. 2009 ImagePower Green Brands Survey Findings Methodology Top line findings by country Global Outlook About Us 2009 ImagePower Green Brands Survey Methodology 5,756 online interviews were conducted in the U.S., U.K., China, India, Brazil, France, and Germany from May 4 - June 13, 2009. Results are broken out as follows: . US: N=1,001, Margin of error = ± 3.1% . UK: N=1,002, Margin of error = ± 3.1% . FR: N=751, Margin of error = ± 3.6% . DE: N=751, Margin of error = ± 3.6% . CN: N=750, Margin of error = ± 3.6% . IN: N=751, Margin of error = ± 3.6% . BR: N=750, Margin of error = ± 3.6% Interviews were conducted online among general population, 18+. In Brazil, China, and India, respondents were limited to tier one cities. 2009 ImagePower Green Brands Survey 4 Top line Findings by Country 2009 ImagePower Green Brands Survey Brazil Deforestation is the major concern: 48% of the population considers deforestation the country’s most important green issue, a concern shared only with India Putting their money where their mouth is: More than half the population is more concerned about the environment than the economy, and 73% say they will spend more money on green products in the next year.
    [Show full text]
  • WPP Corporate Responsibility Report 2005-2006 PDF 4.3MB
    Corporate Responsibility Report 2005-2006 Corporate Responsibility Report 2005-2006 Advertising Media investment management Information, insight & consultancy Public relations & public affairs Branding & identity Healthcare communications Direct, promotion & relationship marketing Specialist communications 27 Farm Street London W1J 5RJ Telephone +44 (0)20 7408 2204 Fax +44 (0)20 7493 6819 125 Park Avenue New York NY 10017-5529 Telephone +1 (212) 632 2200 Fax +1 (212) 632 2222 www.wpp.com Contents Who we are Employment 35 About WPP 2 Diversity and inclusion 35 Helping clients with diversity 40 Employment infringements 40 Development and training 41 Remuneration and employee ownership 42 How CR affects us Communication 42 From the CEO 5 Employee surveys 42 Investor and client perspectives 6 Combating workplace stress 44 Accreditations and awards 45 Our significant issues 7 From brief to consumer 8 Environment 46 Energy use 48 CR in the marketplace 10 Paper use 48 Marketing with a point of view Recycling 48 by Marian Salzman, JWT 10 Environmental pro bono work 48 Reaching poor Indian consumers Office case studies 49 by Kunal Sinha, Ogilvy & Mather 12 Micro actions, macro consequences by Gill Parker, BDGworkfutures 51 Supply chain 52 CR in the supply chain 52 How we work Training and awareness 53 The impact of our work 16 Plans and objectives for 2006 53 CR in our client work 17 The five questions we ask suppliers 53 BP 18 CR management 54 Dove 20 Tracking performance 54 Marks & Spencer 22 Stakeholder engagement 54 AOL 24 SRI ratings and surveys
    [Show full text]