Kim Rosenblum Promoted to Executive Vice President, Marketing and Creative, TV Land
Kim Rosenblum Promoted to Executive Vice President, Marketing and Creative, TV Land NEW YORK, Jan. 24, 2011 /PRNewswire via COMTEX/ -- Kim Rosenblum has been named executive vice president, marketing and creative, TV Land, it was announced today by Larry W. Jones, president, TV Land. Rosenblum will continue to be based in New York and report to Jones. Rosenblum is responsible for all off-channel marketing, including consumer and trade advertising, media planning, consumer products, consumer promotions and ad sales marketing. She will also continue as the network's creative director and oversee TV Land's on-air and off-air creative as well as sponsor integrations. Most recently, Rosenblum spearheaded the "Hot in Cleveland" and "Retired at 35" double marketing campaign, the largest marketing campaign in TV Land's history. "Kim's strategic insight, creativity and rich understanding of the TV Land brand and consumer will insure continued success for the network," said Larry W. Jones, president, TV Land. "Advertisers and consumers will both benefit from Kim's unique ability to filter the channel's goals and to communicate messages effectively to our target audiences." In 2008, Rosenblum was appointed to the newly-created position of senior vice president, marketing and creative, TV Land. Prior to that, she served as senior vice president of TV Land's brand creative group, where she oversaw TV Land's on-air interstitial promotional environment, including the brand's editorial tone, visual identity, graphic design and sponsor integrations. Off-air, she directed creative on advertising, trade materials, network consumer sweepstakes, premiums, sales and communications materials.
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